PodcastOne and Edison Research Reveal Data on Podcast ‘Super Listeners’ at IAB Upfront. The topline findings from the first-ever Super Listeners study from PodcastOne and Edison Research were revealed yesterday (10/16) at the IAB Podcast Upfront in New York and the complete findings will be made available via a webinar on Tuesday, October 22. PodcastOne and Edison say, “This study showcases the power of podcasting’s most active consumers, including how they react to advertising, the role ads play in their listening experience, and what the industry must be cautious about in maximizing advertising impact.” The podcast “super listeners” are defined as “those who spend at least five hours listening to podcasts each week.” This smaller number of consumers that account for a high degree of demand are the people most likely to hear podcasting ads and to really have an opinion about them. Some of the highlights of the study indicate that advertising in podcasts increases favorability for specific brands. For example, 60% of “super listeners” appreciate podcast advertisers for supporting their favorite podcasts and 44% say their opinion of a company is more positive when they hear it mentioned in a podcast they regularly listen to. This favorability impacts the thing advertisers care about most, conversions. 70% considered a new product or service as a result of hearing a sponsorship or ad on a podcast they regularly listen to and 43% say that when price/quality are equal, they prefer to buy products from companies that advertise on podcasts they regularly listen to. However, the study also warns that too many ads will leave a negative impression as 50% of “super listeners” say it is important or very important to limit their exposure to ads and 49% of say there are more ads now than there were a year ago. Right now, only 24% say there are too many ads in podcasts, compared to 62% for TV, 47% for AM/FM radio and 45% for streaming audio. The webinar will feature PodcastOne CEO Peter Morris and Edison Research SVP Tom Webster as they walk attendees through an exclusive look at podcasting’s heaviest listeners, their attitudes towards advertising, and how they view podcasting in the greater media landscape. Register here.
Westwood One to Distribute ‘The McLaughlin Group’ Programs. Though we lost program creator and original host John McLaughlin in 2016, the political roundtable talk show “The McLaughlin Group” has been airing on Maryland Public Television since January of this year with a scheduled rollout to public television stations across the country in January 2020. Now, Cumulus Media’s Westwood One announces it is exclusively distributing and selling a new podcast and weekend radio show with “The McLaughlin Group.” The podcast becomes available on the Westwood One Podcast Network on November 1, and the radio show will debut the weekend of December 7-8. New host, political writer and commentator Tom Rogan, is joined by original panel members Pat Buchanan, Eleanor Clift, and Clarence Page. Additionally, new generation of panelists will join the group engaging in conversations about politics, culture, and foreign policy issues. Listeners will get content from the TV program as well as original bonus content in both the radio show and the podcast. Cumulus Media EVP and Westwood One president Suzanne Grimes states, “We’re proud to provide access to this legendary show as we gear up for what will certainly be one of the most heated election years in American history. ‘The McLaughlin Group’ was a pioneer among political talk shows and this distinguished iteration lead by Tom Rogan offers important commentary at a significant time.” “The McLaughlin Group” is produced by BL Sports & Media Group.
TALKERS News Notes. The nominations for the Digital Hollywood Awards are announced and PodcastOne proudly reveals that its programs have earned a total of 51 nominations in the event’s inaugural year. The awards will be announced at the Digital Hollywood Conference on November 14, 2019. PodcastOne CEO Norm Pattiz states, “From the day PodcastOne was founded, we were committed to providing advertisers and listeners programming in all genres. Our showing at the Digital Hollywood Awards, with 51 nominations, shows that we accomplished that goal.” See all the nominations here…..Chicago media writer Robert Feder reports that former WSCR-AM “The Score” sports talk host Jason Goff is joining NBC Sports Chicago to host pre-game and post-game shows for Chicago Bulls games. Goff lost his gig at “The Score” after Entercom SVP and market manager Jimmy de Castro decided some of the station’s hosts were becoming too political, writes Feder…..Award-winning television producer and writer Shonda Rhimes is partnering with iHeartMedia to launch Shondaland Audio that will develop a full slate of iHeartRadio Original Podcasts set to release over the next three years as part of the iHeartPodcast Network. Rhimes will oversee the development and chief digital and design officer Sandie Bailey will manage day-to-day operation. Rhimes says, “Podcasting continues to see tremendous growth and I’m excited to partner with iHeartMedia as Shondaland expands its storytelling journey into this medium which has seemed to usher in a unique sense of boldness, intimacy and connection. With iHeartMedia we aim to share stories that are engaging, insightful, and reflect a robust world-view while staying true to the authentic storytelling voice that has become synonymous with Shondaland.”
Executive Moves at Urban One. The company promotes VP and deputy general counsel C. Kristopher Simpson to senior vice president and general counsel. At the same time, Urban One announces it is bringing Tony Spinelli aboard as chief information officer. The company says Simpson will now oversee legal operations across the company’s five divisions. Throughout his tenure with Urban One, Simpson has provided counsel to the board of directors, executive management, and corporate finance/treasury teams. He’s also served as counsel on various acquisitions and divestitures across Urban One’s divisions, managed its outside counsel, and worked with its investment advisors on various refinancing projects. Urban One says Spinelli – who comes to the company after 25 years in the financial services industry – will manage all aspects of the company’s technology infrastructure. He most recently led the digital startup, Fractal Industries.
2020 Presidential Race, U.S.-Syria Policy, Impeachment Inquiry/Ukraine Controversy, U.S. Rep. Elijah Cummings Dies, U.S.-China Trade Talks/Hong Kong Bill, and Brexit Deal Among Top News/Talk Stories Yesterday (10/17). The aftermath of Tuesday’s Democratic presidential debate; the Trump Administration’s Syria policy and the withdrawal of American troops for Northeastern Syria; the impeachment inquiry against President Trump and the related controversy over Hunter and Joe Biden’s and Trump attorney Rudy Giuliani’s Ukraine dealings; longtime U.S. Rep. Elijah Cumming dies at 68; the status of U.S.-China trade talks and China’s warning about the U.S. Congress’ Hong Kong bill interfering in their internal affairs; and reports of a Brexit deal on the table were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
Legendary Country Jock Bob Kingsley Passes at 80. Country radio air personality Bob Kingsley passed away today (10/17) at his home in Weatherford, Texas after a battle with bladder cancer. He was 80. Kingsley’s “Bob Kingsley’s Country Top 40” is produced by his KCCS Productions and syndicated globally by Westwood One. A celebration of life is planned for November 14 at the CMA Theater at the Country Music Hall of Fame. TALKERS magazine managing editor Mike Kinosian profiled Kingsley several years back when he served as special features editor for Inside Radio. Read that piece here.
More Music Radio News and Career Moves. At Cumulus Media’s hot AC WDVD, Detroit, midday personality and assistant program director Kendall Taylor adds music director duties for the station. Cumulus Detroit director of FM programming Lance Tidwell says, “Since I started last December, Kendall has been such an important team member and she contributes so much to WDVD. She brings great ideas and follows them with great organization and execution to what we do on WDVD. I am thrilled to have her to help improve communication with our important label partners and bringing her own perspective to what we do musically at WDVD.”…..Entercom announces the three dates and lineups for its “Not So Silent Night” alternative music festival. The RADIO.COM event will happen in New York, hosted by WNYL “ALT 92.3” on December 5; in San Diego, hosted by KBZT-FM “ALT 949” on December 8; and in San Francisco, hosted by KITS “ALT 105.3” on December 7. Acts booked include: Mumford & Sons, Cage the Elephant, Vampire Weekend, Twenty-One Pilots, Neon Trees, and more…..Modelo beer teams up with rapper Anderson .Paak for the “Modelo Fighting Chance Concert Series,” produced by iHeartRadio, in an effort to raise money for the International Rescue Committee (IRC) to help refugees, immigrants, and Americans in need achieve their full potential. Anderson .Paak will perform in San Francisco on November 13, Atlanta on November 15, and New York on November 17…..Skratch N Sniff’s Halloween Mix 2019, “Puddle of Blood” features guest host Wes Scantlin from Puddle of Mudd in which he’ll play his favorite Halloween tunes in the mix with tracks from the new album, Welcome to Galvania. The radio special syndicated by Compass Media Networks is available for alternative and rock stations for air Friday, October 25 through Halloween…..Pictured below at last night’s “iHeartRadio ICONS with Elton John” at the iHeartRadio Theater in Los Angeles is pop icon Elton John (left) with WAXQ, New York “Q104” morning personality Jim Kerr (right). The event celebrated the release of John’s autobiography, ME (2019, Henry Holt) as Kerr spoke with John about his life and career.