Thursday, August 18, 2016 | TALKERS magazine : TALKERS magazine – “The bible of talk media.”

Thursday, August 18, 2016

| August 18, 2016

Katz: Study Says Radio Reaches Independents In Battleground States Better.  The study was done by Nielsen and commissioned by Katz Media Group and Katz says it concludes that “customizing radio messages to local markets in key battleground states is the most impactful way to swing young Independent voters in the upcoming presidential election and in critical down ballot races.”  This is the fifth wave of “The Local Vote 2016” that analyzed custom data from Independent voters across seven states (Ohio, Florida, Pennsylvania, North Carolina,katzmediagroup Virginia, Wisconsin and Colorado.)  Some of the key findings include: One in three battleground Independents spend more time listening to radio than watching television.  On average, these voters listen to over 2 hours of radio daily, while watching less than 1 hour of TV; and radio – across a diverse range of formats – outstrips cable news.  On a weekly basis, more Independents will listen to news/talk/sports radio stations (33%) and music formats such as adult contemporary (43%), rock (40%) and country (35%) than watch cable news channels CNN (23%), Fox News (15%) or MSNBC (10%).  As far as key local radio findings are concerned, the study indicates geographical differences.  For example, in Ohio, Independents gravitate towards different formats depending on the Ohio market they live in.  Adult/classic hits has the highest share of listening with Cleveland schulmanstaceylynnIndependents; adult contemporary garners the highest share in Columbus; and news/talk/sports and country are the strongest formats in Cincinnati.  Katz Media Group’s Stacey Lynn Schulman, EVP of strategy, analytics and research, says, “‘The Local Vote 2016’ continues to unearth important insights to help candidates and political strategists effectively use media to engage the local electorates.  Everyone is voting in the same election, but you need to speak to people where they live.  It’s a national election won by reaching local voters.  And, what we have consistently found is radio delivers better national reach with the ability to connect on a local level than any other medium.”

Trey Ware to Host Special Race Relations Show on KTSA.  The program will air tomorrow (8/19) on Alpha Media’s KTSA, San Antonio at 7:00 pm.  It’s titled “Race Relations in San Antonio and Beyond,” hosted by morningwaretrey drive personality Trey Ware.  The station says, “This is a topic that has dominated local and national news many times in the past with the police officer shootings in Dallas and the Black Lives Matter movement.  The discussion panel consists of well-known religious, law enforcement, and community leaders.  Ware comments, “Everyone has something valuable to contribute.  That is why this event is so important.  People who are different from us have so much to offer, and together we make each other better.”

CBS Philly Inks New Deal with Ray Didinger.  Philly sports media legend Ray Didinger signs a new, multi-year contract with CBS RADIO to continue his weekend program on sports talk WIP (co-hosted with Glen didingerrayMacnow) and take on new duties with the cluster.  The Pro Football Hall of Fame writer’s show will be heard on Saturdays and Sundays from 10:00 am to 1:00 pm. He’ll continue to make frequent appearances on WIP throughout the year, especially during football season. Additionally, he will also be heard on news/talk WPHT with morning host Chris Stigall on Fridays during the football season, and he’ll do commentary on all-news KYW.  Didinger says, “I’m delighted to continue my relationship with WIP.  I’ve had a great time working with so many good friends, in particular Glen Macnow, my weekend partner for many years.  I enjoy talking sports with the Philadelphia fans and I’m grateful to CBS RADIO Philadelphia for giving me that opportunity.”

iHeartMedia Realigns Northeast Division; Promotes Preacher and Carwile.  This realignment within iHeartMedia’s Northeast division is part of a dismantling of its former Mid-Atlantic region.  The Washington, DCpreachermichael and Baltimore markets will now form the new Washington, DC Region and the Virginia markets will join the existing Carolina region to form the new Virginia-Carolina region.  To lead these new regions, the carwiledavecompany has promoted Michael Preacher – formerly the SVP of Strategic Partnerships to president of the Washington, DC region and government initiatives.  Region president Dave Carwile is now president of the Virginia-Carolina region.  That region consists of the following markets: Richmond, VA; Harrisonburg, VA; Norfolk, VA; Roanoke and Lynchburg, VA; Winchester, VA; Charlotte, NC; Raleigh, NC; Asheville, NC; Greenville, SC; and Greensboro, NC.  Both Preacher and Carwile report to Northeast division president Hartley Adkins.

Bill Kelly ‘Unretires’ with Cumulus Youngstown.  Radio management pro Bill Kelly retired from iHeartMedia in February, ending his career with the company as regional president.  But on October 3 he’ll leave the ranks of the retired and join Cumulus Media as vice president and market manager for the Youngstownkellybill market.  Kelly worked in the Youngstown market for 35 years, beginning with the original owners of heritage AM signal WKBN.  He helped build the six-station iHeartMedia cluster when it was first acquired by Jacor in 1997.  Kelly comments, “After meeting with CEO Mary Berner and other senior leaders at Cumulus, I knew I had to take advantage of this opportunity.  I can’t thank them enough. The Cumulus brands as well as the staff are well positioned.  I look forward to helping them get to the next level.”  Cumulus owns eight stations in the Youngstown market.

nymrad logoNYMRAD Releases Q2 2016 Report.  The New York Market Radio Association releases its second quarter 2016 State of the New York Market Report.  The organization calls it’s a “comprehensive analysis of the NY marketplace…[that] assesses the New York area economy, including business drivers and provides up-to-date consumer research on music consumption, radio usage, and more.”  The report states that “New York Radio revenue showed some positive growth in the first half of 2016. Four hundred and fifty advertisers increased their spending by double-digit percentages.  Fourteen percent of these advertisers more than doubled their radio ad spend, each paying more than $100K for airwaves.  Of these larger spenders, six were in the automotive space and nine were part of the food and beverage sector.  In the entertainment category, advertisers for concerts, theatre, and movies had a 22% increase over the last six months.  Communications/Cellular spending has increased by 7%.”  Read the entire report here.

Odds & Sods.  At the Salem Media Group Denver operations, Scott Curtis is the new afternoon drive newscurtisscott anchor on the Steve Kelley and Krista Kafer program.  Curtis says, “I am excited to finally be working at a great team at Salem Media.  For a radio guy, this is a dream job!”…..NBC Sports Radio is adding tafoyamicheleEmmy Award-winning Sunday Night Football sideline reporter Michele Tafoya as a featured contributor across NBC Sports Radio programming in which she’ll also do interviews with affiliated stations.  She says, “I began my broadcasting career in radio and I absolutely love the medium.  Sports talk radio offers a certain freedom to talk more conversationally than most formats.  NBC Sports Radio has been a fun platform for me over the past couple of seasons, so I’m looking forward to this extended role.”…..CBS Sports Radio unveils its football-intensive weekend programming that begins Saturday (8/20) with the “Eye on Fantasy Football” show.  Other shows this fall will include “Eye on College Football,”  “Sunday Morning Football,” “Fantasy Football Today,” and “Eye onknss Football.”…..Entercom’s news/talk KNSS, Wichita takes the top prize from the Kansas Association of Broadcasters in the Best Complete Newscast category for Large Market Radio in the organization’s 2016 awards.  The station’s Steve McIntosh, Ted Woodward and Jad Chambers, earned honor for their work on the “Day After Hesston, KS Mass Shooting.”

The Presidential Race, Milwaukee Shooting Case, Rio Olympics-U.S. Swimmers Detained, Louisiana Floods/SoCal Wildfires, Battle for Aleppo, and MLB Action Among Top News/Talk Stories Yesterday (8/17).  The activities of presidential candidates Donald Trump and Hillary Clinton; the aftermath of the shooting death of an armed black man by police in Milwaukee; the Olympic games in Rio de Janeiro and the controversy over U.S. swimmers’ allegations they were robbed at gunpoint; the devastating floods in Louisiana and the Southern California wildfires; the battle to retake Aleppo from Islamic State forces and Russia’s involvement in the Syrian conflict; and Major League Baseball action were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

The Conclave Names New Board Members.  Three broadcast executives join the board of directors for The Conclave.  The new members are: Peter Bowen, vice president/market manager, Cumulus Media Chicago; Tony Coles, EVP, programming, iHeartMedia; and Melek Demir, director of radio, National Associationconclave of Broadcasters.   Cumulus Media VP, social Lori Lewis says, “As volunteers, it’s not always easy to find time to give back.  We are all busier than ever.  And because of that, I’m grateful for Peter, Tony and Melek for giving their time to Conclave.  I am also grateful for the current board members that work tirelessly behind the scenes to ensure Conclave serves our industry.  We are working on dates for Conclave 42 in 2017 and will have an announcement soon!”

flaherty16cuppingWhat’s Cupping? WHMP, Northampton, Massachusetts morning personality Bob Flaherty – like many watching the Rio Olympics and noticing the dark spots on U.S. swimmer Michael Phelps – was intrigued by the ancient healing practice known as cupping.  But instead of just asking an expert about it, Flaherty decided to get “cupped” live on the air and stream it live on Facebook as well.  Flaherty is pictured here with the small glass globes still on his back while doing his program.

Tags: , , , , , , , , , , , , , , ,

Category: Front Page News, Industry News