By Ryan McCormick
Goldman McCormick Public Relations
ST.LOUIS — George Noory, host of the nationally syndicated program, “Coast to Coast AM,” says if he weren’t a national radio talk show host he’d be in politics. Heard by millions of listeners, “Coast To Coast AM” airs on nearly 620 stations in the U.S., Canada, Mexico and Guam.
While hosting “The Nighthawk,” a wildly successful, late-night program on KTRS, St. Louis, Noory was recruited by Premiere Networks to guest host on “Coast to Coast AM” with Art Bell. He became the permanent host of the phenomenally successful overnight program on January 1, 2003, following Bell’s retirement. Since then, Noory’s audience has continued to grow.
When you first took over “Coast To Coast AM” as host, what were two of your biggest fears and at what point did you realize that you had effectively connected and bonded with the audience?
Actually, I didn’t have any fears when I took over “Coast to Coast AM” full time in January, 2003, but I did want to accomplish several things: One, I wanted to be accepted by our vast audience. I replaced an icon with the late Art Bell and it was so important to me to keep that audience and grow it. Two, we had 433 affiliates in North America when I took over. I wanted to at least keep those affiliates and eventually grow them, which we did. (The show is currently heard on 620 stations.)
Because I had been filling in since 2001, I had a grasp for our audience and a rapport. Once I took over in 2003, they knew me and the bond and connection was instant
There are other shows and podcasts that discuss the paranormal and the unknown, yet “Coast To Coast AM” is regarded as the gold standard for this type of program. What are some the reasons why you think this is so and why do you think that “Coast To Coast AM” is respected even by people who aren’t into the paranormal?
Because our terrestrial radio reach is so vast, we have become the leader in the paranormal and unusual, but we are much more than that now. Because of my heavy news background, we have added current news items and breaking stories to the mix with our c2c twist. It’s working because all walks of people are enjoying the show not just those who like the paranormal.
Are there any guests that you’ve interviewed that generally scared you either with their presence or subject matter they were discussing?
There was a fellow by the name of Benjamin Creme who some say represented the anti-Christ. When he was on, I was getting emails from people who said they felt ill and sick…that something was happening to them. I kinda laughed it off, until it happened to me ON THE AIR! Once the guest was off the air, I felt better and so did the audience. It was strange.
When someone is engaging an audience on the subject matter such as the paranormal, how do you think the speaking style and tonality of that host should be in comparison to a political or sports talk show?
I want to be a facilitator and not an on-air skeptic. It’s my role to present the story/guest and let the audience decide rather than argue or put down a guest for his/her views. My personality is such that in this format there is NO need to be confrontational.
What are two things that you respect about Premiere Networks president Julie Talbot?
There are many things I respect about Julie Talbott but, two very important things she possesses: One, her intuitive ability. She has amazing instincts about trends and where we are headed as a company and show. Two, she lets Premiere talent do what they do best and that’s broadcast.
It appears political correctness is growing in the US and the ground for allowable debate and perception is shrinking. If that is the case, how do you think censorship and self censorship will impact “Coast to Coast AM” in the future?
Because I have always balanced my show with different views in a manner of professionalism and decor I see no censorship in our future. We are the model of what shows should be
It’s widely known that you have the best mustache in radio broadcast history. Do you think that having a phenomenal mustache such as yours has in advertently caused jealousy and friction among colleagues and competitors?
The moustache is my trademark and I’m sure my colleagues such as Sean Hannity and Glenn Beck, etc. would love to grow one too but, oh well….
What is the one book you feel that people must read before they die?
The Magic of Believing by Claude M. Bristol—need I say anything more!