“Holiday” 2020 PPM Ratings Takeaways – Part Four | TALKERS magazine : TALKERS magazine – “The bible of talk media.”

“Holiday” 2020 PPM Ratings Takeaways – Part Four

| February 4, 2021

“Holiday” 2020 PPM Data – Information for the “Holiday” 2020 survey period has been released for Raleigh; Indianapolis; Middlesex-Somerset-Union; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.

Nielsen Audio’s “Holiday” 2020 sweep covered December 3 (2020) – January 6 (2021).

In addition to providing his “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty, managing editor Mike Kinosian notes each particular city’s #1 station (6+), as well as greatest (6+) gains and losses.

All comparisons noted are December 2020 – “Holiday” 2020 (6+).

RALEIGH

News/Talk: WTKK (6.7 – 5.4, -1.3, fourth to fifth, 6+); WPTF (2.7 – 2.5, -.2, flat at #13, 6+)

News: None in the top twenty

Sports Talk: WCMC-FM (1.6 – 1.8, +.2, #18 to #17, 6+)

Public Radio News/Talk: WUNC (9.4 – 9.9, +.5, repeating at #1, 6+)

Number One 6+: public radio news/talk WUNC (9.4 – 9.9, +.5, 6+)

Largest 6+ December 2020 – “Holiday” 2020 Increase: adult contemporary WRAL (+2.6)

Largest 6+ December 2020 – “Holiday” 2020 Decrease: news/talk WTKK (-1.3)

INDIANAPOLIS

News/Talk: WIBC (10.0 – 7.6, -2.4, first to second, 6+)

News: None in the top twenty

Sports Talk: WFNI (3.0 – 3.4, +.4, unchanged at #13, 6+); WNDE (flat at .8, steady at #19, 6+)

Public Radio News/Talk: WFYI (4.9 – 4.0, -.9, seventh to ninth, 6+)

Number One 6+: adult contemporary WYXB (7.5 – 13.1, +5.6, 6+)

Largest 6+ December 2020 – “Holiday” 2020 Increase: adult contemporary WYXB (+5.6)

Largest 6+ December 2020 – “Holiday” 2020 Decrease: adult hits WJJK (-2.6)

MIDDLESEX

News/Talk: WKXW (4.7 – 4.3, -.4, sixth to eighth, 6+); WOR (2.2 – 1.5, -.7, #17 to #20, 6+)

News: WCBS-AM (2.1 – 2.4, +.3, #18 to #14, 6+)

Sports Talk: WFAN (2.8 – 2.0, -.8, #16 to #18, 6+)

Public Radio News/Talk: WNYC-FM (flat at 3.2, #13 to #11, 6+)

Number One 6+: adult contemporary WLTW (6.6 – 8.9, +2.3, 6+)

Largest 6+ December 2020 – “Holiday” 2020 Increase: adult contemporary WLTW (+2.3)

Largest 6+ December 2020 – “Holiday” 2020 Decrease: classic rock WAXQ (-2.7)

MILWAUKEE

News/Talk: WISN (10.7 – 8.2, -2.5, first to third, 6+); WTMJ (6.8 – 6.0, -.4, third to fourth, 6+)

News: None in the top twenty

Sports Talk: WRNW (.7 – 1.2, +.5, #17 to #12, 6+); WKTI (flat at .8, unchanged at #16, 6+)

Public Radio News/Talk: WUWM (4.6 – 3.6, -1.0, sixth to seventh, 6+); WHAD (1.4 – 1.0, -.4, #11 to #14, 6+)

Number One 6+: classic hits-oldies WRIT (7.0 – 10.4, +3.4, 6+)

Largest 6+ December 2020 – “Holiday” 2020 Increase: adult contemporary WLDB (+3.7)

Largest 6+ December 2020 – “Holiday” 2020 Decrease: news talk WISN (-2.5)

NASHVILLE

News/Talk: WWTN (6.1 – 5.3, -.8, flat at #4, 6+); WLAC (2.1 – 1.9, -.2, #17 to #18, 6+)

News: None in the top twenty

Sports Talk: WGFX (5.4 – 5.3, -.1, seventh to fourth, 6+); WPRT (1.3 – 1.0, -.3, #19 to #20, 6+)

Public Radio News/Talk: WPLN-FM (5.8 – 4.9, -.9, fifth to seventh, 6+)

Number One 6+: adult contemporary WJXA (7.5 – 15.0, +7.5, 6+)

Largest 6+ December 2020 – “Holiday” 2020 Increase: adult contemporary WJXA (+7.5)

Largest 6+ December 2020 – “Holiday” 2020 Decrease: adult hits WCJK (-1.2)

PROVIDENCE

News/Talk: WPRO-AM (5.5 – 5.4, -.1, fifth to fourth, 6+); WHJJ (1.1 – .8, -.3, #14 to #18, 6+)

News – Talk: WBZ-AM (1.0 – 1.4, +4, #16 to #13, 6+)

Sports Talk: WVEI (2.5 – 2.4, -.1, steady at #9, 6+)

Public Radio News/Talk: WGBH (3.1 – 2.7, -.4, flat at #8, 6+); WNPN (2.2 – 1.7, -.5, #10 to #11, 6+); WELH (flat at .2, #23 to #19, 6+)

Number One 6+: adult contemporary WWLI (9.8 – 15.1, +5.3, 6+)

Largest 6+ December 2020 – “Holiday” 2020 Increase: adult contemporary WWLI (+5.3)

Largest 6+ December 2020 – “Holiday” 2020 Decrease: country WCTK (-1.4)

NORFOLK

News/Talk: None in the top twenty

News: WNOH (.9 – 1.2, +.3, #13 to #12, 6+); business news WGH-AM (flat at .3, unchanged at #15, 6+)

Sports Talk: WVSP (1.6 – 1.1, -.5, #10 to #13, 6+)

Public Radio News/Talk: None in the top twenty

Number One 6+: urban AC WVKL (12.5 – 12.8, +.3, 6+)

Largest 6+ December 2020 – “Holiday” 2020 Increase: adult contemporary WWDE (+6.1)

Largest 6+ December 2020 – “Holiday” 2020 Decrease: country WGH-FM (-.9)

JACKSONVILLE

News/Talk: WOKV-FM (10.0 – 8.4, -1.6, first to second, 6+)

News: None in the top twenty

Sports Talk: WFXJ (.8 – .7, -.1, flat at #17, 6+)

Public Radio News/Talk: WJCT (4.7 – 4.3, -.4, flat at #7, 6+)

Number One 6+: adult contemporary WEJZ (10.0 – 15.1, +5.1, 6+)

Largest 6+ December 2020 – “Holiday” 2020 Increase: adult contemporary WEJZ (+5.1)

Largest 6+ December 2020 – “Holiday” 2020 Decrease: news/talk WOKV-FM (-1.6)

WEST PALM BEACH

News/Talk: WJNO (3.0 – 2.4, -.6, flat at #9, 6+); WFTL (1.8 – 1.6, -.2, #13 to #15, 6+); WZZR (1.8 – 1.0, -.8, #13 to #17, 6+)

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: WLRN (4.8 – 4.0, -.8, flat at #5, 6+)

Number One 6+ (tie): classic hits-oldies WEAT (6.3 – 8.7, +2.4, 6+); hot AC WRMF (9.8 – 8.7, -1.1, 6+)

Largest 6+ December 2020 – “Holiday” 2020 Increase: classic hits-oldies WEAT (+2.4)

Largest 6+ December 2020 – “Holiday” 2020 Decrease: contemporary Christian WAYF (-1.5)

GREENSBORO

News/Talk: WPTI (5.5 – 4.4, -1.1, sixth to seventh, 6+)

News: None in the top twenty

Sports Talk: WSJS (.4 – .6, +.2, unchanged at #15, 6+)

Public Radio News/Talk: WFDD (4.0 – 3.0, -1.0, flat at #10, 6+); WUNC (steady at 1.9, #13 to #12, 6+)

Number One 6+: adult contemporary WMAG (10.5 – 16.8, +6.3, 6+)

Largest 6+ December 2020 – “Holiday” 2020 Increase: adult contemporary WMAG (+6.3)

Largest 6+ December 2020 – “Holiday” 2020 Decrease: news/talk WPTI (-1.1)

MEMPHIS

News/Talk: WREC (3.8 – 2.5, -1.3, #8 to #12, 6+)

News: None in the top twenty

Sports Talk: WMFS (2.5 – 2.9, +.4, #13 to #9, 6+); WMFS’ internet stream (flat at .3 , steady at #18, 6+); WMC-AM (.2 – .3, +.1, #19 to #18 6+)

Public Radio News/Talk: WKNO (2.8 – 2.3, -.5, #12 to #13, 6+); WKNO-HD2’s internet stream (.0 – .2, +.2, #20, 6+)

Number One 6+: urban-rhythmic oldies WRBO (10.7 – 11.0, +.3, 6+)

Largest 6+ December 2020 – “Holiday” 2020 Increase: adult contemporary WRVR (+3.8)

Largest 6+ December 2020 – “Holiday” 2020 Decrease: news/talk WREC (-1.3)

HARTFORD

News/Talk: WTIC-AM (8.1 – 5.8, -2.3, second to fourth, 6+); WDRC-AM (flat at .8, steady at #15, 6+); WPOP (flat at .2, #16 to #15, 6+);

News: None in the top twenty

Sports Talk: WUCS (1.1 – 1.3, +.2, unchanged at #13, 6+)

Public Radio News/Talk: WNPR (6.4 – 5.4, -1.0, fifth to sixth, 6+); WFCR (.4  .2, -.2, unchanged at #15, 6+); WNNZ (.0 – .2, +.2, #15, 6+)

Number One 6+: adult contemporary WRCH (10.8 – 17.5, +7.7, 6+)

Largest 6+ December 2020 – “Holiday” 2020 Increase: adult contemporary WRCH (+7.7)

Largest 6+ December 2020 – “Holiday” 2020 Decrease: news/talk WTIC-AM (-2.3)

Email managing editor Mike Kinosian at Kinosian@TALKERS.com.  

 

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Category: Ratings Takeaways