Monday Memo: Say It Shorter | TALKERS magazine : TALKERS magazine – “The bible of talk media.”

Monday Memo: Say It Shorter

| August 10, 2020

By Holland Cooke


BLOCK ISLAND, RI — A dozen years ago, I’d get a laugh during my PowerPoint when I’d caution that “People are pacing in front of the microwave!”

‘Think we were impatient then? Back to the future: My counsel now to broadcasters and podcasters is that “Attention span has become an oxymoron.”  And don’t take my word for it…

“There is no such thing as an attention span. This whole idea of an attention span is, I think, a misnomer. People have an infinite attention span if you are entertaining them.”

Jerry Seinfeld

“Writing is easy. All you have to do is cross out the wrong words.”

Mark Twain

“The road to hell is paved with adjectives.”

Stephen King

“There’s nothing that can’t be improved by making it shorter and better.”

Charles Osgood

“Boil it down.”

John Morgan, morning host, WSNE, Providence early-80s, imitating the voice of his then-PD, now a consultant.

I’d say more, but you’d wander-off.

Stay safe.

Holland Cooke ( is a media consultant working at the intersection of broadcasting and the Internet. He is the author of the E-book “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books (click the banner on this page).  And he hosts “The Big Picture” TV show Friday nights at 7ET on RT America.  Follow HC on Twitter @HollandCooke

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Category: Advice