November 2020 PPM Ratings Takeaways – Round Three | TALKERS magazine : TALKERS magazine – “The bible of talk media.”

November 2020 PPM Ratings Takeaways – Round Three

| November 26, 2020

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November 2020 PPM Data – Information for the November 2020 ratings period has been released for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.

Nielsen Audio’s November 2020 survey period covered October 8 – November 4 (one day after Election Day).

Managing editor Mike Kinosian (Kinosian@TALKERS.com) provides his “Takeaways” for spoken-word stations finishing in their respective markets’ top 20.

NEWS/TALK

  • After dropping six-tenths in August (6.5 – 5.9, 6+), Alpha Media Portland’s KXL “FM News 101 – Stay Connected” answers with a collective +1.1 in three straight sweeps without a loss (5.9 – 6.0 – 7.0 – 7.0, steady at #3, 6+).
  • Not only is cross-town iHeartMedia-owned KEX an overall +1.0 through three successive bumps (2.7 – 3.1 – 3.2 – 3.7, 6+), “News Radio 1190 – Depend On Us” enters the top ten (#13 to #8).
  • Progressing from third to second, Entercom-owned WBT “Charlotte’s News Talk” (Carolina Panthers) notches its fourth consecutive up or flat trend for a cumulative +1.5 (5.9 – 5.9 – 6.0 – 6.9 – 7.4, 6+).
  • Likewise without a loss in that same timeframe, iHeartMedia-owned WOAI “News Radio 1200 – San Antonio’s News, Traffic, & Weather” (Spurs) nets a +2.2 (5.5 – 6.0 – 6.1 – 6.3 – 7.7, 6+) and marches from #2 to #1.
  • Down or flat three straight months for an overall -.4 (2.1 – 2.1 – 1.9 – 1.7, 6+), cross-town Alpha Media’s KTSA “Stay Connected” erases half the deficit with a November gain of two-tenths (1.9, flat at #20, 6+).
  • Over and above being a collective +1.2 in four straight upticks (7.9 – 8.0 – 8.1 – 8.5 – 9.1, 6+), iHeartMedia-owned KFBK “Sacramento’s News, Weather and Traffic Station” is #1 the third month in a row.
  • Cluster-mate KSTE “Talk 650,” which had its 6+ AQH share carved in half (-1.5) via three successive slips (3.0 – 2.5 – 2.1 – 1.5, 6+), ends the slide with a +.1 to 1.6 (flat at #16, 6+).
  • Continuing an alternating down/up sequence that includes November’s +.6 (6.5 – 5.1 – 5.4 – 5.0 – 5.1 – 4.8 – 5.4, 6+), Entercom Pittsburgh’s KDKA-AM “News Radio 1020” advances from seventh to fifth.
  • Having reached #1 the first time in its PPM-history this time last month, iHeartMedia Salt Lake City’s KNRS repeats in the top spot and is a whopping +4.2 through six successive increases as “Talk Radio 105.9 – Listen And You’ll Know” crosses the nine-share level (5.3 – 5.8 – 6.1 – 7.3 – 7.6 – 9.5, 6+).
  • Cross-town Bonneville-owned KSL, which was +2.3 in September/October (5.1 – 6.1 – 7.4, 6+), surrenders two-tenths to 7.2 (6+), but “News Radio 102.7 FM & 1160 AM,” continues in the runner-up slot.
  • Dropping from #12 to #15, Entercom Las Vegas’ KXNT “News Talk Radio 840” is down six-tenths in October/November (4 – 3.1 – 2.8, 6+).
  • Meanwhile, Beasley Media Group’s KDWN “AM 720 Where Las Vegas Comes to Talk” is in a rotating up/down/up sequence (2.4 – 2.5 – 2.0 – 2.1, #18 to #20, 6+).
  • Off three-tenths in September/October (4.5 – 4.3 – 4.2, 6+), iHeartMedia Orlando’s WTKS “Real Radio 104.1 – We Say What We Want” picks up two-tenths to 4.4 (6+) and repeats in seventh-place.
  • Pushing up from #14 to #12, Cox Media Group-owned WDBO “Orlando’s News Talk” more than doubles (+1.6) its 6+ AQH share through three improvements in succession (1.4 – 2.6 – 2.7 – 3.0, 6+).
  • Including November’s loss of four-tenths, iHeartMedia’s WFLF “News Radio Orlando” continues its alternating down/up pattern (1.6 – 1.5 – 2.1 – 2.0 – 2.3 – 1.9, #15 to #16, 6+).
  • The up/down routine for Cincinnati sibling WLW includes November’s -1.3 (9.2 – 11.5 – 10.2 – 10.5 – 9.2, 6+), as the flagship of the Reds and Bengals segues from first to second.
  • Having recorded three straight gains accounting for a +.9 (3.6 – 4.0 – 4.1 – 4.5, 6+) before dropping two-tenths in October, cluster-mate WKRC “55 KRC The Talk Station” posts a mammoth +2.3 (4.3 – 6.6, sixth to fourth, 6+).
  • Sliding from third to fifth, co-owned WTAM “1100 Cleveland’s News Radio” (Indians, Cavaliers) is a combined -1.6 in October/November (8.7 – 7.8 – 7.1, 6+).
  • Entercom Kansas City’s KMBZ-FM “98.1 News-Traffic-Weather” nets a +1.2 in October/November (4.5 – 5.0 – 5.7, seventh to sixth, 6+).
  • On the other hand, co-owned KMBZ-AM “Talk 980” is down three-tenths in the same stretch (2.7 – 2.4 – 2.4, flat at #17, 6+).
  • Following four increases in a row for an overall +1.2 (7.6 – 8.1 – 8.7 – 8.8 – 9.2, 6+), iHeartMedia Columbus’ WTVN dips one-tenth to 9.1 (6+) – but – “News Radio 610” progresses from second to first.

NEWS

  • Unlisted the past three months, iHeartMedia’s WMMS-HD2 logs a .1 (#18) and is thus far the only Black Information Network affiliate to reach the top twenty in the November 2020 sweep.

SPORTS/TALK

  • In Portland, Alpha Media’s KXTG “The Game” more than doubles (+1.1) its 6+ AQH share through four straight up or flat trends (.8 – .8 – 1.1 – 1.6 – 1.9, 6+) and repeats at #20.
  • Conversely, Entercom-owned WFNZ “The Fan – Charlotte’s Sports Leader” (Hornets) has its 6+ AQH share carved in half (-.9) in October/November (8 – .9 – .9, 6+), yet advances from #19 to #18.
  • By recording its fourth successive up or flat move, Beasley Media Group’s WBCN “Fox Sports Charlotte” nets two-tenths (.0 – .1 – .1 – .2 – .2, #21 to #20, 6+).
  • Down three-tenths in June/July (.8 – .6 – .5, 6+), Bonneville Sacramento’s KHTK “Sports 1140” (Kings) purges the shortfall by gaining three-tenths through four straight reports without a loss (.5 – .6 – .6 – .8 – 8, #19 to #20, 6+).
  • A combined +1.1 in October/November (5.3 – 6.2 – 6.4, 6+), Entercom Pittsburgh’s KDKA-FM “93.7 The Fan” (Pirates) carries on in fourth-place with its best 6+-stat (6.4) since March (6.7).
  • Jumping from #19 to #16, iHeartMedia-owned WYGM “FM 96.9 The Game – Orlando’s Sports Leader” (Magic) improves by six-tenths in October/November (1.3 – 1.5 – 1.9, 6+).
  • Despite more than doubling (+.8) its 6+ AQH share in October/November (.6 – .9 – 1.4, 6+), co-owned WCKY “Cincinnati’s ESPN 1530” remains at #18.
  • Four straight reports without a loss by Entercom Cleveland’s WKRK “Sports Radio 92.3 The Fan” (Browns) yield a +1.6 (2.1 – 2.2 – 2.2 – 3.1 – 3.7, steady at #12, 6+).
  • Flat at #15, Union Broadcasting’s WHB “Sports Radio 810” has logged a 2.9 (6+) in three of the last five sweeps (2.9 – 2.9 – 2.4 – 2.9 – 2.7, 6+).
  • Entercom’s cross-town KCSP “610 Sports Radio” (Royals) is in alternating up/down pattern (1.1 – 2.5 – 2.1 – 2.4 – 2.2, #17 to #18, 6+).
  • Even though it roars back from September’s decrease of two-tenths with an October/November +1.8 (4.4 – 5.5 – 6.2, 6+), Tegna’s WBNS-FM (Blue Jackets) backslides from fourth to fifth.
  • On the other hand, albeit with a net loss of one-tenth, co-owned WBNS-AM is down or flat the fifth time in succession (.2 – .2 – .1 – .1 – .1 – .1, 6+) but advances from #17 to #16.

PUBLIC RADIO NEWS/TALK

  • After being -2.5 through six consecutive sweeps without an increase (10.1 – 9.3 – 9.1 – 8.8 – 8.4 – 8.4 – 7.6, 6+), Oregon Public Broadcasting’s KOPB applies the brakes with a +.7 to 8.3 (6+) and shifts from #2 in Portland to #1.
  • In addition to continuing its alternating up/down pattern which includes November’s +1.1 (3.2 – 3.4 – 2.9 – 3.2 – 3.1 – 4.2, 6+), University Radio Foundation Charlotte’s WFAE zooms from #14 to #7.
  • Also in Charlotte, the April 2020 through November 2020 topline for South Carolina Educational TV’s WNSC is: .3 – .2 – .2 – .2 – .2 – .3 – .3 – .2 (unchanged at #20, 6+).
  • Progressing from #12 to #10, Texas Public Radio San Antonio’s KSTX is up a total of eight-tenths in three straight reports without a loss (2.7 – 3.3 – 3.5 – 3.5, 6+).
  • Following three times in succession of logging a 4.4 (6+), Capital Public Radio Sacramento’s KXJZ spikes by seven-tenths to 5.1 (6+) and is unchanged at #6.
  • Dropping from seventh to tenth, Essential Public Media’s WESA “90.5 Pittsburgh’s NPR Station” is -1.2 in October/November (5.1 – 4.8 – 3.9, 6+).
  • Having more than doubled (+2.6) its 6+ AQH share in three consecutive positive spikes (2.2 – 2.3 – 4.4 – 4.8, 6+), University of Utah’s KUER, Salt Lake City sputters by two-tenths to 4.6 (6+) but repeats at #7.
  • Up one-half share via three consecutive positive or neutral moves (2.5 – 2.5 – 2.8 – 3.0, 6+), Nevada Public Radio’s KNPR jumps from #16 in Las Vegas to #12.
  • A collective +1.3 through five straight Orlando upticks (2.3 – 2.4 – 3.1 – 3.2 – 3.3 – 3.6, 6+), Community Communications’ WMFE “90.7 Public Radio for Central Florida” repeats at #11.
  • As a result of six bumps in succession, Cincinnati Public Radio’s WVXU “Connecting You To A World of Ideas” nets a +2.5 (1.8 – 2.1 – 2.4 – 3.1 – 3.7 – 4.0 – 4.3, 6+) and advances from ninth to eighth.
  • Duplicating October’s +.6, Ideastream Cleveland’s WCPN is +1.3 in three straight gains (3.5 – 3.6 – 4.2 – 4.8, 6+) and continues in tenth-place with its best 6+-stat since April (4.8, as well).
  • More than tripling (+.5) its 6+ AQH share via six reports in a row without a loss (.2 – .2 – .4 – .4 – .4 – .5 – .7, 6+), Kent State University’s WKSU inches up from #17 to #16.
  • In a rotating up/down sequence that includes November’s +1.0 (3.6 – 4.5 – 4.3 – 4.4 – 4.2 – 5.2, 6+), University of Missouri-owned KCUR improves from ninth to seventh.
  • Crossing the six-share level and pushing up from fifth to fourth, Ohio State University’s WOSU is without a loss the fifth consecutive survey period for a cumulative +3.0 (9 – 4.1 – 4.8 – 5.2 – 5.2 – 6.9, 6+).

Category: Ratings Takeaways