By Mike Kinosian
LOS ANGELES — The second of our four-part series of August 2017 PPM ratings overviews deals with a thorough look at public news/talk outlets; a similar recap of sports talk stations was posted yesterday (Wednesday, September 13).
As was the case with that one, this analysis is comprised of PPM-market public news/talk facilities that rank in the top 20 (6+) for the August 2017 sweep, which covered July 19 – August 16.
This is not an overview of all public outlets in PPM-markets, but rather a focus on those that are primarily news/talk.
Given that programming on public stations is generally multi-faceted, some listed on our “public news/talk” panel might be incorporating music blocks (jazz, classical, folk, bluegrass, etc.); however, noncommercial public stations that are exclusively or principally music-reliant are purposefully excluded from this list.
One more noteworthy disclaimer: Nielsen Audio only releases audience estimates for facilities that subscribe to its services. For that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.
Compared to their sports talk counterparts, eligible PPM-market public news/talk outlets in August 2017 typically have a 6+-AQH share one full-point higher (3.43 versus 2.40) and rank 11th (#11.37), compared to 14th (#14.13).
Coming up: A look at rock stations; email managing editor Mike Kinosian at Kinosian@TALKERS.com