“Holiday” 2020 PPM Ratings Takeaways – Part Three

| February 3, 2021

“Holiday” 2020 PPM Data – Information for the “Holiday” 2020 ratings period has been released for San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Austin; Cleveland; Kansas City; Columbus; and San Jose.

Nielsen Audio’s “Holiday” 2020 sweep covered December 3 (2020) – January 6 (2021), the day of domestic terrorism at the Capitol Building.

In addition to providing his “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty, TALKERS magazine managing editor Mike Kinosian notes each particular city’s #1 station (6+), as well as the most significant (6+) improvement and erosion.

All comparisons noted are December 2020 – “Holiday” 2020 (6+).

SAN ANTONIO

News/Talk: WOAI (7.4 – 6.8, -.6, second to third, 6+); KTSA (flat at 1.7, #21 to #19, 6+)

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: KSTX (3.4 – 3.0, -.4, #11 to #12, 6+)

Number One 6+: adult contemporary KQXT (5.8 – 11.3, +5.5, 6+)

Largest 6+ December 2020 – “Holiday” 2020 Increase: adult contemporary KQXT (+5.5)

Largest 6+ December 2020 – “Holiday” 2020 Decrease: regional Mexican KROM (-2.1)

SACRAMENTO

News/Talk: KFBK (flat at 7.8, first to second, 6+); KSTE (1.2 – 1.5, +.3, #18 to #14, 6+)

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: KXJZ (5.1 – 5.0, -.1, sixth to fifth, 6+)

Number One 6+: adult contemporary KYMX (6.7 – 13.6, +6.9, 6+)

Largest 6+ December 2020 – “Holiday” 2020 Increase: adult contemporary KYMX (+6.9)

Largest 6+ December 2020 – “Holiday” 2020 Decrease: hot AC KZZO (-1.3)

PITTSBURGH

News/Talk: KDKA-AM (5.0 – 5.3, +.3, steady at #6, 6+)

News: None in the top twenty

Sports Talk: KDKA-FM (6.9 – 6.6, -.3, fourth to fifth, 6+); WBGG (.3 – .2, -.1, #23 to #18)

Public Radio News/Talk: WESA (4.0 – 3.7, -.3, tenth to ninth, 6+)

Number One 6+: classic hits-oldies WWSW (8.6 – 13.3, +4.7, 6+)

Largest 6+ December 2020 – “Holiday” 2020 Increase: classic hits-oldies WWSW (+4.7)

Largest 6+ December 2020 – “Holiday” 2020 Decrease: rock WDVE (-1.9)

SALT LAKE CITY

News/Talk: KSL (7.5 – 6.1, -1.4, flat at #2, 6+); KNRS (7.4 – 6.0, -1.4, unchanged at #3, 6+)

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: KUER (5.7 – 5.4, -.3, flat at #5, 6+)

Number One 6+: adult contemporary KSFI (11.6 – 18.5, +6.9, 6+)

Largest 6+ December 2020 – “Holiday” 2020 Increase: adult contemporary KSFI (+6.9)

Largest 6+ December 2020 – “Holiday” 2020 Decrease: news/talk KSL (-1.4); news/talk KNRS (-1.4)

LAS VEGAS

News/Talk: KXNT (2.8 – 2.7, -.1, #14 to #11, 6+); KDWN (2.3 – 2.0, -.3, flat at #17, 6+)

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: KNPR (3.7 – 3.3, -.4, eighth to tenth, 6+)

Number One 6+: adult contemporary KSNE (8.9 – 14.2, +5.3, 6+)

Largest 6+ December 2020 – “Holiday” 2020 Increase: adult contemporary KSNE (+5.3)

Largest 6+ December 2020 – “Holiday” 2020 Decrease: hot AC KVGS (-1.0); rock KOMP (-1.0)

ORLANDO

News/Talk: WTKS (3.7 – 3.9, +.2, ninth to seventh, 6+); WDBO (flat at 2.7, steady at #12, 6+); WFLF (1.7 – 1.6, -.1, #16 to #18, 6+)

News: None in the top twenty

Sports Talk: WYGM (1.7 – 1.8, +.1, flat at #16, 6+)

Public Radio News/Talk: WMFE (4.0 – 3.5, -.5, flat at #8, 6+)

Number One 6+: adult contemporary WMGF (13.3 – 17.0, +3.7, 6+)

Largest 6+ December 2020 – “Holiday” 2020 Increase: adult contemporary WMGF (+3.7)

Largest 6+ December 2020 – “Holiday” 2020 Decrease: country WWKA (-1.2)

CINCINNATI

News/Talk: WLW (9.4 – 7.4, -2.0, first to third, 6+); WKRC (5.5 – 5.4, -.1, fifth to fourth, 6+)

News: None in the top twenty

Sports Talk: WCKY (1.0 – .9, -.1, #18 to #20, 6+)

Public Radio News/Talk: WVXU (4.0 – 3.2, -.8, eighth to tenth, 6+)

Number One 6+: adult contemporary WRRM (8.2 – 12.3, +4.1, 6+)

Largest 6+ December 2020 – “Holiday” 2020 Increase: adult contemporary WRRM (+4.1)

Largest 6+ December 2020 – “Holiday” 2020 Decrease: news/talk WLW (-2.0)

AUSTIN

News/Talk: KLBJ-AM (5.0 – 4.5, -.5, fourth to fifth, 6+)

News: None in the top twenty

Sports Talk: KTXX (1.6 – 1.9, +.3, #17 to #16, 6+)

Public Radio News/Talk: KUT (9.3 – 8.5, -.8, second to third, 6+)

Number One 6+: adult contemporary KKMJ (6.0 – 13.1, +7.1, 6+)

Largest 6+ December 2020 – “Holiday” 2020 Increase: adult contemporary KKMJ (+7.1)

Largest 6+ December 2020 – “Holiday” 2020 Decrease: adult hits KBPA (-3.1)

CLEVELAND

News/Talk: WTAM (7.2 – 5.8, -1.4, fourth to seventh, 6+)

News: WMMS-HD2 (flat at .1, #18 to #17, 6+)

Sports Talk: WKRK (3.3 – 3.9, +.6, #12 to #9, 6+)

Public Radio News/Talk: WCPN (4.6 – 3.3, -1.3, #10 to #12, 6+)

Number One 6+: classic hits-oldies WMJI (7.9 – 11.6, +3.7, 6+)

Largest 6+ December 2020 – “Holiday” 2020 Increase: adult contemporary WDOK (+3.9)

Largest 6+ December 2020 – “Holiday” 2020 Decrease: news/talk WTAM (-1.4)

KANSAS CITY

News/Talk: KMBZ-FM (flat at 4.8, eighth to seventh, 6+)

News: None in the top twenty

Sports Talk: WHB (2.6 – 2.5, -.1, unchanged at #15, 6+); KCSP (flat at 1.8, #19 to #18, 6+)

Public Radio News/Talk: KCUR (5.5 – 5.2, -.3, fourth to sixth, 6+)

Number One 6+: classic hits-oldies KCMO-FM (6.1 – 10.4, +4.3, 6+)

Largest 6+ December 2020 – “Holiday” 2020 Increase: classic hits-oldies KCMO-FM (+4.3)

Largest 6+ December 2020 – “Holiday” 2020 Decrease: classic rock KCFX (-2.5)

COLUMBUS

News/Talk: WTVN (7.7 – 7.3, -.4, steady at #2, 6+)

News: None in the top twenty

Sports Talk: WBNS-FM (5.5 – 5.6, +.1, unchanged at #6, 6+); WBNS-AM (flat at .1, steady at #16, 6+)

Public Radio News/Talk: WOSU (8.2 – 7.0, -1.2, first to third, 6+)

Number One 6+: adult hits WODC (5.8 – 8.9, +3.1, 6+)

Largest 6+ December 2020 – “Holiday” 2020 Increase: adult hits WODC (+3.1)

Largest 6+ December 2020 – “Holiday” 2020 Decrease: public radio news/talk WOSU (-1.2)

SAN JOSE

News/Talk: KGO (2.7 – 2.0, -.7, #10 to #12, 6+)

News: KCBS-AM & KFRC (7.0 – 5.6, -1.4, third to fourth, 6+)

Sports Talk: KNBR (2.6 – 2.3, -.3, #11 to #10, 6+)

Public Radio News/Talk: KQED (12.5 – 10.4, -2.1, first to second, 6+)

Number One 6+: adult contemporary KOIT-FM (7.6 – 13.4, +5.8, 6+)

Largest 6+ December 2020 – “Holiday” 2020 Increase: adult contemporary KOIT-FM (+5.8)

Largest 6+ December 2020 – “Holiday” 2020 Decrease: public radio news/talk KQED (-2.1)

Up next: “Holiday” 2020 overviews for Raleigh; Indianapolis; Milwaukee; Middlesex; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford. Email managing editor Mike Kinosian at Kinosian@TALKERS.com.  

 

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Category: Ratings Takeaways

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