January 2021 PPM Ratings Takeaways – Part Three | TALKERS magazine : TALKERS magazine – “The bible of talk media.”

January 2021 PPM Ratings Takeaways – Part Three

| February 26, 2021

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January 2021 PPM Data – Information for the January 2021 ratings period has been released for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.

Nielsen Audio’s January 2021 sweep covered January 7 – February 3.

In addition to providing “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty, managing editor Mike Kinosian notes each particular city’s #1 station (6+), as well as the most significant (6+) improvement and erosion.

All comparisons noted are “Holiday” 2020 – January 2021 (6+).

 

PORTLAND

 

News/Talk: KXL (4.8 – 6.2, +1.4, sixth to third, 6+) and KEX (3.8 – 3.6, -.2, #9 to #12, 6+)

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: KOPB (9.7 – 12.0, +2.3, second to first, 6+)

Number One 6+: public radio news/talk KOPB (9.7 – 12.0, +2.3, 6+)

Largest 6+ “Holiday” 2020 – January 2021 Increase: public radio news/talk KOPB (+2.3)

Largest 6+ “Holiday” 2020 – January 2021 Decrease: adult contemporary KKCW (-6.9)

 

CHARLOTTE

 

News/Talk: WBT (5.0 – 6.6, +1.6, fifth to third, 6+)

News: None in the top twenty

Sports Talk: WFNZ (flat at 1.1, steady at #18, 6+)

Public Radio News/Talk: WFAE (3.3 – 5.1, +1.8, tenth to sixth, 6+)

Number One 6+ (Tie): adult contemporary WKQC (15.6 – 7.3, -8.3, 6+) and country WSOC (6.4 – 7.3, +.9, 6+)

Largest 6+ “Holiday” 2020 – January 2021 Increase: public radio news/talk WFAE (+1.8)

Largest 6+ “Holiday” 2020 – January 2021 Decrease: adult contemporary WKQC (-8.3)

 

SAN ANTONIO

 

News/Talk: WOAI (6.8 – 7.0, +.2, third to second, 6+) and KTSA (1.7 – 2.0, +.3, #19 to #17, 6+)

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: KSTX (3.0 – 4.4, +1.4, #12 to #8, 6+)

Number One 6+: classic hits-oldies KONO-FM (7.4 – 7.8, +.4, 6+)

Largest 6+ “Holiday” 2020 – January 2021 Increase: country KCYY (+1.9)

Largest 6+ “Holiday” 2020 – January 2021 Decrease: adult contemporary KQXT (-7.3)

 

SACRAMENTO

 

News/Talk: KFBK (7.8 – 10.2, +2.4, second to first, 6+) and KSTE (1.5 – 2.2, +.7, #14 to #13, 6+)

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: KXJZ (5.0 – 6.4, +1.4, fifth to second, 6+) and KQEI (.8 – .9, +.1, #21 to #19, 6+)

Number One 6+: news/talk KFBK (7.8 – 10.2, +2.4, 6+)

Largest 6+ “Holiday” 2020 – January 2021 Increase: news/talk KFBK (+2.4)

Largest 6+ “Holiday” 2020 – January 2021 Decrease: adult contemporary KYMX (-7.9)

 

PITTSBURGH

 

News/Talk: KDKA-AM (5.3 – 5.6, +.3, sixth to fifth, 6+)

News: None in the top twenty

Sports Talk: KDKA-FM (6.6 – 7.9, +1.3, fifth to fourth, 6+)

Public Radio News/Talk: WESA (3.7 – 4.4, +.7, unchanged at #9, 6+)

Number One 6+: classic hits-oldies WWSW (13.3 – 10.1, -3.2, 6+)

Largest 6+ “Holiday” 2020 – January 2021 Increase: sports talk KDKA-FM (+1.3)

Largest 6+ “Holiday” 2020 – January 2021 Decrease: adult contemporary WSHH (-4.2)

 

SALT LAKE CITY

 

News/Talk: KNRS (6.0 – 7.9, +1.9, third to first, 6+) and KSL (6.1 – 7.0, +.9, steady at #2, 6+)

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: KUER (5.4 – 6.4, +1.0, fifth to fourth, 6+)

Number One 6+: news/talk KNRS (6.0 – 7.9, +1.9, 6+)

Largest 6+ “Holiday” 2020 – January 2021 Increase: news/talk KNRS (+1.9)

Largest 6+ “Holiday” 2020 – January 2021 Decrease: adult contemporary KSFI (-11.5)

 

LAS VEGAS

 

News/Talk: KXNT (2.7 – 2.9, +.2, flat at #11, 6+) and KDWN (even at 2.0, #17 to #19, 6+)

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: KNPR (3.3 – 3.1, -.2, tenth to eighth, 6+)

Number One 6+: adult contemporary KSNE (14.2 – 8.1, -6.1, 6+)

Largest 6+ “Holiday” 2020 – January 2021 Increase: Spanish adult hits KWID (+2.2)

Largest 6+ “Holiday” 2020 – January 2021 Decrease: adult contemporary KSNE (-6.1)

 

ORLANDO

 

News/Talk: WTKS (3.9 – 6.1, +2.2, seventh to fourth, 6+); WDBO (2.7 – 3.2, +.5, #12 to #11, 6+); and WFLF (1.6 – 1.9, +.3, flat at #18, 6+)

News: None in the top twenty

Sports Talk: WYGM (1.8 – 1.9, +.1, #16 to #18, 6+)

Public Radio News/Talk: WMFE (3.5 – 4.9, +1.4, eighth to seventh, 6+)

Number One 6+: classic hits-oldies WOCL (8.4 – 10.6, +2.2, 6+)

Largest 6+ “Holiday” 2020 – January 2021 Increase (Tie): news/talk WTKS (+2.2) and classic hits-oldies WOCL (+2.2)

Largest 6+ “Holiday” 2020 – January 2021 Decrease: adult contemporary WMGF (-9.1)

 

CINCINNATI

 

News/Talk: WLW (7.4 – 7.9, +.5, third to second, 6+) and WKRC (5.4 – 5.8, +.4, fourth to sixth, 6+)

News: None in the top twenty

Sports Talk: WCKY (.9 – .8, -.1, flat at #20, 6+)

Public Radio News/Talk: WVXU (3.2 – 3.9, +.7, tenth to ninth, 6+)

Number One 6+: classic hits-oldies WGRR (7.8 – 9.1, +1.3, 6+)

Largest 6+ “Holiday” 2020 – January 2021 Increase: rhythmic hot AC WREW (+2.3)

Largest 6+ “Holiday” 2020 – January 2021 Decrease: adult contemporary WRRM (-6.2)

 

CLEVELAND

 

News/Talk: WTAM (5.8 – 6.0, +.2, seventh to sixth, 6+) and WNIR (debuts with a .1, #20, 6+)

News: WMMS-HD2 (even at .1, #17 to #20, 6+)

Sports Talk: WKRK (3.9 – 4.3, +.4, #9 to #11, 6+)

Public Radio News/Talk: WCPN (3.3 – 4.3, +1.0, steady at #10, 6+) and WKSU (flat at .6, #19, 6+)

Number One 6+: classic hits-oldies WMJI (11.6 – 10.0, -1.6, 6+)

Largest 6+ “Holiday” 2020 – January 2021 Increase: hot AC WQAL (+1.5)

Largest 6+ “Holiday” 2020 – January 2021 Decrease: adult contemporary WDOK (-4.1)

 

KANSAS CITY

 

News/Talk: KMBZ-FM (4.8 – 5.1, +.3, seventh to sixth, 6+) and KMBZ-AM (1.7 – 1.5, -.2, #21 to #20, 6+)

News: None in the top twenty

Sports Talk: WHB (2.5 – 3.0, +.5, #15 to #14, 6+) and KCSP (1.8 – 2.1, +.3, #18 to #19, 6+)

Public Radio News/Talk: KCUR (5.2 – 6.1, +.9, sixth to third, 6+)

Number One 6+: classic hits-oldies KCMO-FM (10.4 – 8.4, -2.0, 6+)

Largest 6+ “Holiday” 2020 – January 2021 Increase: public radio news/talk KCUR (+.9)

Largest 6+ “Holiday” 2020 – January 2021 Decrease: adult contemporary KCKC (-4.3)

 

COLUMBUS

 

News/Talk: WTVN (7.3 – 8.5, +1.2, second to fourth, 6+) and WHIO Stream (debuts with a .4, #15, 6+)

News: None in the top twenty

Sports Talk: WBNS-FM (5.6 – 6.0, +.4, sixth to fifth, 6+) and WBNS-AM (.1 – .2, +.1, #16 to #17, 6+)

Public Radio News/Talk: WOSU (7.0 – 8.6, +1.6, third to first, 6+)

Number One 6+ (Tie): public radio news/talk WOSU (7.0 – 8.6, +1.6, 6+); CHR WNCI (7.0 – 8.6, +1.6, 6+); and country WCOL (6.4 – 8.6, +2.2, 6+)

Largest 6+ “Holiday” 2020 – January 2021 Increase: country WCOL (+2.2)

Largest 6+ “Holiday” 2020 – January 2021 Decrease: adult hits WODC (-6.2)

 

Up next: January 2021 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford. Email managing editor Mike Kinosian at Mike.Kinosian@gmail.com.

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Category: Ratings Takeaways