January 2017 PPM Analysis: Talk | TALKERS magazine - talk media trade : TALKERS magazine – “The bible of talk media.”

January 2017 PPM Analysis: Talk

| March 2, 2017

By Mike Kinosian
Managing Editor

LOS ANGELES — Our series of extensive recaps of January 2017 PPM results commenced yesterday with all-news outlets (Wednesday, 3/1).

We continue with commercial talkers, whose average January 2017 6+ share is 4.03 compared to all-news’ 4.92, while the typical commercial talk station in our sample finishes at #9.91, versus #8.22 for all-news.

Parameters used for these talk scoreboards are that facilities must appear in the top 20 in a PPM market (6+, January 2017).

Included as well is a list of commercial talk stations that ranked below #20 (6+) in January 2017, although their stats are not incorporated in any charts in this analysis.

Given that Nielsen Audio only releases audience estimates for subscribers to its services, ratings stats in this exclusive talk overview are limited to stations that pay Nielsen Audio for its data.

Keep in mind that this January 2017 PPM overview/analysis deals only with commercial talk outlets.

Email managing editor Mike Kinosian at Kinosian@TALKERS.com

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Category: Analysis