November 2020 PPM Analysis: News/Talk | TALKERS magazine : TALKERS magazine – “The bible of talk media.”

November 2020 PPM Analysis: News/Talk

| December 4, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES —  The following summary highlights all commercial, English-language news/talk outlets that appeared in the top twenty (6+) of any Nielsen Audio PPM-market during the November 2020 ratings period (October 8 – November 4).

Unless otherwise noted, information for each news/talk station and stream was factored into all of our highlighted charts.

Owing to such obvious contributing factors as the presidential campaign (the final day of the November 2020 sweep was the day after Election Day) and a global pandemic, the format’s recent year-to-year upswings have been extremely noteworthy.

November 2019 – November 2020 is the strongest of the nine examples shown below, as nearly eight of every ten eligible news/talk outlets (78%) displayed year-to-year growth (6+).

  • November 2019 – November 2020, 78% (6+)
  • October 2019 – October 2020, 68% (6+)
  • September 2019 – September 2020, 71% (6+)
  • August 2019 – August 2020, 64% (6+)
  • July 2019 – July 2020, 65% (6+)
  • June 2019 – June 2020, 68% (6+)
  • May 2019 – May 2020, 65% (6+)
  • April 2019 – April 2020, 67% (6+)
  • March 2019 – March 2020, 64% (6+)

Nielsen Audio only releases audience estimates for facilities that subscribe to its services.

Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

Email managing editor Mike Kinosian at Kinosian@TALKERS.com 

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Category: Analysis