By Mike Kinosian
LOS ANGELES — It has become a clear-cut “given” that adult contemporary facilities that play continuous Christmas music from mid-November through late-December will (with rare exceptions) enjoy substantial success in Nielsen Audio’s “Holiday” ratings periods.
Several weeks ago, we confirmed that annual ratings tradition by detailing the magnitude of AC’s strength and which formats were most adversely impacted by the juggernaut that is this proven all-Christmas music strategy.
To be clear, adult contemporary doesn’t have an exclusive patent on all-Christmas music, but even several decades into this basic yet highly-rewarding phenomenon, AC remains the single most strident partisan.
When Christmas tunes were returned to storage, stations reverted to their regular format.
Now it’s time to examine how things shook out in the January 2019 ratings sweep (January 3 – 30) and see which formats/specific stations are in the lead (#1 and #2) positions in their respective PPM-markets.
Email managing editor Mike Kinosian at Kinosian@TALKERS.com