“Holiday” 2017 PPM Analysis: Commercial News/Talk | TALKERS magazine - talk media trade : TALKERS magazine – “The bible of talk media.”

“Holiday” 2017 PPM Analysis: Commercial News/Talk

| February 5, 2018

By Mike Kinosian
Managing Editor

LOS ANGELES — Our series of thorough recaps of “Holiday” 2017 PPM results kicked off last Friday (2/2) with public news/talk outlets.

We continue with commercial news/talkers, whose average (6+) “Holiday” 2017 share is 3.21 compared to public news/talk’s 3.38; the typical commercial news/talk station in our sample finishes at #12.02 (6+), versus #11.07 for public news/talk.

Parameters used for these news/talk scoreboards are that facilities must appear in a PPM-market’s top 20 (6+, “Holiday” 2017).

Included as well is a list of commercial news/talk stations that ranked below #20 (6+) in “Holiday” 2017, although their stats are not incorporated in any charts in this analysis.

Given that Nielsen Audio only releases audience estimates for subscribers to its services, ratings stats in this exclusive news/talk overview are limited to stations that pay Nielsen Audio for its data.

As a reminder, this particular “Holiday” 2017 PPM overview/analysis deals only with commercial news/talk outlets.

Coming up: A look at urban contemporary; email managing editor Mike Kinosian at Kinosian@TALKERS.com  

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Category: Analysis