February 2020 PPM Analysis: Classic Rock | TALKERS magazine : TALKERS magazine – “The bible of talk media.”

February 2020 PPM Analysis: Classic Rock

| March 27, 2020

By Mike Kinosian
Managing Editor

LOS ANGELES — Having posted February 2020 ratings overviews of sports talk (Wednesday, 3/25) and public radio news/talk (yesterday, 3/26), we now turn our attention to classic rock.

This summary is comprised of PPM-market classic rockers that rank in the top 20 (6+) in the February 2020 ratings period, which covered January 30 – February 26.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

Bottom-line matchup: The typical PPM-market classic rock station in February 2020 generally notches a 6+-share of 4.70 and finishes at #7.35 (6+), stats exceeding what we noted in sports talk and public radio news/talk.

Up next: The comprehensive news/talk overview; email managing editor Mike Kinosian at Kinosian@TALKERS.com 

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Category: Analysis