January 2021 PPM Ratings Takeaways – Part One

| February 24, 2021

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January 2021 PPM Data – Information for the January 2021 ratings period has been released for New York; Los Angeles; Chicago; San Francisco; Dallas; Houston; Atlanta; Philadelphia; Nassau-Suffolk (Long Island); Riverside-San Bernardino-Ontario; San Jose; and Middlesex-Somerset-Union.

Nielsen Audio’s January 2021 sweep covered January 7 – February 3.

In addition to providing “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty, managing editor Mike Kinosian notes each particular city’s #1 station (6+), as well as loftiest (6+) upticks and drop-offs.

All comparisons noted are “Holiday” 2020 – January 2021 (6+).

NEW YORK

News/Talk: WOR (2.4 – 2.5, +.1, flat at #16, 6+)

News: WINS (3.6 – 4.0, +.4, seventh to eighth, 6+); WCBS-AM (2.7 – 2.9, +.2, steady at #12, 6+)

Sports Talk: WFAN (2.2 – 2.8, +.6, #18 to #14, 6+)

Public Radio News/Talk: WNYC-FM (4.1 – 4.9, +.8, unchanged at #5, 6+)

Number One 6+: adult contemporary WLTW (12.8 – 6.5, -6.3, 6+)

Largest 6+ “Holiday” 2020 – January 2021 Increase: classic hits-oldies WCBS-FM (+.9); Spanish contemporary WPAT-FM (+.9); and Spanish contemporary WXNY (+.9)

Largest 6+ “Holiday” 2020 – January 2021 Decrease: adult contemporary WLTW (-6.3)

 

LOS ANGELES

News/Talk: KFI (4.7 – 5.0, +.3, steady at #3, 6+)

News: KNX (3.2 – 3.3, +.1, flat at #10, 6+)

Sports Talk: None in the top twenty

Public Radio News/Talk: KPCC (2.7 – 3.6, +.9, #11 to #6, 6+)

Number One 6+: adult contemporary KOST (13.9 – 5.7, -8.2, 6+)

Largest 6+ “Holiday” 2020 – January 2021 Increase: public radio news/talk: KPCC (+.9)

Largest 6+ “Holiday” 2020 – January 2021 Decrease: adult contemporary KOST (-8.2)

 

CHICAGO

News/Talk: WGN (3.7 – 4.1, +.4, steady at #7, 6+); WLS-AM (1.7 – 1.9, +.2, unchanged at #18, 6+)

News: WBBM-AM & WCFS (6.8 – 7.3, +.5, third to first, 6+)

Sports Talk: WSCR (2.0 – 2.3, +.3, #16 to #13, 6+)

Public Radio News/Talk: WBEZ (4.3 – 6.7, +2.4, fourth to third, 6+)

Number One 6+: news WBBM-AM & WCFS (6.8 – 7.3, +.5, 6+)

Largest 6+ “Holiday” 2020 – January 2021 Increase: public radio news/talk WBEZ (+2.4)

Largest 6+ “Holiday” 2020 – January 2021 Decrease: adult contemporary WLIT (-9.2)

 

SAN FRANCISCO

News/Talk: KGO (1.6 – 2.0, +.4, #20 to #16, 6+)

News: KCBS-AM & KFRC (8.1 – 8.5, +.4, third to second, 6+)

Sports Talk: KNBR (3.4 – 3.5, +.1, fifth to sixth, 6+)

Public Radio News/Talk: KQED (9.0 – 10.9, +1.9, second to first, 6+)

Number One 6+: public radio news/talk KQED (9.0 – 10.9, +1.9, 6+)

Largest 6+ “Holiday” 2020 – January 2021 Increase: public radio news/talk KQED (+1.9)

Largest 6+ “Holiday” 2020 – January 2021 Decrease: adult contemporary KOIT-FM (-6.6)

 

DALLAS

News/Talk: WBAP (3.6 – 4.0, +.4, ninth to tenth, 6+)

News: None in the top twenty

Sports Talk: KTCK (2.6 – 3.6, +1.0, #16 to #11, 6+); KRLD-FM (2.4 – 1.8, -.6, #17 to #20, 6+)

Public Radio News/Talk: KERA (3.0 – 3.4, +.4, #14 to #13, 6+)

Number One 6+: contemporary Christian KLTY (7.0 – 6.1, -.9, 6+)

Largest 6+ “Holiday” 2020 – January 2021 Increase: country KSCS (+1.2)

Largest 6+ “Holiday” 2020 – January 2021 Decrease: adult contemporary KDGE (-4.8)

 

HOUSTON

News/Talk: KTRH (5.5 – 7.5, +2.0, fourth to first, 6+)

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: KUHF (1.4 – 2.7, +1.3, #21 to #16, 6+)

Number One 6+: news/talk: KTRH (5.5 – 7.5, +2.0, 6+); adult contemporary KODA (12.1 – 7.5, -4.6, 6+)

Largest 6+ “Holiday” 2020 – January 2021 Increase: news/talk KTRH (+2.0)

Largest 6+ “Holiday” 2020 – January 2021 Decrease: adult contemporary KODA (-4.6)

 

ATLANTA

News/Talk: WSB-AM (9.0 – 11.8, +2.8, repeating at #1, 6+)

News: None in the top twenty

Sports Talk: WZGC (4.1 – 3.8, -.3, steady at #8, 6+); WCNN (flat at 1.6, #21 to #18, 6+)

Public Radio News/Talk: None in the top twenty

Number One 6+: news/talk WSB-AM (9.0 – 11.8, +2.8, 6+)

Largest 6+ “Holiday” 2020 – January 2021 Increase: news/talk WSB-AM (+2.8)

Largest 6+ “Holiday” 2020 – January 2021 Decrease: contemporary Christian WFSH (-1.8)

 

PHILADELPHIA

News/Talk: WPHT (1.8 – 2.2, +.4, #19 to #18, 6+); WKXW (2.0 – 1.8, -.2, #17 to #19, 6+)

News: KYW (5.4 – 6.4, +1.0, fifth to second, 6+)

Sports Talk: WIP (5.9 – 6.1, +.2, fourth to fifth, 6+); WPEN-FM (2.0 – 2.6, +.6, #17 to #15, 6+); WIP Stream unlisted in “Holiday” 2020, 1.6, debuts at #20, 6+)

Public Radio News/Talk: WHYY (4.6 – 6.3, +1.7, seventh to third, 6+)

Number One 6+: urban AC WDAS-FM (8.4 – 8.6, +.2, 6+)

Largest 6+ “Holiday” 2020 – January 2021 Increase: public radio news/talk WHYY (+1.7)

Largest 6+ “Holiday” 2020 – January 2021 Decrease: adult contemporary WBEB (-7.5)

 

LONG ISLAND

News/Talk: WOR (4.4 – 4.1, -.3, sixth to seventh, 6+)

News: WCBS-AM (2.9 – 3.2, +.3, #12 to #11, 6+); WINS (2.6 – 3.1, +.5, #13 to #12, 6+)

Sports Talk: WFAN (4.1 – 4.3, +.2, ninth to fourth, 6+); WFAN Stream (1.1 – 1.9, +.8, #23 to #19, 6+)

Public Radio News/Talk: WNYC-FM (2.0 – 3.1, +1.1, #18 to #12, 6+)

Number One 6+: classic rock WAXQ (4.7 – 5.1, +.4, 6+)

Largest 6+ “Holiday” 2020 – January 2021 Increase: public radio news/talk WNYC-FM (+1.1)

Largest 6+ “Holiday” 2020 – January 2021 Decrease: adult contemporary WLTW (-4.2)

 

RIVERSIDE

News/Talk: KFI (4.6 – 5.2, +.6, second, 6+)

News: KNX (unlisted in “Holiday” 2020, 1.3, debuts at #20, 6+)

Sports Talk: None in the top twenty

Public Radio News/Talk: None in the top twenty

Number One 6+: Spanish adult hits KLYY (6.0 – 6.9, +.9, 6+)

Largest 6+ “Holiday” 2020 – January 2021 Increase: rock KCAL-FM (+1.0)

Largest 6+ “Holiday” 2020 – January 2021 Decrease: adult contemporary KOST (-5.6)

 

SAN JOSE

News/Talk: KGO (2.0 – 2.5, +.5, #12 to #11, 6+)

News: KCBS-AM & KFRC (5.6 – 6.8, +1.2, fourth to second, 6+)

Sports Talk: KNBR (2.3 – 2.5, +.2, #10 to #11, 6+)

Public Radio News/Talk: KQED (10.4 – 12.8, +2.4, second to first, 6+)

Number One 6+: public radio news/talk KQED (10.4 – 12.8, +2.4, 6+)

Largest 6+ “Holiday” 2020 – January 2021 Increase: public radio news/talk KQED (+2.4)

Largest 6+ “Holiday” 2020 – January 2021 Decrease: adult contemporary KOIT-FM (-7.8)

 

MIDDLESEX

News/Talk: WKXW (4.3 – 5.0, +.7, eighth to fifth, 6+)

News: WCBS-AM (2.4 – 2.7, +.3, steady at #14, 6+)

Sports Talk: WFAN (2.0 – 2.7, +.7, #18 to #14, 6+)

Public Radio News/Talk: WNYC-FM (3.2 – 4.1, +.9, #11 to #6, 6+)

Number One 6+: classic rock WAXQ (8.3 – 8.9, +.6, 6+)

Largest 6+ “Holiday” 2020 – January 2021 Increase: public radio news/talk WNYC-FM (+.9); Spanish contemporary WPAT-FM (+.9)

Largest 6+ “Holiday” 2020 – January 2021 Decrease: adult contemporary WLTW (-6.5)

Up next: January 2021 overviews for: Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis. Email managing editor Mike Kinosian at mike.kinosian@gmail.com.    

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Category: Ratings Takeaways

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