By Holland Cooke
‘Think we were impatient then? Back to the future: My counsel now to broadcasters and podcasters is that “Attention span has become an oxymoron.” And don’t take my word for it…
“There is no such thing as an attention span. This whole idea of an attention span is, I think, a misnomer. People have an infinite attention span if you are entertaining them.”
“Writing is easy. All you have to do is cross out the wrong words.”
“The road to hell is paved with adjectives.”
“There’s nothing that can’t be improved by making it shorter and better.”
“Boil it down.”
John Morgan, morning host, WSNE, Providence early-80s, imitating the voice of his then-PD, now a consultant.
I’d say more, but you’d wander-off.
Holland Cooke (HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet. He is the author of the E-book “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books (click the banner on this page). And he hosts “The Big Picture” TV show Friday nights at 7ET on RT America. Follow HC on Twitter @HollandCooke