Westwood One: Podcast Ads ‘As Effective” as Television Ads. The results of a study by Westwood One and Advertising Benchmark Index (ABX) indicate that the podcast ads tested were comparable to the television and online ads for the same brands. Some of the results of the study are presented in the WWO blog post here. The study compared the podcast, TV, and online ads of five brands and discovered that podcast ads are “as effective at driving conversation and purchase as television ads.” It also found that “live reads are incredibly impactful, but they have to be done correctly and ‘make the brand the hero of the story.’”
NuVoodoo: Smart Speaker Penetration Hits 43% Among 14-54 Demo. That figure comes from NuVoodoo Media Services’ latest NuVoodoo Ratings Prospects Study of 3,084 respondents, ages 14-54, across all PPM markets. The study found that “smart speaker penetration is even deeper among those likely to end up in a Nielsen sample. Additionally, a prime placement for smart speakers is turning out to be the bedroom. The bedroom used to be home turf for radio once upon a time because of the ubiquity of the clock radio, but clock radios are now about as common as rotary phones. While listening to a favorite local FM station is a pretty common thing for smart speaker owners to try, the NuVoodoo Ratings Prospects Study shows that listening to digital pure-plays on smart speakers is gaining traction.” For more of the results of the NuVoodoo Ratings Prospects Study, the company will hold a webinar on Tuesday, February 19 at 12:00 noon ET. You can register at nuvoodoo.com/webinars.
KABZ, Little Rock Host Roger Scott Has Role in New Film. Sports talk radio morning personality Roger Scott – part of the “Show with No Name” on Signal Media’s KABZ “103.7 The Buzz” – has a role in a feature-length film shot in Arkansas titled, Antiquities. A story in the Arkansas Democrat Gazette explains that Scott is a longtime friend of Benton, Arkansas native Daniel Campbell, who is director of the film. Scott had a role in the short version of Antiquities that won an award in 2009 at the Little Rock Film Festival and Campbell fought for him to have the role in the feature-length version. The movie stars Academy Award-winning actress Mary Steenburgen, “Twilight” actress Ashley Greene, former “The Walking Dead” cast member Andrew J. West, “Friday Night Lights” actor Troy Hogan, Michael Gladis of “Mad Men,” and former “Saturday Night Live” regular Michaela Watkins.
At the Premiere of Run the Race. Pictured above are Salem Radio Network vice president of news & talk programming Tom Tradup (right) and University of Florida football great Tim Tebow (left) at the premiere of the faith-based film, Run the Race, in Hollywood on Tuesday night (2/12). Tebow served as executive producer for the football-themed film that opens nationwide on February 22.
TALKERS News Notes. WOAI, San Antonio-based, syndicated talk show host Joe “Pags” Pagliarulo adds new affiliate stations as KFNN, Phoenix and WWBA, Tampa add the program to their air schedules…..Entercom’s adult hits WLND, Chattanooga “98.1 The Lake” signs a multi-platform deal with the minor league baseball club the Chattanooga Lookouts to serve as the flagship station for the team’s play-by-play broadcasts. As part of the deal, the games will also be available on the RADIO.COM app…..On Friday, April 12, the 11th Annual Harry Hurley Charity Dinner and Silent Auction will be held at Resorts Casino – Hotel Atlantic City. WPGG, Atlantic City morning talk host Harry Hurley (right) says he’s pleased to announce that FOX News Radio and FOX News personality Todd Starnes (left) will serve as guest of honor and keynote speaker. Hurley says, “Todd is so generous with his time and his star power will make our event highly successful and directly benefit many worthy charities. We will also be holding a private book signing for our guests with Todd. Each guest will receive one of Todd’s books for him to autograph during our event meet-and-greet.” Last year, FOX’s Brian Kilmeade assisted Hurley’s charity in raising $30,000 for the “Harry Hurley in the Morning Charity.”…..Pictured below is ABC News’ Brad Mielke (right) interviewing Microsoft co-founder Bill Gates for this week’s episode of ABC News’ “Start Here” podcast.
Maine Station Owner Dick Gleason Passes. The owner of Gleason Media Services – Dick Gleason – died on February 9 at the age of 71. Gleason owned a pair of country stations – WOXO-AM/W245CQ, Norway and WOXO-FM, Mexico “The Ox”; hot AC WEZR-AM/FM/W288CW, Lewiston “Maine’s Big Z” and sports talk WTME-AM, Rumford. Gleason got into the business in 1975 when he bought WOXO-AM. See his obit in the Portland Press Herald here.
Border Wall Deal/Trump El Paso Rally, Trump-Russia Investigation, 2020 Presidential Hopefuls, ‘El Chapo’ Convicted, ‘Green New Deal’ Criticism, and NBA Action Among Top News/Talk Stories Yesterday (2/12). The border wall deal and President Trump’s related El Paso rally; the status of the Robert Mueller-led investigation into possible connections between Trump campaign operatives and Russian agents; the Democrats declaring their candidacy for president in 2020; Mexican drug kingpin Joaquin “El Chapo” Guzman is found guilty; criticism of the controversial “Green New Deal” from Rep. Alexandra Ocasio-Cortez; and NBA action were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
PPM Analysis: Holiday 2018’s Top-Rated Stations. 2018’s December 6 to January 2 PPM ratings period for Nielsen Audio subscribers upset the monthly ratings sweeps once again, giving a lot of adult contemporary stations (and other music formatted stations that play Christmas music) their usual Holiday ratings spike. In today’s report, TALKERS magazine managing editor Mike Kinosian lays out charts illustrating which stations were the big winners, as well as which formats and stations were adversely affected by the annual programming changes. See it all here.
Music Radio News and Career Moves. Longtime “Quiet Storm” host Freddie Cruz retires from his gig with WHQT, Miami “HOT 105” and the Cox Media Group station names Lenny Green the new host of the evening program…..Radio One Buffalo, LLC announces that Buffalo radio personality Dan Neaverth is moving from his Friday afternoon show at oldies WECK, Buffalo to Mondays where he’ll appear on the “Gail and Tom in the Morning” program from 6:00 am to 9:00 am, starting February 25. The Friday show will be hosted by afternoon drive jock and programming VP Glenn Topolski.