Monday Memo: Make Your Work Count Twice | TALKERS magazine - talk media trade : TALKERS magazine – “The bible of talk media.”

Monday Memo: Make Your Work Count Twice

| August 24, 2020

By Holland Cooke


BLOCK ISLAND, RI — …or three or four times, because broadcasters need to reiterate on digital platforms, and because podcasters’ metadata is key.

So don’t think of your on-air show as “an aircheck” and don’t just think of your podcast as “a recording.”  Think of both as documents, which you can repurpose as:

  • Blog posts (which, of course, link to your show page or podcast). If you’re not working from a script, use a dictation app to transcribe. Ballpark: 10 minutes of speech = about four pages.
  • From that transcription, lift phrases for Twitter posts (which, of course, link to your show page and/or podcast).
  • And lift sound bites, because Twitter will now accept short audio clips.

PS: As all those transcripts pile-up, you’re writing-a-book in slow motion.

Holland Cooke ( is a media consultant working at the intersection of broadcasting and the Internet. He is the author of the E-book “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books (click the banner on this page).  And he hosts “The Big Picture” TV show Friday nights at 7ET on RT America.  Follow HC on Twitter @HollandCooke

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Category: Advice