April 2019 PPM Analysis: Classic Hits-Oldies | TALKERS magazine - talk media trade : TALKERS magazine – “The bible of talk media.”

April 2019 PPM Analysis:
Classic Hits-Oldies

| May 24, 2019

By Mike Kinosian
Managing Editor

LOS ANGELES — The first two installments of this comprehensive four-part special feature series of April 2019 ratings overviews dealt with spoken-word formats.

Specifically, an all-news overview was posted Wednesday (5/22) and our analysis of Major League Baseball flagships (all of which are either sports talkers, news/talk, or all-news) appeared yesterday (5/23).

On deck Monday is the all-inclusive look at commercial news/talk.

Our attention right now though is on classic hits-oldies, with this summary comprised of PPM-market facilities that rank in the top 20 (6+, April 2019).

Bottom-line matchup: In April 2019, the typical PPM-market classic hits-oldies station generally notches a 6+-share of 5.30 and finishes sixth/seventh (#6.70). Those (6+) rank and share stats exceed both all-news (4.00/#9.76) and our particular panel of MLB flagships (3.98/#12.17).

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

Up next: The extensive April 2019 news/talk overview; email managing editor Mike Kinosian at Kinosian@TALKERS.com 


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Category: Analysis