“Holiday” 2020 PPM Ratings Takeaways – Part Two | TALKERS magazine : TALKERS magazine – “The bible of talk media.”

“Holiday” 2020 PPM Ratings Takeaways – Part Two

| February 2, 2021

“Holiday” 2020 PPM Data – Information for the “Holiday” 2020 sweep has been released for Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Long Island; Baltimore; Portland; Charlotte; St. Louis; and Riverside.

Nielsen Audio’s “Holiday” 2020 survey period covered December 3 (2020) – January 6 (2021), the day of the riot at the Capitol Building.

In addition to providing his “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty, managing editor Mike Kinosian notes each particular city’s #1 station (6+), as well as highest (6+) positive spikes and sharpest declines.

All comparisons noted are December 2020 – “Holiday” 2020 (6+).

DETROIT

News/Talk: WJR (4.6 – 4.2, -.4, eighth to ninth, 6+)

News: WWJ (5.1 – 4.5, -.6, fifth to sixth, 6+)

Sports Talk: WXYT-FM (4.3 – 4.4, +.1, ninth to eighth, 6+)

Public Radio News/Talk: WDET (2.7 – 2.9, +.2, #16 to #14, 6+); WUOM (1.6 – 1.5, -.1, #21 to #20, 6+)

Number One 6+: adult contemporary WNIC (10.0 – 16.6, +6.6, 6+)

Largest 6+ December 2020 – “Holiday” 2020 Increase: adult contemporary WNIC (+6.6)

Largest 6+ December 2020 – “Holiday” 2020 Decrease: alternative WDZH (-1.4)

PHOENIX

News/Talk: KFYI (6.3 – 4.6, -1.7, third to fourth, 6+); KTAR-FM (3.6 – 3.1, -.5, tenth to ninth, 6+)

News: None in the top twenty

Sports Talk: KMVP-FM (2.1 – 2.6, +.5, #18 to #12, 6+)

Public Radio News/Talk: KJZZ (3.3 – 3.1, -.2, #11 to #9, 6+)

Number One 6+: adult contemporary KESZ (11.4 – 16.7, +5.3, 6+)

Largest 6+ December 2020 – “Holiday” 2020 Increase: adult contemporary KESZ (+5.3)

Largest 6+ December 2020 – “Holiday” 2020 Decrease: news/talk KFYI (-1.7)

MINNEAPOLIS

News/Talk: WCCO (4.7 – 5.2, +.5, ninth to fifth, 6+); WTLK (3.7 – 3.4, -.3, flat at #13, 6+)

News: None in the top twenty

Sports Talk: KFXN (7.4 – 7.8, +.4, steady at #3, 6+)

Public Radio News/Talk: KNOW (9.0 – 8.3, -.7, first to second, 6+)

Number One 6+: classic hits-oldies KQQL (7.8 – 11.5, +3.7, 6+)

Largest 6+ December 2020 – “Holiday” 2020 Increase: classic hits-oldies KQQL (+3.7)

Largest 6+ December 2020 – “Holiday” 2020 Decrease: country KEEY (-1.1); CHR KDKB (-1.1)

SAN DIEGO

News/Talk: KOGO (4.9 – 5.1, +.2, sixth to fourth, 6+); KFI (1.7 – 2.2, +.5, #18 to #17, 6+); KGB-AM (flat at 1.8, #17 to #18, 6+)

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: KPBS (6.6 – 5.9, -.7, first to second, 6+)

Number One 6+: adult contemporary KYXY (5.7 – 9.4, +3.7, 6+)

Largest 6+ December 2020 – “Holiday” 2020 Increase: adult contemporary KYXY (+3.7)

Largest 6+ December 2020 – “Holiday” 2020 Decrease: regional Mexican KLNV (-.9)

TAMPA

News/Talk: WHPT (5.2 – 3.9, -1.3, fifth to eighth, 6+); WFLA (3.6 – 3.1, -.5, #14 to #15, 6+)

News: None in the top twenty

Sports Talk: WDAE (1.5 – 1.4, -.1, flat at #20, 6+)

Public Radio News/Talk: WUSF (2.6 – 2.9, +.3, #17 to #16, 6+)

Number One 6+: adult contemporary WDUV (7.2 – 9.0, +1.8, 6+)

Largest 6+ December 2020 – “Holiday” 2020 Increase: hot AC WMTX (+4.2)

Largest 6+ December 2020 – “Holiday” 2020 Decrease: rhythmic CHR WLLD (-1.2)

DENVER

News/Talk: KDFD (3.6 – 2.8, -.8, #9 to #11, 6+); KHOW (1.9 – 1.5, -.4, #18 to #19, 6+); KOA (1.9 – 1.5, -.4, #18 to #19, 6+)

News: None in the top twenty

Sports Talk: KKFN (2.6 – 2.4, -.2, flat at #14, 6+)

Public Radio News/Talk: KCFR (8.3 – 7.2, -1.1, first to second, 6+)

Number One 6+: adult contemporary KOSI (6.3 – 13.3, +7.0, 6+)

Largest 6+ December 2020 – “Holiday” 2020 Increase: adult contemporary KOSI (+7.0)

Largest 6+ December 2020 – “Holiday” 2020 Decrease: triple A KBCO (-1.6)

LONG ISLAND

News/Talk: WOR (4.3 – 4.4, +.1, ninth to sixth, 6+)

News: WCBS-AM (3.6 – 2.9, -.7, #11 to #12, 6+); WINS (2.9 – 2.6, -.3, flat at #13, 6+)

Sports Talk: WFAN (4.4 – 4.1, -.3, sixth to ninth, 6+)

Public Radio News/Talk: WNYC-FM (1.7 – 2.0, +.3, #22 to #18, 6+)

Number One 6+: adult contemporary WLTW (5.7 – 8.7, +3.0, 6+)

Largest 6+ December 2020 – “Holiday” 2020 Increase: adult contemporary WLTW (+3.0)

Largest 6+ December 2020 – “Holiday” 2020 Decrease: adult contemporary WKJY (-1.7)

BALTIMORE

News/Talk: WBAL (4.5 – 4.1, -.4, eighth to seventh, 6+); WCBM (3.9 – 3.0, -.9, ninth to tenth, 6+)

News: None in the top twenty

Sports Talk: WJZ-FM (2.9 – 3.2, +.3, #11 to #9, 6+)

Public Radio News/Talk: WYPR (4.7 – 3.4, -1.3, seventh to eighth, 6+); WAMU (1.2 – .9, -.3, #18 to #19, 6+)

Number One 6+: adult contemporary WLIF (6.3 – 11.0, +4.7, 6+)

Largest 6+ December 2020 – “Holiday” 2020 Increase: adult contemporary WLIF (+4.7)

Largest 6+ December 2020 – “Holiday” 2020 Decrease: adult hits WQSR (-1.9)

PORTLAND

News/Talk: KXL (6.3 – 4.8, -1.5, third to sixth, 6+); KEX (flat at 3.8, eighth to ninth, 6+)

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: KOPB (9.9 – 9.7, -.2, steady at #2, 6+)

Number One 6+: adult contemporary KKCW (10.5 – 12.9, +2.4, 6+)

Largest 6+ December 2020 – “Holiday” 2020 Increase: adult contemporary KKCW (+2.4)

Largest 6+ December 2020 – “Holiday” 2020 Decrease: news/talk KXL (-1.5)

CHARLOTTE

News/Talk: WBT (6.7 – 5.0, -1.7, third to fifth, 6+)

News: None in the top twenty

Sports Talk: WFNZ (.9 – 1.1, +.2, unchanged at #18, 6+)

Public Radio News/Talk: WFAE (3.7 – 3.3, -.4, flat at #10, 6+)

Number One 6+: adult contemporary WKQC (9.1 – 15.6, +6.5, 6+)

Largest 6+ December 2020 – “Holiday” 2020 Increase: adult contemporary WKQC (+6.5)

Largest 6+ December 2020 – “Holiday” 2020 Decrease: news/talk WBT (-1.7)

ST. LOUIS

News/Talk: KMOX (3.7 – 3.6, -.1, #11 to #10, 6+); KFTK (4.5 – 3.4, -1.1, #10 to #11, 6+)

News: None in the top twenty

Sports Talk: WXOS (2.7 – 2.8, +.1, #16 to #15, 6+)

Public Radio News/Talk: KWMU (3.1 – 3.3, +.2, #14 to #13, 6+)

Number One 6+: adult contemporary KEZK (7.9 – 16.9, +9.0, 6+)

Largest 6+ December 2020 – “Holiday” 2020 Increase: adult contemporary KEZK (+9.0)

Largest 6+ December 2020 – “Holiday” 2020 Decrease: country KSD (-3.3)

RIVERSIDE

News/Talk: None in the top twenty

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: KVCR (.8 – .6, -.2, flat at #13, 6+); KPCC (.7 – .5, -.2, #14 to #15, 6+)

Number One 6+: Spanish adult hits KLYY (flat at 6.0, 6+)

Largest 6+ December 2020 – “Holiday” 2020 Increase: contemporary Christian KSGN (+2.1)

Largest 6+ December 2020 – “Holiday” 2020 Decrease: classic hits-oldies KOLA (-1.2)

Up next: “Holiday” 2020 overviews for San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Austin; Cleveland; Kansas City; Columbus; and San Jose. Email managing editor Mike Kinosian at Kinosian@TALKERS.com. 

Tags: , , , , ,

Category: Ratings Takeaways