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Pending Business: What Would Maslow Do?

| July 13, 2020

By Steve Lapa
Lapcom Communications Corp


PALM BEACH GARDENS, Fla. — Do you remember studying Maslow’s pyramid in high school?

It was all about what we, as humans need. Somewhere on that pyramid sits Motivation. We all need Motivation.

Can you really motivate another person to perform at a higher level? Some performance experts would say, yes. Others would say, long term, no.

Managers try all sorts of strategies to motivate sales teams to perform at higher levels. The variety runs from financial to prestige and all the steps along the way. What about those fun and entertaining days when the environment in the sales office changed to keep motivation and team spirit alive? The colorful decorations, revenue thermometer, brag boards, ship’s bell, team selling, and on and on. What will managers do to motivate now that facemasks, social distancing, furloughs, and slow economic recovery are part of today’s sales landscape. Where is Dr. Abraham Maslow when you need him?

The good news is, you got this. We are in a motivation transition that can solve the long-term need to stay in the game and give you the control to move the performance bar as high as you need it.

Here are four takeaways that will help give you the motivation you need to tackle your sales goals every day.

  • Break you goals into bite-size chunks. It’s important to get a sense of fulfillment and accomplishment every day. The more goals you accomplish, the more motivated you are to take on the next level. The SMART goal plan always helps.
  • Invest in yourself. So important to be ready to put time and some money into you. Every high-achiever takes stock of themselves and invests into improving performance.
  • Reach into your success library. It could be a proposal, a letter, a photo, something that will trigger the chemistry in your brain that says, “Been there, done that, I can do this.”
  • Find a friendly teammate or mentor, who will give you the time and direction you need stay motivated. You are never alone.

As we make the transition to a self-motivating world, remember the one mantra that never disappoints the high achievers, “If it is to be, it is up to me!”

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL.  Lapcom is a media sales, marketing, and development consultancy.  Contact Steve Lapa via email at: 

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Category: Sales