November 2020 PPM Ratings Takeaways – Round Two | TALKERS magazine : TALKERS magazine – “The bible of talk media.”

November 2020 PPM Ratings Takeaways – Round Two

| November 25, 2020

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November 2020 PPM Data – Information for the November 2020 ratings period has been released for Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.

Nielsen Audio’s November 2020 survey period covered October 8 – November 4 (one day after Election Day).

Managing editor Mike Kinosian (Kinosian@TALKERS.com) provides his “Takeaways” for spoken-word stations finishing in their respective markets’ top 20.

NEWS/TALK

  • In the Nation’s Capital, Cumulus Media’s WMAL is down one-half share in October/November (8.0 – 7.9 – 7.5, 6+), shifting from a second-place tie to third.
  • Through three straight upticks, iHeartMedia-owned WRKO “AM 680 – The Voice of Boston” is a collective +2.7 (3.9 – 4.9 – 6.0 – 6.6, 6+) and climbs from fifth to fourth.
  • Up or flat the fifth consecutive month for a net gain of +1.3 (7 – 1.7 – 1.8 – 2.1 – 2.6 – 3.0, 6+), co-owned WIOD “News Radio 610 Miami’s News, Traffic, & Weather Station” jumps from #16 to #12.
  • Bonneville-owned KIRO-FM (Seahawks) is in an alternating down/up pattern (7.1 – 6.4 – 7.0 – 6.6, 6+) that takes “Seattle’s News/Seattle’s Talk” from first to second.
  • Flat at #10, cluster-mate KTTH “Conservative Talk Radio” likewise continues its own rotating down/up sequence (2.5 – 2.4 – 2.6 – 2.5 – 3.6 – 3.4, June 2020 through November 2020, 6+).
  • Five consecutive sweeps without a loss by Cumulus Media’s WJR (Lions) result in an overall +2.0 (3.4 – 3.4 – 3.6 – 3.8 – 4.7 – 5.4, 6+) as “News Talk 760” zooms from ninth in Detroit to fourth.
  • Not only is this the third straight spike by iHeartMedia’s KFYI for a robust +3.2 (4.3 – 4.4 – 5.8 – 7.5, 6+), “News Talk 550” leaps from third to first – the only news/talk station from these 12 PPM-markets to reach #1 in November 2020.
  • Off by -1.0 in September/October (4.8 – 4.3 – 3.8, 6+), Bonneville’s KTAR-FM (Arizona Cardinals) answers with a November +.2 to 4.0 (eighth to seventh, 6+).
  • A combined -1.2 in October/November (5.5 – 5.2 – 4.3, 6+), Entercom-owned WCCO “News Radio 830” (Twins, Timberwolves) departs Minneapolis’ top ten (#8 to #11).
  • This is the fifth consecutive sweep without a loss by cross-town iHeartMedia’s KTLK “Twin Cities News Talk AM 1130” for a net gain of +1.6 (2.5 – 2.6 – 3.0 – 3.0 – 3.4 – 4.1, #13 to #12, 6+).
  • Elsewhere in Minneapolis, Hubbard Broadcasting’s KTMY “My Talk 107.1” logs its third straight loss for a collective -.8 (2.3 – 2.1 – 1.7 – 1.5, #16 to #18, 6+).
  • Up four-tenths in September/October (4.4 – 4.4 -4.8, 6+), iHeartMedia San Diego’s KOGO “News Radio 600” drops one-tenth to 4.7 (6+) but remains at #4.
  • Despite being down one-tenth in October/November (2.2 – 2.2 – 2.1, 6+), co-owned KGB-AM “AM 760” (formerly Tegna’s KFMB-AM) advances from #18 to #17.
  • Los Angeles sibling KFI “AM 640” is in alternating up/down pattern (2.6 – 2.2 – 2.4 – 2.0 – 2.1 – 2.0, #19 to #18, 6+).
  • More than doubling (+3.5) its 6+ AQH share via six consecutive positive or neutral reports (7 – 2.7 – 3.1 – 3.2 – 4.6 – 5.1 – 6.2, 6+), Cox Media Group Tampa’s WHPT “102.5 The Bone – Real, Raw, Radio” jumps from fifth to third.
  • Meanwhile, iHeartMedia-owned cross-town rival WFLA “970 Tampa Bay’s News Radio” (Tampa Bay Lightning) sputters by two-tenths in October/November (3.5 – 3.3 – 3.3, 6+), yet progresses from #13 to #12.
  • Off one-half share in September/October (4.3 – 4.2 – 3.8, 6+), Denver sibling KDFD “Freedom 93.7 – Real News, Real Talk” erases 80% of that deficit with a +.4 to 4.2 (tenth to eighth, 6+).
  • Cluster-mate KHOW “Talk Radio 630” has nearly doubled (+.9) its 6+ AQH share in six consecutive up or flat reports (1.1 – 1.2 – 1.2 – 1.3 – 1.6 – 1.8 – 2.0, 6+) and advances from #20 to #18.
  • Baltimore independent WCBM “680 Stimulating Talk – Breaking News,” which was an overall +2.6 via four consecutive positive spikes (3.3 – 3.9 – 4.4 – 5.2 – 5.9, 6+), surrenders nine-tenths to 5.0 (third to sixth, 6+).
  • Repeating at #8, cross-town Hearst Television-owned WBAL “News Radio – Expect More” notches a 4.4 (6+) the third time in the last six survey periods (4.4 – 4.1 – 4.4 – 4.3 – 4.3 – 4.4, 6+).
  • In addition to essentially tripling (+.7) its 6+ AQH share in five successive up or flat moves (.4 – .4 – .6 – .7 – .9 – 1.1, 6+) Cumulus Media Washington, DC’s WMAL cracks Baltimore’s top twenty (#21 to #19).
  • Forfeiting the six-tenths it gained this time last month (4.9 – 5.5 – 4.9, 6+), Entercom St. Louis’ KFTK “FM News Talk 97.1” falls from fifth to seventh.
  • Not only is co-owned KMOX (Cardinals) a combined -2.8 in October/November (6.7 – 5.2 – 3.9, 6+), “The Voice of St. Louis” exits the top ten (#7 to #11).

NEWS

  • Following three straight spikes for a +2.6 (7.7 – 8.5 – 9.5 – 10.3, 6+), Hubbard Broadcasting’s WTOP-FM & WTLP-FM falters by -1.0 in November to 9.3 (6+), but “Washington’s Top News” is #1 the fourth month in a row.
  • Despite being in a rotating down/up/down pattern (6.6 – 6.1 – 7.2 – 7.0, 6+), iHeartMedia Boston’s WBZ-AM “News Radio 1030” repeats at #1.
  • Steady at #5 in Seattle, Sinclair Broadcast Group-owned KOMO posts its third straight report without a loss for a net gain of seven-tenths (4.4 – 5.0 – 5.0 – 5.1, 6+).
  • Entercom Detroit’s WWJ “News Radio 950” is a combined +.9 in October/November (4.5 – 4.8 – 5.4, 6+) and zooms from eighth to fourth.
  • While unchanged at #18 in Baltimore, business news sibling WDCH Bloomberg1 & 105.7” improves by four-tenths in October/November (.9 – 1.1 – 1.3, 6+).

SPORTS TALK

  • Even though Entercom-owned WJFK-FM (Nationals) has lost eight-tenths in three straight down or flat trends (2.4 – 2.1 – 1.6 – 1.6, 6+), “106.7 The Fan” advances from #17 in Washington to #16.
  • Flat at #20, Radio One’s cross-town WTEM “980 The Team” (Washington Football Team) is in an alternating down/up/down sequence (.8 – .7 – 1.2 – 1.1, 6+).
  • Following four straight spikes for a collective +2.9 (3.9 – 4.1 – 4.9 – 5.4 – 6.8, 6+), Beasley Media Group Boston’s WBZ-FM “98.5 The Sports Hub” (Celtics, Bruins, Patriots) forfeits six-tenths to 6.2 (fourth to fifth, 6+).
  • Climbing from #13 to #12, Entercom’s cross-town WEEI-FM (Red Sox) scores one-half share through five consecutive sweeps without a loss (2.5 – 2.6 – 2.6 – 2.6 – 2.8 – 3.0, 6+).
  • A combined +1.2 in October/November (2.2 – 2.9 – 3.4, 6+), Bonneville’s KIRO-AM “ESPN 710” (Mariners, Seahawks) catapults into Seattle’s top ten (#17 to #10).
  • Practically tripling (+1.5) its 6+ AQH share through five consecutive reports without a loss (.8 – 1.0 – 1.0 – 1.2 – 1.7 – 2.3, 6+), iHeartMedia-owned KJR-AM “Seattle’s Sports Radio 950” cracks the top twenty (#24 to #20).
  • Inching up from fourth to third, Entercom Detroit’s WXYT-FM “97.1 The Ticket” (Tigers, Pistons, Red Wings) gains eight-tenths in October/November (4.7 – 5.2 – 5.5, 6+).
  • Three straight bumps by Bonneville-owned KMVP-FM (Arizona Diamondbacks) yielded a collective +1.3 (1.6 – 2.0 – 2.4 – 2.9, 6+), but “98.7 Arizona Sports” drops three-tenths to 2.6 (#15 to #16, 6+).
  • The rotating down/up pattern by iHeartMedia Minneapolis’ KFXN (Wild, Vikings) includes October’s mammoth +2.9 and November’s -.6 as “Sports Radio 100.3 K-Fan” segues from first to second (5.6 – 5.0 – 5.6 – 5.3 – 8.2 – 7.6, 6+).
  • Tampa sibling WDAE “620 Tampa Bay’s Sports Radio” (Rays), which was +1.2 through three straight reports without a loss (1.2 – 1.8 – 1.8 – 2.2, 6+), surrenders three-tenths to 1.9 (flat at #19, 6+).
  • Having nearly doubled (+1.7) its 6+ AQH share via three straight spikes (1.8 – 2.0 – 2.4 – 3.5, 6+), Bonneville Denver’s KKFN “Sports Radio 104.3 The Fan” (Nuggets) falters by one-half share (3.0, flat at #11, 6+).
  • In addition to exiting the top ten (#10 to #11), Entercom Baltimore’s WJZ-FM “The Fan” (Orioles) slumps eight-tenths in three successive sweeps without an increase (3.9 – 3.9 – 3.5 – 3.1, 6+).
  • Off three-tenths in September/October (2.4 – 2.2 – 2.1, 6+), Hubbard Broadcasting Louis’ WXOS “101 Sports” rebounds with a November increase twice that magnitude (2.7, +.6, #19 to #15, 6+).

PUBLIC RADIO NEWS/TALK

  • Stacking a +1.3 onto October’s +.5 (6.4 – 6.9 – 8.2, 6+), American University-owned WAMU “The Mind Is Our Medium” jumps from fourth in Washington, DC to second.
  • Four consecutive up or flat moves by Boston University’s WBUR have accounted for a collective +1.1 (3.2 – 3.4 – 3.4 – 3.5 – 4.3, ninth to eighth, 6+).
  • Entering Boston’s top ten (#11 to #9), WGBH Educational Foundation-owned WGBH is a combined +1.2 in October/November (2.3 – 3.3 – 3.5, 6+).
  • In Miami, Dade County School Board’s WLRN forfeits eight-tenths in October/November (3.7 – 2.9 – 2.9, #11 to #14, 6+).
  • Over and above posting its third straight bump for a collective +1.6 (5.3 – 5.8 – 6.3 – 6.9, 6+), Northwest Public Radio Seattle’s KUOW marches from third to first.
  • Including November’s increase of one-tenth, Wayne State University Detroit’s WDET is in a rotating down/up pattern (2.1 – 2.0 – 3.0 – 2.9 – 3.0, unchanged at #16, 6+).
  • After losing two-tenths via four straight (mostly flat) and down trends (1.7 – 1.7 – 1.7 – 1.7 – 1.5, 6+), Michigan Public Media’s WUOM picks up three-tenths to 1.8 (6+) and returns to Detroit’s top twenty (#21 to #20).
  • Maricopa County Community College-owned KJZZ improves by three-tenths in October/November (3.0 – 3.1 – 3.3, 6+) and advances from #13 in Phoenix to #12.
  • Not only is Minnesota Public Radio’s KNOW up seven-tenths in October/November (7.1 – 7.2 – 7.8, 6+), it progresses from Minneapolis’ runner-up slot to the top.
  • In addition to repeating at #1, San Diego State University-owned KPBS continues a rotating up/down sequence (6.3 – 6.4 – 6.1 – 7.4 – 7.3, 6+).
  • In Tampa, University of South Florida-owned WUSF is a combined -1.3 in October/November (3.7 – 3.2 – 2.4, #15 to #18, 6+).
  • On top in Denver the third month in a row, Colorado Public Radio’s KCFR is a cumulative +2.4 as a result of three straight spikes (5.5 – 6.7 – 6.9 – 7.9, 6+).
  • Including November’s gain of four-tenths, Your Public Radio Baltimore’s WYPR “88.1 Your NPR News Station” continues an alternating down/up pattern (4.7 – 4.3 – 4.5 – 4.1 – 4.4 – 4.3 – 4.7, eighth to seventh, 6+).
  • While flat at #16 in St. Louis, University of Missouri-owned KWMU is up one-half share in three straight positive or neutral moves (2.1 – 2.3 – 2.6 – 2.6, 6+).

Category: Ratings Takeaways