September 2020 PPM Ratings Takeaways – Round Two | TALKERS magazine : TALKERS magazine – “The bible of talk media.”

September 2020 PPM Ratings Takeaways – Round Two

| October 1, 2020

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September 2020 PPM Data. Information for the September 2020 ratings period has been released for Washington (DC), Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis. Nielsen Audio’s September 2020 survey period covered August 13 – September 9.

Managing editor Mike Kinosian (Kinosian@TALKERS.com) provides his “Takeaways” for spoken-word formats from these 12 PPM-markets.

Please Note: Given that the NFL season started September 10 – one day after the September 2020 sweep ended – there are no NFL flagship designations.

WASHINGTON, DC

News/Talk

  • Despite picking up one-tenth (7.9 – 8.0, 6+), Cumulus Media’s WMAL shifts from second to third. WMAL set the pace four successive months (April through July), before faltering by one-half share in August. Just prior to the May sweep, WMAL doubled (+5.0) its 6+ AQH share through four straight positive spikes (5.0 – 6.9 – 7.3 – 7.8 – 10.0, 6+). April’s 10.0 marked the first time in WMAL’s PPM-history that it reached double-digits (6+).
  • For the 27th sweep in succession, Radio One’s WOL “News Talk – Where Information Is Power” is unlisted.

Sports Talk

  • A combined +1.1 in July/August (1.3 – 1.6 – 2.4, 6+), Entercom-owned WJFK-FM “106.7 The Fan” (Washington Nationals) sputters by three-tenths to 2.1 (6+) but repeats at #16. Its 4.8 (November 2019) is the loftiest 6+-stat by any D.C. sports talk outlet in the PPM-era.
  • WJFK-FM’s internet stream is trending: .2 – .3 – .3 – .4 – .3 (May 2020 through September 2020, flat at #27, 6+).
  • Through four successive sweeps without an increase, Radio One’s WTEM “980 The Team” has lost four-tenths (1.1 – 1.0 – 1.0 – .8 – .7, #21 to #22, 6+). “The Team” previously gained four-tenths via three up or flat moves in a row (.7 – 1.0 – 1.0 – 1.1, 6+).
  • This is the fifth successive report in which Cumulus Media’s WSBN “630 AM The Sports Capitol” has logged a .1 (flat at #31, 6+).

 News

  • Not only does Hubbard Broadcasting’s WTOP-FM & WTLP-FM stack a +1.0 onto August’s +.8 (7.7 – 8.5 – 9.5, 6+), “Washington’s Top News” repeats at #1. Prior to taking the lead in August, WTOP-FM & WTLP-FM spent three consecutive months occupying the runner-up slot. This (9.5) is the first time the combo has reached the nine-share level (6+) since March 2019 (9.7).
  • Locked on .5 (6+) in May and June and then on .7 (6+) in July and August, Entercom business news WDCH “Bloomberg1 & 105.7” drops to .4 (#22 to #26, 6+).
  • Following a .2 (6+) in June and July, the internet stream of WDCH is unlisted the second month in a row.
  • Similarly, Black Information Network affiliates WUST and WMZQ-HD2 do not appear in print this month.

Public Radio News/Talk

  • On the heels of August’s +.6 to 7.3 (6+), American University-owned WAMU falters by nine-tenths (6.4, third to fourth, 6+). Entering the August sweep, “The Mind Is Our Medium” was an overall -2.1 via four straight down or flat trends (8.7 – 8.4 – 7.4 – 6.8 – 6.6, 6+). In a first-place tie with Hubbard Broadcasting’s WTOP-FM in February, WAMU took sole possession of the lead in March.
  • Pacifica Foundation’s WPFW is trending: .9 – .6 – .5 – .6 – .5 (May – June – July – August – September, #25 to #24, 6+).

BOSTON

 News/Talk

  • Four setbacks in a row by iHeartMedia-owned WRKO led to a -1.4 (5.3 – 4.8 – 4.3 – 4.2 – 3.9, 6+), but “AM 680 – The Voice of Boston” responds with a robust +1.0 to 4.9 (6+) and continues in eighth-place. Just prior, four successive sweeps without a loss garnered a +2.5 (2.8 – 3.5 – 3.8 – 3.8 – 5.3, 6+).
  • Co-owned WXKS-AM has lost seven-tenths in four straight declines (1.1 – .8 – .6 – .5 – .4, 6+). “Talk 1200” had nearly doubled (+.5) its 6+ AQH share in April/May (.6 – 1.1 – 1.1, 6+).

Sports Talk

  • The flagship of the Celtics and Bruins Beasley Media Group-owned WBZ-FM records its third straight spike for a collective +1.5 (3.9 – 4.1 – 4.9 – 5.4, 6+) as “98.5 The Sports Hub” climbs from seventh to sixth. This (5.4) is WBZ-FM’s best 6+-stat since March (5.8).
  • Unchanged at #12, Entercom’s WEEI-FM (Boston Red Sox) logs a 2.6 (6+) the third ratings period in succession. Before gaining one-tenth in July, WEEI-FM was an overall -1.7 in four consecutive downturns (4.2 – 3.5 – 3.2 – 3.0 – 2.7 – 2.5, 6+).
  • After notching a .2 (6+) the past three sweeps, WEEI-FM’s internet stream drops one-tenth to .1 (#30 to #32, 6+).
  • This is the fourth month in a row that co-owned WEEI-AM is unlisted.
  • Providence sibling WVEI logs a .1 (6+) the fourth consecutive report and is tied with WEEI-FM’s internet stream at #32.

News

  • For the sixth time in the last seven reports – including September’s loss of one-half share – iHeartMedia’s WBZ-AM “News Radio 1030” notches a 6+-share within 6.1 – 6.7 range (6.4 – 6.3 – 5.9 – 6.6 – 6.7 – 6.6 – 6.1, third to fifth, 6+). WBZ-AM was off one-half share in April/May (6.4 – 6.3 – 5.9, 6+).
  • After posting a .1 (6+) the past four months, Beasley Media Group business news WRCA “Bloomberg Boston” adds one-tenth to .2 (#33 to #31, 6+).
  • As was the case this time last month, Black Information Network affiliate WJMN-HD2 does not appear in print (September 2020).

Public Radio News/Talk

  • Albeit flat at 3.4 (6+), Boston University’s WBUR climbs from tenth to ninth. In four straight down or flat trends, WBUR lost a collective half-share (3.7 – 3.5 – 3.3 – 3.3 – 3.2, 6+).
  • Four decreases in succession by WGBH Educational Foundation-owned WGBH have accounted for a -2.3 (4.6 – 3.2 – 2.8 – 2.6 – 2.3, #12 to #16, 6+). This follows three straight improvements that netted a +1.7 (2.9 – 3.6 – 3.8 – 4.6, 6+), 6+).
  • Co-owned WCAI is unlisted the fourth time in a row.

MIAMI

News/Talk

  • Without a loss the third time in a row for a net gain of four-tenths (7 – 1.7 – 1.8 – 2.1, 6+), iHeartMedia-owned WIOD “News Radio 610 Miami’s News, Traffic, & Weather Station” reenters the top twenty (#21 to #20).

Sports Talk

  • Entercom-owned WQAM “560 The Joe” repeats August’s 6+ AQH share and market rank (.7, #26, 6+). July 2020’s .6 was its lowest 6+-stat since July 2019 (.6, as well).
  • Co-owned WAXY “Sports Talk 790 The Ticket” (Heat), which was without an increase three straight months for a net loss of three-tenths (.5 – .4 -.2 – .2, 6+), doubles August’s .2 to .4 (#29 to #27, 6+).
  • Locked on .1 (6+) in July and August, iHeartMedia’s WINZ “940 AM Miami’s Sports Station” (Marlins) improves to .2 (#31 to #30, 6+).
  • Meanwhile, Entercom-owned WKIS-HD2 does not appear in print the fourth month in a row.

Public Radio News/Talk

  • Not only does Dade County School Board’s WLRN add four-tenths to August’s increase of two-tenths (3.1 – 3.3 – 3.7, 6+), it enters the top ten (#11 to #8). WLRN had lost an overall six-tenths in four consecutive slips (3.7 – 3.6 – 3.4 – 3.2 – 3.1, 6+).

SEATTLE

News/Talk

  • Following six successive sweeps at #1, Bonneville-owned KIRO-FM segues to the runner-up slot. Furthermore, “97.3 Seattle’s News/Seattle’s Talk” is down or flat the fourth report in succession for a net loss of eight-tenths (7.2 – 7.1 – 7.1 – 7.1 – 6.4, 6+). This directly follows a collective +2.4 via three straight bumps (4.8 – 6.0 – 6.9 – 7.2, 6+).
  • In an alternating down/up sequence that includes September’s gain of one-tenth (2.5 – 2.4 – 2.6 – 2.5 (June – July – August – September, 6+), cluster-mate KTTH advances to #16. “Conservative Talk Radio” had been anchored at #19 the past four Before dropping three-tenths in May, KTTH was +1.2 via five consecutive up or flat moves (1.6 – 1.8 – 2.1 – 2.1 – 2.6 – 2.8, 6+).
  •  This is the sixth straight month that Sinclair Broadcast Group-owned KVI is unlisted. In March, “Talk Radio 570” posted a 1.1 (#22, 6+).

 Sports Talk

  • Despite dropping three-tenths to 2.2 (6+), Bonneville’s KIRO-AM (Mariners) advances from #21 to #20. “ESPN 710” was a combined +1.0 in July/August (1.5 – 1.6 – 2.5, 6+).
  • Up two-tenths to 1.2 (6+), iHeartMedia-owned KJR-AM is steady at #24. “Seattle’s Sports Radio 950” had logged a 1.0 (6+) in three of the last four reports (1.0 – .8 – 1.0 – 1.0, 6+).
  • Stuck on .3 (6+) in May and June, co-owned KFNQ “1090 AM” is now locked on .2 (6+) the third consecutive month (flat at #30).

 News

  • Sinclair Broadcast Group’s KOMO dropped one-half share in April and again in May (5.4 – 4.9 – 4.4, 6+); gained one-half share in June/July (4.4 – 4.6 – 4.9, 6+); forfeited one-half share in August (4.9 – 4.4, 6+); and rebounds with a September +.6 (5.0, seventh to fifth, 6+).
  • After logging a .1 (6+) in June, iHeartMedia-owned/Black Information Network affiliate KHHO is unlisted the third month in a row.
  • Meanwhile, this is the fourth consecutive report that Hubbard Broadcasting business news KKNW does not appear in print.

 Public Radio News/Talk

  • After slipping one-tenth in August (5.4 – 5.3, 6+), Northwest Public Radio’s KUOW answers with a September improvement of one-half share (5.8, fifth to fourth, 6+). Off nine-tenths in April/May (5.5 – 5.4 – 4.6, 6+), KUOW gained eight-tenths in June/July (4.6 – 5.1 – 5.4, 6+).
  • Following four straight months of logging a .1 (6+), Washington State University-owned KSWS is unlisted in September.

DETROIT

 News/Talk

  •  Progressing from #14 to #12, Cumulus Media’s WJR picks up tenths in back-to-back reports (3.4 – 3.6 – 3.8, 6+). “News Talk 760” was +3.2 through four successive improvements (1.6 – 2.4 – 2.8 – 2.9 – 4.8, 6+) and then a collective -1.4 via three straight sweeps without an increase (4.8 – 4.1 – 3.4 – 3.4, 6+).

Sports Talk

  • Surrendering six-tenths from July/August’s +1.7 (3.6 – 4.1 – 5.3, 6+), Entercom-owned WXYT-FM “97.1 The Ticket” (Tigers, Pistons, Red Wings) falls from third to seventh (4.7, 6+). Its half-share July gain suspended three straight drops that accounted for a -1.2 (4.8 – 3.9 – 3.8 – 3.6, 6+).
  • Off three-tenths (.4 – .1, 6+), WXYT-FM’s internet stream slumps from #23 to #26.
  • Cluster-mate WXYT-AM is trending: .1 – .2 – .1 – .1 – .2 (May 2020 through September 2020, #25 to #23, 6+).

 News

  • A combined -1.0 in August/September (5.5 – 5.3 – 4.5, 6+), co-owned WWJ “News Radio 950” drifts from third to tenth. WWJ previously was a collective +2.5 through four successive positive spikes (3.9 – 4.3 – 4.8 – 5.8 – 6.4, 6+). This (4.5) is its lowest 6+-stat since January (4.3).
  • In each of the last four survey periods, WDFN recorded a .2 (6+), but the iHeartMedia outlet/Black Information Network affiliate is unlisted in September.

 Public Radio News/Talk

  • Down or flat the past four times for a net loss of -1.0 (3.0 – 2.5 – 2.1 – 2.1 – 2.0, 6+), Wayne State University-owned WDET obliterates the entire shortfall with a +1.0 to 3.0 (#20 to #18, 6+). In five successive increases, WDET more than doubled (+1.6) its 6+ AQH share (1.4 – 1.5 – 1.9 – 2.1 – 2.2 – 3.0, 6+).
  • Up or (mostly) flat the fourth straight time for a net increase of one-tenth (1.6 – 1.7 – 1.7 – 1.7 – 1.7, 6+), Michigan Public Media’s WUOM carries on at #21. WUOM was off seven-tenths in April/May (2.3 – 1.7 – 1.6, 6+).

PHOENIX

 News/Talk

  • Regaining the one-tenth it lost this time last month (4.4 – 4.3 – 4.4, 6+), iHeartMedia’s KFYI “News Talk 550” advances from seventh to sixth. Immediately prior to June’s -.7, KFYI nearly doubled (+2.3) its 6+ AQH share in seven up or flat reports in succession (2.5 – 2.8 – 2.8 – 3.1 – 3.1 – 3.4 – 4.7 – 4.8, 6+).
  • Three straight up or flat moves by Bonneville’s KTAR-FM yielded two-tenths (4.6 – 4.6 – 4.7 – 4.8, 6+), but the streak concludes with a one-half share loss to 4.3 (fifth to seventh, 6+). KTAR-FM was a combined +2.3 in March/April (3.8 – 4.6 – 6.1, 6+).

Sports Talk

  • In addition to gaining four-tenths in back-to-back sweeps (1.6 – 2.0 – 2.4, 6+), Bonneville-owned KMVP-FM “98.7 Arizona Sports” cracks the top twenty (#21 to #20, 6+). The flagship of the Arizona Diamondbacks was a combined -.6 in June/July (2.2 – 1.8 – 1.6, 6+).
  • This is the fifth consecutive time that iHeartMedia’s KGME “Fox Sports 910” (Coyotes) records a .2 (flat at #31, 6+), and fifth month in a row that Hubbard Broadcasting’s KDUS “Sports AM 1060” logs a .1 (#33 to #32, 6+).
  •  KDUS is tied with Bonneville’s KTAR-AM, which is trending .1 – .2 – .1 (#31 to #32, 6+).

Public Radio News/Talk

  • A loss of nine-tenths to 3.0 (6+) has Maricopa County Community College-owned KJZZ fading from the top ten (#10 to #15). In eight of the previous nine survey periods, KJZZ notched a 6+ AQH share between 3.4 – 3.8 (3.5 – 3.7 – 3.6 – 3.5 – 3.4 – 4.2 – 3.7 – 3.8 – 3.9, 6+).

MINNEAPOLIS

News/Talk

  • Piling a robust nine-tenths onto August’s +.3 (4.3 – 4.6 – 5.5, 6+), Entercom-owned WCCO “News Radio 830” leaps from tenth to sixth. The key station of the Twins and Timberwolves was a combined -1.3 in June/July (5.6 – 5.5 – 4.3, 6+) and an overall +2.0 as a result of three straight up or flat trends (3.6 – 4.6 – 5.6 – 5.6, 6+).
  • It is a repeat of (6+) August stats for iHeartMedia’s KTLK (3.0, #14, 6+). Entering the August report, “Twin Cities News Talk AM 1130” recorded a fluctuation of one-tenth four sweeps in a row (2.6 – 2.7 – 2.6 – 2.5 – 2.6, 6+) and then notched a +.4 to 3.0 (6+).
  • Immediately after gaining a collective four-tenths in July/August (1.9 – 2.0 – 2.3, 6+), Hubbard Broadcasting’s KTMY “My Talk 107.1” is off two-tenths to 2.1 (6+) and is unchanged at #16.

Sports Talk

  • Forfeiting half of its August increase of six-tenths (5.6 – 5.3, -.3, 6+), iHeartMedia’s KFXN remains in seventh-place. “Sports Radio 100.3 K-Fan” surrendered nine-tenths in June/July (5.9 – 5.6 – 5.0, 6+), following a May increase of four-tenths (5.5 – 5.9, 6+).
  • Via three straight up or flat trends, Hubbard Broadcasting’s KSTP-AM doubles (+.2) its 6+ AQH share (.2 – .3 – .3 – .4, 6+) and remains at #24. Entering the July sweep, “ESPN 1500” had been without an increase the previous five survey periods for a net loss of six-tenths or 75% of its 6+ AQH share (.8 – .7 – .5 – .5 – .5 – .2, 6+).

News

  • In July, iHeartMedia’s KQQL-HD2 notched a .2 (#25, 6+); was unlisted in August; but the Black Information Network affiliate resurfaces in September with a .1 (#27, 6+).

Public Radio News/Talk

  • Three straight up or flat moves by Minnesota Public Radio’s KNOW yielded six-tenths (6.6 – 7.0 – 7.0 – 7.2, 6+), but it dips one-tenth to 7.1 (flat at #2, 6+). KNOW was -1.6 in May (8.2 – 6.6, 6+).

SAN DIEGO

News/Talk

  • Albeit down or flat the fifth month in a row for a net loss of -2.2 (6.6 – 5.2 – 5.2 – 4.5 – 4.4 – 4.4, 6+), iHeartMedia’s KOGO “News Radio 600” proceeds from seventh to fifth. Entering the May sweep, KOGO was a collective +2.8 via three straight bumps (3.8 – 4.5 – 5.5 – 6.6, 6+).
  • An improvement of two-tenths is sufficient for co-owned KGB-AM (formerly Tegna’s KFMB-AM) to jump back onto the top twenty (#22 to #18, 6+). “AM 760” continues its alternating down/up sequence (2.1 – 1.9 – 2.3 – 2.2 – 2.6 – 2.0 – 2.2, 6+).
  • Down four-tenths (2.4 – 2.0, 6+), Los Angeles sibling KFI falls from #17 to #20. Prior to gaining two-tenths this time last month, “AM 640” was -1.0 in three successive San Diego drops (3.2 – 2.8 – 2.6 – 2.2, 6+).

Sports Talk

  • Winning ways continue for Entercom’s KWFN “97.3 The Fan” (Padres), which is a collective +1.8 through five consecutive reports without a loss (1.1 – 1.3 – 1.3 – 1.3 – 2.6 – 2.9, 6+) and advances from #16 to #14.
  • This is the third time in a row that iHeartMedia-owned KLSD has a fluctuation of one-tenth (.7 – .8 – .9 – .8, flat at #24, 6+). “Fox Sports 1360 San Diego’s Sports Station” had lost eight-tenths in five straight sweeps without an increase (1.5 – 1.3 – 1.2 – 1.0 – .9 – .9 – .7, 6+).

News

  • Co-owned Black Information Network affiliate KSSX-HD2 is unlisted the second time in a row.

 Public Radio News/Talk

  • Tied for the top spot in July and in sole possession of the lead in August, San Diego State University-owned KPBS sputters by three-tenths to 6.1 (6+) and shifts to third-place. Its recent moves include: -1.4 (8.5 – 7.1, May, 6+); -1.6 (7.1 – 5.5, June, 6+); and +.8 (5.5 – 6.3, July, 6+). Just prior, four increases in a row yielded a +3.7 (4.8 – 5.9 – 6.0 – 6.9 – 8.5, 6+).     

TAMPA

News/Talk

  • There seems to be no stopping Cox Media Group-owned WHPT, which nets a +1.9 in four consecutive up or flat trends (2.7 – 2.7 – 3.1 – 3.2 – 4.6, 6+); “102.5 The Bone – Real, Raw, Radio” rockets into the top five (#14 to #5).
  • Meanwhile, its internet stream – which was a combined +1.6 in July/August (.8 – 1.5 – 2.4, #19, 6+) – is unlisted in September.
  • Without an increase the past four sweeps for an overall -1.7 (4.6 – 3.4 – 3.4 – 3.2 – 2.9, 6+), iHeartMedia-owned WFLA “970 Tampa Bay’s News Radio” answers with a gain of six-tenths to 3.5 (#17 to #14, 6+).
  • Co-owned WHNZ “1250 Tampa Bay’s Impact Radio,” which was down three-tenths in July/August (.4 – .2 – .1, 6+), adds one-tenth to .2 (#33 to #30, 6+).

 Sports Talk

  • Staying even at 1.8 (6+), after August’s +.6, iHeartMedia-owned WDAE “620 Tampa Bay’s Sports Radio” progresses from #20 to #19. The Rays’ flagship had faltered by seven-tenths through four drops in a row (1.9 – 1.5 – 1.4 – 1.3 – 1.2, 6+).

News

  • In four straight reports without a loss, Beasley Media Group business news WHFS has gained two-tenths (.1 – .1 – .1 – .3 – .3, #26 to #27, 6+).
  • For the second report in a row, iHeartMedia-owned/Black Information Network affiliate WBTP-HD2 is unlisted.

Public Radio News/Talk

  • Down or flat the past five reports for a -1.2 (4.1 – 3.9 – 3.3 – 3.0 – 3.0 – 2.9, 6+), University of South Florida-owned WUSF erases two-thirds of that deficit with a +.8 to 3.7 (6+), leaping from #17 to #12. WUSF was an overall +2.4 in eight consecutive sweeps without a loss (1.7 – 1.8 – 1.9 – 2.2 – 2.5 – 2.7 – 3.1 – 3.1 – 4.1, 6+).
  • The May 2020 through September 2020 topline for its internet stream is: .4 – .3 – .4 – .3 – .3 (#26 to #27, 6+).

DENVER

 News/Talk

  • Down one-tenth to 4.2 (6+), iHeartMedia’s KDFD stays put at #8. “Freedom 93.7 – Real News, Real Talk” gained one-half share in July/August (3.8 – 4.0 – 4.3, 6+).
  • Following an August increase of four-tenths (1.7 – 2.1, 6+), cluster-mate KOA “Colorado’s News, Traffic, & Weather Station” (Rockies) forfeits two-tenths (1.9, #18 to #19, 6+).
  • Co-owned KHOW “Talk Radio 630” notches its fourth straight positive or neutral move and is up one-half share in that stretch (1.1 – 1.2 – 1.2 – 1.3 – 1.6, #22 to #21, 6+).

 Sports Talk

  • After dropping by -1.3 in June/July (3.1 – 2.3 – 1.8, 6+), Bonneville-owned KKFN “Sports Radio 104.3 The Fan” (Nuggets) rebounds with a combined +.6 in August/September (1.8 – 2.0 – 2.4, #20 to #17, 6+).
  • Adding three-tenths to August’s increase of two-tenths (.3 – .5 – .8, 6+), KSE Radio Ventures-owned KKSE-FM climbs from #30 to #29. “Attitude Sports Radio 92.5” lost half (-.3) its 6+ AQH share in June/July (.6 – .4 – .3, 6+).
  • Bonneville’s KEPN-AM “ESPN Denver 1600 AM,” which logged a .1 (6+) the past three sweeps, gains one-tenth to .2 (#32 to #31, 6+).
  • For the fourth time in a row, KSE Radio Ventures’ KKSE-AM records a .1 (#32 to #33, 6+).

Public Radio News/Talk

  • Roaring back from July/August’s -.3 (5.8 – 5.6 – 5.5, 6+) with a whopping +1.2 to 6.7 (6+), Colorado Public Radio’s KCFR marches from second to first. KCFR was +2.6 in March/April (5.2 – 6.3 – 7.8, 6+) but then -2.1 in May (7.8 – 5.7, 6+).
  • Progressing from #28 to #26, Community Radio for Northern Colorado’s KUNC nets four-tenths in three straight reports without a loss (.6 – .6 – .8 – 1.0, 6+).

BALTIMORE

News/Talk

  • Independent WCBM “680 Stimulating Talk – Breaking News” logs its third straight bump for a collective +1.9 (3.3 – 3.9 – 4.4 – 5.2, seventh to sixth, 6+). WCBM was +1.8 via four straight increases (2.3 – 3.3 – 3.4 – 3.7 – 4.1, 6+), but then -.8 in May/June (4.1 – 4.0 – 3.3, 6+).
  • Off one-tenth (4.4 – 4.3, 6+), Hearst Television-owned WBAL “News Radio – Expect More” falls from seventh to ninth. Its August increase of three-tenths suspended three drops in a row that led to an overall -1.9 (6.0 – 4.9 – 4.4 – 4.1, 6+). That streak directly followed ten successive upticks that produced a +4.2 (1.8 – 2.2 – 2.5 – 2.7 – 2.9 – 3.2 – 3.4 – 3.9 – 4.4 – 5.1 – 6.0, 6+).
  • In three up or flat moves in succession, Cumulus Media Washington, DC’s WMAL nets three-tenths (.4 – .4 – .6 – .7, #27 to #23, 6+).

 Sports Talk

  • After eroding by -1.0 in June, Entercom sports talk WJZ-FM “105.7 The Fan” (Orioles) is +1.4 in three straight sweeps without a loss (2.5 – 2.8 – 3.9 – 3.9, steady at #11, 6+). May’s increase of four-tenths halted three consecutive declines that led to an overall -2.0 (5.1 – 3.9 – 3.6 – 3.1, 6+).
  • Following three successive .1 showings (6+), co-owned WJZ-AM is unlisted the second month in a row.

 News

  • As a result of four straight decreases (1.8 – 1.5 – 1.2 – 1.0 – .9, 6+), business news sibling WDCH “Bloomberg1 & 105.7” has lost exactly half (-.9) its 6+ AQH share and slips from #18 to #20. This follows five consecutive increases that accounted for a +1.3 (.5 – .6 – .9 – 1.1 – 1.7 – 1.8, 6+).
  • On the heels of doubling July’s .5 to 1.0 (August 2020, 6+), M-10 Broadcasting-owned/Black Information Network affiliate WQLL “BIN 1370” relinquishes three-tenths and departs the top twenty (.7, #18 to #23, 6+).

 Public Radio News/Talk

  • Including September’s gain of three-tenths, Your Public Radio’s WYPR “88.1 Your NPR News Station” continues an alternating down/up pattern (4.3 – 4.5 – 4.1 – 4.4, ninth to eighth, 6+).
  • Off four-tenths in August/September (1.0 – .9 – .6, 6+), American University-owned WAMU fades from #21 to #27.

ST. LOUIS

News/Talk

  • Not only is Entercom’s KMOX a whopping +2.0 in three spikes in succession (4.7 – 5.0 – 5.4 – 6.7, 6+), the Cardinals flagship advances from fifth to third. This (6.7) is the first time “The Voice of St. Louis” reaches a six-share (6+) since April’s 6.9. KMOX was -2.2 in May/June (6.9 – 5.9 – 4.7, 6+), directly after a +1.8 in March/April (5.1 – 5.4 – 6.9, 6+).
  • Co-owned KFTK, which was a combined +1.1 in July/August (4.1 – 4.5 – 5.2, 6+), regresses by three-tenths to 4.9 (seventh to eighth, 6+). Following four straight gains that netted a +3.8 (2.7 – 4.0 – 4.6 – 5.5 – 6.5, 6+), “FM News Talk 97.1” was -2.4 in May/June (6.5 – 4.9 – 4.1, 6+).

 Sports Talk

  • The alternating up/down pattern by Hubbard Broadcasting’s WXOS “101 Sports” includes September’s loss of two-tenths (2.2 – 2.4 – 1.9 – 2.4 – 2.2, #16 to #17, 6+). By picking up two-tenths in June, WXOS interrupted four straight losses that accounted for a roughly 52% (-2.4) evaporation of its 6+ AQH share (4.6 – 4.3 – 3.4 – 2.5 – 2.2, 6+).

 News

  • Black Information Network affiliate/iHeartMedia-owned KATZ-HD2 is unlisted the second month in a row.

Public Radio News/Talk

  • In addition to regaining the two-tenths it lost this time last month, University of Missouri-owned KWMU continues its alternating down/up sequence (2.3 – 2.0 – 2.3 – 2.1 – 2.3, #17 to #16, 6+).

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Category: Ratings Takeaways