February 2021 PPM Ratings Takeaways – Part One

| March 23, 2021

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February 2021 PPM Data – Information for the February 2021 ratings period has been released for New York; Los Angeles; Chicago; San Francisco; Dallas; Houston; Atlanta; Philadelphia; Nassau-Suffolk (Long Island); Riverside-San Bernardino-Ontario; San Jose; and Middlesex-Somerset-Union.

Nielsen Audio’s February 2021 sweep covered February 4 – March 3.

In addition to providing “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty, managing editor Mike Kinosian notes each particular city’s #1 station (6+), as well as loftiest (6+) upticks and drop-offs.

All comparisons noted are January 2021 – February 2021 (6+).

NEW YORK

News/Talk: WOR flat at 2.5, #16 to #14, and WABC 1.6 – 1.9, +.3, #21 to #19

News: WINS 4.0 – 3.6, -.4, eighth to ninth, and WCBS-AM 2.9 – 2.8, -.1, #12 to #13

Sports Talk: WFAN 2.8 – 2.5, -.3, steady at #14

Public Radio News/Talk: WNYC-FM 4.9 – 4.5, -.4, unchanged at #5

Number One 6+ fourth successive month: adult contemporary WLTW 6.5 – 6.8, +.3

Largest 6+ January 2021 – February 2021 Increase: urban AC WBLS (+1.2)

Largest 6+ January 2021 – February 2021 Decrease: Spanish contemporary WXNY (-.9)

LOS ANGELES

News/Talk: KFI steady at 5.0 and unchanged at #3

News: KNX 3.3 – 2.9, -.4, #10 to #12

Sports Talk: None in the top twenty

Public Radio News/Talk: KPCC 3.6 – 3.3, -.3, sixth to ninth

Number One 6+ first month: classic hits-oldies KRTH 5.6 – 5.9, +.3

Largest 6+ January 2021 – February 2021 Increase: Spanish contemporary KLLI (+1.0)

Largest 6+ January 2021 – February 2021 Decrease: news KNX (-.4)

CHICAGO

News/Talk: WGN unchanged at 4.1, seventh to sixth

News: WBBM-AM & WCFS 7.3 – 7.1, -.2, repeats at #1

Sports Talk: WSCR 2.3 – 2.1, -.2, #13 to #17

Public Radio News/Talk: WBEZ 6.7 – 6.4, -.3, third to second

Number One 6+ second consecutive month: news WBBM-AM & WCFS 7.3 – 7.1, -.2

Largest 6+ January 2021 – February 2021 Increase: alternative WKQX-FM (+.8)

Largest 6+ January 2021 – February 2021 Decrease: urban AC WVAZ (-.8) and adult contemporary WRME (-.8)

SAN FRANCISCO

News/Talk: KGO 2.0 – 1.7, -.3, #16 to #19

News: KCBS-AM & KFRC 8.5 – 7.5, -1.0, flat at #2

Sports Talk: KNBR 3.5 – 2.9, -.6, sixth to ninth

Public Radio News/Talk: KQED 10.9 – 10.6, -.3, repeats at #1

Number One 6+ second straight month: public radio news/talk KQED 10.9 – 10.6, -.3

Largest 6+ January 2021 – February 2021 Increase: adult contemporary KISQ (+.6)

Largest 6+ January 2021 – February 2021 Decrease: news KCBS-AM & KFRC (-1.0)

DALLAS

News/Talk: WBAP flat at 4.0 and steady at #10

News – Talk: KRLD-AM 1.6 – 2.1, +.5, #21 to #18

Sports Talk: KTCK 3.6 – 4.1, +.5, #11 to #9

Public Radio News/Talk: KERA 3.4 – 3.2, -.2, #13 to #15

Number One 6+ first month: adult contemporary KDGE 5.6 – 5.2, -.4

Largest 6+ January 2021 – February 2021 Increase: rock KEGL (+1.0)

Largest 6+ January 2021 – February 2021 Decrease: contemporary Christian KLTY (-1.3)

HOUSTON

News/Talk: KTRH 7.5 – 6.5, -1.0, tie for first to second

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: KUHF 2.7 – 2.9, +.2, #16 to #17

Number One 6+ fourth successive month: adult contemporary KODA flat at 7.5

Largest 6+ January 2021 – February 2021 Increase: country KKBQ (+.8)

Largest 6+ January 2021 – February 2021 Decrease: news/talk KTRH (-1.0)

ATLANTA

News/Talk: WSB-AM 11.8 – 10.5, -1.3, #1

News: None in the top twenty

Sports Talk: WZGC 3.8 – 3.7, -.1, eighth to seventh, and WCNN 1.6 – 1.7, +.1, #18 to #16

Public Radio News/Talk: None in the top twenty

Number One 6+ 21st consecutive month: news/talk WSB-AM 11.8 – 10.5, -1.3

Largest 6+ January 2021 – February 2021 Increase: CHR WWPW (+.5)

Largest 6+ January 2021 – February 2021 Decrease: news/talk WSB-AM (-1.3)

PHILADELPHIA

News/Talk: WKXW 1.8 – 2.0, +.2, #19 to #17, and WPHT 2.2 – 1.8, -.4, #18 to #19

News: KYW 6.4 – 6.5, +.1, second to third

Sports Talk: WIP 6.1 – 5.3, -.8, fifth to sixth, and WPEN-FM 2.6 – 2.5, -.1, flat at #15

Public Radio News/Talk: WHYY 6.3 – 5.2, -1.1, third to seventh

Number One 6+ second straight month: urban AC WDAS-FM 8.6 – 8.0, -.6

Largest 6+ January 2021 – February 2021 Increase: rock WMMR (+1.3)

Largest 6+ January 2021 – February 2021 Decrease: public radio news/talk WHYY (-1.1)

LONG ISLAND

News/Talk: WOR 4.1 – 3.2, -.9, #7 to #13

News: WCBS-AM 3.2 – 3.5, +.3, #11 to #10, and WINS 3.1 – 3.0, -.1, #12 to #14

Sports Talk: WFAN 4.3 – 4.0, -.3, fourth to sixth

Public Radio News/Talk: WNYC-FM 3.1 – 2.1, -1.0, #12 to #19

Number One 6+ second successive month: classic rock WAXQ 5.1 – 5.6, +.5

Largest 6+ January 2021 – February 2021 Increase: classic rock WBAB (+.9)

Largest 6+ January 2021 – February 2021 Decrease: public radio news/talk WNYC-FM (-1.0)

RIVERSIDE

News/Talk: KFI 5.2 – 5.4, +.2, steady at #2

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: KVCR .7 – .8, +.1, #28 to #19, and KPCC .8 – .4, -.4, #27 to #20

Number One 6+ sixth month in a row: Spanish adult hits KLYY 6.9 – 6.5, -.4

Largest 6+ January 2021 – February 2021 Increase: Spanish contemporary KLVE (+.6)

Largest 6+ January 2021 – February 2021 Decrease: rock KCAL-FM (-.7)

SAN JOSE

News/Talk: KGO 2.5 – 2.0, -.5, #11 to #12

News: KCBS-AM & KFRC 6.8 – 5.1, -1.7, second to fourth

Sports Talk: KNBR 2.5 – 1.3, -1.2, #11 to #19

Public Radio News/Talk: KQED 12.8 – 12.0, -.8, repeats at #1

Number One 6+ second straight month: public radio news/talk KQED 12.8 – 12.0, -.8

Largest 6+ January 2021 – February 2021 Increase: adult contemporary KISQ (+.9) and classic hits-oldies KBAY (+.9)

Largest 6+ January 2021 – February 2021 Decrease: news KCBS-AM & KFRC (-1.7)

MIDDLESEX

News/Talk: WKXW 5.0 – 4.4, -.6, fifth to sixth, and WOR 2.0 – 2.1, +.1, #21 to #20

News: WCBS-AM 2.7 – 2.6, -.1, #14 to #16

Sports Talk: WFAN 2.7 – 2.5, -.2, #14 to #17

Public Radio News/Talk: WNYC-FM 4.1 – 3.4, -.7, sixth to tenth

Number One 6+ second month in a row: classic rock WAXQ 8.9 – 8.1, -.8

Largest 6+ January 2021 – February 2021 Increase: Spanish tropical WSKQ (+2.0)

Largest 6+ January 2021 – February 2021 Decrease: Spanish contemporary WPAT (-1.7)

Up next: February 2021 overviews for: Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis. Email managing editor Mike Kinosian at Mike.Kinosian@gmail.com.

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Category: Ratings Takeaways

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