May 2020 PPM Ratings Takeaways – Round Three | TALKERS magazine : TALKERS magazine – “The bible of talk media.”

May 2020 PPM Ratings Takeaways – Round Three

| June 11, 2020

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May 2020 PPM Data – Information for the May 2020 ratings period has been released for Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. Nielsen Audio’s May 2020 survey period covered April 23 – May 20. Managing editor Mike Kinosian (Kinosian@TALKERS.com) provides his “Takeaways” from these 12 PPM-markets.

Portland

Spoken Word Formats – March/April’s +2.1 enabled Alpha Media-owned news/talk KXL to reach the seven-share level (4.9 – 6.7 – 7.0, 6+); however, “FM News 101 – Stay Connected” falters by -1.0 in May to 6.0 (second to third, 6+). Despite posting a positive or neutral trend the ninth successive report for an overall +1.6 (2.3 – 2.3 – 2.4 – 2.5 – 2.5 – 2.5 – 2.8 – 3.2 – 3.8 – 3.9, 6+), iHeartMedia’s KEX “News Radio 1190 – Depend On Us” backslides from #10 to #11. Alpha Media news/talk KUFO “Freedom 970” is off four-tenths in April/May (1.4 – 1.2 – 1.0, #22 to #23, 6+). A model of consistency, Salem Media Group’s KPAM “AM 860 The Answer” has posted a .4 (6+) in seven of the last eight sweeps (.4 – .4 – .4 – .4 – .4 – .4 – .5 – .4, #25 to #26, 6+).

Carrying on at #21, Alpha Media sports talk KXTG “The Game” notches its third straight modest increase for a net gain of four-tenths (1.5 – 1.7 – 1.8 – 1.9, 6+). In eight successive down or flat moves, Entercom’s similarly-formatted KFXX “1080 The Fan” has lost one-half share (1.6 – 1.6 – 1.5 – 1.5 – 1.3 – 1.2 – 1.2 – 1.1 – 1.1, #23 to #22, 6+). As a result of four successive sweeps without an increase, iHeartMedia-owned KPOJ “Sports Radio 620” has had its 6+ AQH share sliced by roughly 78% (.9 – .7 – .6 – .2 – .2, flat at #30, 6+).

Albeit down eight-tenths to 9.3 (6+), KOPB is #1 the third month in a row. KOPB was a combined +1.9 in March/April (8.2 – 9.9 – 10.1, 6+). The Oregon Public Broadcasting news/talk outlet and iHeartMedia adult contemporary KKCW are the only Portland stations to achieve double-digits (6+) in the PPM-era.

Portland Music Formats – A collective -1.9 in three straight setbacks (4.9 – 4.4 – 3.9 – 3.0, 6+), Alpha Media CHR KBFF “Live 95.5” answers with a May +1.0 to 4.0 (6+) and zooms back into the top ten (#16 to #10, 6+). Prior to January’s +.7, “Live 95.5” was off eight-tenths via three drops in a row (5.0 – 4.8 – 4.3 – 4.2, 6+). Adding eight-tenths to April’s increase of two-tenths, iHeartMedia rhythmic CHR KXJM “JAM’N 107.5” crosses the four-share level and jumps from #11 to #8 (3.4 – 3.6 – 4.4, 6+). Improving by six-tenths are KFBW “105.9 The Brew – Portland’s Rock Station” (fourth to second) and its iHeartMedia CHR cluster-mate KKRZ “Z-100 Portland’s #1 Hit Music Station” (#14 to #12). Owing to three straight spikes, “The Brew” is +1.7 (4.4 – 4.7 – 5.5 – 6.1, 6+); “Z-100” is up seven-tenths in April/May (3.1 – 3.2 – 3.8, 6+). Meanwhile, Alpha Media’s country-formatted KUPL “98.7 The Bull” (2.8, #13 to #16, 6+) and Entercom adult hits KYCH “97.1 Charlie – We Play Everything” (#8 to #14) each regress by one-half share. Entering the May sweep, “The Bull” was +1.1 via four straight upticks (2.2 – 2.5 – 2.9 – 3.0 – 3.3, 6+). In five consecutive slips, “Charlie” has lost essentially half (-3.3) its 6+ AQH share (6.7 – 5.9 – 4.7 – 4.2 – 3.9 – 3.4, 6+). By gaining three-tenths to 5.9 (6+), iHeartMedia adult contemporary KKCW “K-103” pulls the plug on four straight downturns that resulted in an approximately 60% (-8.3) loss of its 6+ AQH share (13.9 – 8.5 – 8.4 – 7.1 – 5.6, 6+). Even so, KKCW backslides from third to fourth. On top four straight sweeps (including sharing the lead in January with public radio news/talk KOPB), “K-103” segued to #2 in March. A combined +6.5 in December/“Holiday” 2019 (7.4 – 9.1 – 13.9, 6+), KKCW regressed by -5.4 in January; 13.9 was its highest 6+-share since “Holiday” 2018’s 16.2.

Charlotte

Spoken-Word Formats – After more than doubling (+3.6) its 6+ AQH share through four straight increases and reaching the seven-share level (3.5 – 4.9 – 5.3 – 5.7 – 7.1, 6+), Entercom news/talk WBT surrenders eight-tenths to 6.3 (6+) but repeats in third-place.

Flat at 1.7 (6+), co-owned WFNZ “The Fan – Charlotte’s Sports Leader” slips from #17 to #18.

Down four-tenths in April (3.1 – 2.7, 6+), University Radio Foundation news/talk WFAE wipes away the deficit with a May increase of one-half share (3.2, #14 to #12, 6+).

Charlotte Music Formats – Three jumps in succession by Radio One-owned WOSF for a collective +1.5 assist “105.3 R n B” to reach the six-share threshold (4.7 – 4.8 – 5.2 – 6.2, sixth to fourth, 6+). Following four straight sweeps without an increase that accounted for a -10.4 (14.5 – 6.5 – 6.5 – 6.3 – 4.1, 6+), Beasley Media Group adult contemporary WKQC posts an increase of eight-tenths (4.9, ninth to eighth, 6+). “K-104.7” was #1 in “Holiday” 2019 (14.5, 6+). Co-owned WSOC “103.7 Country’s Hottest Hits” is +2.6 through three straight upticks (5.5 – 5.7 – 7.5 – 8.1, 6+) and continues in the runner-up slot. WSOC was -1.2 in “Holiday” 2019 and then +1.0 in January 2020. It is three-tenths behind iHeartMedia classic rock WRFX, which is -1.8 to 8.4 (6+) but #1 the fifth report in a row. Entering the May sweep, “99.7 The Fox” was an overall +3.8 through four successive increases (6.4 – 6.8 – 7.9 – 8.1 – 10.2, 6+), reaching  double-digits (10.2, 6+). The only other Charlotte station hitting double-digits in the PPM-era is aforementioned adult contemporary WKQC, which has done it seven times. Immediately prior, “The Fox” had been -1.9 via three straight drops (8.3 – 8.2 – 7.3 – 6.4, 6+). After three successive months at #1, WRFX was ousted from the top spot in December.

San Antonio

Spoken-Word Formats – The four most recent shifts by iHeartMedia-owned WOAI “News Radio 1200 – San Antonio’s News, Traffic, & Weather” are: +1.0 (5.3 – 5.7 – 6.3, January/February, 6+); -.5 (6.3 – 5.8, March, 6+); +2.1 (5.8 – 7.9, April, 6+); and now -.8 in May (7.9 – 7.1, steady at #2, 6+). The alternating up/down February 2020 through May 2020 topline for Alpha Media news/talk KTSA “Stay Connected” is: 1.6 – 1.8 – 1.4 – 1.5 (flat at #22, 6+).

Tied at #28 are Alpha Media sports talk KZDC “ESPN San Antonio” (.5 – .7 – .5, #25 to #28, 6+) and iHeartMedia-owned KTKR “Ticket 760 – San Antonio’s Sports Station” (.6 – .4 – .5, #32 to #28, 6+).

As a result of three straight decreases, Texas Public Radio news/talk KSTX has a net loss of eight-tenths (3.4 – 3.2 – 2.9 – 2.6, #15 to #16, 6+).

San Antonio Music Formats – Off three-tenths in March/April (2.9 – 2.7, 2.6, 6+), Univision Radio rhythmic hot AC KVBH “Vibe 107.5” posts an increase twice that magnitude (3.2, +.6, #17 to #12) and reaches a three-share (3.2) for the first time since last August (3.0). Owing to four straight decreases, iHeartMedia adult contemporary KQXT recorded a roughly 64% loss (-6.7) of its 6+ AQH share (10.5 – 5.0 – 5.0 – 4.0 – 3.8, 6+). “Q-101.9” applies the brakes, however, with a May increase of four-tenths (4.2, ninth to eighth, 6+). One-half share improvements are notched by “Q-101.9” CHR sibling KXXM “96.1 Now” (3.9, unchanged at #10, 6+) and Texas Public Radio classical KPAC (#21 to #18). KXXM had been a collective -1.3 through three straight drops (4.7 – 4.5 – 4.0 – 3.4, 6+). KPAC was -1.1 in February/March (2.3 – 2.2 – 1.2, 6+) but is now +1.2 in April/May (1.2 – 1.9 – 2.4, 6+). In addition to being #1 the fifth sweep in succession, Cox Media Group classic hits-oldies KONO-FM “101.1 San Antonio’s Greatest Hits” is +1.6 via three straight boosts (6.8 – 7.3 – 8.2 – 8.4, 6+). The market leader ten ratings periods in a row before segueing to #2 in “Holiday” 2019, KONO-FM was -1.8 (“Holiday” 2019); +.8 (January 2020); and -.7 (February). Three straight drops by iHeartMedia Spanish contemporary KZEP accounted for a -1.8 (3.8 – 2.6 – 2.5 – 2.0, 6+), but “104.5 Latino Hits” ends the slide with a +.1 to 2.1 (#18 to #20, 6+). Up four-tenths in March (3.7 – 4.1, 6+), Educational Media Foundation contemporary Christian KZLV “Positive & Encouraging K-Love” sputters by -1.5 in April/May and fades from the top ten (4.1 – 3.4 – 2.6, #10 to #16, 6+). Co-owned/similarly-formatted KZAR “Air 1 Worship Now,” which was +1.2 through four straight up or flat moves (.8 – 1.2 – 1.2 – 1.9 – 2.0, 6+) forfeits two-tenths and departs the top twenty (1.7, #18 to #21, 6+). April’s 2.0 was its best 6+-stat since July 2019 (2.0, as well). Surrendering in full the seven-tenths it picked up in April (4.4 – 5.1 – 4.4, 6+), Alpha Media adult hits KJXK “102.7 Jack-FM Playing What We Want” drops from fourth to seventh. A collective +1.9 in four consecutive up or flat trends (3.7 – 4.4 – 4.4 – 4.7 – 5.6, 6+), Univision Radio regional Mexican KROM “Que Buena 92.9” drops three-tenths to 5.3 (6+) but repeats in third-place. A combined -2.0 in March/April (6.6 – 6.3 – 4.6, 6+), Cox Media Group’s KCYY “Y-100 San Antonio’s New Country Leader” gains one-tenth to 4.7 (seventh to fifth, 6+). Meanwhile, iHeartMedia’s KAJA “KJ-97 San Antonio’s #1 For New Country,” which had been up or flat the past four sweeps for a net gain of one-half share (3.8 – 4.0 – 4.1 – 4.1 – 4.3, 6+), forfeits one-tenth to 4.2 (flat at #8, 6+).

Sacramento

Spoken-Word Formats – The wild ride continues for iHeartMedia-owned KFBK, which was +2.7 in January and a combined +3.2 in March/April (8.4 – 10.3 – 11.6, 6+), but erodes by -2.2 in May to 9.4 (6+). Nonetheless, “Sacramento’s News, Weather and Traffic Station” is #1 the fifth straight month. April’s 11.6 is its highest 6+-stat in the PPM-era, besting the previous high (10.3) set in March. By adding three-tenths to 2.1 (flat at #15, 6+), cluster-mate KSTE “Talk 650” halts three straight decreases that led to a loss of four-tenths (2.2 – 2.2 – 1.9 – 1.8, 6+).

Trending 1.2 – 1.0 – 1.1 – .8 (6+), Entercom sports talk KIFM-AM “ESPN Radio 1320” returns to the top twenty (#21 to #19, 6+) and is tied with Bonneville’s KHTK “Sports 1140” (1.1 – .7 – .8, #22 to #19, 6+). These two sports talkers were deadlocked last July, August, and October.

In an alternating up/down pattern (4.4 – 4.7 – 4.4 – 4.6 – 4.5 – 4.8, “Holiday” 2019 through May 2020, 6+), Capital Public Radio news/talk KXJZ slips from sixth to seventh.

Sacramento Music Formats – In four straight decreases (12.6 – 6.0 – 5.0 – 4.9 – 3.4, 6+), Bonneville adult contemporary KYMX had its 6+ AQH share carved by approximately 73% (-9.2). Storming back in May with a +1.7 to 5.1 (6+), “Mix 96” leaps from tenth to sixth. That +1.7 ties co-owned Salt Lake City’s KRSP  “103.5 The Arrow – Utah’s Classic Rock” for largest (6+) April 2020 – May 2020 increase by any station in these 12 PPM-markets. On top in “Holiday” 2019, KYMX tripled (+8.4) its 6+ AQH share via four consecutive improvements (4.2 – 4.5 – 4.5 – 6.1 – 12.6, 6+). Its format rival – iHeartMedia’s KBEB “92.5 The Breeze” – which was 2.0 in March/April (4.8 – 3.9 – 2.8, 6+), dials up a half-share improvement to 3.3 (#12 to #11, 6+). “The Breeze” was -.8 (December/“Holiday” 2019) and +1.1 (January/February). Powered by May’s +1.3, Entercom classic rock KSEG “96.9 The Eagle” nearly reaches a nine-share and is a collective +1.9 in three straight spikes (7.0 – 7.3 – 7.6 – 8.9, third to second, 6+). Bonneville hot AC KZZO “Now 100.5 Today’s Best Hits” was a combined +1.1 in January/February (2.6 – 2.8 – 3.7, 6+); -1.9 in March/April (3.7 – 3.2 – 1.8, 6+); and is now +1.1 in May (1.8 – 2.9, #15 to #12, 6+). Entering the January sweep, KZZO was -1.8 in three straight decreases (4.4 – 3.8 – 3.5 – 2.6, 6+). Following six straight down or flat reports for an overall -1.9 (4.5 – 3.9 – 3.5 – 3.5 – 2.9 – 2.8 – 2.6, 6+), iHeartMedia urban-rhythmic oldies KHYL “V-101” is up nine-tenths in April/May (2.6 – 2.9 – 3.5, #11 to #9, 6+). The three latest fluctuations by Entercom rhythmic CHR KSFM are -1.0 (4.9 – 4.1 – 3.9, February/March, 6+); +.5 (3.9 – 4.4, April, 6+); and now -1.0 in May (4.4 – 3.4, seventh to tenth, 6+). Its alternative sibling KKDO “Alt 94.7” is -1.3 in April/May and exits the top ten (4.2 – 3.9 – 2.9, #9 to #12). Still in that Entercom cluster, KRXQ “98 Rock,” which was +2.7 through five straight improvements (4.8 – 5.2 – 5.3 – 6.2 – 6.3 – 7.5, 6+), surrenders three-tenths to 7.2 (6+) but carries on in fourth-place.

Pittsburgh

Spoken-Word Formats – Having logged four spikes in succession that yielded a +4.2 (3.1 – 4.0 – 4.3 – 5.6 – 7.3, 6+), Entercom’s KDKA-AM “News Radio 1020” falters by eight-tenths to 6.5 (second to fourth, 6+).

It is two-tenths ahead of co-owned sports talk KDKA-FM “93.7 The Fan,” which chalks up a +.4 to 6.3 (steady at #5), thus suspending three drops that accounted for an overall -2.0 (7.9 – 7.5 – 6.7 – 5.9, 6+).

Down two-tenths (5.6 – 5.4, 6+), Essential Public Media news/talk WESA repeats at #6; “90.5 Pittsburgh’s NPR Station” was +1.3 in April.

Pittsburgh Music Formats – Posting a +1.0 to 8.1 (6+), iHeartMedia classic hits-oldies WWSW advances from third to second; “94.5 3WS” was a combined -1.6 in March/April (8.7 – 7.4 – 7.1, 6+). Four-tenths ahead of WWSW is its rock cluster-mate WDVE, which is #1 the third month in a row. The very consistent “Holiday” 2019 through May 2020 topline for WDVE is 8.2 – 8.1 – 8.3 – 8.2 – 8.3 – 8.5 (6+) and this (8.5) is its strongest 6+-showing since last December (9.7). A collective -1.3 via three successive decreases (8.1 – 7.9 – 7.8 – 6.8, 6+), Steel City Media adult hits WRRK “96.9 Bob-FM” halts the skid with a +.2 to 7.0 (fourth to third, 6+). WQED Multimedia-owned WQED “Classical FM 89.3” was -.5 (1.6 – 1.5 – 1.1, February/March, 6+); +.6 (1.1 – 1.7, April, 6+); and now -.7 in May (1.7 – 1.0, #15 to #18, 6+). Regressing by seven-tenths as well is iHeartMedia alternative WXDX “105.9 The X,” which is -1.3 as a result of three consecutive dips and departs the top ten (5.1 – 4.6 – 4.5, 3.8, #8 to #11, 6+). This (3.8) is the first time “The X” is below a four-share since last August (3.9). After posting four straight spikes that resulted in a +2.7 (1.9 – 2.7 – 3.1 – 4.3 – 4.6, 6+), co-owned WPGB “Big 104.7 Pittsburgh’s #1 For New Country” relinquishes one-half share to 4.1 (seventh to tenth, 6+). In “Holiday” 2019, “Big 104.7” faltered by one-half share to 1.9, halting 13 successive survey periods of posting a 6+-stat within 2.3 – 2.9 range. Three straight increases by WYEP “91.3 Where The Music Matters” yielded eight-tenths (1.9 – 2.0 – 2.2 – 2.7, 6+), but the Pittsburgh Community Broadcasting triple A drops two-tenths to 2.5 (flat at #13, 6+). Tied in eighth-place are iHeartMedia CHR WKST “96.1 Kiss-FM” (4.3, +.4, #11 to #8, 6+) and Renda Broadcasting adult contemporary WSHH “Wish 99.7” (ninth to eighth). In three straight drops, “Kiss” was  -1.2 (5.1 – 4.9 – 4.6 – 3.9, 6+). This marks WSHH’s fifth straight setback for a -3.3 (7.6 – 5.1 – 5.0 – 4.9 – 4.4 – 4.3, 6+). When “Wish” picked up four-tenths in December, it halted six consecutive sweeps without an increase that resulted in an overall -1.7 (6.3 – 5.2 – 5.2 – 5.2 – 5.0 – 4.8 – 4.6, 6+).

Salt Lake City

Spoken-Word Formats – The rollercoaster ride continues for Bonneville’s KSL, which was a combined +3.9 in March/April (4.9 – 6.0 – 8.8, 6+) but it is now -2.8 to 6.0 (6+). Thus, it’s an April-only stay at #1 for “News Radio 102.7 FM & 1160 AM,” which segues to #4. Entering the January sweep, KSL was a collective -2.4 in three successive decreases (6.4 – 5.7 – 5.6 – 4.0, 6+). Four consecutive up or flat sweeps by iHeartMedia-owned KNRS yielded a +2.2 (4.1 – 5.0 – 5.2 – 5.2 – 6.3, 6+), but “Talk Radio 105.9 – Listen And You’ll Know” relinquishes nine-tenths to 5.4 (fourth to seventh, 6+). Cumulus Media-owned KKAT more than tripled (+.7) its 6+ AQH share through four straight up or flat moves (.3 – .6 – .8 – .8 – 1.0, 6+), but another positive streak ends as “860 AM – Utah’s Big Talker” forfeits three-tenths (.7, #18 to #19, 6+).

After posting three consecutive gains for a collective +1.2 (1.7 – 2.3 – 2.4 – 2.9, 6+), University of Utah public radio news/talk KUER is down nine-tenths in April/May (2.9 – 2.4 – 2.0, #14 to #15, 6+). Bouncing back from April’s loss of six-tenths (.9 – .3, 6+) with a May increase of three-tenths (.6, 6+), Brigham Young University public radio news/talk KUMT repeats at #21.

Salt Lake City Music Formats – It’s an exceptionally strong sweep for Bonneville-owned KRSP, which advances from third to first and crosses the eight-share threshold. In addition, “103.5 The Arrow – Utah’s Classic Rock” is a collective +2.2 in three straight upticks (5.9 – 6.3 – 6.4 – 8.1, 6+), as May’s +1.7 ties co-owned Sacramento adult contemporary KYMX “Mix” for largest (6+) April 2020 – May 2020 increase by any station in these 12 PPM-markets. Recording a robust May spike as well is iHeartMedia hot AC KJMY “My-99.5” (3.4 – 4.7, +1.3, #11 to #8, 6+). The boost discontinues three straight decreases that resulted in a collective -2.4 (5.8 – 5.5 – 5.0 – 3.4, 6+). An improvement of +1.1 takes Capital Broadcasting hot AC KBZN “Now 97.9 Today’s Best Music” to the six-share level (5.4 – 6.5, fifth to second, 6+) for the first time since last September (6.1). Up six-tenths (5.3 – 5.9, seventh to fifth, 6+), iHeartMedia classic hits-oldies KODJ “94.1 Salt Lake’s Greatest Hits” has its best 6+-showing since last November’s 6.2. Even though independent KSOP-FM records its highest 6+-stat (5.7) since last August’s 5.8 and notches its fifth straight bump for a collective +2.0 (3.7 – 4.5 – 4.8 – 5.3 – 5.4 – 5.7, 6+), “Z-104 Utah’s #1 Country Station” backslides from fifth to sixth. A collective +.7 in three straight up or flat moves (2.6 – 2.6 – 2.8 – 3.3, 6+), Cumulus Media-owned KBER “Utah’s Rock Station” continues at #13. In addition to slipping from second to third, Bonneville adult contemporary KSFI “FM 100.3 Better Music/Better Work Day” has its 6+ AQH share crater by more than 70% (-15.0), resulting from five consecutive downturns (21.1 – 8.5 – 7.6 – 7.3 – 7.0 – 6.1, 6+). Immediately prior, KSFI was a collective +14.8 via four consecutive increases (6.3 – 6.7 – 6.8 – 11.0 – 21.1, 6+). “FM 100.3” spent seven successive sweeps at #1 before shifting to the runner-up slot in April. It is the only PPM-market outlet to reach the 20-share level (6+) and has accomplished that feat in “Holiday” 2019 (21.1, 6+); “Holiday” 2018 (21.8, 6+); “Holiday” 2017 (23.2, 6+); “Holiday” 2016 (20.6, 6+); and “Holiday” 2015 (21.4, 6+). Unlisted the 18th sweep in a row are Broadway Media-owned adult hits KYMV; alternative KXRK; CHR KUDD; country KEGA; and rhythmic CHR KUUU.

Las Vegas

Spoken-Word Formats – Dropping four-tenths (each) and thus still separated by just three-tenths are Entercom-owned KXNT “News Talk Radio 840” (3.2 – 2.8, #10 to #14, 6+) and Beasley Media Group news/talk KDWN “AM 720 Where Las Vegas Comes to Talk” (2.5, #12 to #18, 6+). KXNT was +1.1 in April, while KDWN had more than doubled (+1.6) its 6+ AQH share in three straight gains (1.3 – 1.7 – 2.1 – 2.9, 6+).

After losing nine-tenths in seven successive sweeps without an increase (1.4 – 1.3 – 1.2 – 1.0 – 1.0 – 1.0 – .8 – .5, 6+), Lotus Communications sports talk KWWN “ESPN Radio 1100” halts the slump with a +.3 to  .8 (#27 to #26, 6+).

An overall +1.3 via three straight gains (2.6 – 3.1 – 3.3 – 3.9, 6+), Nevada Public Radio news/talk KNPR climbs from eighth to seventh.

Las Vegas Music Formats – Not only has Lotus Communications’ KOMP more than doubled (+1.9) its 6+ AQH share via five consecutive upticks, “92.3 The Rock Station” cracks the top ten (1.7 – 2.0 – 2.1 – 2.3 – 2.9 – 3.6, #12 to #9, 6+). For the seventh time in a row, iHeartMedia adult contemporary KSNE “Sunny 106.5 – Better Music For A Better Workday” holds (or has shared) the top spot. Moreover, its May increase of six-tenths to 7.3 (6+) snaps at four its consecutive string of decreases that generated a -.8.6 (15.3 – 8.6 – 7.1 – 7.0 – 6.7, 6+). “Holiday” 2019’s 15.3 is the highest 6+-share by any Las Vegas station in the PPM-era. Notching a May increase of six-tenths as well is Entercom rhythmic hot AC KXQQ “Q-100.5” (3.1, #16 to #11). “Q-100.5” was down seven-tenths in March/April (3.2 – 3.1 – 2.5, 6+). In an alternating up/down pattern which includes May’s gain of four-tenths (2.5 – 2.7 – 2.6 – 2.8 – 2.3 – 2.7, 6+), Univision Radio Spanish contemporary KRGT “Latino Mix 99.3” jumps from #20 to #15. Beasley Media Group’s country-formatted KCYE “102.7 The Coyote” more than doubles (+2.7) its 6+ AQH share via five successive spikes (2.4 – 2.8 – 3.3 – 4.1 – 4.6 – 5.1, fifth to third, 6+). This directly follows a -1.7 in seven straight sweeps without an increase (4.1 – 3.8 – 3.7 – 3.0 – 2.6 – 2.6 – 2.6 – 2.4, 6+). Meanwhile, iHeartMedia’s KYMT “93.1 The Mountain – World Class Rock,” which nearly doubled (+2.2) its 6+ AQH share in three straight up or flat sweeps (2.6 – 2.6 – 3.0 – 4.8, 6+), forfeits nine-tenths to 3.9 (fourth to seventh, 6+). Up two-tenths in March/April (3.3 – 3.3 – 3.5, 6+), Beasley Media Group urban-rhythmic oldies KOAS “Jammin’ 105.7” is -1.5 in April/May (3.5 – 2.7 – 2.0, #14 to #20, 6+). Within 2.3 – 2.8 range (6+) in each of the last five reports (2.8 – 2.6 – 2.4 – 2.3 – 2.4, 6+), Entercom alternative KXTE “X-107.5” regresses by six-tenths, falling below a two-share and off the top twenty (1.8, #19 to #21, 6+). Half-share drops are logged by Lotus Communications’ KXPT “97.1 The Point #1 For Classic Rock” (4.7, third to fourth, 6+) and Entravision regional Mexican KRRN “La Suavecita 92.7” (1.5 – 1.0, #25, 6+).“The Point” was +.2.6 in January/February; spiraled by -1.6 in March; and gained one-half share in April. In addition to being a combined -2.7 in three straight slips, Entercom hot AC KMXB “Mix 94.1” exits the top ten (5.7 – 5.5 – 3.2 – 3.0, #10 to #12, 6+).

Orlando

Spoken-Word Formats – Off seven-tenths to 6.0 (6+), iHeartMedia-owned news/talk WTKS drops from third to fifth; “Real Radio 104.1 – We Say What We Want” was a combined +2.3 in March/April (4.4 – 5.1 – 6.7, 6+). In addition to sputtering by four-tenths, Cox Media Group’s WDBO-FM “News 96.5” departs the top ten (4.2 – 3.8, #9 to #11, 6+). A loss of six-tenths (2.8 – 2.2, 6+) drops iHeartMedia’s WFLF “News Radio Orlando” from #14 to #15.

Repeating at #21 and #22, respectively, are iHeartMedia-owned WYGM “FM 96.9 The Game – Orlando’s Sports Leader” (.9 – .8, -.1, 6+) and Cox Media Group’s WDBO-AM “ESPN 580 Orlando” (flat at .6, 6+).

Including its current gain of four-tenths, Community Communications’ news/talk WMFE “90.7 Public Radio for Central Florida” continues an alternating down/up pattern that began in December (3.0 – 2.6 – 3.3 – 3.2 – 3.3 – 2.8 – 3.2, #14 to #13, 6+).

Orlando Music Formats – By dialing up a +1.4 to 4.8 (6+), iHeartMedia adult contemporary WMGF makes a dent in the -12.0 it has lost through four straight setbacks (15.4 – 8.1 – 7.9 – 5.7 – 3.4, 6+). “Magic 107.7” returns to the top ten (#11 to #8, 6+). Anchored in seventh-place, co-owned WJRR “101.1 Orlando’s Rock Station” records its fifth straight gain for a collective +2.1 (3.0 – 3.5 – 3.7 – 4.6 – 4.8 – 5.1, 6+). Following three drops in succession that accounted for a -2.8 (9.2 – 8.4 – 8.2 – 6.4, 6+), Entercom classic hits-oldies WOCL “105.9 Sunny FM – We Own The ‘80s” answers with a +1.0 to 7.4 (fifth to second, 6+). On top in January, February, and March, “Sunny” was -1.1 (December/“Holiday” 2019); +1.2 (January); and -.8 (February). Via five straight improvements, Cox Media Group country-formatted WWKA is an overall +2.9 (2.9 – 3.9 – 4.1 – 5.0 – 5.7 – 5.8, flat at #6, 6+). An increase of seven-tenths to 4.1 (6+) returns co-owned WPYO to the top ten (#11 to #10). “Power 95.3” was a combined -1.9 in March/April (5.3 – 4.9 – 3.4, 6+). Advancing from #20 to #17, University of Central Florida jazz outlet WUCF continues an alternating down/up sequence which includes its current increase of six-tenths (1.1 – 0.9 – 1.4 – 1.2 – 1.6 – 1.0 – 1.6, 6+). It is an April-only stay at #1 for WCFB “Star 94.5,” which craters by -2.4 to 6.5 (first to third, 6+). The Cox Media Group-owned urban AC was +4.3 in three straight spikes (4.6 – 5.0 – 6.9 – 8.9, 6+), directly after being off a combined six-tenths in “Holiday” 2019/January 2020 (5.2 – 5.1 – 4.6, 6+). Taking over at #1 is co-owned WMMO “98.9 Orlando’s Classic Hits,” which ironically is down one-half share (8.0 – 7.5, second to first). Down three-tenths in March, WMMO logged a +2.1 in April. Ups/down continue for iHeartMedia Spanish tropical WRUM “Rumba 100.3,” which was without an increase four straight reports for a net loss of -1.6 (7.5 – 6.9 – 6.5 – 6.5 – 5.9, 6+); rebounded with a +.8 in April (5.9 – 6.7, 6+); but forfeits one-half share in May (6.7 – 6.2, third to fourth, 6+). Three straight declines by CHR cluster-mate WXXL “XL-106.7” have resulted in a -2.0 (6.4 – 5.8 – 4.6 – 4.4, eighth to ninth, 6+). When “XL-106.7” added three-tenths in February, it curtailed three sweeps in succession without an increase that accounted for a -1.4 (7.5 – 6.4 – 6.4 – 6.1, 6+). JVC Media’s WOTW “103.1 The Wolf – New Country + All Time Favorites,” which was trending 1.1 – 1.2 – 1.3 (October – November – December, 6+), is unlisted the sixth time in a row.

Cincinnati

Spoken-Word Formats – Albeit on top the third month in a row, WLW plunges -2.6 to 10.3 (6+). The heritage iHeartMedia news/talk outlet was a whopping +5.8 in four straight upticks (7.1 – 8.1 – 8.3 – 10.1 – 12.9, 6+). Co-owned WKRC substitutes April’s loss of three-tenths with a May increase of eight-tenths (3.5 – 4.3, ninth to eighth, 6+). Directly prior to April, “55 KRC The Talk Station” was a collective +1.2 through three successive sweeps without a loss (2.6 – 3.3 – 3.8 – 3.8, 6+).

Continuing an alternating down/up sequence which includes its current increase of one-tenth (1.1 – .8 -1.0 – .5 – .6, 6+), sports talk cluster-mate WCKY “Cincinnati’s ESPN 1530” repeats at #21. Co-owned WSAI “Fox Sports 1360” has logged either a .4 (6+) or .3 (6+) in each sweep between April 2019 through May 2020: .4 – .3 – .3 – .4 – .3 – .3 – .4 – .4 – .3 – .3 – .3 – .4 – .4 – .3 – .3 (#24 to #23, 6+).

Flat at #17, Cincinnati Public Radio news/talk WVXU is off a combined four-tenths in April/May (2.2 – 1.9 – 1.8, 6+).

Cincinnati Music Formats – Down six-tenths in March/April (3.3 – 2.9 – 2.7, 6+), Radio One urban AC WOSL “100.3 Cincy’s R&B Station” more than erases that shortfall with a +.9 and cracks the top ten (#15 to #10) with its best 6+-stat (3.6) since last July’s 4.0. As a result of four consecutive declines, Cumulus Media adult contemporary WRRM was an overall -8.7 (13.1 – 6.2 – 5.5 – 5.1 – 4.4, 6+), but “Warm 98.5” halts the skid with a +.8 to 5.2 (steady at #5, 6+). In “Holiday” 2019, WRRM jumped from third to first. It was a combined +7.6 in December/“Holiday” 2019 (5.5 – 6.9 – 13.1, 6+), with 13.1 its highest 6+-stat since “Holiday” 2018’s 14.6. Without a loss the sixth straight time for a +1.0 (2.1 – 2.3 – 2.3 – 2.3 – 2.3 – 2.8 – 3.1, 6+), co-owned WFTK “96 Rock” carries on at #13. Adding seven-tenths to April’s half-share increase (3.1 – 3.6 – 4.3, 6+), iHeartMedia-owned/similarly-formatted WEBN “Cincinnati’s Rock Station” continues in eighth-place. Notching gains of six-tenths are Hubbard Broadcasting country and hot AC cluster-mates WUBE “B-105 Get Your Country On” (7.3, unchanged at #3, 6+) and WKRQ “Q-102 Cincinnati’s Hit Music” (4.6, seventh to sixth, 6+). WUBE lost eight-tenths in March/April (7.5 – 6.9 – 6.7, 6+), while “Q-102” was -2.2 in three straight decreases (6.2 – 6.1 – 5.7 – 4.0, 6+). A combined -.4 in March/April (2.6 – 2.4 – 2.2, 6+) Cumulus Media’s WNNF “Cat Country 94.1” wipes away the loss with a half-share improvement to 2.7 (flat at #16, 6+). On top in January and February, classic hits-oldies sibling WGRR “103.5 Cincinnati’s Greatest Hits” is without an increase the fourth successive sweep for a -2.1 (11.3 – 10.1 – 10.0 – 9.2, 6+) and remains at #2. Prior to posting a January +2.8, WGRR lost a collective nine-tenths in three consecutive down or flat moves (9.4 – 9.3 – 8.5 – 8.5, 6+). “Cincinnati’s Greatest Hits” was #1 in eight of 2019’s 13 ratings periods. Off nine-tenths as a result of four straight sweeps without an increase (3.8 – 3.5 – 3.4 – 2.9 – 2.9, 6+), iHeartMedia CHR WKFS “Kiss 107.1” falls from #12 to #14. Up or flat the past five survey periods for a net gain of one-half share (.2 – .2 – .2 – .2 – .2 – .7, 6+), Educational Community Radio’s multi-formatted WOBO relinquishes one-tenth to .6 (#20 to #21, 6+).

Cleveland

Spoken-Word Formats – An overall +4.6 via four straight gains (4.2 – 5.3 – 5.8 – 7.2 – 8.8, 6+), iHeartMedia news/talk WTAM “1100 Cleveland’s News Radio” surrenders a -1.1 to 7.7 (third to fourth, 6+).

After having lost approximately 52% (-2.5) of its 6+ AQH share as a result of three consecutive decreases (4.9 – 3.6 – 3.2 – 2.4, 6+), Entercom’s WKRK “Sports Radio 92.3 The Fan” applies the brakes with a gain of three-tenths to 2.7 (steady at #14, 6+).

Following three gains in a row that netted a +2.1 (3.1 – 4.2 – 4.4 – 5.2, 6+), Ideastream-owned public radio news/talk WCPN is -1.3 in April/May (5.2 – 4.8 – 3.9, eighth to tenth, 6+)

Cleveland Music Formats – An increase of eight-tenths (7.3 – 8.1, fourth to third, 6+) takes Radio One urban AC WZAK to the eight-share level for the first time since last September (8.2). Bouncing back from April’s -1.7 with a +.7 (6.8 – 7.5, 6+), iHeartMedia classic hits-oldies WMJI repeats in fifth-place. “Majic 105.7” was a combined +1.3 in February/March (7.2 – 8.3 – 8.5, 6+). Significant ups/downs continue for co-owned WGAR, which is +1.9 in April/May (8.0 – 9.4 – 9.9, unchanged at #2, 6+). On top in January and February, “Cleveland’s #1 For New Country” has been: +.9 (November); -.7 (December); -1.1 (“Holiday” 2019); +2.3 (January 2020); -.7 (February); -.8 (March); +1.4 (April); and +.5 (May). Following four successive downturns that resulted in a -5.5 (11.8 – 8.3 – 7.7 – 7.4 – 6.3, 6+), Entercom adult contemporary WDOK “Cleveland’s Star 102” pulls the plug with a +.4 to 6.7 (steady at #6, 6+). The market pacesetter in December and “Holiday” 2019, “Star” had been without a loss four straight sweeps for an overall +5.2 (6.6 – 6.6 – 7.2 – 9.0 – 11.8, 6+). Not only is co-owned WNCX #1 the third time in a row, “98.5 Cleveland’s Classic Rock” is a collective +3.2 via seven straight sweeps without a loss (7.0 – 7.2 – 7.2 – 7.6 – 8.0 – 9.1 – 10.1 – 10.2, 6+). Furthermore, WNCX logs its highest 6+-stat (10.2) in the PPM-era. Its two previous bests were 10.1 (April 2020, 6+) and 9.1 (March 2020, 6+). Ever since surfacing in print in January, Radio One gospel WENZ-HD2 has a topline of 1.9 – 1.6 – 2.5 – 3.5 – 2.8 (#11 to #12, 6+). Falling from seventh to ninth, iHeartMedia-owned WMMS “100.7 Cleveland’s Rock Station” stumbles the third straight time for a -1.8 (6.1 – 5.7 – 4.9 – 4.3, 6+).

Kansas City

Spoken-Word Formats – Roaring back from April’s loss of four-tenths with a May +1.4 (5.4 – 6.8, 6+), Entercom news/talk KMBZ-FM “98.1 News-Traffic-Weather” progresses from fifth to fourth. Its internet stream, however, is down six-tenths (.8 – .2, #26, 6+). Co-owned KMBZ-AM “Talk 980,” which nearly doubled (+1.7) its 6+ AQH share in four straight improvements (1.8 – 2.0 – 2.3 – 3.1 – 3.5, 6+), is -1.0 to 2.5 (6+) and drifts from the top ten (#10 to #15). Anchored at #21, Cumulus Media’s KCMO-AM “Talk Radio 710 AM” is down or flat the third straight time for a net loss of two-tenths (1.4 – 1.3 – 1.2 – 1.2, 6+).

A collective -2.3 in three straight decreases (4.8 – 4.1 – 2.7 – 2.5, 6+), Union Broadcasting’s WHB “Sports Radio 810” ends the slump with a half-share bump to 3.0 (#15 to #13). Dropping from #19 to #20, Entercom-owned KCSP “610 Sports Radio” is -1.7 in four successive dips (3.0 – 2.6 – 1.8 – 1.4 – 1.3, 6+).

An overall +1.3 in three straight gains (3.5 – 3.7 – 4.1 – 4.8, 6+), University of Missouri news/talk KCUR is now -1.7 in April/May and exits the top ten (4.8 – 3.5 – 3.1, #10 to #11, 6+).

Kansas City Music Formats – Country is the headline here this sweep, as the market’s three major format players make significant shifts and are now separated by just seven-tenths of a share. Starting at the top, Steel City Media’s KFKF has the dubious distinction of registering the largest (6+) April 2020 – May 2020 decrease of any station in the 36 PPM-markets we’ve analyzed thus far (10.4 – 6.5, -3.9, 6+). “Country 94.1” has an April-only visit at #1 and segues to #5. Entering the May sweep, KFKF was an overall +4.8 via three bumps in a row (5.6 – 5.9 – 8.2 – 10.4, 6+). Tied in sixth-place are its cluster-mate KBEQ “Q-104 New Hit Country” and Entercom’s WDAF “106.5 The Wolf.” Owing to five successive sweeps without a loss, “Q-104” is a collective +1.9 (3.9 – 4.4 – 4.7 – 5.3 – 5.3 – 5.8, steady at #6, 6+). Meanwhile, WDAF had its March +.9 negated with an April -1.1 (4.8 – 5.7 – 4.6, 6+), but “The Wolf” strikes back with a May +1.2 to 5.8 (seventh to sixth, 6+). It’s not typical for a station eroding by -1.0 to advance to #1, but that’s the case with Cumulus Media-owned KCFX  (8.7 – 7.7, -1.0, second to first, 6+), which succeeds KFKF. The three latest moves by “101 The Fox Kansas City’s Classic Rock Station” are -1.0 (March); +1.1 (April); and -1.0 (May). Experiencing wild swings as well is Entercom hot AC KZPT “99.7 The Point,” which was +.5 in January/February (4.7 – 5.2 – 5.2, 6+); -1.4 in March/April (5.2 – 4.4 – 3.8, 6+); and now +1.2 in May (3.8 – 5.0, ninth to eighth, 6+). An overall -1.2 as a result of eight straight sweeps without an increase, (2.6 – 2.5 – 1.7 – 1.6 – 1.6 – 1.4 – 1.4 – 1.4 – 1.4, 6+), Cumulus Media-owned KCJK “105.1 The X – Kansas City’s Rock Alternative” applies the brakes with a +.8 to 2.2 (#19 to #17, 6+). Following four successive setbacks that accounted for a -5.9 (12.8 – 10.0 – 9.0 – 8.6 – 6.9, 6+), Cumulus Media classic hits-oldies KCMO-FM “94.9 Kansas City’s Greatest Hits” posts a +.7 to 7.6 (third to second, 6+). A combined +4.2 in December/“Holiday” 2019 (8.6 – 9.3 – 12.8, 6+), KCMO-FM spent four consecutive sweeps on top before shifting to third in April. Recent (6+) fluctuations for “Kansas City’s Greatest Hits” include: +1.3 (June 2019); +3.5 (“Holiday” 2019); -2.8 (January 2020); -1.0 (February); -1.7 (April); and +.7 (May). Down the past three sweeps for a -1.1 (4.1 – 3.7 – 3.6 – 3.0, 6+), Steel City Media CHR KMXV “Mix 93.3” ends the skid with a +.4 to 3.4 (6+) and returns to the top ten (#13 to #10). Off one-half share in March/April (6.8 – 6.4 – 6.3, 6+), Carter Broadcast Corporation urban contemporary KPRS “Hot 103 Jamz” dials up a +.6 to 6.9 (fourth to third, 6+), its best 6+-stat since last September (7.0). Entercom alternative KRBZ “96.5 The Buzz” is in an alternating down/up pattern that began in October and includes its current gain of one-tenth (2.2 – 1.9 – 2.2 – 2.0 – 2.5 – 2.2 – 2.3 – 1.8 – 1.9, #17 to #18, 6+). A combined +.9 in March/April (3.2 – 3.4 – 4.1, 6+), co-owned KQRC “98.9 The Rock” forfeits roughly half that increase (3.6, -.5, eighth to ninth, 6+).

Columbus

Spoken-Word Formats – Achieving double-digits via five spikes in a row that led to a collective +4.6 (6.0 – 6.1 – 8.0 – 8.6 – 9.4 – 10.6, 6+), iHeartMedia news/talk WTVN “News Radio 610” plunges by -1.6 to 9.0 (6+) but remains in the runner-up slot.    

Unchanged at #8, Tegna’s WBNS-FM picks up one-tenth to 3.6 (6+); “Sports Radio 97.1 The Fan” was -1.7 in March/April (5.2 – 4.8 – 3.5, 6+). Co-owned/similarly formatted WBNS-AM, which recorded a .1 (6+) in back-to-back reports, is unlisted in May.

With a January 2020 through May 2020 topline of 4.3 – 4.0 – 4.4 – 4.1 – 4.4 (6+), Ohio State University public radio news/talk WOSU is anchored in sixth-place.

Columbus Music Formats – It’s been an up/down affair lately for iHeartMedia CHR WNCI “97.9 Columbus’ #1 Hit Music Station,” which was +1.2 in January/February (6.1 – 7.2 – 7.3, 6+); -1.8 in March/April (7.3 – 6.7 – 5.5, 6+); and now +1.1 in May (6.6, fourth to third, 6+). One-half share improvements are logged by WNCI’s urban contemporary and urban-rhythmic oldies cluster-mates WZCB “106.7 The Beat” (2.9, unchanged at #9, 6+) and WYTS “Throwback 105.3” (steady at #11). In three straight reports without an increase, “The Beat” lost six-tenths (3.0 – 2.5 – 2.5 – 2.4, 6+); “Throwback 105.3” is a combined +.8 in April/May (1.1 – 1.4 – 1.9, 6+). While it is the market leader the sixth straight time, iHeartMedia-owned WCOL “92.3 Columbus’ #1 For New Country” erodes by -1.6 to 9.5 (6+). The loss curtails four consecutive upticks that yielded a +3.4 (7.7 – 9.8 -10.2 -10.5 – 11.1, 6+). Following 25 consecutive ratings periods on top, WCOL segued to #3 in “Holiday” 2019. WCOL was -1.3 (May 2019); -1.1 (December); -2.1 (“Holiday” 2019); +2.1 (January 2020); and now -1.6 in May 2020. This is the fifth month in a row that the following Saga Communications stations are unlisted: adult contemporary WSNY “Sunny 95,” which had a “Holiday” 2019-only stay at #1; WLVQ “Iconic Rock Q-96 FM”; hot AC WVMX “Mix 107.9”; and classic hits-oldies WNND “Rewind 103.5 & 104.3.”

Category: Ratings Takeaways