September 2020 PPM Ratings Takeaways – Round Three | TALKERS magazine : TALKERS magazine – “The bible of talk media.”

September 2020 PPM Ratings Takeaways – Round Three

| October 2, 2020

September 2020 PPM Data – Information for the September 2020 ratings period has been released for Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. Nielsen Audio’s September 2020 survey period covered August 13 – September 9.

Managing editor Mike Kinosian (Kinosian@TALKERS.com) provides his “Takeaways” for spoken-word formats from these 12 PPM-markets.

Please Note: Given that the NFL season started September 10 – one day after the September 2020 sweep ended – there are no NFL flagship designations.

PORTLAND

News/Talk

  • After dropping six-tenths this time last month (6.5 – 5.9, 6+), Alpha Media-owned KXL notches a one-tenth gain (6.0, fourth to third, 6+). August’s 5.9 was the lowest 6+-stat for KXL since February (4.9). “FM News 101 – Stay Connected” was up one-half share in June/July (6.0 – 6.4 – 6.5, 6+).
  • Leaping from #17 to #13, iHeartMedia’s KEX “News Radio 1190 – Depend On Us” erases roughly 36% of August’s -1.1 (3.8 – 2.7, 6+) with a September improvement of four-tenths to 3.1 (6+). Its June drop of three-tenths followed nine straight up or flat moves that yielded a +1.6 (2.3 – 2.3 – 2.4 – 2.5 – 2.5 – 2.5 – 2.8 – 3.2 – 3.8 – 3.9, 6+).
  • In three straight sweeps without an increase, Alpha Media’s KUFO “Freedom 970” has lost four-tenths (1.4 – 1.4 – 1.2 – 1.0, #21 to #22, 6+).
  • Unchanged at #25, Salem Media Group’s KPAM nets two-tenths via four successive up or flat reports (.4 – .4 – .5 – .6 – .6, 6+). When “AM 860 The Answer” logged a .6 (6+) this time last month, it snapped at eleven a consecutive string of recording either a .4 (6+) or .5 (6+).

Sports Talk

  • Three down or flat moves in a row by Alpha Media’s KXTG accounted for a -1.1 (1.9 – 1.6 – .8 – .8, 6+), but “The Game” halts the slide with a +.3 to 1.1 (#23 to #21, 6+). KXTG had scored a collective four-tenths in three consecutive gains (1.5 – 1.7 – 1.8 – 1.9, 6+).
  • In four of the last five survey periods, Entercom-owned KFXX notched a 1.1 (1.1 – 1.1 – .9 – 1.1 – 1.1, 6+). In September though, “1080 The Fan” is off one-tenth to 1.0 (flat at #22, 6+).
  • Tripling (+.4) its 6+ AQH share in five straight reports without a loss (.2 – .2 – .2 – .3 – .5 – .6, 6+), iHeartMedia-owned KPOJ “Sports Radio 620” (Trailblazers) advances from #28 to #25.

Public Radio News/Talk

  • Albeit #1 the sixth time in a row, Oregon Public Broadcasting’s KOPB is an overall -1.7 via five consecutive down or flat trends (10.1 – 9.3 – 9.1 – 8.8 – 8.4 – 8.4, 6+). KOPB was a combined +1.9 in March/April (8.2 – 9.9 – 10.1, 6+).
  • The May 2020 through September 2020 topline for its internet stream is: .9 – .7 – .6 – .8 – .6 (#23 to #25, 6+).

  CHARLOTTE

 News/Talk

  • A cumulative -1.2 through four down or flat sweeps in succession (7.1 – 6.3 – 6.0 – 5.9 – 5.9, 6+), Entercom-owned WBT applies the brakes with a gain of one-tenth to 6.0 (fifth to fourth, 6+). Immediately prior, “Charlotte’s News Talk” had more than doubled (+3.6) its 6+ AQH share through four increases in a row (3.5 – 4.9 – 5.3 – 5.7 – 7.1, 6+).

Sports Talk

  • Without an increase four straight months for a net loss of seven-tenths (1.8 – 1.7 – 1.7 – 1.3 – 1.1, 6+), co-owned WFNZ “The Fan – Charlotte’s Sports Leader” (Hornets) is up seven-tenths in August/September (1.1 – 1.2 – 1.8, unchanged at #17, 6+).
  • A no-show in July, following a .1 (6+) in May and June, Beasley Media Group’s WBCN reappeared in August with a .1 (#21, 6+). “Fox Sports Charlotte” repeats those 6+ AQH share and market rank stats.

 News

  • The January 2020 through July 2020 topline for iHeartMedia’s WRFX-HD2 was: .2 – .2 – .2 – .2 – .1 – .2 – .1 (6+). As was the case this time last month, the Black Information Network affiliate is unlisted in September.

Public Radio News/Talk

  • Despite bouncing back from August’s half-share loss with a September spike of three-tenths (3.4 – 2.9 – 3.2, 6+), University Radio Foundation’s WFAE backslides from #13 to #14. Three straight sweeps without a loss yielded WFAE seven-tenths (2.7 – 3.2 – 3.2 – 3.4, 6+).
  • In July, WFAE HD-3 logged a .1 (6+), but it is unlisted in August and September.
  • The April 2020 through September 2020 topline for South Carolina Educational TV’s WNSC is: .3 – .2 – .2 – .2 – .2 – .3 (steady at #20, 6+).
  • This is the fourth time in the last five sweeps that co-owned WRJA “South Carolina Public Radio” is unlisted (.0 – .0 – .1 – .0 – .0, 6+).

SAN ANTONIO

News/Talk

  • Up one-tenth (6.0 – 6.1, steady at #2, 6+), iHeartMedia-owned/Spurs flagship WOAI “News Radio 1200 – San Antonio’s News, Traffic, & Weather” is now just two-tenths from the lead. Its recent fluctuations include: +1.0 (5.3 – 5.7 – 6.3, January/February, 6+); -.5 (6.3 – 5.8, March, 6+); +2.1 (5.8 – 7.9, April, 6+); -.8 (7.9 – 7.1, May, 6+); -.6 (7.1 – 6.5, June, 6+); -1.0 (6.5 – 5.5, July, 6+); and +.5 (5.5 – 6.0, August, 6+).
  • By dropping two-tenths to 1.9 (6+), Alpha Media’s KTSA suspends four successive up or flat trends that netted seven-tenths (1.4 – 1.5 – 1.7 – 2.1 – 2.1, 6+). Moreover, “Stay Connected” exits the top twenty (#20 to #21).

Sports Talk

  • For the fourth time in the last six survey periods, iHeartMedia-owned KTKR “Ticket 760 – San Antonio’s Sports Station” logs a .4 (.4 – .5 – .4 – .6 – .4 – .4, flat at #29, 6+).
  • Off three-tenths this time last month (.5 – .2, 6+), Alpha Media’s KZDC “ESPN San Antonio” gains one-tenth to .3 (#32 to #30, 6+).

Public Radio News/Talk

  • After being within 2.5 – 2.9 range (6+) in five successive reports (9 – 2.6 – 2.5 – 2.8 – 2.7, 6+), Texas Public Radio’s KSTX dials up a +.6 to 3.3 (#17 to #15, 6+).

 SACRAMENTO

 News Talk

  • Back-to-back pickups of one-tenth (7.9 – 8.0 – 8.1, 6+) are sufficient to push iHeartMedia-owned KFBK from second to first. August’s increase halted three successive declines that totaled a -3.7 (11.6 – 9.4 – 8.9 – 7.9, 6+). Immediately prior to slipping to third-place in July, “Sacramento’s News, Weather and Traffic Station” spent six straight sweeps at #1. April 2020’s 6 is its highest 6+-stat in the PPM-era, besting the previous high (10.3) set in March 2020.
  • Off nine-tenths in August/September (3.0 – 2.5 – 2.1, 6+), cluster-mate KSTE slips from #14 to #15. “Talk 650” hauled out a +1.2 in July. Prior to July’s 3.0 (6+), KSTE last reached the three-share level in September 2019 (3.0, as well).

Sports Talk

  • Bonneville-owned KHTK “Sports 1140” (Kings), which was off three-tenths in June/July (.8 – .6 – .5, 6+), repeats August’s .6 (#21 to #20, 6+).
  • Dropping from #21 to #23, Entercom’s KIFM-AM “ESPN Radio 1320” has lost roughly half (-.6) its 6+ AQH share via five straight down or flat trends (1.1 – .8 – .6 – .6 – .6 – .5, 6+).

Public Radio News/Talk

  • While flat at 4.4 (6+), following an August decrease of six-tenths, Capital Public Radio’s KXJZ progresses from seventh to sixth. Three earlier modest improvements accounted for a half-share increase (4.5 – 4.8 – 4.9 – 5.0, 6+).
  • Up three-tenths in August/September (.2 – .4 – .5 (6+), KQED, Inc.’s KQEI moves from #25 to #23.
  • Co-owned KQED pops on with a .1 (#28, 6+). Ironically, KQED is tied for first in both San Francisco (8.0, 6+) and San Jose (7.7, 6+).
  • Unlisted in May, June, and July, California State University-Sacramento’s KUOP repeats August’s .1 (flat at #28, 6+).

 PITTSBURGH

 News/Talk

  • Continuing an alternating down/up sequence that includes September’s increase of one-tenth (6.5 – 5.1 – 5.4 – 5.0 – 5.1, 6+), Entercom-owned KDKA-AM “News Radio 1020” remains in fifth-place. KDKA-AM was a combined -2.2 in May/June (7.3 – 6.5 – 5.1, 6+), immediately after being +4.2 via four straight improvements (3.1 – 4.0 – 4.3 – 5.6 – 7.3, 6+).

Sports Talk

  • Directly following a whopping +1.3 this time last month to 5.7 (6+), co-owned KDKA-FM “93.7 The Fan” surrenders four-tenths to 5.3 (6+) but carries on at #4. The flagship of the Pirates was -1.9 in June/July (6.3 – 4.5 – 4.4, 6+). Its May increase of four-tenths interrupted three straight decreases that resulted in a -2.0 (7.9 – 7.5 – 6.7 – 5.9, 6+).
  • The “Holiday” 2020 through September 2020 topline for iHeartMedia-owned WBGG “ESPN Pittsburgh” is: .1 – .2 – .2 – .2 – .1 – .1 – .1 – .1 – .1 – .2 (#20 to #19, 6+).

 Public Radio News/Talk

  • Similar to KDKA-AM, Essential Public Media’s WESA “90.5 Pittsburgh’s NPR Station” is in a rotating down/up pattern which includes a September increase of four-tenths (5.4 – 5.1 – 5.4 – 4.7 – 5.1, sixth to fifth, 6+).

SALT LAKE CITY

News/Talk

  • Not only is iHeartMedia-owned KNRS a collective +2.0 through three successive upticks (5.3 – 5.8 – 6.1 – 7.3, 6+), “Talk Radio 105.9 – Listen And You’ll Know” vaults from fifth to second – just two-tenths from the lead. Immediately after logging four consecutive sweeps without a loss for a +2.2 (4.1 – 5.0 – 5.2 – 5.2 – 6.3, 6+), KNRS was -1.0 in May/June (6.3 – 5.4 – 5.3, 6+).
  • Down four straight months for an overall -3.7 (8.8 – 6.0 – 5.5 – 5.2 – 5.1, 6+), Bonneville’s KSL “News Radio 102.7 FM & 1160 AM” answers with a September spike of +1.0 to 6.1 (seventh to fifth, 6+). A combined +3.9 in March/April (4.9 – 6.0 – 8.8, 6+), KSL had an April-only stay at #1.
  • Another negative streak concludes as Cumulus Media-owned KKAT is up two-tenths to .7 (6+), suspending four down or flat trends in a row in which its 6+ AQH share was compacted by exactly 50% (1.0 – .7 – .5 – .5 – .5, #23, 6+). Nonetheless, “860 AM – Utah’s Big Talker” backslides from #23 to #27.

Sports Talk

  • Ever since resurfacing in print this past June – after an approximately three-year hiatus – Larry H. Miller Communications Corporation’s KZNS-FM “The Zone Sports Network 97.5” has a topline of .4 – .3 – .6 – .9 (unchanged at #22, 6+).
  • In the matching four-sweep period (and under the same scenario), co-owned KZNS-AM “The Zone Sports Network 1280 AM” (Utah Jazz) is trending .6 – .6 – .8 – .8 (#18 to #25, 6+).
  • The internet stream of KZNS-FM repeats August’s .2 (#32, 6+).
  • With a .5 (6+), Broadway Media’s KALL “ESPN 700” finishes at #29.
  • Co-owned/Provo-licensed KOVO “ESPN 960 Sports” debuts with a .1 (#33, 6+).

Public Radio News/Talk

  • By nearly doubling (+2.1) its 6+ AQH share (2.3 – 4.4, 6+), University of Utah’s KUER rockets into the top ten (#15 to #9). KUER was down nine-tenths in April/May (2.9 – 2.4 – 2.0, 6+).
  • Despite being up three-tenths as a result of three consecutive up or flat moves (.5 – .5 – .7 – .8, 6+), Brigham Young University’s KUMT exits the top twenty (#19 to #25).
  • Co-owned KBYU-HD2 and its internet stream post a .1 (#33, 6+).
  • Meanwhile, Wasatch Public Media’s KCPW notches its fourth straight .1 (#33, 6+).

LAS VEGAS

News Talk

  • A combined +1.0 in August/September (2.4 – 3.0 – 3.4, 6+) lifts Entercom-owned KXNT “News Talk Radio 840” from #13 to #11.
  • This marks the third time in succession that Beasley Media Group’s KDWN “AM 720 Where Las Vegas Comes to Talk” notches an increase of one-tenth (2.2 – 2.3 – 2.4 – 2.5, #18 to #16, 6+ ).
  • The June 2020 through September 2020 trending for Kemp Broadcasting’s KMZQ “AM 670 The Right Talk for Vegas” is: .5 – .5 – .7 – .6 (#25 to #27, 6+).

Sports Talk

  • Following August’s increase of three-tenths to .7 (6+), Lotus Communications’ KWWN drops two-tenths (.5, #25 to #29, 6+). “ESPN Radio 1100” had its AQH share split in half (.8 – .4 – .4, May – June – July, 6+).
  • After three straight reports with a .1 (6+), co-owned KKGK “Fox Sports 98.9 FM & 1340 AM” logs a .2 (.1 – .1 – .1 – .2 (#32, 6+).
  • Elsewhere in the Lotus cluster, KRLV “Raider Nation 920” gained one-tenth this time last month (.1 – .2, #31, 6+) but is unlisted in September.
  • Meanwhile, Entercom’s KXST “CBS Sports Radio 1140 AM,” which lost one-tenth in August (.2 – .1, #33, 6+) also disappears from print.

 Public Radio News/Talk

  • Despite being -1.4 in four consecutive down or flat trends (3.9 – 3.7 – 2.9 – 2.5 – 2.5, 6+), Nevada Public Radio’s KNPR progresses from #17 to #16. This negative streak immediately follows three straight improvements that accounted for a +1.3 (2.6 – 3.1 – 3 – 3.9, 6+).

ORLANDO

News Talk

  • Up four-tenths this time last month (4.1 – 4.5, 6+), iHeartMedia-owned WTKS has half that increase scrubbed with a -.2 to 4.3 (unchanged at #8, 6+). “Real Radio 104.1 – We Say What We Want” had been a collective -2.6 in three successive downturns (6.7 – 6.0 – 4.5 – 4.1, 6+).
  • Completely expunging August’s -1.0 (2.4 – 1.4, 6+) with a robust +1.2 to 2.6 (6+), Cox Media Group’s WDBO-AM returns to the top twenty (#22 to #15). Back on June 29, WDBO-FM “News 96.5” became Spanish contemporary WOEX “Exitos 5.” Its news/talk programming shifted to WDBO-AM, where “Orlando’s News Talk” replaces sports talk “ESPN 580 Orlando.” Its AM signal is simulcast on FM translator W297BB (107.3 FM).
  • Off one-tenth (2.1 – 2.0, 6+), iHeartMedia-owned WFLF slips from #15 to #17. This time last month, “News Radio Orlando” broke out a +.6.

Sports Talk

  • Following gains of three-tenths in back-to-back reports (.9 – 1.2 – 1.5, 6+), WFLF sibling WYGM “FM 96.9 The Game – Orlando’s Sports Leader” (Magic) regresses by two-tenths to 1.3 (flat at #20, 6+).

Public Radio News/Talk

  • Three bumps in a row by Community Communications’ WMFE “90.7 Public Radio for Central Florida” produce a net gain of nine-tenths (2.3 – 2.4 – 3.1 – 3.2, steady at #13, 6+).  

CINCINNATI

News/Talk

  • On the heels of flaunting a +2.3 (9.2 – 11.5, 6+), iHeartMedia’s WLW relinquishes over half that windfall (10.2, -1.3, 6+) and segues from first to second. Entering the August report, the flagship of the Reds had been down three times in a row for a collective -3.7 (12.9 – 10.3 – 9.4 – 9.2, 6+).
  • Co-owned WKRC “55 KRC The Talk Station” nets nine-tenths in three upticks in a row (3.6 – 4.0 – 4.1 – 4.5, 6+) and progresses from ninth to sixth. WKRC was +.8 (May) and -.7 (June).

 Sports Talk

  • Cluster-mate WCKY “Cincinnati’s ESPN 1530,” which more than doubled (+.5) its 6+ AQH share in July/August (.4 – .7 – .9, 6+), forfeits three-tenths to .6 (flat at #20, 6+).
  • After posting a .1 (6+) the past three sweeps, co-owned WSAI “Fox Sports 1360” adds one-tenth to .2 (6+) and remains at #24.

Public Radio News/Talk

  • In addition to more than doubling (+1.9) its 6+ AQH share through four successive upticks (1.8 – 2.1 – 2.4 – 3.1 – 3.7, 6+), Cincinnati Public Radio’s WVXU “Connecting You To A World of Ideas” enters the top ten (#11 to #10).

CLEVELAND

 News/Talk

  • On the heels of an impressive +2.0 this time last month (6.6 – 8.6, 6+), iHeartMedia-owned WTAM “1100 Cleveland’s News Radio” (Indians and Cavaliers) adds one-tenth to 8.7 (6+) and repeats in the runner-up slot. August’s increase curtailed three setbacks in succession that accounted for a -2.2 (8.8 – 7.7 – 7.1 – 6.6, 6+).      

 Sports Talk

  • This is the third time in the last four sweeps that Entercom’s WKRK “Sports Radio 92.3 The Fan” records a 2.2 (2.2 – 2.1 – 2.2 – 2.2, #13 to #14, 6+). In May, WKRK gained three-tenths to interrupt three consecutive decreases that accounted for an approximately 52% loss (-2.5) of its 6+ AQH share (4.9 – 3.6 – 3.2 – 2.4, 6+).

News

  • In its then-alternative format, iHeartMedia’s WMMS-HD2 had a January 2020 through July 2020 topline of: .9 – 1.1 – 1.1 – .9 – 1.1 – .9 – .5 (6+). The now Black Information Network affiliate is unlisted the second month in a row.

Public Radio News/Talk

  • Including a September bump of one-tenth pushing it into the top ten (#11 to #10), Ideastream-owned WCPN is in alternating up/down pattern: 3.3 – 3.8 – 3.5 – 3.6 (6+). WCPN logged three successive gains that netted a +2.1 (3.1 – 4.2 – 4.4 – 5.2, 6+), but then recorded three decreases in a row resulting in a -1.9 (5.2 – 4.8 – 3.9 – 3.3, 6+).

KANSAS CITY

News/Talk

  • The five most recent fluctuations for Entercom’s KMBZ-FM “98.1 News-Traffic-Weather” are: +1.4 (5.4 – 6.8, May, 6+); -1.3 (6.8 – 5.5, June); -1.2 (5.5 – 4.3, July); +.7 (4.3 – 5.0, August); and -.5 (5.0 – 4.5, September, sixth to ninth, 6+).
  • Its internet stream regains the one-tenth it dropped this time last month (.3 – .2 – 3, #27 to #26, 6+).
  • Co-owned KMBZ-AM “Talk 980” has a May 2020 through September 2020 topline of: 2.5 – 2.8 – 2.8 – 2.5 – 2.7 (#16 to #15, 6+).
  • Despite dropping one-tenth to 1.1 (6+), Cumulus Media’s KCMO-AM “Talk Radio 710 AM” advances from #22 to #21. Its one-tenth increase this time last month curtailed five straight down or flat reports that resulted in a net loss of three-tenths (1.4 – 1.3 – 1.2 – 1.2 – 1.2 – 1.1, 6+).

 Sports Talk

  •  Locked on 2.9 (6+) in July and August, Union Broadcasting’s WHB “Sports Radio 810” surrenders one-half share to 2.4 (#14 to #16, 6+).
  • WHB’s internet stream is trending .3 – .5 – .4 (#24, 6+).
  • A combined +1.5 in July/August (1.0 – 1.1 – 2.5, 6+), Entercom-owned KCSP is off four-tenths to 2.1 (6+) as the Royals’ key station dips from #16 to #18. Prior to July, “610 Sports Radio” lost two-thirds (-2.0) of its 6+ AQH share in five successive slips (3.0 – 2.6 – 1.8 – 1.4 – 1.3 – 1.0, 6+).
  • With a .1 (6+), KCSP’s internet stream debuts at #28.
  • Union Broadcasting’s KCTE “ESPN Kansas City,” which surfaced with a .1 (6+) this time last month, is unlisted in September.

Public Radio News/Talk

  • Extremely consistent the last three sweeps (4.5 – 4.3 – 4.4, July – August – September, 6+), University of Missouri-owned KCUR carries on at #10. KCUR was +1.4 in June/July (3.1 – 3.6 – 4.5, 6+).

 COLUMBUS

News/Talk

  • In addition to be anchored in the runner-up slot, iHeartMedia’s WTVN logs its third straight bump for a collective +1.2 (7.6 – 8.1 – 8.7 – 8.8, 6+). “News Radio 610” was a collective +4.6 as a result of five successive increases (6.0 – 6.1 – 8.0 – 8.6 – 9.4 – 10.6, 6+), but then plummeted by -3.0 in May/June (10.6 – 9.0 – 7.6, 6+).

Sports Talk

  • Notwithstanding that it drops two-tenths (4.6 – 4.4, 6+), Tegna’s WBNS-FM “Sports Radio 97.1 The Fan” (Blue Jackets) inches up from sixth to fifth. Its recent shifts include: -.7 (3.6 – 2.9, June, 6+); +.7 (2.9 – 3.6, July, 6+); and +1.0 (3.6 – 4.6, August, 6+).
  • Co-owned WBNS-AM repeats August’s 6+ AQH share and market rank (.2, #16). WBNS-AM was unlisted in May; returned with a .2 (6+) in June and July; and dropped one-tenth in August.

Public Radio News/Talk

  • Three positive spikes in succession by Ohio State University’s WOSU account for a collective +1.3 (9 – 4.1 – 4.8 – 5.2, fifth to fourth, 6+).

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Category: Ratings Takeaways