January 2021 PPM Ratings Takeaways – Part Four

| February 28, 2021

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January 2021 PPM Data – Information for the January 2021 survey period has been released for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.

Nielsen Audio’s January 2021 sweep covered January 7 – February 3.

In addition to providing “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty, managing editor Mike Kinosian notes each particular city’s #1 station (6+), as well as greatest (6+) gains and losses.

All comparisons noted are “Holiday” 2020 – January 2021 (6+).

 

AUSTIN

 

News/Talk: KLBJ-AM (4.2 – 5.7, +1.5, fifth to fourth, 6+)

News: None in the top twenty

Sports Talk: KTXX (1.9 – 2.2, +.3, #16 to #17, 6+)

Public Radio News/Talk: KUT (8.5 – 11.5, +3.0, third to first, 6+)

Number One 6+: public radio news/talk KUT (8.5 – 11.5, +3.0, 6+)

Largest 6+ “Holiday” 2020 – January 2021 Increase: public radio news/talk KUT (+3.0)

Largest 6+ “Holiday” 2020 – January 2021 Decrease: adult contemporary KKMJ (-3.3)

 

RALEIGH

 

News/Talk: WTKK (5.4 – 7.0, +1.6, fifth to third, 6+) and WPTF (flat at 2.5, #13 to #14, 6+)

News: None in the top twenty

Sports Talk: WCMC-FM (1.8 – 2.0, +.2, unchanged at #17, 6+)

Public Radio News/Talk: WUNC (9.9 – 11.3, +1.4, repeating at #1, 6+)

Number One 6+: public radio news/talk WUNC (9.9 – 11.3, +1.4, 6+)

Largest 6+ “Holiday” 2020 – January 2021 Increase: news/talk WTKK (+1.6)

Largest 6+ “Holiday” 2020 – January 2021 Decrease: adult contemporary WRAL (-1.5)

 

INDIANAPOLIS

 

News/Talk: WIBC (7.6 – 8.9, +1.3, second to first, 6+)

News: None in the top twenty

Sports Talk: WFNI (3.4 – 4.0,+.6, #13 to #9, 6+) and WNDE (.8 – .7, -.1, #19 to #20, 6+)

Public Radio News/Talk: WFYI (4.0 – 5.5, +1.5, ninth to seventh, 6+)

Number One 6+: news/talk WIBC (7.6 – 8.9, +1.3, 6+)

Largest 6+ “Holiday” 2020 – January 2021 Increase: country WFMS (+2.0)

Largest 6+ “Holiday” 2020 – January 2021 Decrease: adult contemporary WYXB (-4.7)

 

MILWAUKEE

 

News/Talk: WISN (8.2 – 11.0, +2.8, third to first, 6+) and WTMJ (6.0 – 6.5, +.5, fourth to third, 6+)

News: None in the top twenty

Sports Talk: WRNW (1.2 – 1.5, +.3, #12 to #13, 6+); WKTI (.8 – .9, +.1, #16 to #17, 6+); and WSCR (debuts with a .6, #20, 6+)

Public Radio News/Talk: WUWM (3.6 – 3.4, -.2, seventh to ninth, 6+) and WHAD (1.0 – .7, -.3, #14 to #19, 6+)

Number One 6+: news/talk WISN (8.2 – 11.0, +2.8, 6+)

Largest 6+ “Holiday” 2020 – January 2021 Increase: news talk WISN (+2.8)

Largest 6+ “Holiday” 2020 – January 2021 Decrease: adult contemporary WLDB (-4.1)

 

NASHVILLE

 

News/Talk: WWTN (5.3 – 6.8, +1.5, steady at #4, 6+) and WLAC (1.9 – 2.4, +.5, #18 to #16, 6+)

News: None in the top twenty

Sports Talk: WGFX (5.3 – 4.6, -.7, fourth to ninth, 6+) and WPRT (1.0 – 1.1, +.1, flat at #20, 6+)

Public Radio News/Talk: WPLN-FM (4.9 – 6.5, +1.6, seventh to fifth, 6+) and WPLN-HD3 Stream (.1 – 1.5, +1.4, #18, 6+)

Number One 6+: adult hits WCJK (8.0 – 8.6, +.6, 6+)

Largest 6+ “Holiday” 2020 – January 2021 Increase: public radio news/talk WPLN (+1.6) and classic rock WNRQ (+1.6)

Largest 6+ “Holiday” 2020 – January 2021 Decrease: adult contemporary WJXA (-8.0)

 

PROVIDENCE

 

News/Talk: WPRO-AM (5.4 – 6.1, +.7, steady at #4, 6+)

News – Talk: WBZ-AM (1.4 – 1.6, +.2, #13 to #14, 6+)

Sports Talk: WBZ-FM (3.8 – 3.6, -.2, seventh, 6+) and WVEI (2.4 – 2.8, +.4, ninth to tenth, 6+)

Public Radio News/Talk: WGBH (2.7 – 3.5, +.8, unchanged at #8, 6+) and WNPN (1.7 – 2.5, +.8, steady at #11, 6+)

Number One 6+: rock WHJY (8.7 – 10.4, +1.7, 6+)

Largest 6+ “Holiday” 2020 – January 2021 Increase: rock WHJY (+1.7)

Largest 6+ “Holiday” 2020 – January 2021 Decrease: adult contemporary WWLI (-8.0)

 

NORFOLK

 

News/Talk: WNIS (2.9 – 4.1, +1.2, sixth, 6+)

News: WNOH (flat at 1.2, #12 to #17, 6+) and business news WGH-AM (.3 – .5, +.2, #15 to #19, 6+)

Sports Talk: WVSP (1.1 – 1.3, +.2, #13 to #15, 6+) and WTAR (debuts with a .2, #20, 6+)

Public Radio News/Talk: None in the top twenty

Number One 6+: urban AC WVKL (12.8 – 13.7, +.9, 6+)

Largest 6+ “Holiday” 2020 – January 2021 Increase: adult hits WNOB (+1.9)

Largest 6+ “Holiday” 2020 – January 2021 Decrease: adult contemporary WWDE (-7.0)

 

JACKSONVILLE

 

News/Talk: WOKV-FM (8.4 – 9.2, +.8, steady at #2, 6+)

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: WJCT (4.3 – 6.2, +1.9, seventh to fourth, 6+)

Number One 6+: adult contemporary WEJZ (15.1 – 9.4, -5.7, 6+)

Largest 6+ “Holiday” 2020 – January 2021 Increase: public radio news/talk WJCT (+1.9)

Largest 6+ “Holiday” 2020 – January 2021 Decrease: adult contemporary WEJZ (-5.7)

 

WEST PALM BEACH

 

News/Talk: WJNO (2.4 – 3.5, +1.1, ninth to seventh, 6+) and WFTL (1.6 – 1.9, +.3, #15 to #16, 6+)

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: WLRN (4.0 – 4.8, +.8, unchanged at #5, 6+)

Number One 6+: hot AC WRMF (flat at 8.7, 6+)

Largest 6+ “Holiday” 2020 – January 2021 Increase: news/talk WJNO (+1.1)

Largest 6+ “Holiday” 2020 – January 2021 Decrease: classic hits-oldies WEAT (-2.2)

 

GREENSBORO

 

News/Talk: WPTI (4.4 – 4.7, +.3, seventh to ninth, 6+)

News: None in the top twenty

Sports Talk: WSJS (.6 – .4, -.2, #15 to #19, 6+)

Public Radio News/Talk: WFDD (3.0 – 4.3, +1.3, steady at #10, 6+) and WUNC (even at 1.9, #12 to #13, 6+)

Number One 6+: urban AC WQMG (8.8 – 10.6, +1.8, 6+)

Largest 6+ “Holiday” 2020 – January 2021 Increase: urban AC WQMG (+1.8)

Largest 6+ “Holiday” 2020 – January 2021 Decrease: adult contemporary WMAG (-7.2)

 

MEMPHIS

 

News/Talk: WREC (2.5 – 3.6, +1.1, #12 to #8, 6+)

News: None in the top twenty

Sports Talk: WMFS (2.9 – 3.1, +.2, ninth to tenth, 6+); WMFS Stream (.3 – .5, +.2, steady at #18, 6+); and WMC-AM (flat at .3, #18 to #19 6+)

Public Radio News/Talk: WKNO (2.3 – 2.6, +.3, #13 to #12, 6+); WKNO-HD2 Stream (flat at .2, steady at #20, 6+)

Number One 6+: urban-rhythmic oldies WRBO (11.0 – 11.8, +.8, 6+)

Largest 6+ “Holiday” 2020 – January 2021 Increase: gospel WHAL (+2.2)

Largest 6+ “Holiday” 2020 – January 2021 Decrease: adult contemporary WRVR (-3.5)

 

HARTFORD

 

News/Talk: WTIC-AM (5.8 – 6.8, +1.0, fourth to third, 6+); WDRC-AM (.8 – 1.2, +.4, #15 to #14, 6+); and WPOP (flat at .2, #15 to #17, 6+)

News: None in the top twenty

Sports Talk: WUCS (1.3 – .6, -.7, #13 to #16, 6+)

Public Radio News/Talk: WNPR (5.4 – 6.8, +1.4, sixth to third, 6+) and WFCR (flat at .2, #15 to #17, 6+)

Number One 6+: adult contemporary WRCH (17.5 – 14.1, -3.4, 6+)

Largest 6+ “Holiday” 2020 – January 2021 Increase: public radio news/talk news/talk WNPR (+1.4) and classic hits-oldies WHCN (+1.4)

Largest 6+ “Holiday” 2020 – January 2021 Decrease: adult contemporary WRCH (-3.4)

 

Email managing editor Mike Kinosian at Mike.Kinosian@gmail.com 

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Category: Ratings Takeaways

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