What’s Next for Talk Radio? At this week’s post-election editorial meeting, TALKERS publisher Michael Harrison shared his response to the most-frequently-asked question he has answered since it was announced on Election Night that Donald Trump cracked the 270 electoral votes threshold – What’s next for talk radio? Harrison says, “The answer is simple… talk radio will continue to talk about whatever is happening in society.” Harrison adds, “When things of common interest stop happening, well…that will mark the end of talk radio. Until then, you can be sure this format will keep on yapping!” According to Harrison, “It is important for talk broadcasters not to allow SWA (‘spoken word audio’) – the broader genre to which talk radio belongs – to become synonymous in the public’s perception with any singular subject (such as ‘politics’) or with any specific take on a subject (such as ‘conservative’ politics). This election did talk radio and its hosts a big favor by shaking up dissent among the ranks and even putting broadcasters in challenging struggles with their core audiences.” Harrison strongly suggests, “Respectful disagreement and unpredictability in search of truth are the engines that power not only talk radio – but democracy in general. They key word here, however, is ‘respectful.’”
NAB Show New York. Media consultant Holland Cooke is in New York City reporting from the second year of the NAB Show New York. He notes that although this is not a radio conference, there’s a lot there from which radio can learn. Cooke reports that Facebook’s Bob Gruters said the following: “‘Mobile has changed us’ and ‘mobile has changed business’ he proclaimed. When he shared that the average person looks at his/her smartphone 30 times a day — and young people 127 times – I felt young again.” Read Cooke’s report here.
iHeartMedia Madison Bids Adieu to Progressive Talker “92.1 The Mic.” Management isn’t saying anything about WXXM, Madison – the former progressive talker “92.1 The Mic” and now, all-Christmas as “92.1 BEST FM” – other than it’s Christmas music through December 25. There’s no hint of what the format might be after that. The Wisconsin State Journal reports that mid-morning host Mitch Henck says he’s not too worried about losing his slot on the station – he streams his show online and says he’s working on getting more radio affiliates. Ditto for the afternoon program “Devil’s Advocate” with hosts Dominic Salvia and Mike Crute. Their show is streamed and the paper reports they plan to debut on 20 new affiliates in January. “92.1 The Mic” had bounced around in the Nielsen ratings (12+) recently, notching a 1.7 share in the Fall 15 book, a 2.9 in the Winter 16 book, a 1.5 share in the Spring 16 survey, and a 2.1 in the recent Summer 16 book.
Comic and Talk Host Steven Crowder Joins CRTV. Former Fox News Channel contributor, comic, and talk show host Steven Crowder is joining media company CRTV. CRTV is producing the CRTV Digital Network that is the home of the video talk show LevinTV – hosted by Mark Levin – and new shows soon to come hosted by Michelle Malkin and Mark Steyn. Now, CRTV announces the “Louder with Crowder” host – “notorious for pushing the comedic envelope and ‘triggering’ modern leftists” – is joining the network. CRTV chief content officer Chris Crane says, “We are excited to have Steven Crowder on the CRTV team. He is a rare talent that can entertain and educate at the same time. He is very popular with young audiences, and reaches them in a unique way that very few conservatives can.”
PodcastOne Launches ‘The Chick Show.’ Leading podcast platform PodcastOne announces the launch of “The Chick Show,” featuring actresses (and working moms) Lisa Ann Walter – “Bruce Almighty,” “The Parent Trap” – and Rosa Blasi – “Strong Medicine” “The Thundermans.” PodcastOne says, “With a 15-year friendship under their belts, the hosts let loose and help each other through cheating husbands, online dating, falling in love, vacations with kids, single-parenting, blended families, and most importantly, balancing life as working moms – all in front of an audience who can learn from the duo’s experiences and advice.” The first guests to drop by the show are The View’s Sherri Shephard, and Chrissy Metz from the critically acclaimed NBC-TV show, “This Is Us.”
FOX Sports Radio Brings Chris Broussard Aboard. Sports media pro Chris Broussard joins FOX Sports Radio as a host, opinionist and NBA analyst. The company says that in addition to making frequent appearances across the network as a guest and contributor, Broussard will launch the first of two weekend programs this Saturday, November 12. Co-hosted by FSR personality Brian Noe, the two will broadcast from 8:00 pm to 11:00 pm ET on 200 stations nationwide, plus several digital platforms, including iHeartRadio. Broussard will add a Sunday radio program in 2017 and will continue his role as FS1’s new NBA analyst. Broussard says, “I want to thank FOX Sports Radio and FS1 for providing me with the platform to share my sports views and opinions, which have been developed over my 20 years of covering professional sports, particularly the NBA. I can’t wait to hit the airwaves in my new role with Brian Noe. Together, we’ll bring listeners a show that is smart, entertaining and insightful.”
Odds & Sods. The ad sales firm Regional Reps Corp. announces the hiring of Grace Agostino as East Coast regional manager. New York-based Agostino will cover the East Coast territory for Regional Reps, calling on clients, stations, and advertising agencies. The firm says Agostino started her sales career with Katz Media Sales in 1996. She’s also worked for iHeartMedia, Interep, and SBS…..Westwood One announces new partnerships with Nashville-based musician, TV personality and podcaster Caroline Hobby and KQRS, Minneapolis morning host Tom Barnard. Both have joined the network’s podcast and on-demand platform via audioBoom. As part of the deal, Westwood One is providing exclusive ad sales representation for “Hyper Caroline Hobby” and “The Tom Barnard Podcast.”…..Galaxy Communications CEO Ed Levine is named chairman of The New York State Broadcasters Association for 2017. NYSBA president and executive director David Donovan says, “NYSBA is fortunate to have the most respected and dynamic executives in broadcasting serving on its board of directors. Through their leadership, NYSBA will help ensure that radio and television stations in New York meet the challenges of today’s hyper competitive marketplace.”…..College hoops expert Seth Davis is producing an eponymous podcast that’s being made available via a partnership between DGital Media and Time Inc.’s Sports Illustrated Group…..Pictured at left is Cumulus Media Des Moines director of marketing, NTR & integrated sales Elizabeth Stewart at last Sunday’s world record-setting “FriendsGiving” event. Held in conjunction with Prairie Trail and Jethro’s Barbecue, more than 600 people came out to set a Guinness World Record for the “Largest Number of People Breaking Bread” and enjoyed a traditional holiday meal of turkey, mashed potatoes, stuffing, and pie, as well as games and live music. The event benefited Hope Ministries, which feeds about 450 people a day. Image: WOI-TV.
Trump Defeats Clinton in Presidential Race and GOP Retaining Control of House and Senate Dominated Discussion on News/Talk Radio Yesterday (11/9). The victory of Donald Trump over Hillary Clinton for president and the GOP’s retaining control over the U.S. House and Senate were the stories that dominated the discussion on news/talk radio yesterday, according to ongoing research from TALKERS magazine.