Cooke on Talkers TV: Make Money with Endorsement Spots. Consultant Holland Cooke presents this brief-yet-insightful video underlining some of the key aspects of – and reasons for – well-done endorsement spots for local advertisers. Cooke notes that especially “if your competition is robotic and you’re doing solid, local radio, you have the advantage.” He adds, “YES YOU CAN become ‘indispensable’ to your station, even with all the changes radio has gone through, and with more coming.” He reiterates advice from Katz Media Group EVP of strategy Stacy Lynn Schulman, who says, “Broadcast advertising that is ‘localized’ stands out because the velocity and variety of digital interactions today have multiplied our level of distraction and numbed us to the constant barrage of retargeted, ‘personalized’ digital ads.” Watch the video on Talkers TV in the upper right-hand of this page.
Keith Larson Exits WBT-AM/FM, Charlotte. Ahead of Entercom’s taking over the Greater Media news/talk duo (along with hot AC WLNK and sports WFNZ in a spin-off deal from Beasley Broadcast Group‘s acquisition of Greater Media’s radio stations), 14-year WBT-AM/FM, Charlotte talk host Keith Larson is let go from the station. The Charlotte Observer reports that Larson and news director Jim Barroll – with the station for 31 years – left after their shifts yesterday (10/31). Larson, who hosted the 9:00 am to 12:00 noon show, told the Observer, “There have been ups and downs but it’s been absolutely fabulous at WBT. I would have done another 14. I’m very blessed that I’ve always had other interests and other investments. It’s a drag but life goes on.” Larson tells the paper he will expand his Larson Advertising and Media Associates business, is a minority partner in a Zen Massage franchise and also hopes to continue writing his Charlotte Observer column. Read the Observer piece here.
Matt Hanlon to Head New Charlotte Cluster for Entercom. Former Citadel Midwest regional manager Matt Hanlon is named the new vice president and market manager for Entercom’s Charlotte stations. The company notes that while at Citadel, Hanlon “launched a sports network and a news network creating new revenue in Michigan and maximized both ratings and sales across local, regional, national and non-spot. Hanlon began his career in broadcasting as a media buyer for Backer & Spielvogel, vice president of stations at Katz Media Group and vice president, director of sales at AM/FM.” Entercom COO Weezie Kramer says, “We are super excited to welcome Matt to Entercom and to the Charlotte team. Matt has terrific experience in news, talk, sports, syndication, working with big personalities and making a difference in the community – all of which make him a great fit for Charlotte and these iconic brands.” As noted above, the new Entercom Charlotte cluster includes news/talk WBT-AM/FM, sports talk WFNZ and hot AC WLNK.
Beasley Names New Market Managers for Detroit and Fayetteville. Replacing Steve Chessare as vice president and market manager for its newly acquired Detroit station group is Mac “Edwards” (McTindal), and moving up to fill Edwards’ role at the Fayetteville, North Carolina cluster is Erika Beasley. Edwards takes over the cluster just acquired from the Greater Media deal. It includes rock WRIF, rhythmic oldies WMGC “105.1 The Bounce,” and classic rock WCSX. Beasley EVP/COO Brian Beasley comments, “After 25 years of dedicated service to Beasley’s Fayetteville market, Mac will bring his wealth of experience to our new Detroit cluster. Mac has worked with Beasley in positions from program director to air personality to operations manager and he has served as Fayetteville’s award-winning market manager since 2007. We’re moving forward on our path to success in Detroit as Mac takes the helm of these iconic stations.” Erika Beasley has been serving the company as general sales manager of WQYK, Tampa since January 2015. She states, “With Fayetteville’s established, veteran market manager Mac Edwards as my predecessor, I know I will have huge shoes to fill! I am absolutely prepared for this new challenge and welcome this new level of responsibility. My sincere appreciation goes to the entire executive management team for showing abiding faith in my leadership abilities. I am excited about my opportunity in Fayetteville and am anxious to get to work with my new team!”
WPHT, Philadelphia Host Dom Giordano Is This Week’s Guest on Harrison Podcast. One of the longest-running and most highly respected major market local news/talkers in America, Dom Giordano of CBS O&O WPHT, Philadelphia, is this week’s guest on the award-winning PodcastOne series, “Up Close and Far Out with Michael Harrison.” Giordano, a moderate conservative with libertarian leanings, objectively discusses the impact that the election of 2016 (with its disruptive Donald Trump factor) has had on most of the industry’s news/talkers. Harrison says, “This conversation is a fitting way for this media-based series to wrap up the 2016 pre-election era. Dom Giordano is one of those rare players in today’s talk media who seeks truth (at least as he earnestly sees it) – even if it comes at the expense of victory. We need more of that kind of thinking on all ends of the political spectrum in America. It’ll make better radio, not to mention a better country.” To listen to this podcast in its entirety, please click here or click on the “Up Close and Far Out” player box located in the right-hand column on every page of Talkers.com and RadioInfo.com.
Nielsen: News/Talk Benefitting from Election Cycle. The news/talk format is seeing the expected spike in PPM ratings that happens every four years as the result of the presidential election, according to Nielsen Audio. The company’s PPM surveys over the past year indicate that, as a format, news/talk has risen from a 9.1 share in October of 2015 to a 9.9 share this October (persons 6+). In terms of the 25-54 demo, the format is up a full share from a 6.3 in October of 2015 to this October’s 7.3 share. Interestingly, comparing the last presidential election cycle – October 2012 – to this October, the numbers are lower for 6+ and 25-54 (10.4 share to 9.9, and 7.8 share to 7.3, respectively) the 18-34 share is up from a 4.1 to a 4.3. See the Nielsen report here.
The Presidential Contest, U.S. House and Senate Races, FBI’s Hillary Emails Investigation, CNN Drops Donna Brazile, Peter Thiel National Press Club Speech, Battle for Mosul, Russian Military in Syria, the World Series, and the Weekend’s NFL Action Among Top News/Talk Stories Yesterday (10/31). The presidential race between Hillary Clinton and Donald Trump; the down-ticket races for U.S. House and Senate seats; FBI Director James Comey’s announcement the FBI is again investigating Hillary Clinton’s private server emails; CNN cuts ties with Donna Brazile after a Wikileaks-hacked email indicates she tipped the Clinton campaign off about a debate question; tech billionaire Peter Thiel’s National Press Club speech and support of Donald Trump; the battle against Islamic State for Mosul; Russian’s military ramp-up and involvement in Syria’s civil war; the Cubs-Indians World Series; and the weekend’s NFL action were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.