Monday Memo: Announcers, You Have Been Replaced... For $47 | TALKERS magazine - talk media trade : TALKERS magazine – “The bible of talk media.”

Monday Memo: Announcers, You Have Been Replaced… For $47

| August 31, 2020

By Holland Cooke


BLOCK ISLAND, RI — They’re testing prices. It was $37 when I purchased, and I would have paid ten times as much for what you will see-and-hear – and I won’t even TRY to describe – at

Disclosure: I’m a buyer, not a seller. I am not representing this product, and won’t make a dime if you buy it.

This will be your The Future Is Now moment-of-the-year: “Instantly Transform Any Text Into A 100% Human-Sounding VoiceOver with only 3 clicks! We GUARANTEE no one will tell your voiceover is A.I. generated.”

Broadcasters, we have a choice: Exploit this technology, to broaden our cast of commercial voices. Or snap-into the fetal position and pretend it’s not happening. Corporate cutbacks have decimated staffs. This remarkable technology repopulates stations beyond what they could have afforded in better times.

Podcasters: Don’t be proud. Make yours sound great. Heck, publish multiple series, each hosted by its own voice.






For all that we, as an industry, have suffered from failed Consolidation – and as pandemic remote-broadcast mode has obsoleted the station workspace as we knew it – breakthroughs like this are a step forward.

Holland Cooke ( is a media consultant working at the intersection of broadcasting and the Internet. He is the author of the E-book “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books (click the banner on this page).  And he hosts “The Big Picture” TV show Friday nights at 7ET on RT America.  Follow HC on Twitter @HollandCooke

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Category: Advice