November 2017 PPM Analysis: NBA Flagships | TALKERS magazine : TALKERS magazine – “The bible of talk media.”

November 2017 PPM Analysis:
NBA Flagships

| December 11, 2017

By Mike Kinosian
Managing Editor

LOS ANGELES — This time last month, we did our first-ever PPM-era assessment of National Football League radio flagships.

As a follow-up, here is the initial overview of radio flagships of National Basketball Association franchises.

The following is comprised of the performance of (certain, English-language) NBA radio flagships in the November 2017 sweep.

Several stations listed below serve as key stations for multiple big league teams.

NBA Radio Flagships Disclaimers (November 2017)

As a basic frame of reference regarding a flagship’s commitment, the Major League Baseball schedule is twice that of the NBA; in turn, NBA teams play five times as many regular-season games than their NFL counterparts.

The top line of this introduction to NBA radio flagships consists of the team and its primary, English-language key station.

If applicable, any additional information appears on the next line.

Teams are noted in descending order of PPM-market size; any MLB and/or NFL flagship status is in parentheses.

  • Brooklyn Nets: sports talk WFAN (New York Yankees and New York Giants)
    All-news WCBS-AM is the backup
  • New York Knicks: sports/talk WEPN (New York Jets)
  • Los Angeles Clippers: sports talk KLAC (Los Angeles Dodgers)
  • Los Angeles Lakers: sports talk KSPN (Los Angeles Rams)
  • Chicago Bulls: news/talk WLS-AM (Chicago White Sox)
  • Golden State Warriors: sports talk KGMZ (Oakland A’s and Oakland Raiders)
  • Dallas Mavericks: sports talk KESN
  • Houston Rockets: sports talk KBME (Houston Astros)
    News/Talk KTRH is the backup
  • Washington Wizards: news/talk WFED
  • Atlanta Hawks: sports talk WZGC (Atlanta Falcons)
  • Philadelphia 76ers: sports talk WPEN-FM
  • Boston Celtics: sports talk WBZ-FM (New England Patriots)
    Classic rock WZLX is the backup
  • Miami Heat: sports talk WAXY
  • Detroit Pistons: sports talk WXYT-FM (Detroit Tigers)
    All-news WWJ is the backup
  • Phoenix Suns: sports talk KMVP-FM (Arizona Diamondbacks)
  • Minnesota Timberwolves: news/talk WCCO
  • Denver Nuggets: sports talk KKSE
    Country KWOF is the backup
  • Portland Trail Blazers: sports talk KPOJ
  • Charlotte Hornets: sports talk WFNZ
  • San Antonio Spurs: news/talk WOAI
  • Sacramento Kings: sports talk KHTK
  • Utah Jazz: sports talk KZNS-FM (unlisted in November 2017)
  • Orlando Magic: sports talk WDBO-AM
  • Cleveland Cavaliers: rock WMMS-FM
    News/Talk WTAM (Cleveland Indians) is the AM flagship
  • Indiana Pacers: sports talk WFNI (Indianapolis Colts)
  • Milwaukee Bucks: news/talk WTMJ (Milwaukee Brewers and Green Bay Packers)
  • Memphis Grizzlies: sports talk WMFS
  • New Orleans Pelicans: news/talk WWNO (non-PPM-market)
  • Oklahoma City Thunder: sports talk WWLS (non-PPM-market)
  • Toronto Raptors: sports talk CJCL (Toronto Blue Jays) and sports talk CHUM are co-flagships; (non-USA PPM-market)

Next up: A November 2017 overview of adult hits stations; email managing editor Mike Kinosian at

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Category: Analysis