May 2020 PPM Ratings Takeaways – Round Four | TALKERS magazine : TALKERS magazine – “The bible of talk media.”

May 2020 PPM Ratings Takeaways – Round Four

| June 12, 2020

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May 2020 PPM Data – Information for the May 2020 ratings period has been released for Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. Nielsen Audio’s May 2020 survey period covered April 23 – May 20. Managing editor Mike Kinosian (Kinosian@TALKERS.com) provides his “Takeaways” from these 12 PPM-markets.

Austin

Spoken-Word Formats – Owing to four consecutive gains, Waterloo Media Group-owned KLBJ-AM racked up a +2.8 and crossed the six-share level (3.6 – 4.5 – 4.6 – 4.8 – 6.4, 6+); however, “News Radio 590” forfeits roughly one-third of that collective increase (5.5, -.9, 6+) and repeats at #3. Having logged either a .3 (6+) or a .4 (6+) in each of the previous 15 ratings periods, Entercom’s KJCE “Talk Radio 1370” concludes that streak by dropping (one-tenth) from .3 to .2 (flat at #26, 6+).

Regaining the two-tenths it lost in April (1.3 – 1.1 – 1.3, 6+), Genuine Austin Radio sports talk KTXX “The Horn” advances from #21 to #19. Conversely, iHeartMedia-owned/similarly-formatted KVET-AM “1300 AM The Zone” sputters by two-tenths (.6 – .4, flat at #25, 6+).

After hitting double-digits for the first time in its PPM-history – owing to three successive increases that yielded a +2.9 (7.4 – 8.9 – 9.5 – 10.3, 6+) – KUT is a combined -1.8 in April/May (10.3 – 9.8 – 8.5, 6+). Nonetheless, the University of Texas at Austin-owned news/talk facility is #1 the fifth month in a row. Recent (6+) fluctuations include: -2.0 (April 2019); -1.6 (June); +.9 (July); +1.2 (August); +2.0 (October); -1.9 (“Holiday” 2019); +1.5 (January 2020); +.8 (March); and now -1.3 (May).

Austin Music Formats – Stuck on 2.5 (6+) in March and April, Univision Radio regional Mexican KLQB busts out a gain of nine-tenths to 3.4 (#14 to a five-way logjam at #9), as “Que Buena 104.3” reaches the three-share level for the first time since last September (3.1). Format competitor – Waterloo Media Group-owned KLZT “107.1 La Z” – continues an alternating up/down pattern that began last August and includes its current loss of seven-tenths (4.3 – 5.3 – 4.8 – 4.9 – 4.8 – 5.0 – 4.7 – 4.8 – 4.0 – 4.7 – 4.0, fifth to sixth, 6+). Adding eight-tenths to April’s +.1 (4.6 – 4.7 – 5.5, 6+), iHeartMedia-owned KVET-FM “The Austin Texas Original” progresses from fifth to third with its best 6+-showing since last October (5.5, as well). Meanwhile, Genuine Austin Radio’s similarly-formatted KOKE-FM “Austin’s Country Alternative,” which was a combined +1.0 in March/April (1.2 – 1.3 – 2.2, 6+), forfeits half that increase (1.7, -.5, #15 to #17, 6+). At the same time that KOKE-FM drops one-half share, co-owned classic hits-oldies KTXX-HD4 improves by that margin (1.2, #21, 6+), thus recapturing the half-share it squandered in three straight down or flat moves (1.2 – 1.1 – 1.1 -.7, 6+). Also part of that aforementioned scrum at #9 is iHeartMedia CHR KHFI “96.7 Kiss-FM,” which adds three-tenths (3.4, #13 to #9, 6+), thus pulling the plug on six straight decreases that accounted for a -2.6 (5.7 – 4.6 – 4.4 – 4.3 – 4.1 – 4.0 – 3.1, 6+). Co-owned rhythmic CHR KPEZ “102.3 The Beat” is a collective -1.2 in four straight slips (4.6 – 4.5 – 4.3 – 3.8 – 3.4, 6+), dropping from seventh to that five-way tie at #9. Following “Holiday” 2019’s increase of seven-tenths (2.0 – 2.7, 6+), Waterloo Media Group’s KGSR “Star 93.3” is a collective -1.5 in five straight setbacks and departs the top twenty (2.7 – 2.6 – 2.1 – 1.7 – 1.5 – 1.2, #18 to #21, 6+).

Raleigh

Spoken-Word Formats – A combined +2.3 in January/February (5.3 – 7.1 – 7.6, 6+), iHeartMedia news/talk WTKK “106.1 Stay Connected” follows with three drops in succession for an overall -1.0 (7.6 – 6.9 – 6.8 – 6.6, third to fifth, 6+). Directly after logging an April +.9 to 2.7 (6+), Curtis Media Group’s WPTF “News Radio 680” surrenders one-half share (2.2, 6+) but remains at #15.

Three consecutive slips by Capitol Broadcasting sports talk WCMC resulted in a –2.6 (3.7 – 3.0 – 2.2 – 1.1, 6+) but “99.9 The Fan” ends the slump with a +.1 to 1.2 (unchanged at #17, 6+).  

Erasing 60% of April’s -1.0 with a May +.6 (7.1 – 6.1 – 6.7, 6+), University of North Carolina at Chapel Hill news/talk WUNC “91.5 North Carolina Public Radio” jumps from fourth to second.

Raleigh Music Formats – An improvement of seven-tenths to 5.5 (ninth to seventh, 6+) by Capitol Broadcasting adult contemporary WRAL “Mix 101.5 – The Variety That Makes You Feel Good” neutralizes roughly one-quarter of its combined -2.7 in March/April (7.5 – 6.6 – 4.8, 6+). “Mix” was +2.2 (“Holiday” 2019) and -1.7 (January). As a result of six consecutive down or flat trends, iHeartMedia Greensboro’s similarly-programmed WMAG is -2.0 (2.2 – 1.9 – .5 – .5 – .5 – .2 – .2, flat at #23, 6+). Continuing an alternating up/down pattern that began in “Holiday” 2019 and includes its current increase of six-tenths (5.6 – 5.9 – 5.4 – 6.2 – 6.1 – 6.7, 6+), iHeartMedia-owned WRDU “100.7 Raleigh’s Classic Rock” proceeds from #4 to a three-way tie at #2. Doubling (+2.1) its 6+ AQH share in six straight positive or neutral reports (2.1 – 2.1 – 2.2 – 2.9 – 3.0 – 4.2 – 4.2, 6+), Educational Information Corporation’s WCPE “The Classical Station” reaches the top ten (#11 to #10). Leading the pack the fifth time in a row, Radio One urban AC WFXC “Foxy – Today’s R&B and Classic Soul” is +2.7 through five consecutive gains (7.2 – 8.7 – 8.9 – 9.2 – 9.7 – 9.9, 6+). After four straight sweeps on top, WFXC shifted to the runner-up slot in “Holiday” 2019. January 2019’s +1.1 took “Foxy” to 11.0, its highest 6+-stat in the PPM-era. Unlisted in January and then a combined +2.4 in March/April (5.2 – 7.1 – 7.6, 6+), Curtis Media Group-owned WQDR-FM erodes by nine-tenths to 6.7 (6+). In the runner-up slot in April, “Today’s Best Country 94.7 QDR” is now part of a three-way tie there. Through five successive decreases, WQDR-FM was a collective -1.9 (6.8 – 6.5 – 6.3 – 5.8 – 5.2 – 4.9, August through “Holiday” 2019, 6+). Following five sweeps in a row without a loss for a net gain of +1.3 (2.9 – 3.1 – 3.1 – 3.1 – 3.6 – 4.2, 6+), iHeartMedia’s WNCB “B-93.9 #1 For New Country” dips three-tenths to 3.9 (#11 to #12, 6+). April’s increase of eight-tenths (4.9 – 5.7, 6+) by Curtis Media Group-owned adult hits WBBB “96.1 BBB Your Life/Your Music” vaporizes completely (5.7 – 4.9, -.8, seventh to eighth, 6+). Immediately prior to the April sweep, WBBB was off one-half share via three losses in a row (5.4 – 5.2 – 5.1 – 4.9, 6+). Flat at #13, CHR sibling WPLW-FM “Pulse FM” is a collective -2.2 in seven straight down or flat trends (5.2 – 5.1 – 4.4 – 4.4 – 4.3 – 3.4 – 3.0 – 3.0, 6+).

Indianapolis

Spoken-Word Formats – Four positive spikes in succession by WIBC yielded a whopping (+4.9) – almost doubling its 6+ AQH share – taking the Emmis news/talker to #1 (5.4 – 7.6 – 8.0 – 8.8 – 10.3, 6+). In May, however, “Indy’s Mobile News 93.1” falters by -1.4 to 8.9 (first to third, 6+). So far this calendar year, WIBC has been +2.2 (January 2020); +.8 (March); +1.5 (April 2020); and now -1.4 (May).

Sports talk cluster-mate WFNI was -1.2 as a result of three straight slips (3.0 – 2.8 – 2.7 – 1.8, 6+), but “The Fan – Indy’s Sports Center” halts the skid with a +.7 to 2.5 (#15 to #14, 6+). Gaining two-tenths in back-to-back reports (1.0 – 1.2 – 1.4, 6+), iHeartMedia-owned WNDE “Indy’s Sports Station” climbs from #17 to #16.

Three straight gains by WFYI netted a +1.6 (3.7 – 4.6 – 4.8 – 5.3 , 6+), but the Metropolitan Indianapolis Public Broadcasting news/talk station is -1.4 in April/May (5.3 – 4.0 – 3.9, flat at #9, 6+).

Indianapolis Music Formats – By obliterating April’s -1.2 with a May +1.3 (9.5 – 8.3 – 9.6, 6+), Emmis adult contemporary WYXB marches from fourth to first. “B-105.7” had been on top five reports in succession prior to shifting to fourth in April. WYXB was an overall +10.8 through three consecutive increases (7.4 – 8.8 – 10.2 – 18.2, 6+), but was then -9.3 in January/February (18.2 – 9.1 – 8.9, 6+). Its 18.2 (“Holiday” 2019) represents the strongest 6+-performance by any Indianapolis station in the PPM-era. One-half share increases are displayed by Radio One rhythmic CHR and mainstream CHR cluster-mates WHHH “Hot 96.3” (2.8, unchanged at #13, 6+) and WNOW “100.9 Radio Now” (1.8, #16 to #15, 6+). Five successive slips by “Hot” accounted for a -1.6 (3.9 – 3.7 – 2.7 – 2.5 – 2.4 – 2.3, 6+); WNOW lost eight-tenths as a result of three downturns in a row (2.1 – 2.0 – 1.7 – 1.3, 6+). Three consecutive drops by Sarkes Tarzian-owned triple A WTTS accounted for a -1.6 (4.7 – 4.0 – 3.8 – 3.1, 6+), but “92.3 Experience The Music” halts the slide with a +.2 to 3.3 (6+) and returns to the top ten (#11 to #10). The three most recent (6+) fluctuations by iHeartMedia-owned WFBQ “Q-95 Rocks” are: +1.4 (March, 7.2 – 8.6, 6+); +1.5 (April, 8.6 – 10.1, 6+); and now -1.9 in May (10.1 – 8.2, second to fourth, 6+). In just two sweeps (April and May), Cumulus Media hot AC WNTR “107.9 The Mix” has had its 6+-stat carved by 75% (2.8 – 2.0 – .7, #14 to #19). Educational Media Foundation contemporary Christian WKLU posted a 3.4 (6+) in June, but “Positive & Encouraging K-Love” is unlisted the 12th time in a row.

Milwaukee

Spoken-Word Formats – Led by April’s impressive +3.5 to 9.3 (6+), WISN “News/Talk 1130” was +5.3 via four straight upticks (4.0 – 4.2 – 5.2 – 5.8 – 9.3, 6+). In May, the iHeartMedia outlet surrenders seven-tenths to 8.6 (6+) but repeats in first-place. Off eight-tenths in January/February (5.9 – 5.3 – 5.1, 6+) and then a combined +1.2 in March/April (5.1 – 5.7 – 6.3, 6+), Good Karma Brands’ WTMJ “Wisconsin’s Radio Station” drops two-tenths to 6.1 (third to fourth, 6+). Alpha Media’s Kenosha-licensed WLIP doubled (+.3) its 6+ AQH share in six straight up or flat sweeps (.3 – .3 – .3 – .3 – .4 – .5 – .6, 6+), but drops one-tenth to .5 (#18 to 19, 6+).

Sputtering by one-tenth are iHeartMedia-owned WRNW “97.3 The Game – Milwaukee’s Sports Talk That Rocks” (.7 – .6, flat at #16, 6+) and Good Karma Brands’ WKTI “94.5 ESPN” (.6 – .5, #18 to #19, 6+). Remaining steady are Entercom’s WSSP “Sports Radio 105.7 The Fan” (.5, #20 to #19, 6+) and iHeartMedia’s WOKY “The Big 920,” which has lost four-tenths in eight straight sweeps without an increase (.7 – .6 – .5 – .4 – .4 – .4 – .4 – .3 – .3, #22, 6+).

After posting four gains in succession for a collective +1.0 (4.0 – 4.2 – 4.4 – 4.5 – 5.0, 6+), University of Wisconsin news/talk WUWM falters by nine-tenths to 4.1 (fifth to ninth, 6+). Locked on 1.4 (6+) in March and April, Wisconsin Public Radio news/talk WHAD slips four-tenths to 1.0 (#12 to #14, 6+).   

Milwaukee Music Formats – A May increase of nine-tenths to 5.8 (eighth to fifth, 6+) by Entercom hot AC WMYX “99.1 The Mix” purges 30% of its overall -3.0 from three straight setbacks (7.9 – 7.0 – 6.5 – 4.9, 6+). WMYX had a January-only stay at the top. After posting a spike of seven-tenths in back-to-back sweeps (6.2 – 6.9 – 7.6, 6+), “Mix” faltered by -1.5 in “Holiday” 2019, then notched a +1.8 in January (6.1 – 7.9, 6+). Without a loss the fifth time in a row for a net gain of +1.0 (3.6 – 3.7 – 3.8 – 3.8 – 3.9 – 4.6, ninth to eighth, 6+), Milwaukee Radio Alliance alternative WLUM “FM 102.1 Sounds Different” reaches the four-share level (4.6, 6+) for the first time since last August (4.0). Conversely, in five straight setbacks, adult contemporary sibling WLDB “B-93.3” has lost nearly 60% (-6.7) of its 6+ AQH share (11.4 – 7.3 – 7.0 – 5.8 – 5.0 – 4.7, fifth to seventh, 6+). Immediately prior, “B-93.3” was a cumulative +6.2 as a result of three bumps in a row (5.2 – 5.7 – 6.8 – 11.4, 6+). Despite being up eight-tenths via four successive up or flat reports (4.7 – 4.9 – 4.9 – 5.0 – 5.5, 6+), iHeartMedia urban contemporary WKKV “V-100.7” backslides from fifth to sixth. After having more than tripled (+1.8) its 6+ AQH share in March/April (.8 – 1.6 – 2.6, 6+), Magnum Radio’s WVTY “92.1 VTY Country” forfeits half that windfall (1.7 -.9, 6+) but remains at #11. Its December 2019 through February 2020 topline was .9 – .7 – .9 – .8 (6+). With their “Holiday” 2019 (6+) AQH share and market rank information in parentheses, the following Saga Communications stations are unlisted the fifth month in a row: WKLH “96.5 Milwaukee’s Hometown Rock” (5.6, fifth, 6+); WHQG “102.9 The Hog Everything That Rocks” (4.7, eighth, 6+); urban AC WJMR “Jammin’ 98.3” (3.2, #13, 6+); and rhythmic CHR WNRG “Energy 106.9” (1.5, #15, 6+).

Nashville

Spoken-Word Formats – Up seven-tenths in March/April (4.7 – 5.3 – 5.4, 6+), Cumulus Media’s WWTN “Super Talk 99.7” slips by one-tenth to 5.3 (sixth to seventh, 6+). Meanwhile, iHeartMedia’s WLAC “Talk Radio 1510” was a combined +.5 in March/April (2.2 – 2.3 – 2.7, 6+), but drops three-tenths (2.4, #13 to #14, 6+).

Three slips in succession by Cumulus Media-owned sports talk WGFX resulted in an overall -2.8 (4.7 – 3.2 – 2.0 – 1.9, 6+). In May, “104.5 The Zone” answers with an increase of eight-tenths to 2.7 (#17 to #13, 6+). While it advances from #22 to #21, Cromwell Group-owned/similarly-formatted WPRT “102.5 The Game” has lost seven-tenths in four straight down or flat moves (1.0 – .6 – .4 – .4 – .3, 6+).

Following January’s +1.1 (4.6 – 5.7, 6+), Nashville Public Radio’s WPLN-FM “NPR News and Classical Music” is a collective -2.0 in four straight declines and exits the top ten (5.7 – 5.5 – 5.0 – 4.0 – 3.7, #10 to #12, 6+).

Nashville Music Formats – Powered by a +1.2, iHeartMedia’s WSIX crosses the eight-share level (8.3, 6+) and leaps from fourth to first. “The Big 98 – Nashville’s #1 For New Country” was off one-tenth in March/April (7.2 – 7.1 – 7.1, 6+). Enjoying a May +1.2 as well is Cumulus Media urban AC WQQK “92-Q,” which has an alternating up/down February 2020 through May 2020 pattern of 4.2 – 4.8 – 4.4 – 5.6 (ninth to fifth, 6+). As a result of three up or flat moves in a row, Cromwell Group alternative WBUZ “102.9 The Buzz” is +1.4 (2.7 – 2.7 – 3.1 – 4.1, #12 to #11, 6+). Cumulus Media’s country-formatted WKDF was a collective +1.7 via three straight jumps (3.3 – 3.5 – 4.2 – 5.0, 6+), but “Nash FM 103.3” sputters by two-tenths to 4.8 (seventh to ninth, 6+). Posting positive spikes of eight-tenths are WKDF cluster-mate WSM-FM “95.5 Nash Icon” (eighth to fifth) and iHeartMedia CHR WRVW “107.5 The River” (4.8, tenth to ninth, 6+). “Nash Icon” continues its alternating down/up pattern that commenced in December 2019 (5.5 – 4.7 – 5.0 – 4.7 – 5.2 – 4.8 – 5.6, 6+). Directly following January/February’s +1.5 (5.6 – 6.5 – 7.1, 6+), “The River” was -3.1 in March/April (7.1 – 6.4 – 4.0, 6+). An overall +3.0 in four straight gains (6.2 – 6.5 – 7.5 – 8.3 – 9.2, 6+), Midwest Communications-owned adult hits WCJK “96.3 Jack FM – Playing What We Want” plummets by -1.4 to 7.8 (6+). It’s thus an April-only stay at #1 for Nashville’s version of “Jack,” which segues to third-place. Prior to April, WCJK last occupied the top spot in November 2019. After more than doubling (+3.4) its 6+ AQH share in four straight bumps including April’s +2.1 (3.3 – 3.8 – 4.0 – 4.6 -6.7, 6+) iHeartMedia-owned WNRQ “105.9 The Rock – Nashville’s Classic Rock” spirals by -1.6 to 5.1 (fifth to eighth, 6+). Co-owned urban contemporary WUBT 101.1 “The Beat,” which logged five straight improvements for a +2.2 (5.1 – 5.5 – 5.6 – 5.9 – 6.4 – 7.3, 6+), forfeits seven-tenths to 6.6 (third to fourth, 6+). After doubling its 6+-stat in March/April (.4 – .5 – .8, 6+), Nashville Public Radio classical outlet WFCL drops one-half share to .3 (#20 to #21, 6+). Without an increase eight reports in a row for a -1.2 (1.3 – 1.1 – .9 – .7 – .5 – .2 – .1 – .1 – .1, 6+), TBLC Media’s Spanish contemporary WNVL “Activa” is unlisted the second month in a row.

Providence

Spoken-Word Formats – Largely on the strength of its +2.3 in April, Cumulus Media-owned WPRO-AM more than doubled (+3.6) its 6+ AQH share in four straight positive or neutral trends (2.5 – 3.7 – 3.7 – 3.8 – 6.1, 6+). In May, however, “News Talk 630” forfeits one-half share (5.6, fifth to sixth, 6+). After gaining nine-tenths in five straight sweeps without a loss (.4 – .6 – .8 – 1.1 – 1.1 – 1.3, 6+), iHeartMedia news/talk WHJJ “News Radio 920” slips by one-tenth to 1.2 (#14 to #15, 6+). Owing to ten consecutive  up or flat trends, Cumulus Media’s WPRV “AM 790 Talk & Business” nets four-tenths (.3 – .3 -.3 -.3 -.3 -.3 -.3 – .4 – .4 – .6 – .7, 6+) and repeats at #19.

A cumulative -1.7 in four straight down or flat moves (4.1 – 3.4 – 3.1 – 2.4 – 2.4, 6+), Entercom sports talk WVEI nonetheless moves from tenth to ninth.

Following three improvements in a row for a +1.0 (1.2 – 1.5 – 1.6 – 2.2, 6+), iHeartMedia Boston news-talk hybrid WBZ-AM “News Radio 1030” is a combined -.9 in April/May (2.2 – 1.5 – 1.3, #13 to #14, 6+).

The nine-tenths that WGBH Educational Foundation Boston news/talk WGBH garnered in three straight up or flat moves (2.3 – 2.8 – 2.8 – 3.2, 6+) vanishes in April/May (3.2 – 3.0 – 2.3, ninth to tenth, 6+). Having more than doubled (+1.2) its 6+ AQH share in March/April (.9 – 1.4 – 2.1, 6+), Rhode Island Public Radio news/talk WNPN relinquishes one-half share (1.6, #11 to #12, 6+). With a February 2020 through May 2020 topline of .6 – .4 – .6 – .4 (6+), The Wheeler School-owned news/talk WELH “89.3 The Public’s Radio” exits the top twenty (#19 to #21)

Providence Music Formats – A cumulative +1.0 in three straight up or flat moves (4.8 – 5.2 – 5.2 – 5.8, 6+), iHeartMedia classic hits-oldies WWBB “B-101” climbs from sixth to fifth. Down seven-tenths in March/April (1.7 – 1.4 – 1.0, 6+), Bryant University’s WJMF “99.5 Classical Radio Boston” picks up one-half share to 1.5 (#16 to #13, 6+). On top the fifth time in a row, iHeartMedia-owned WHJY “94 HJY Providence’s Home of Rock & Roll” regains the four-tenths it lost this time last month (10.6, 6+). Prior to the April ratings period, WHJY was an overall +2.6 through three successive increases (8.0 – 9.4 – 10.2 – 10.6, 6+). The market leader four consecutive months, WHJY segued to the runner-up slot in “Holiday” 2019, when it was -1.3. By gaining two-tenths to .9 (flat at #17, 6+), iHeartMedia Boston rhythmic CHR WJMN “JAM’N 94.5” halts three straight declines that resulted in a -1.0 (1.7 – 1.4 – 1.2 – .7, 6+). The four most recent fluctuations by Cumulus Media adult contemporary WWLI “Lite Rock 105” are: -8.3 (16.8 – 8.9 – 8.5, January/February, 6+); +1.3 (8.5 – 9.8, March, 6+); -1.9 (9.8 – 7.9, April, 6+) and now -1.8 in May (7.9 – 6.1, third to fourth, 6+). Unlisted the 12th month in a row are Red Wolf Broadcasting Spanish tropical WKKB “Latina 100.3,” which posted a 1.2 in June 2019 (#16, 6+) and classic hits-oldies sibling WSKP “Good Times … Great Oldies” (.8, #19, June 2019, 6+).

Norfolk

Spoken-Word Formats – Without an increase the past seven reports for a net loss of nine-tenths (2.2 – 2.2 – 2.2 – 2.1 – 1.9 – 1.9 – 1.7 – 1.3, 6+), Max Broadcast Group sports talk WVSP “ESPN Radio 94.1” applies the brakes with a +.2 to 1.5 (#13 to #10, 6+).

Norfolk Music Formats – The market’s two adult contemporary facilities combine for a +1.5 (6+), Specifically, Entercom’s WWDE “101.3 2WD” racks up a +.9 (unchanged at #3), while Max Broadcast Group-owned WVBW “92.9 The Wave” notches a +.6 (3.6, seventh to fifth, 6+). After losing more than 60% (-7.7) of its 6+ AQH share through three straight setbacks (12.4 – 5.2 – 5.2 – 4.7, 6+), “2WD” is +1.0 in April/May (4.7 – 4.8 – 5.7, 6+). “The Wave” surrendered eight-tenths in March/April (3.8 – 3.3 – 3.0, 6+). Down or flat the previous three survey periods for a -1.0 (4.2 – 4.2 – 3.9 – 3.2, 6+), WVBW country cluster-mate WGH-FM “97.3 The Eagle” wipes away 70% of the deficit with a +.7 to 3.9 (fifth to fourth, 6+). In addition to being up six-tenths (12.6 – 13.2, 6+), WVKL “Smooth R&B from Yesterday & Today” is #1 the 18th consecutive sweep. The Entercom urban AC was –1.5 (February); +.7 (March); and -1.0 (April). Just prior to February, WVKL was an overall +2.7 in three straight gains (11.7 – 12.7 – 14.1 – 14.4, 6+). Its August 2019 9.1 (6+) marked the first time since January 2014 (9.8) that WVKL failed to log double-digits (6+). The 15.5 it posted in August 2018 holds the record for highest 6+-performance by any Norfolk station in the PPM-era. After stumbling by seven-tenths in April, iHeartMedia rhythmic hot AC WMOV “MOViN’ 107.7” posts a half-share increase (1.0 – 1.5, #14 to #10, 6+). WMOV was up six-tenths in February/March (1.1 – 1.3 – 1.7, 6+). As a result of three consecutive gains, Max Broadcast Group CHR WVHT was +1.6 (2.0 – 2.4 – 2.7 – 3.6, 6+) and crossed the three-share level (3.6) for the first time since July (3.1). “Hot 100 Today’s Hits Now,” however, is down six-tenths in April/May (3.6 – 3.5 – 3.0, fourth to sixth, 6+). Tied in seventh-place with similar stories are Entercom rhythmic CHR and hot AC cluster-mates WNVZ “Z-104 Norfolk Rhythmic Music” and WPTE “94.9 The Point.” In three drops in succession, “Z-104” is -1.0 (3.9 – 3.7 – 3.2 – 2.9, 6+), as is “The Point” (3.9 – 3.5 – 3.0 – 2.9, 6+). These three Saga Communications-owned properties are unlisted the fourth month in a row: WAFX “106.9 The Fox – Hampton Roads’ Classic Rock”; WNOR “FM 99 Rocks”; and adult standards WJOI “Joy FM – Great Songs/Great Memories.” WAFX was -1.5 in December/“Holiday” 2019 (7.3 – 6.7 – 5.8, #4, 6+); WNOR lost basically half (-4.5) its 6+ AQH share via four consecutive downturns (9.1 – 7.5 – 7.2 – 5.4 – 4.6, 6+), finishing fifth in “Holiday” 2019; and WJOI logged a .2 in “Holiday” 2019 (#17, 6+).

Jacksonville

Spoken-Word Formats – After recording five consecutive spikes that yielded a +5.3 (8.1 – 8.3 – 9.8 – 10.4 – 11.8 – 13.4, 6+), Cox Media Group news/talk WOKV-FM “104.5 Jacksonville’s News, Weather, and Traffic” slumps by -3.0 to 10.4 (first to second, 6+). Its -3.0 is the largest (6+) April 2020 to May 2020 decrease by any spoken-word station in the 48 PPM-markets.

A combined +.6 in March/April (.8 – 1.2 – 1.4, 6+), iHeartMedia sports talk WFXJ “930 The Game – Jacksonville’s Sports Leader” forfeits the entire increase (.8, -.6, #15 to #19, 6+).

Public radio news/talk WJCT follows March’s half-share improvement (3.4 – 3.9, 6+) with back-to-back losses of seven-tenths (3.9 – 3.2 – 2.5, #11 to #13, 6+).

Jacksonville Music Formats – After being without an increase the past three reports for a -1.0 (4.6 – 4.6 – 4.2 – 3.6, 6+), iHeartMedia-owned WQIK “Jacksonville’s Country 99.1” roars back with a +1.3 to 4.9 (tenth to seventh, 6+). A combined -1.0 in March/April (5.3 – 5.1 – 4.3, 6+), Cox Media Group CHR WAPE “95.1 Jacksonville’s #1 Hit Music Station” hangs out a +.9 to 5.2 (seventh to sixth, 6+). While unchanged at #9, iHeartMedia’s rock-formatted WWJK “107.3 Planet Radio” is +1.9 via three straight bumps (2.5 – 2.8 – 3.8 – 4.4, 6+). In addition to recording double-digits the fourth time in a row and sixth time in the last seven sweeps, Renda Broadcasting adult contemporary WEJZ “96.1 The Most Music for your Workday” pushes up from second to first. WEJZ, which is -1.3 in three straight dips (12.0 – 11.1 – 10.8 – 10.7, 6+), held the top spot from December 2019 through February 2020. Its format rival – Cox Media Group’s WEZI “Easy 102.9” – regresses by seven-tenths to 4.9 (fifth to seventh, 6+). WEZI’s January 2020 through April 2020 topline was 5.1 – 5.6 – 5.4 – 5.6 (6+). Classic hits-oldies sibling WJGL “96.9 The Eagle,” which was +1.0 in March/April (6.0 – 6.8 – 7.0, 6+), spirals by -1.3 to 5.7 (third to fifth, 6+).

West Palm Beach

Spoken-Word Formats – After notching four consecutive reports without a loss that produced an overall +1.9 (2.8 – 3.2 – 3.2 – 3.5 – 4.7, 6+), iHeartMedia-owned WJNO “1290 The Palm Beaches’ News & Talk” drops one-tenth to 4.6 (6+) and repeats in fourth-place. A combined +.5 in March/April (1.7 – 2.0 – 2.2, 6+), co-owned news/talk WZZR “Real Radio 94.3 – Real Talk For The Palm Beaches” is off two-tenths to 2.0 (flat at #11, 6+). Hubbard Broadcasting’s WFTL “News Talk 850,” which was -1.4 as a result of six straight down or flat trends (2.1 – 1.4 – 1.1 – 1.1 – .8 – .8 – .7, 6+), is up four-tenths to 1.1 (#16 to #15, 6+).  Although flat at .7 (6+), iHeartMedia Miami news/talk WIOD “610 News Radio” slips from #16 to #20.

Having lost half its 6+ AQH share in three successive down or flat reports (.4 – .3 – .2 – .2, 6+), Hubbard Broadcasting’s WMEN “Fox Sports 640 AM South Florida” bounces back with a half-share gain to .7 (.7 (#22 to #20, 6+).

An overall +.9 in four straight up or flat moves (2.0 – 2.5 – 2.9 – 2.9 – 2.9, 6+), Dade County School Board public radio news/talk WLRN regresses by one-tenth to 2.8 (6+) but remains in ninth-place. WLRN was +.8 (December) and -1.0 (Holiday” 2019).

West Palm Beach Music Formats – The largest (6+) April 2020 to May 2020 uptick by any station in the 48 PPM-market is registered by WRMF “Variety from the 90s and Now” (6.5 – 10.2, +3.7, third to first, 6+). The Hubbard Broadcasting hot AC roars back from three straight downturns that accounted for a -2.3 (8.8 – 8.7 – 7.7 – 6.5, 6+). WRMF had been on top three straight months before falling to third in April. After spending 12 ratings periods at #1, WRMF slid to #2 in “Holiday” 2019 (-1.5). Trimming April’s -1.0 by 50% with a half-share increase (6.7 – 7.2, 6+). iHeartMedia-owned adult contemporary WOLL remains in the runner-up slot. “Today’s Kool 105.5” had been +3.1 as a result of three consecutive improvements (4.6 – 6.3 – 7.6 – 7.7, 6+), which directly followed five downturns in succession for an overall -2.8 (7.4 – 6.9 – 6.8 – 5.8 – 5.6 – 4.6, 6+). Following six straight sweeps without an increase for an overall -2.8 (5.5 – 4.7 – 4.6 – 4.4 – 3.7 – 2.7 – 2.7, 6+), Hubbard Broadcasting’s WIRK “New Country 103.1” applies the brakes with a +.1 to 2.8 (tenth to ninth, 6+). Making identical moves (.4 – .9, +.5, 6+) are iHeartMedia-owned Spanish contemporary WZTU “Tu 94.9” and urban contemporary sibling WRLX-HD2. WZTU continues an alternating down/up sequence: 1.5 – 1.3 – 1.4 – .9 – 1.8 – 1.3 – 1.4 – .4 – .9 (6+). Steady at #6, CHR cluster-mate WLDI “WiLD 95.5 The Palm Beaches’ #1 Hit Music Station” is +1.0 in four successive sweeps without a loss (3.3 – 3.5 – 3.5 – 4.0 – 4.3, 6+). Up three-tenths in February/March (7.4 – 7.6 – 7.7, 6+) and then down one-half share in April (7.7 – 7.2, 6+), Hubbard Broadcasting classic hits-oldies WEAT “Sunny 107.9” craters by -2.2 in May to 5.0 (first to third, 6+). WRMF, WOLL, and WEAT were deadlocked at #1 in March; “Sunny” emerged in sole possession of first-place in April. After nearly doubling (+1.7) its 6+ AQH stat in three straight gains (1.9 – 2.5 – 2.9 – 3.6, 6+), iHeartMedia Spanish contemporary WRLX “Mia 92.1” surrenders six-tenths to 3.0 (6+) but carries on in eighth-place. Hubbard Broadcasting rhythmic CHR WMBX-HD2, which logged a .7 (#16, 6+) in April, disappears from print.

Greensboro

Spoken-Word Formats – A collective +2.6 via four consecutive gains (3.0 – 3.9 – 4.7 – 5.1 – 5.6, 6+), iHeartMedia news/talk WPTI “94.5 Your News, Talk, & Sports Station” forfeits six-tenths to 5.0 (6+) but remains in sixth-place.

Unlisted in January, Curtis Media Group sports talk WSJS “Triad Sports” is trending .7 – .8 – -.5 – .5 (February – March – April – May, flat at #15, 6+).

Down six-tenths in April/May (3.4 – 3.0 – 2.8, 6+), Wake Forest University news/talk WFDD repeats at #11. The “Holiday” 2019 through May 2020 topline for University of North Carolina at Chapel Hill public radio news/talk WUNC is: 1.5 – 1.4 – 1.5 – 1.4 – 1.7 – 1.5 – 1.4 (flat at #14,  6+).

Greensboro Music Formats – Three straight drops by Entercom adult hits WSMW led to a -2.8 (10.4 – 8.9 – 8.1 – 7.6, 6+), but “98.7 Simon Says We Play Everything” storms back with a +1.2 to 8.8 (fourth to second, 6+). In November 2019, “Simon” hit the eleven-share level (11.9, 6+) for the first time since February 2018 (11.4). Its recent (6+) fluctuations include: -1.6 (April 2019); +1.1 (May); -1.0 (July); +1.4 (September); +1.0 (November); -1.2 (December); -2.2 (“Holiday” 2019); +1.9 (January 2020); and +1.2 (May). Down or flat the past four reports for a net loss of one-half share (2.3 – 2.3 – 2.2 – 2.1 – 1.8, 6+), Curtis Media Group regional Mexican WYMY “La Ley 101.1” answers with a +.7 to 2.5 (#13 to #12, 6+). An overall -1.6 in three successive downturns (5.7 – 5.5 – 4.8 – 4.1, 6+), Dick Broadcasting CHR WKZL “107.5 KZL The #1 Hit Music Station” wipes away six-tenths of that shortfall (4.7, ninth to seventh, 6+). Meanwhile, iHeartMedia’s similarly-formatted WMKS “100.3 Kiss-FM All The Hits” has lost eight-tenths in three consecutive down or flat trends (2.8 – 2.6 – 2.0 – 2.0, #12 to #13, 6+). In addition to being +1.2 in three straight sweeps without a loss (9.9 – 10.5 – 10.8 – 11.1 – 11.1, 6+), Entercom urban AC WQMG “97.1 QMG The Best R&B and Old School” is #1 the third time in a row. This directly follows three consecutive losses that resulted in a -1.1 (11.0 – 10.9 – 10.1 – 9.9, 6+). In 2019, WQMG was #1 in January, February, April, May, July, and December. A combined +1.1 in March/April (7.2 – 7.7 – 8.3, 6+), Dick Broadcasting’s WKRR “Rock 92” relinquishes eight-tenths to 7.5 (second to fourth, 6+). After improving by seven-tenths in February (7.4 – 8.1, 6+), iHeartMedia adult contemporary WMAG is -1.4 in three dips in succession (8.1 – 7.6 – 7.1 – 6.7, flat at #5, 6+). Following its “Holiday” 2019-only stay at #1, WMAG plummeted by roughly 54% (-8.8) of its 6+ AQH share (16.2 – 7.4, 6+). Immediately before that, four successive spikes awarded WMAG a +9.9 (6.3 – 6.4 – 7.5 – 10.2 – 16.2, 6+).

Memphis

Spoken-Word Formats – Four consecutive jumps netted WREC a +2.6 and enabled the iHeartMedia news/talker to hit the seven-share threshold (4.4 – 4.6 – 5.1 – 5.6 – 7.0, 6+); however, “600 AM – Memphis’ News, Traffic, & Weather” erodes by -1.5 to 5.5 (fourth to fifth, 6+).

In three straight slips, Entercom’s WMFS was -1.6 (3.4 – 3.1 – 2.3 – 1.8, 6+), but “ESPN Sports Radio” halts the slump with a +.6 to 2.4 (#13 to #12, 6+).

Memphis Music Formats – A combined -1.0 in January/February (7.8 – 6.9 – 6.8, 6+), iHeartMedia urban contemporary WHRK “K-97” follows with a +2.4 via three straight bumps (6.8 – 7.3 – 8.1 – 9.2, third to second, 6+). By adding one-tenth to 5.3 (seventh to sixth, 6+), co-owned gospel WHAL “Hallelujah 95.7 – Memphis’ Inspiration Station” interrupts three successive drops that accounted for a -3.1 (8.3 – 7.8 – 6.2 – 5.2, 6+). WHAL was off six-tenths in December but +1.8 “Holiday” 2019/January 2020. Recent shifts by Cumulus Media’s WGKX “Today’s Best Country Kix 106” include: -1.7 (December/“Holiday 2019”); +.9 (January); -.5 (February); +.6 (March); -.8 (April); and now +.8 in May (3.3 – 4.3, #11 to #8, 6+). Off three-tenths in March/April (1.0 – .8 – .7, 6+), North Mississippi Group’s WEBL “95.3 The Rebel – Country Legends” improves by one-half share to 1.2 (#19 to #15, 6+), its highest 6+-stat since last November (1.4). Not only does Cumulus Media rock WXMX post its third straight increase for a collective +2.3, “98.1 The Max – Maximum Rock” crosses the six-share threshold (4.2 – 5.5 – 5.7 – 6.5, fifth to fourth, 6+). At the same time that WXMX’s adult contemporary sibling WKIM “98.9 The Bridge” gains eight-tenths (#16 to #14), WKIM’s format competitor – Entercom-owned WRVR “104.5 The River” – falters by that same magnitude (5.4 – 4.6, sixth to seventh, 6+). Up three-tenths in February and down one-half share in March, WKIM is +.9 in April/May (1.2 – 1.3 – 2.1, 6+). Prior to gaining four-tenths in April (5.0 – 5.4, 6+), “The River” was -4.0 as a result of three consecutive dips (9.0 – 6.3 – 5.7 – 5.0, 6+). Notwithstanding that WRBO is #1 the fourth report in a row, “103.5 The Best Mix of R&B” spirals by -1.2 to 9.9 (6+). The decrease suspends three straight increases that produced a +2.8 (8.3 – 9.1 – 11.0 – 11.1, 6+) and enabled WRBO to hit double-digits (11.0) for the first time since November 2018 (10.7). Entering the January sweep, the Cumulus Media urban-rhythmic oldies outlet was +1.4 in three straight increases (7.1 – 7.3 – 7.9 – 8.5, 6+). As a result of three declines in succession, Mid-South Public Communications’ classical WKNO has lost half (-1.0) its 6+ AQH share (2.0 – 1.5 – 1.5 – 1.0, #15 to #17, 6+). After more than doubling (+2.2) its 6+ AQH stat by recording five straight reports without a loss (1.9 – 1.9 – 2.2 – 2.7 – 3.0 – 4.1, 6+), iHeartMedia’s WDIA “1070 The Heart & Soul of Memphis” slips two-tenths to 3.9 (eighth to ninth, 6+). The alternating up/down sequence by Shelby County Schools urban AC WQOX “The Voice of SCS” includes May’s half share decrease: 1.3 – 1.0 – 1.5 – 1.1 – 1.4 – 1.2 – 1.7 – 1.2 (#14 to #15, 6+).

Hartford

Spoken-Word Formats – Posting its fifth consecutive boost for an overall +2.1 (5.7 – 6.1 – 6.2 – 7.2 – 7.6 – 7.8, 6+, Entercom-owned WTIC-AM “News Talk 1080” continues in fourth-place. Off one-half share in April, Red Wolf Broadcasting news/talk WDRC-AM “AM 1360 The Talk of Connecticut” answers with a one-tenth gain (.7 – .8, 6+) and repeats at #14, 6+). After logging either a .1 (6+) or a .2 (6+) in each of the previous 23 survey periods, iHeartMedia’s WPOP erupted in April with a +.5 to .7, but “News Radio 1410” relinquishes that increase in its entirety and returns to .2 (#14 to #15, 6+).

Off eight-tenths in three straight dips (1.9 – 1.8 – 1.6 – 1.1, 6+), WPOP’s sports talk cluster-mate, WUCS “97.9 ESPN Hartford,” halts the skid with a +.3 to 1.4 (6+) and continues at #13.

A combined +1.1 in January/February (3.5 – 4.1 – 4.6, 6+), Connecticut Public Broadcasting Network news/talk WNPR “Connecticut’s Public Media Source for News & Ideas” is -1.6 in three straight down or flat moves (4.6 – 4.3 – 3.0 – 3.0, flat at #10, 6+). As a result of four consecutive reports without an increase, University of Massachusetts-owned WFCR “New England Public Radio” loses half (-.2) is 6+ AQH share (.4 – .3 – .2 – .2 – .2, #16 to #15, 6+).

Hartford Music Formats – It is a bit of an ironic twist that the two stations deadlocked in April’s runner-up slot now share May’s lead position. Specifically, Entercom adult contemporary WRCH “Lite 100.5” and Red Wolf Broadcasting classic rock WDRC-FM “102.9 The Whale” have identical profiles (8.9 – 9.4, +.5, second to first, 6+). A combined -2.1 in March/April (11.0 – 9.9 – 8.9, 6+), “Lite 100.5” segued to the runner-up after 46 straight times at #1. WRCH was a combined +8.6 in December/“Holiday” 2019 (9.8 – 11.5 – 18.4, 6+) and -7.7 in January; 18.4 is the best 6+-showing by any Hartford station since WRCH’s 18.0 in “Holiday” 2018. Recent (6+) WRCH shifts include: -1.3 (April 2019); +1.0 (May); -1.0 (July); +1.2 (September); +1.7 (December); +6.9 (“Holiday” 2019); -7.7 (January 2020); -1.1 (March); and -1.0 (April 2020). Off three-tenths in February (6.8 – 6.5, 6+), WDRC-FM “102.9 The Whale” countered with a +2.4 in March/April (6.5 – 7.6 – 8.9, 6+). It was an April-only stay at #1 for iHeartMedia’s WWYZ, which plunges -1.4 (9.8 – 8.4, first to third, 6+). A combined -.5 in February/March (7.9 – 7.5 – 7.4, 6+), “Country 92.5” erupted with a +2.4 in April. This marks the fourth up or flat trend in succession by Red Wolf Broadcasting Spanish tropical WMRQ-HD2, which is +1.4 in that stretch and reaches the three-share level (1.6 – 2.1 – 2.1 – 2.2 – 3.0, #11 to #10, 6+). Three consecutive drops by iHeartMedia CHR WKSS resulted in a -2.6 (7.4 – 6.1 – 5.9 – 4.8, 6+), but “Kiss 95.7 – All The Hits” hangs out a +.6 to 5.4 (6+) and continues in seventh-place. Off six-tenths in March/April (2.1 – 2.0 – 1.5, 6+), New Haven sibling WKCI “KC-101” logs a half-share increase to 2.0 (steady at #12, 6+). Entercom-owned hot AC WTIC-FM “96.5 TIC-FM” continues an alternating up/down pattern that includes May’s +.3 (6.2 – 7.3 – 6.2 – 6.4 – 5.5 – 5.6 – 4.1 – 4.4, steady at #8, 6+). Despite being a combined -1.1 in April/May (7.1 – 6.7 – 6.0, 6+), iHeartMedia classic hits-oldies WHCN “105.9 The River” continues in fifth-place. Without an increase the 11th time in succession for a net loss of three-tenths (.5 – .4 – .3 – .3 – .3 – .3 – .3 – .3 – .3 – .3 – .2 – .2, 6+), Red Wolf Broadcasting classic hits-oldies WNTY “Kool Radio – Good Times/Great Oldies” actually advances from #16 to #15.

Category: Ratings Takeaways