January 2021 PPM Ratings Takeaways

| March 3, 2021

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January 2021’s Most Significant Shifts. January sweeps are notorious for producing massive fluctuations, as radio listening habits quickly shakeout following the cessation of wall-to-wall Christmas music by any market station (or stations).

Muddying the waters in Nielsen Audio’s January 2021 ratings period (January 7 – February 3) was the continuation of a global pandemic; a uniquely-contested presidential election; and the aftermath of the January 6 domestic terrorism attack on the U.S. Capitol.

In radio – and life – very few things lately have been transpiring “as usual.”

One thing though did follow a traditional script: Stations programming all-holiday hits (the overwhelming majority of which are adult contemporary) tended to relinquish nearly all – and in some cases, even more – of the gains they racked up in “Holiday” 2020.

Nabbing honors for loftiest (6+) “Holiday” 2020 – January 2021 increase is American University-owned public radio news/talk WAMU, which spiked by +5.1 in Washington, DC (8.3 – 13.4, second to first, 6+).

Noted below are all facilities displaying upticks of at least one full-share (“Holiday” 2020 – January 2021, 6+), as well as those outlets plunging by that same margin in the identical survey period.

Gains of At Least +1.0 (“Holiday” 2020 – January 2021, 6+)

Spoken-Word Formats

News/Talk

WSB-AM, Atlanta +2.8; WISN, Milwaukee +2.8; KFBK, Sacramento +2.4; WTKS, Orlando +2.2; KTRH, Houston +2.0; KNRS, Salt Lake City +1.9; WBT, Charlotte +1.6; WTKK, Raleigh +1.6; KLBJ-AM, Austin +1.5; WWTN, Nashville +1.5; KFYI, Phoenix +1.4; KXL, Portland +1.4; WMAL, Washington, DC +1.3; WIBC, Indianapolis +1.3; WTVN, Columbus +1.2; WNIS, Norfolk +1.2; KTAR-FM, Phoenix +1.1; WJNO, West Palm Beach +1.1; WREC, Memphis +1.1; and WTIC-AM, Hartford +1.0

 

News

WTOP-FM & WTLP, Washington, DC +1.8; news – talk WBZ-AM, Boston +1.7; KCBS-AM & KFRC, San Jose +1.2; KOMO AM & KOMO-FM, Seattle +1.1; and KYW, Philadelphia +1.0

 

Sports Talk

WXOS, St. Louis +1.6; KDKA-FM, Pittsburgh +1.3; WXYT-FM, Detroit +1.1; KTCK, Dallas +1.0; and WEEI-FM, Boston +1.0

 

Public Radio News/Talk

WAMU, Washington, DC +5.1; KUT, Austin +3.0; WBEZ, Chicago +2.4; KQED, San Jose +2.4; KOPB, Portland +2.3; KQED, San Francisco +1.9; WJCT, Jacksonville +1.9; WFAE, Charlotte +1.8; WHYY, Philadelphia +1.7; WBUR, Boston +1.6; WOSU, Columbus +1.6; WPLN-FM, Nashville +1.6; WFYI, Indianapolis +1.5; KSTX, San Antonio +1.4; KXJZ, Sacramento +1.4; WMFE, Orlando +1.4; WUNC, Raleigh +1.4; WPLN-HD3 Stream, Nashville +1.4; WNPR, Hartford +1.4; KUHF, Houston +1.3; WFDD, Greensboro +1.3; KNOW, Minneapolis +1.2; WGBH, Boston +1.1; WLRN, Miami +1.1; WNYC-FM, Long Island +1.1; WYPR, Baltimore +1.0; KUER, Salt Lake City +1.0; and WCPN, Cleveland +1.0

 

Music Formats (Arranged Alphabetically)

 

Adult Contemporary

KBEB, Sacramento +1.7; WISX, Philadelphia +1.2; and WVBW, Norfolk +1.1

 

Adult Hits

WNOB, Norfolk +1.9; WARH, St. Louis +1.0; and WLKO, Charlotte +1.0

 

Alternative

KPNT, St. Louis +1.9; KTCL, Denver +1.4; and WWDC, Washington, DC +1.3

 

CHR

WNCI, Columbus +1.6; WFLZ, Tampa +1.5; and KHTS, San Diego +1.0

 

Classic Hits-Oldies

WOCL, Orlando +2.2; WROR, Boston +1.9; WOMC, Detroit +1.4; WHCN, Hartford +1.4; WIAD, Washington, DC +1.3; KKLZ, Las Vegas +1.3; WGRR, Cincinnati +1.3; KJR-FM, Seattle +1.0; KOAI, Phoenix +1.0; and KXSN, San Diego +1.0

 

Classic Rock

KGLK, Houston +1.8; WNRQ, Nashville +1.6; KTKX, San Antonio +1.2; WMMO, Orlando +1.2; WFBQ, Indianapolis +1.1; and KZOK, Seattle +1.0

 

Contemporary Christian

WCIE, Tampa +1.0

 

Country

WCOL, Columbus +2.2; WFMS, Indianapolis +2.0; KCYY, San Antonio +1.9; WUBE, Cincinnati +1.7; WPAW, Greensboro +1.6; WGH-FM, Norfolk +1.5; WKKT, Charlotte +1.4; WQIK, Jacksonville +1.4; KSCS, Dallas +1.2; KUPL, Portland +1.1; WNNF, Cincinnati +1.1; WGAR, Cleveland +1.1; KUBL, Salt Lake City +1.0; and KSOP-FM, Salt Lake City +1.0

 

Gospel

WHAL, Memphis +2.2

 

Hot AC

KMXB, Las Vegas +1.7; WQAL, Cleveland +1.5; KSTP-FM, Minneapolis +1.3; and KALC, Denver +1.2

 

Regional Mexican

KLNV, San Diego +1.3

 

Rhythmic CHR

KXJM, Portland +1.1 and WZMX, Hartford +1.0

 

Rhythmic Hot AC

WREW, Cincinnati +2.3

 

Rock

WHJY, Providence +1.7; KSHE, St. Louis +1.4; KRXQ, Sacramento +1.3; WDHA, Middlesex +1.1; and KCAL-FM, Riverside +1.0

 

Spanish Adult Hits

KWID, Las Vegas +2.2 and KBRG, San Jose +1.0

 

Triple A

WTTS, Indianapolis +1.1

 

Urban AC

WQMG, Greensboro +1.8 and WHUR, Baltimore +1.2

 

Urban Contemporary

WUBT, Nashville +1.0

 

Losses Of At Least -1.0 (“Holiday” 2020 – January 2021, 6+)

 

Adult Contemporary

KSFI, Salt Lake City -11.5; WNIC, Detroit -11.1; WMJX, Boston -9.9; KESZ, Phoenix -9.4; KEZK, St. Louis -9.4; WLIT, Chicago -9.2; WASH, Washington, DC -9.2; WMGF, Orlando -9.1; WKQC, Charlotte -8.3; KOST, Los Angeles -8.2; KOSI, Denver -8.0; WJXA, Nashville -8.0; WWLI, Providence -8.0; KYMX, Sacramento -7.9; KOIT-FM, San Jose -7.8; WBEB, Philadelphia -7.5; KQXT, San Antonio -7.3; WMAG, Greensboro -7.2; WWDE, Norfolk -7.0; KKCW, Portland -6.9; KOIT-FM, San Francisco -6.6; WLTW, Middlesex -6.5; WLTW, New York -6.3; WRRM, Cincinnati -6.2; KSNE, Las Vegas -6.1; WLIF, Baltimore -5.9; KYXY, San Diego -5.8; WEJZ, Jacksonville -5.7; KOST, Riverside -5.6; KDGE, Dallas -4.8; WYXB, Indianapolis -4.7; KODA, Houston -4.6; KCKC, Kansas City -4.3; WLTW, Long Island -4.2; WSHH, Pittsburgh -4.2; WDOK, Cleveland -4.1; WLDB, Milwaukee -4.1; WRVR, Memphis -3.5; WRCH, Hartford -3.4; KKMJ, Austin -3.3; KRWM, Seattle -2.4; WLYF, Miami -2.3; WASH, Baltimore -2.1; WMGQ, Middlesex -1.7; WRAL, Raleigh -1.5; WDUV, Tampa -1.3; and WMAG, Raleigh -1.3

 

Adult Hits

WODC, Columbus -6.2; KBPA, Austin -2.1; KYCH, Portland -1.0; and KJXK, San Antonio -1.0

 

CHR

WWPW, Atlanta -1.1 and XHTZ, San Diego -1.0

 

Classic Hits-Oldies

KQQL, Minneapolis -6.0; WWSW, Pittsburgh -3.2; WEAT, West Palm Beach -2.2; KCMO-FM, Kansas City -2.0; WMJI, Cleveland -1.6; and WRIT, Milwaukee -1.6

 

Classic Rock

WKRR, Greensboro -1.2 and WBGG, West Palm Beach -1.0

 

Contemporary Christian

WFSH, Atlanta -1.8; KFIS, Portland -1.5; WGTS, Washington, DC -1.2; and KCMS-FM, Seattle -1.0

 

Hot AC

WMTX, Tampa -4.1; WALK-FM, Long Island -3.5; KPLZ, Seattle -1.9; KZZO, Sacramento -1.3; and WPLW-AM, Raleigh -1.2

 

Regional Mexican

KSAH, San Antonio -1.6 and KLNZ, Phoenix -1.5

 

Rhythmic Hot AC

WMOV, Norfolk -2.2

 

Urban AC

KJMS, Memphis -1.8; WALR, Atlanta -1.3; WVAZ, Chicago -1.2; WBAV, Charlotte -1.2; and WFXC, Raleigh -1.1

 

Email managing editor Mike Kinosian at Mike.Kinosian@gmail.com.

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Category: Ratings Takeaways

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