December 2020 PPM Ratings Takeaways – Round Two | TALKERS magazine : TALKERS magazine – “The bible of talk media.”

December 2020 PPM Ratings Takeaways – Round Two

| December 23, 2020

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December 2020 PPM Data – Information for the December 2020 ratings period has been released for Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.

Nielsen Audio’s December 2020 survey period covered November 5 – December 2.

Here are highlights from spoken-word stations finishing in their respective markets’ top 20.

NEWS/TALK

  • As a result of three straight decreases, Cumulus Media’s WMAL is an overall -1.2 (8.0 – 7.9 – 7.5 – 6.8, 6+) and drops from third in Washington, DC to fifth.
  • Following three positive spikes in succession that yielded a +2.7 (3.9 – 4.9 – 6.0 – 6.6, 6+), iHeartMedia’s WRKO “AM 680 – The Voice of Boston” sputters by eight-tenths to 5.8 (fourth to sixth, 6+).
  • Without a loss the past five survey periods for a net gain of +1.3 (7 – 1.7 – 1.8 – 2.1 – 2.6 – 3.0, 6+), iHeartMedia-owned WIOD “News Radio 610 Miami’s News, Traffic, & Weather Station” stumbles by four-tenths to 2.6 (#12 to #15, 6+).
  • Including December’s +.6, Bonneville-owned KIRO-FM is in an alternating down/up pattern (7.1 – 6.4 – 7.0 – 6.6 – 7.2, 6+) that returns “Seattle’s News/Seattle’s Talk” to #1 (second to first).
  • Sliding from #10 to #13 is KIRO-FM cluster-mate KTTH “Conservative Talk Radio,” which is off a combined half-share in November/December (3.6 – 3.4 – 3.1, 6+).
  • An overall +2.0 through five consecutive sweeps without a loss (3.4 – 3.4 – 3.6 – 3.8 – 4.7 – 5.4, 6+), Cumulus Media Detroit’s WJR “News Talk 760” (Lions) surrenders 40% of that boon (4.6, -.8, fourth to eighth, 6+).
  • Three consecutive upticks by iHeartMedia’s KFYI accounted for a +3.2 (4.3 – 4.4 – 5.8 – 7.5, 6+), but “News Talk 550” plummets by -1.2 to 6.3 (6+), concluding a November-only visit to Phoenix’s top spot (first to third).
  • Trending 4.3 – 3.8 – 4.0 – 3.6 (September 2020 – December 2020, 6+), Bonneville’s KTAR-FM (Arizona Cardinals) slips from seventh in Phoenix to tenth.
  • A combined -1.2 in October/November (5.5 – 5.2 – 4.3, 6+), Entercom’s WCCO “News Radio 830” (Timberwolves) purges one-third of that deficit with a +.4 to 4.7 (6+) and reenters Minneapolis’ top ten (#11 to #9).
  • Following five consecutive sweeps without a loss for a net gain of +1.6 (2.5 – 2.6 – 3.0 – 3.0 – 3.4 – 4.1, 6+), iHeartMedia Minneapolis’ KTLK “Twin Cities News Talk AM 1130” relinquishes one-quarter of the windfall (3.7, -.4, #12 to #13, 6+).
  • Notwithstanding that it gains two-tenths (4.7 – 4.9, 6+), iHeartMedia San Diego’s KOGO “News Radio 600” backslides from fourth to sixth.
  • Off a collective four-tenths in three straight sweeps without an increase (2.2 – 2.2 – 2.1 – 1.8, 6+), KOGO’s cluster-mate, KGB-AM “AM 760” (formerly Tegna’s KFMB-AM), repeats at #17.
  • Flat at #18 in San Diego, iHeartMedia Los Angeles’ KFI “AM 640” is -.4 in November/December (2.1 – 2.0 – 1.7, 6+).
  • Having more than doubled (+3.5) its 6+ AQH share through six consecutive up or flat trends (7 – 2.7 – 3.1 – 3.2 – 4.6 – 5.1 – 6.2, 6+), Cox Media Group Tampa’s WHPT “102.5 The Bone – Real, Raw, Radio” is -1.0 in December (5.2, third to fifth, 6+).
  • Even though iHeartMedia Tampa’s WFLA adds three-tenths (3.3 – 3.6, 6+), “970 Tampa Bay’s News Radio” (Tampa Bay Lightning) slips from #12 to #14.
  • On the heels of its November gain of four-tenths (3.8 – 4.2, 6+), iHeartMedia Denver’s KDFD “Freedom 93.7 – Real News, Real Talk” falters by six-tenths to 3.6 (eighth to ninth, 6+).
  • Tied at #18 are KDFD cluster-mates KHOW “Talk Radio 630” (2.0 – 1.9, -.1, flat at #18, 6+) and KOA “News Radio 850 AM” (1.7 – 1.9, +.2, #21 to #18, 6+).
  • In Baltimore, Hearst Television-owned WBAL “News Radio – Expect More” has a June 2020 through December 2020 topline of: 4.4 – 4.1 – 4.4 – 4.3 – 4.3 – 4.4 – 4.5 (6+).
  • An overall +2.6 through four successive improvements (3.3 – 3.9 – 4.4 – 5.2 – 5.9, 6+), Baltimore independent WCBM “680 Stimulating Talk – Breaking News” is -2.0 in November/December (5.9 – 5.0 – 3.9, sixth to ninth, 6+).
  • Dropping from seventh to tenth, Entercom St. Louis’ KFTK “FM News Talk 97.1” is a combined -1.0 in November/December (5.5 – 4.9 – 4.5, 6+).
  • Three setbacks in succession by Entercom owned KMOX result in an overall -3.0 (6.7 – 5.2 – 3.9 – 3.7, 6+) as the “The Voice of St. Louis” slips from #11 to #12.

NEWS

  • Despite regaining 40% of the -1.0 it surrendered this time last month (9.3 – 9.7, +.4, 6+), Hubbard Broadcasting’s WTOP-FM & WTLP-FM “Washington’s Top News” shifts to the runner-up slot after four successive months at #1.
  • It is a November-only stay at #1 for iHeartMedia Boston’s WBZ-AM “News Radio 1030,” which is off two-tenths in back-to-back reports (7.2 – 7.0 – 6.8, first to fourth, 6+).
  • This marks the fourth straight up or flat sweep for an overall +.9 by Sinclair Broadcast Group-owned KOMO (4.4 – 5.0 – 5.0 – 5.1 – 5.3, 6+), which progresses from fifth in Seattle to fourth.
  • A combined +.9 in October/November (4.5 – 4.8 – 5.4, 6+), Entercom Detroit’s WWJ “News Radio 950” dips three-tenths to 5.1 (fourth to fifth, 6+).

SPORTS TALK

  • In four straight down or flat trends, Entercom-owned WJFK-FM “106.7 The Fan” is a collective -1.0 (2.4 – 2.1 – 1.6 – 1.6 – 1.4, 6+) and falls from #16 in Washington, DC to #17.
  • After logging four straight gains for a collective +2.9 (3.9 – 4.1 – 4.9 – 5.4 – 6.8, 6+), Beasley Media Group Boston’s WBZ-FM “98.5 The Sports Hub” (Celtics, Bruins, Patriots) is -.7 in November/December (6.8 – 6.2 – 6.1, flat at #5, 6+).
  • Via five consecutive sweeps without a loss, WEEI-FM netted one-half share (2.5 – 2.6 – 2.6 – 2.6 – 2.8 – 3.0, 6+), but the Entercom Boston outlet drops three-tenths to 2.7 (flat at #12, 6+).
  • Having been +1.2 in October/November (2.2 – 2.9 – 3.4, 6+), Bonneville Seattle’s KIRO-AM “ESPN 710” (Seahawks) forfeits one-third of that bounty (3.0, -.4, 6+) and slumps from #10 to #15.
  • After gaining eight-tenths in October/November (4.7 – 5.2 – 5.5, 6+), Entercom Detroit’s WXYT-FM “97.1 The Ticket” (Pistons, Red Wings) erodes by -1.0 to 4.3 (third to ninth, 6+).
  • In Phoenix, three straight improvements by Bonneville-owned KMVP-FM (Arizona Diamondbacks) yielded a collective +1.3 (1.6 – 2.0 – 2.4 – 2.9, 6+), but “98.7 Arizona Sports” is -.8 in November/December (2.9 – 2.6 – 2.1, #16 to #18, 6+).
  • Off eight-tenths in November/December (8.2 – 7.6 – 7.4, 6+), iHeartMedia Minneapolis’ KFXN “Sports Radio 100.3 K-Fan” (Wild, Vikings) shifts from second to third.
  • After logging three straight reports without a loss for a collective +1.0 (1.2 – 1.8 – 1.8 – 2.2, 6+), iHeartMedia-owned WDAE “620 Tampa Bay’s Sports Radio” is -.7 in November/December (2.2 – 1.9 – 1.5, #19 to #20, 6+).
  • Nearly doubling (+1.7) its 6+ AQH share in three straight increases (1.8 – 2.0 – 2.4 – 3.5, 6+), Bonneville Denver’s KKFN “Sports Radio 104.3 The Fan” (Nuggets) is -.9 in November/December (3.5 – 3.0 – 2.6, #11 to #14, 6+).
  • Entercom Baltimore’s WJZ-FM “The Fan” is -1.0 in four consecutive down or flat reports (3.9 – 3.9 – 3.5 – 3.1 – 2.9, flat at #11, 6+).
  • Following a gain of six-tenths this time last month, Hubbard Broadcasting Louis’ WXOS “101 Sports” is unchanged at 2.7 (December 2020, 6+) but dips from #15 to #16.

PUBLIC RADIO NEWS/TALK

  • Replicating November’s +1.3, American University-owned WAMU “The Mind Is Our Medium” is a cumulative +3.1 in three consecutive bumps (6.4 – 6.9 – 8.2 – 9.5, 6+), yet backslides from second in Washington, DC to third.
  • Up a collective three-tenths in three straight sweeps with a loss (.5 – .7 – .8 – .8, 6+), Pacifica Foundation Washington, DC’s public radio news/talk/jazz hybrid WPFW pops on at #20.
  • Virtually doubling (+2.2) its 6+ AQH share in three straight upticks (2.3 – 3.3 – 3.5 – 4.5, 6+), WGBH Educational Foundation-owned WGBH, Boston progresses from ninth to eighth.
  • Boston University’s WBUR drops three-tenths to 4.0 (eighth to ninth, 6+), thus snapping at four a consecutive string of up or flat moves that accounted for a collective +1.1 (3.2 – 3.4 – 3.4 – 3.5 – 4.3, 6+).
  • A combined -8 in October/November (3.7 – 2.9 – 2.9, 6+), Dade County School Board-owned WLRN answers with a December increase of three-tenths to 3.2 (6+) and reenters Miami’s top ten (#14 to #10, 6+).
  • It is a November-only stay at #1 for Northwest Public Radio Seattle’s KUOW, which is nonetheless a collective +1.6 via four straight up or flat trends (5.3 – 5.8 – 6.3 – 6.9 – 6.9, first to second, 6+).
  • Including December’s loss of three-tenths, Wayne State University Detroit’s WDET is in a rotating down/up pattern (2.1 – 2.0 – 3.0 – 2.9 – 3.0, 6+) and carries on at #16.
  • Pushing up from #12 to #11 in Phoenix, Maricopa County Community College-owned KJZZ records its third straight up or flat trend for a net gain of three-tenths (3.0 – 3.1 – 3.3 – 3.3, 6+).
  • In addition to repeating at #1 in Minneapolis, Minnesota Public Radio’s KNOW is +1.9 in three straight upticks and reaches the nine-share threshold (7.1 – 7.2 – 7.8 – 9.0, 6+).
  • Even though it is -.8 in November/December (7.4 – 7.3 – 6.6, 6+), San Diego State University-owned KPBS is #1 the third month in a row.
  • A combined -1.3 in October/November (3.7 – 3.2 – 2.4, 6+), University of South Florida-owned WUSF picks up two-tenths to 2.6 (December, 6+), moving from #18 in Tampa to #17.
  • Not only is Colorado Public Radio’s KCFR a collective +2.8 as a result of four successive upticks, it is #1 in Denver the fourth month in a row and crosses the eight-share level (5.5 – 6.7 – 6.9 – 7.9 – 8.3, 6+).
  • Your Public Radio Baltimore’s WYPR “88.1 Your NPR News Station” repeats November’s AQH share and market rank (4.7, seventh, 6+).
  • Four up or flat trends in succession by KWMU account for a +1.0 (2.1 – 2.3 – 2.6 – 2.6 – 3.1, 6+) as the University of Missouri-owned outlet advances from #16 in St. Louis to #14.

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Category: Ratings Takeaways