Tuesday, November 3, 2020 | TALKERS magazine : TALKERS magazine – “The bible of talk media.”

Tuesday, November 3, 2020

| November 3, 2020

Beasley Media Group Third Quarter Report: Net Revenue Down 25%. The first radio company to report 2020 third quarter financial results is Beasley Media Group which reveals net revenue for the period was $49.6 million, down almost 25% from the $66.1 million reported in the third quarter of 2019. Obviously, the dramatic decrease is the result of a loss of advertising revenue due to the coronavirus pandemic. The company reports operating income of $0.8 million, down from $9.4 million in Q3 of 2019. Beasley reports a net loss of $2.7 million for the quarter compared to the net income of $3 million realized in the third quarter of 2019. Station operating income was $8.1 million, a little less than half of the $16.7 million in SOI reported in the third quarter of 2019. Beasley CEO Caroline Beasley states, “The strong recovery of our business continued in the third quarter of 2020. It is clear that the immediate actions we took to address the pandemic, including reducing station operating expenses, headcount reductions, furloughs, and negotiated discounts with landlords, service providers and partners have contributed to Beasley’s ability to rebound quickly. This focus, combined with the resumption of advertising in key categories, the experience of our teams who have managed through previous economic challenges, the quality of our content, and the role we play in the communities we serve, have all contributed to our ability to turn the corner as evidenced by the positive SOI recorded in the 2020 third quarter. Throughout the third quarter our sales teams drove monthly sequential revenue improvements with July up 8% over June, August up 24% over July and September rising 22% over August. Total net revenue for October increased in the low- to mid-single digits, and November revenue is currently pacing down in the low teens. In addition to the resumption of advertising in key categories and the benefit of the political cycle, Beasley generated continued positive results from its digital and esports investments, which have been less impacted by the pandemic. Third quarter digital revenue rose 1.8% year-over-year to $5 million and our new esports operations generated approximately $500,000 of revenue during the period. Digital revenue accounted for approximately 10.1% of total third quarter revenue, compared to 7.4% of total revenue in the prior year period. Reflecting our initiatives to address the pandemic, including reducing operating expenses and corporate overhead and realigning our company-wide cost structure, Beasley’s third quarter total operating expenses declined by 15.9% and the company expects to reduce its operating expenses through year-end by more than $32 million compared to our 2020 operating budget. We anticipate that a meaningful portion of the operating expense reductions realized since the onset of the pandemic will be recurring, as we continue to make fundamental changes to improve processes and efficiencies across the organization. While the last several months have presented unprecedented challenges for ad-reliant businesses, I am extremely proud of the way our corporate and station level leaders and valued team members rose to the occasion and worked tirelessly to enable Beasley to return to positive cash flow in the third quarter. Looking ahead to the fourth quarter and 2021, we intend to continue our focus on growing our cash flow and maintaining a strong balance sheet with liquidity at current or higher levels. Growing ratings, diversifying revenue and delivering exceptional content and services to our listeners, advertisers, online users and esports fans will remain our focus. And we believe the tremendous resilience of our team and steps we’ve taken to strengthen our financial position and achieve ongoing operational efficiencies have helped ensure that Beasley Broadcast Group remains well-positioned for near- and long-term success.”

iHeartMedia Purging Employees; WTVN’s Riley and Schmid Exit. The latest round of “headcount reduction” is taking place at iHeartMedia, with air personalities, producers and more being let go as the company deals with the economic effects of the coronavirus pandemic. Because of the ratio of music-formatted stations to talk stations, the majority of those being laid off are from music outlets. Some of those working in talk formats who’ve been let go include WTVN, Columbus morning host Joel Riley and morning program producer Tom Schmid. Riley told Columbus Business First, “I worked there for over 26 years. It was my dream job, that morning show. I’m devastated. I will miss the listeners. They made that job special every day.”

PPM Analysis: All-News. TALKERS magazine managing editor Mike Kinosian presents a look at the performances of radio stations based on data from Nielsen Audio’s October 2020 PPM survey, today focusing on the all-news format. About half of the all-news stations in PPM markets were up (6+ weekly AQH share) and half were down or flat. Gainers were led by iHeartMedia’s WBZ-AM, Boston (+1.1) and Hubbard Radio’s WTOP-FM, Washington (+0.8). Year-over-year numbers tell a different story as 63% of all-news outlets improve. Top gainers from October 2019 to October 2020 include WTOP (+2.9), Entercom’s WBBM-AM/WCFS-FM, Chicago (+2.0), WBZ-AM (+2.0), and Sinclair Broadcast Group’s KOMO-AM/FM, Seattle (+1.9). See Mike Kinosian’s complete report here.

New Firm Major Triad Media Acquires TM Studios from Westwood One. Jingle and production house TM Studios is being acquired from Westwood One by Major Triad Media, a partnership of three TM Studios figures – creative director Dave Bethell, Chris “UK” Stevens, and jingle icon and current general manager Greg Clancy. A press release says the new company will maintain studios in Dallas, Los Angeles, and the UK. Bethell says, “From listening to TM jingles on my local radio station in England when I was a kid to becoming a fan, I’ve always wanted to work for TM. Eventually it was the place where I had my big jingle break back in 2005. I’ve written and produced for TM Studios continuously ever since. As co-owner I’m excited to tell the next chapter of TM’s incredible story with our perfect new partnership.” Stevens comments, “I’m so excited to be part of the team to take TM’s legendary name into a new chapter, and from my home country, no less. It’s been 15 years since I originally relocated from London to Dallas to work with TM. It is a dream come true to become part of the new ownership team.” Clancy adds, “I vividly remember watching my dad sing in TM vocal sessions as a kid and had my first vocal session at TM as a 12-year old boy. I began singing for Tom Merriman and Jim Kirk at 23, straight out of college. Just imagine what this moment means to me. We are standing on the shoulders of giants and can’t wait to grow and extend the TM legacy.” TM Studios will continue to work with Westwood One, with a multi-year agreement to serve as exclusive barter representative to seamlessly serve existing clients.

‘The Fisher House Story’ Available Now in Time for Veterans Day. Veterans Day is next Wednesday (11/11) and the Fisher House Foundation announces that The Jeff Wyatt Group has a fresh edition of “The Fisher House Story” for 2020 ready for download. “The Fisher House Story – A Family’s Love” is a radio special provided in varying lengths for news/talk radio stations in the U.S. and around the world. The three-hour, one-hour, 25-minute, and 30-minute radio specials are available for free. The specials are once again hosted by Mary Walter of WMAL-FM, Washington and feature stories of our nation’s heroes, the families who serve by their side, and how Fisher House plays a role in their journey. Your listeners will hear from Ben Breckheimer, an Army combat scout whose vehicle hit an improvised explosive device while driving with his team in Afghanistan; Lt. Col. Patrick Miller, an Army officer who was shot in the 2014 Ft. Hood shooting; and Jeff Sampson, a Navy veteran who needed a double lung transplant. These are just a few of the many stories that will be told “in their own words.” A clock and demo is now available at radio.fisherhouse.org. For more information on this radio special, available cash and barter free, contact Jeff Wyatt at The Jeff Wyatt Group at 301-518-3640 or jw@thejeffwyattgroup.com.

TALKERS News Notes. Tonight, the Westwood One nationally syndicated Jim Bohannon show is presenting election coverage from 10:00 pm to 1:00 am ET with the help of correspondents Clayton Neville and Linda Kenyon, plus commentary from Jed Babbin of the American Spectator, political science professor Dr. Frank Sorrentino, former Indiana congressman Dave Evans, and commentator Sean Walsh…..Cumulus Media’s Westwood One announces a partnership with Rolling Stone to market and distribute their podcasts “Useful Idiots with Matt Taibbi and Katie Halper” and “Rolling Stone Music Now.” The agreement includes the back catalogue in addition to future episodes…..Audio and spoken word agency Oxford Road announces the addition of three executive to the company. Kraig Kitchin – former Premiere Networks chief and current Sound Mind LLC principal – joins as strategic adviser. Steven Abraham is introduced as the company’s new president and Jennifer Laine is named head of marketing.

Today’s Presidential Election/Senate and House Races, Law Enforcement Prepares for Unrest, COVID-19 Stats & Projections, Terror Attacks, Hurricane Eta Approaches Central America Among Top News/Talk Stories Yesterday (11/2). Today’s presidential election between Donald Trump and Joe Biden, as well as the numerous Senate and House races; law enforcement’s concerns about and preparation for keeping voting places accessible and handling public safety in the event protests and violence break out; the fast-rising number of COVID-19 cases in the U.S. and in Europe and projections the second wave could be worse than the first; the recent spate of terror attacks in France, Vienna, and Kabul; and Hurricane Eta threatens Central America with record floodwaters were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Music Radio News and Career Moves. In the Twin Cities, Bring Me the News reports that air personalities Steve LaTart, a.k.a. Steve-O of CHR KDWB’s morning show and hot AC KTCZ “Cities 97.1” morning host Hunter Quinn both exit as part of the current downsizing taking place at iHeartMedia across the country…..Cumulus Media’s country WKDF, Nashville names Toni-Marie afternoon drive host. Toni-Marie joins Cumulus Nashville from Entercom’s country KWJJ, Portland “99.5 The Wolf” where she was midday host and APD. She says, “I have never been happier inside of a Walmart than the day that [program director] Paul Williams called to offer me this position! I’ve had the opportunity to do country radio in some amazing markets, but getting to work with Paul and the team at 103-3 in Nashville is a dream come true!”…..Alpha Media Portland announces that Gustav will join the KINK-FM lineup as the afternoon drive host. Alpha Media Portland operations manager Gene Sandbloom says, “Gustav has been an icon in Portland radio for 25 years, and we couldn’t be more excited to have him join the KINK team in afternoons. His breadth of musical knowledge and the relationships he has forged with artists throughout his career are most welcome. For more than 50 years the KINK brand has been about serving the needs of Portland and the surrounding communities. Hats off to the Alpha Media management team for making yet another true investment in being live and local.”

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