January 2021 PPM Ratings Takeaways – Part Two

| February 25, 2021

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January 2021 PPM Data – Information for the January 2021 ratings sweep has been released for Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.

Nielsen Audio’s January 2021 survey period covered January 7 – February 3.

In addition to providing “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty, Mike Kinosian notes each particular city’s #1 station (6+), as well as highest (6+) positive spikes and sharpest declines.

All comparisons noted are “Holiday” 2020 – January 2021 (6+).

 

WASHINGTON, DC

 

News/Talk: WMAL (4.6 – 5.9, +1.3, seventh to fifth, 6+)

News: WTOP & WTLP (8.1 – 9.9, +1.8, third to second, 6+)

Sports Talk: WJFK-FM (1.2 – 1.5, +.3, steady at #17, 6+)

Public Radio News/Talk: WAMU (8.3 – 13.4, +5.1, second to first, 6+); public radio news/talk – jazz WPFW (.7 – 1.2, +.5, #21 to #19, 6+)

Number One 6+: public radio news/talk WAMU (8.3 – 13.4, +5.1, 6+)

Largest 6+ “Holiday” 2020 – January 2021 Increase: public radio news/talk WAMU (+5.1)

Largest 6+ “Holiday” 2020 – January 2021 Decrease: adult contemporary WASH (-9.2)

 

BOSTON

 

News/Talk: WRKO (4.3 – 5.2, +.9, unchanged at #8, 6+)

News – Talk: WBZ-AM (6.5 – 8.2, +1.7, second to first, 6+)

Sports Talk: WBZ-FM (5.3 – 5.7, +.4, sixth to fifth, 6+); WEEI-FM (2.5 – 3.5, +1.0, #13 to #10, 6+)

Public Radio News/Talk: WGBH (4.5 – 5.6, +1.1, seventh to sixth, 6+); WBUR (3.5 – 5.1, +1.6, steady at #9, 6+)

Number One 6+: news – talk WBZ-AM (6.5 – 8.2, +1.7, 6+)

Largest 6+ “Holiday” 2020 – January 2021 Increase: classic hits-oldies WROR (+1.9)

Largest 6+ “Holiday” 2020 – January 2021 Decrease: adult contemporary WMJX (-9.9)

 

MIAMI

 

News/Talk: WIOD (2.3 – 2.1, -.2, #15 to #17, 6+)

Spanish News/Talk: WAQI (1.9 – 2.6, +.7, #19 to #12); WURN-AM (1.9 – 2.0, +.1, #19 to #18)

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: WLRN (2.9 – 4.0, +1.1, tenth to eighth, 6+)

Number One 6+ (Tie): adult contemporary WFEZ (8.1 – 7.6, -.5, 6+) and urban AC WHQT (7.1 – 7.6, +.5, 6+)

Largest 6+ “Holiday” 2020 – January 2021 Increase: classic rock WBGG (+1.5)

Largest 6+ “Holiday” 2020 – January 2021 Decrease: adult contemporary WLYF (-2.3)

 

SEATTLE

 

News/Talk: KIRO-FM (7.2 – 7.4, +.2, repeating at #1, 6+); KTTH (3.0 – 3.2, +.2, #14 to #12, 6+)

News: KOMO (4.6 – 5.7, +1.1, sixth to fourth, 6+)

Sports Talk: KIRO-AM (3.0 – 2.3, -.7, #14 to #18, 6+)

Public Radio News/Talk: KUOW (6.4 – 7.3, +.9, unchanged at #2, 6+)

Number One 6+: news/talk KIRO-FM (7.2 – 7.4, +.2, 6+)

Largest 6+ “Holiday” 2020 – January 2021 Increase: news KOMO (+1.1)

Largest 6+ “Holiday” 2020 – January 2021 Decrease: adult contemporary KRWM (-2.4)

 

DETROIT

 

News/Talk: WJR (4.2 – 4.8, +.6, ninth to seventh, 6+)

News: WWJ (4.5 – 4.8, +.3, sixth to seventh, 6+)

Sports Talk: WXYT-FM (4.4 – 5.5, +1.1, eighth to third, 6+)

Public Radio News/Talk: WDET (steady at 2.9, flat at #14, 6+); WUOM (1.5 – 1.8, +.3, unchanged at #20, 6+)

Number One 6+: urban AC WMXD (6.1 – 6.3, +.2, 6+)

Largest 6+ “Holiday” 2020 – January 2021 Increase: classic hits-oldies WOMC (+1.4)

Largest 6+ “Holiday” 2020 – January 2021 Decrease: adult contemporary WNIC (-11.1)

 

PHOENIX

 

News/Talk: KFYI (4.6 – 6.0, +1.4, fourth to second, 6+); KTAR-FM (3.1 – 4.2, +1.1, ninth to seventh, 6+)

News: None in the top twenty

Sports Talk: KMVP-FM (2.6 – 2.1, -.5, #12 to #20, 6+)

Public Radio News/Talk: KJZZ (3.1 – 3.3, +.2, ninth to tenth, 6+)

Number One 6+: adult contemporary KESZ (16.7 – 7.3, -9.4, 6+)

Largest 6+ “Holiday” 2020 – January 2021 Increase: news/talk KFYI (+1.4)

Largest 6+ “Holiday” 2020 – January 2021 Decrease: adult contemporary KESZ (-9.4)

 

MINNEAPOLIS

 

News/Talk: WCCO (5.2 – 4.8, -.4, fifth to ninth, 6+); WTLK (3.4 – 4.2, +.8, #13 to #12, 6+); KTMY (.8 – 1.2, +.4, #21 to #20, 6+)

News: None in the top twenty

Sports Talk: KFXN (7.8 – 8.4, +.6, third to second, 6+)

Public Radio News/Talk: KNOW (8.3 – 9.5, +1.2, second to first, 6+)

Number One 6+: public radio news/talk: KNOW (8.3 – 9.5, +1.2, 6+)

Largest 6+ “Holiday” 2020 – January 2021 Increase: hot AC KSTP-FM (+1.3)

Largest 6+ “Holiday” 2020 – January 2021 Decrease: classic hits-oldies KQQL (-6.0)

 

SAN DIEGO

 

News/Talk: KOGO (5.1 – 5.7, +.6, steady at #4, 6+); KGB-AM (1.8 – 2.0, +.2, #18 to #17, 6+); KFI (2.2 – 1.9, -.3, #17 to #18, 6+)

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: KPBS (5.9 – 6.2, +.3, unchanged at #2, 6+)

Number One 6+: classic hits-oldies KXSN (5.7 – 6.7, +1.0, 6+)

Largest 6+ “Holiday” 2020 – January 2021 Increase: regional Mexican KLNV (+1.3)

Largest 6+ “Holiday” 2020 – January 2021 Decrease: adult contemporary KYXY (-5.8)

 

TAMPA

 

News/Talk: WHPT (4.1 – 4.8, +.7, eighth to fifth, 6+); WFLA (3.1 – 3.8, +.7, #15 to #11, 6+)

News: None in the top twenty

Sports Talk: WDAE (1.4 – 1.9, +.5, #20 to #19, 6+)

Public Radio News/Talk: WUSF (2.9 – 3.4, +.5, #16 to #13, 6+)

Number One 6+: adult contemporary WDUV (9.0 – 7.7, -1.3, 6+)

Largest 6+ “Holiday” 2020 – January 2021 Increase: CHR WFLZ (+1.5)

Largest 6+ “Holiday” 2020 – January 2021 Decrease: hot AC WMTX (-4.1)

 

DENVER

 

News/Talk: KDFD (2.8 – 3.1, +.3, #11 to #12, 6+); KOA (1.5 – 1.8, +.3, #19 to #18, 6+)

News: None in the top twenty

Sports Talk: KKFN (2.4 – 3.3, +.9, #14 to #10, 6+)

Public Radio News/Talk: KCFR (7.2 – 7.5, +.3, second to first, 6+)

Number One 6+: public radio news/talk KCFR (7.2 – 7.5, +.3, 6+)

Largest 6+ “Holiday” 2020 – January 2021 Increase: alternative KTCL (+1.4)

Largest 6+ “Holiday” 2020 – January 2021 Decrease: adult contemporary KOSI (-8.0)

 

BALTIMORE

 

News/Talk: WBAL (4.1 – 4.3, +.2, seventh to ninth, 6+); WCBM (3.0 – 3.2, +.2, #10 to #11, 6+)

News: WTOP & WTLP  (unlisted in “Holiday” 2020 to 2.2, #15, 6+)

Sports Talk: WJZ-FM (3.2 – 4.1, +.9, ninth to tenth, 6+)

Public Radio News/Talk: WYPR (3.4 – 4.4, +1.0, eighth to seventh, 6+)

Number One 6+: urban AC WWIN-FM (flat at 9.1, 6+)

Largest 6+ “Holiday” 2020 – January 2021 Increase: urban AC WHUR (+1.2)

Largest 6+ “Holiday” 2020 – January 2021 Decrease: adult contemporary WLIF (-5.9)

 

ST. LOUIS

 

News/Talk: KMOX (3.6 – 4.0, +.4, #10 to #11, 6+); KFTK (3.4 – 3.5, +.1, #11 to #15, 6+); KFTK Stream (unlisted in “Holiday” 2020 to 1.4, #18, 6+)

News: None in the top twenty

Sports Talk: WXOS (2.8 – 4.4, +1.6, #15 to #9, 6+)

Public Radio News/Talk: KWMU (3.3 – 3.8, +.5, steady at #13, 6+)

Number One 6+: rock KSHE (11.6 – 13.0, +1.4, 6+)

Largest 6+ “Holiday” 2020 – January 2021 Increase: alternative KPNT (+1.9)

Largest 6+ “Holiday” 2020 – January 2021 Decrease: adult contemporary KEZK (-9.4)

 

Up next: January 2021 overviews for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus. Email Mike Kinosian at Mike.Kinosian@gmail.com.

Category: Ratings Takeaways

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