Roland Martin Joins iHeartMedia’s Black Information Network. Journalist Roland Martin is becoming part of iHeartMedia’s BIN – Black Information Network – programming initiative as a commentator. His podcast “#RolandMartinUnfiltered” is also being made available on the iHeartPodcast Network. BIN: Black Information Network is iHeartMedia’s recently launched “24/7 comprehensive national audio news service dedicated to providing an objective, accurate, and trusted source of continual news coverage with a Black voice and perspective.” In his role with BIN, Martin will exclusively curate custom commentary segments for BIN to be broadcast daily throughout the network’s 24-hour news feed. His commentary will be available on more than 250 platforms and 2,000 devices, as well as on local AM/FM broadcast radio stations in numerous U.S. cities. Director of news operations Tanita Myers says, “When we launched BIN: Black Information Network, we knew how extremely important it was to provide a forum for trusted voices within the Black community and there’s perhaps no one more trusted and reliable in Black media today than Roland Martin. He has built a legacy that has paved the way for other Black journalists and continues to use his platform to bring a much needed perspective on topics that matter to both Black Americans and the nation in general.” Martin comments, “I am excited to provide daily commentaries to BIN. We are living in a time where we need more coverage about the issues facing African Americans. In addition, I am really thrilled to partner with the iHeartPodcast Network to distribute and market the ‘#RolandMartinUnfiltered’ audio podcast. We have seen tremendous growth with the daily video show, and we can’t wait to do the same with the audio podcast.”
TALKERS Magazine to Publish 2020 Heavy Hundred on Thursday (7/16). This Thursday (7/16), the editors of TALKERS magazine will publish the 2020 edition of the 100 Most Important Radio Talk Show Hosts in America – what has become known over the years as the Heavy Hundred. This year’s Heavy Hundred is compiled by the editors of TALKERS magazine using such factors as: ratings, revenue, courage, effort, impact, longevity, potential, recognition, service, talent, and uniqueness. We acknowledge that it is as much art as science and that the results are arguable. The editors would like to acknowledge that the publication of this year’s list was delayed by the effects of the COVID-19 pandemic on the radio industry. However, it’s also important to note that it is times like these that talk radio personalities have the opportunity to become an even more important part of their listeners’ lives by delivering the information they need and providing the opportunity to hear debate about and take part in discussions concerning the events affecting their lives. Those who do that well are usually rewarded with success. We look forward to Thursday’s publication of the 2020 Heavy Hundred in which we salute those hosts our editors believe are serving their listeners and advertisers in ways that put them among the “most important.”
Edison: COVID-19 Affects Morning Show Listening. According to data from Edison Research’s Share of Ear study, U.S. radio listeners 13 and older began their morning listening 75 minutes later that before the coronavirus pandemic hit the country. Edison says that “pre-COVID-19, the point in the day when 50% of those in the U.S. age 13+ recorded their first entry of their audio day was around 7:15 am. During Q2 fielding of Share of Ear, it was not until 8:30 am that half of respondents had recorded any audio usage.” Edison Research director Laura Ivey says, “This finding challenges our thinking about how those in the U.S. listen to audio during traditional drive times. With many people staying at home or working from home during Q2, they did not engage with audio as early as they did pre-COVID. This data shows that if Americans continue current work patterns, audio strategies may need to be adjusted.”
Westwood One: Direct-To-Consumer Retail Sales Continues to Surge. The data comes from the second annual Direct-To-Consumer Media Attribution and Awareness study in which Westwood One with LeadsRx and MARU Matchbox is seeking to understand the marketing effectiveness of direct-to-consumer firms and the state of their brand equity. Noting that even before the coronavirus pandemic, e-commerce was surging (e-commerce represented 11.8% of total U.S. retail sales up from 6.9% in the first quarter of 2015) the study sought to examine direct-to-consumer (DTC) brands who sell online and the marketing practices that lead to success. Cumulus Media|Westwood One chief insights officer Pierre Bouvard says, “Direct-to-consumer brands are entering their second act now, seeking to grow through market penetration and attract the masses via TV and AM/FM radio. This study validates the brand-building sales effect of broadcast media as TV and radio drive seven times the search and site traffic lift of Google and Facebook.” Another finding from the study is that AM/FM radio is a catalyst for increased effectiveness of Google and Facebook ads during the pandemic. During 2019, Facebook and Google ads saw a 15% increase in performance due to AM/FM radio advertising. During the pandemic in Q2 2020 radio’s impact on Google/Facebook performance surged to 20%. See more here.
IAB: COVID-19 Cuts Projected U.S. Podcast Revenue in Half. The U.S. Podcast Advertising Revenue Study from IAB includes results from 2019, projections for 2020 and beyond, and a detailed industry analysis. The key revenue takeaway is that IAB had projected podcast revenue to rise 29.6% in 2020, but after the coronavirus pandemic struck, that figure has been revised to an increase of 14.7%. The positive news is that projections indicate the third and fourth quarters of 2020 should improve. That said, U.S. podcast revenue is nearing the $1 billion mark. Looking back, the study finds the total market year-over-year revenue estimate increased 48% to $708.1 million in 2019, from FY 2018’s total market estimate of $479.1 million. Another finding relevant to news and news/talk radio pros is that the calculation of 2019 podcast advertising revenues based on genre indicates that news podcasts grabbed 22% of the podcast revenue, leading the pack (comedy was in second place with 17% of the podcast revenue). See more here.
TALKERS News Notes. In Boston, Beasley Media Group is teaming up with RCN Business to award a total of $200,000 in marketing support to assist the Small Business Association Grant Program. The companies say they have created a customized program designed to help local businesses get back up and running, without having to worry about marketing budgets. The program is offering designated small businesses the opportunity to be considered for a $10,000 media schedule to use on one of five Beasley Media Boston radio stations – including sports talk WBZ-FM “98.5 The Sports Hub.”. A total of 20 small businesses will be selected to receive a grant to help advertise…..Chicago media writer Robert Feder reports that conservative talk host Joe Walsh’s new program on suburban WCGO-AM, Evanston and the affiliated GAB Radio Network is moving from a delay broadcast slot to the live 3:00 pm to 5:00 pm time slot. Walsh, a former U.S. Representative from Chicago and a former WIND-AM talk host, has been back on the radio for about seven weeks. WCGO general manager Chuck Duncan says, “I think this will probably come as welcome news for his Chicago listeners as they can now interact with him live versus having to listen via stream in order to participate. His call volume has been off the charts, with major activity from New York, Philly, Boston, Chicago, Los Angeles, Phoenix, Dallas and Miami, and his streaming audio numbers are the highest we’ve ever seen from any show on the station — averaging about 2,700 unique instances a day.”…..FOX Sports Radio is touting its success on digital platforms in the absence of live sports. Premiere Networks says June 2020 was FSR’s second-best month ever in terms of podcast listens. “Year over year, the network’s total podcast audience grew 88%, bringing the monthly total to more than 16.5 million for the FOX Sports Radio Podcast Network. On the streaming front, FSR’s audience grew 70% from April 2020 to May 2020. The following month, May 2020 to June 2020, FSR’s streaming audience grew an additional 13%. Year over year, FSR’s streaming was up 55%, marking the network’s second-best streaming month of all time.”
Radio Pros Paul Vandenburgh and Mimi Griswold Among 2020 Inductees in NY Broadcasters Hall of Fame. The board of directors of the New York State Broadcasters Association announces the Hall of Fame Class of 2020. This year’s class includes WGDJ-AM, Albany owner, general manager, and talk host Paul Vandenburgh; Galaxy Media Partners VP of programming Mimi Griswold; WNBC-TV, New York anchor David Ushery; and WVVH-TV, Hamptons owners Greg and Ernie Schimizzi. NYSBA president David Donovan says, “The Class of 2020 represents the best in the broadcasting profession. While the inductees represent a cross section of broadcasters from across the state, they share one key characteristic. They have demonstrated an unwavering commitment to serve their local communities. We are honored to have them join the ranks of the legendary broadcasters from New York.”
COVID-19 Statistics & Projections, Trump vs Fauci, Schools Opening Debate/Foreign Students Lawsuit, Presidential Race, Portland Unrest, U.S.-China Tensions, Washington Redskins Name Change Among Top News/Talk Stories Yesterday (7/13). The soaring number of new COVID-19 cases in numerous U.S. states and projections for future cases; President Trump’s divergence from Dr. Tony Fauci on the seriousness of the pandemic; the debate over opening U.S. schools in the fall and 18 attorneys general sue the White House over the foreign students ban; the November presidential election; the protests and clashes with police in Portland, Oregon; the U.S. challenges China’s claim to territory in the South China Sea; and the NFL’s Washington Redskins agree to change the name of the team were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
Music Radio News and Career Moves. In Providence, Hall Communications announces that it is elevating afternoon drive host and production director Kevin Palana to program director for country WCTK-FM “Cat Country 98.1.” Palana is taking over for company VP of programming Bob Walker who is moving south to lead programming at the company’s Lakeland-Winter Haven, Florida operations. In this role, Palana will also program classic hits WNBH, New Bedford, Massachusetts “BIG 101.3.” Palana says, “I want to thank Tom, Bob, and everyone at Hall for this opportunity. I grew up in this market and there is no place I’d rather live. I look forward to working directly with Courtney Kelley and Brian Mulhern of ‘Cat Country’ mornings and the entire staff in Providence and New Bedford.”…..Townsquare Media’s hot AC KCIX, Boise “MIX 106” brings Angie Morales into the morning drive show alongside John Moug for the “Moug & Angie Mornings” program. Moug says, “Townsquare Media has given us this incredible opportunity to connect with the Treasure Valley in a real way. We’re here to have a ton of fun, laugh until we’re light-headed, but also not hide from the real-world issues that we’re all facing on a daily basis. Plus, the fact that I get to do this show with one of the funniest people I’ve ever met takes the cake!”…..iHeartMedia Boston’s WXKS-FM “Kiss 108” and the Massachusetts Association of School Superintendents are launching “Kiss 108’s Chromebooks For Kids” – a fundraising campaign to purchase Chromebooks for local students to use at home and in the classroom. Now through Labor Day weekend, “Kiss 108” is encouraging listeners to make a donation and support students in the community.