PPM Analysis: January 2020 Ratings “Extra” | TALKERS magazine - talk media trade : TALKERS magazine – “The bible of talk media.”

PPM Analysis: January 2020 Ratings “Extra”

| March 11, 2020

By Mike Kinosian
Managing Editor

LOS ANGELES —  This time last month, we recapped wild positive and negative “Holiday” 2019 fluctuations triggered largely by stations that transitioned to all-Christmas music from (roughly) mid-November to December 25.

Turnaround is fair play, so – while perhaps not as precipitous as what we’ve seen on Wall Street the past two weeks or so – here’s a summary of dramatic shifts as soon as the holiday tunes went on hiatus.

The following breakouts reflect PPM-market stations that either improved their 6+-stat by at least one full-share or regressed by that margin or greater in the January 2020 sweep (January 2 – 29).

Email managing editor Mike Kinosian at Kinosian@TALKERS.com 

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Category: Analysis