PodcastOne Founder Norm Pattiz Joins Michael Harrison for Candid Chat About Podcasting… and Then Some. TALKERS publisher Michael Harrison celebrates the first anniversary of the PodcastOne international hit, “Up Close and Far Out with Michael Harrison,” by interviewing the platform’s founder Norm Pattiz about podcasting and the general state of commercial audio talk media. Pattiz and Harrison have been involved in radio projects together since the late 1970s going back to the groundbreaking album rock countdown, “The Great American Radio Show with Mike Harrison” – one of the first shows syndicated by Pattiz’ then-fledgling Westwood One. Obviously, the two have the tremendous perspective of experience under their belts and they uninhibitedly share it in an information-packed dialogue that covers not only the past, present and future of podcasting – but offers the interested listener real inside information about the nuts and bolts of digital age commercial broadcasting. This conversation is must-listening for anyone involved in podcasting and online broadcasting on a professional level. To listen to it in its entirety, please click here or click on the “Up Close and Far Out” player boxes located in the right-hand column of every page on Talkers.com and RadioInfo.com.
iHeartMedia Adds DelToro to Political Sales Division. In this new Washington, DC-based position Brendon DelToro will report to SVP of political sales and strategy Kenny Day. His title is vice president, political strategy and his role will be to “manage iHeartMedia’s high-level relationships with conservative candidates, parties, independent expenditures, super PACs and other political organizations.” iHeartMedia says he’ll work closely with Adam Weiss, the company’s vice president, political strategy for progressive candidates and organizations, to help run the company’s iHeartMedia Campaign 2016 Command Center that will track more than 2,000 national, statewide and local elections across more than 150 markets. DelToro has worked with numerous political campaigns including Marlin Stutzman’s campaign for U.S. Senate in Indiana; Indiana Congresswoman Jackie Walorski’s election and re-election campaigns; and as deputy campaign manager for Governor Jack Dalrymple in North Dakota.
Death of Justice Antonin Scalia/Replacement Strategy, Presidential Race, Syrian Conflict/Russian Military Strikes, Oil Prices/Financial Markets Activity, N. Korea Weapons Build-Up, New Mizzou Prof Video, Kanye West Debt Among Top News/Talk Stories Yesterday (2/15). The death of Supreme Court Justice Antonin Scalia and the brewing battle over how he’ll be replaced on the Court; the activities of the candidates for president; the escalating Syrian civil conflict and Russia’s military strikes in the country; the state of oil prices on the world’s markets and its effect on financial markets; North Korea’s recent missile launch and concerns about its nuclear ambitions; new video of Missouri professor Melissa Click swearing at police during a protest; and rapper Kanye West’s plea for help with $53 million in debt were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
Katz-Commissioned Study Seeks to Identify ‘Opportunity Vote.’ In this study by Nielsen Audio commissioned by Katz Radio Group, the “opportunity vote” is that group of registered voters who are “still open to be influenced by political messaging.” The study – “The Local Vote 2016” – is a 12-week effort designed to capture Americans’ most-current political viewpoints and voting preferences within 10 individual states, two weeks prior to key primary elections. The first release of data focuses on three Super Tuesday states – Colorado, Texas and Virginia. It concludes that radio “leads all other media in reaching the critical ‘opportunity vote’ in Colorado, Texas and Virginia (93.2%), followed by broadcast television (89.9%), cable TV (89.8%), the internet via computer (87.8%) and mobile internet (64.4%). Further, the study finds that one in three opportunity voters invest more time listening to radio than watching television. On average, these voters listen to nearly two hours of radio daily (1:52), while watching less than one hour of TV (:52). The study draws upon Nielsen’s sample of local citizens who are currently part of the Scarborough Research Panel. Katz Radio Group selected the states in the study which are expected to have a high incidence of competitive races across several categories: presidential, gubernatorial, senate and congressional, and include Colorado, Texas, Virginia, Florida, Illinois, Missouri, North Carolina, Ohio, Wisconsin and Pennsylvania.
Radio: Political’s Weapon of Choice. Radio sales maven Al Herskowitz writes today about this year’s political advertising season and says reports from the NAB about a high volume of political ads on talk radio in advance of South Carolina’s Saturday primary can bode well for talk stations elsewhere. “For a stretch covering a little bit more than the past month, the NAB says Hillary Clinton is leading the way for Democrats with, thus far, airing close to 600 commercials. And on the Republican side Marco Rubio, Ted Cruz and Jeb Bush are well within the same range if not higher. Why all this interest in advertising on talk radio? Because it works!” Herskovitz also reminds stations to get a jump on your local candidates and, as fall approaches, any issues that may be on ballots in your market. Read Herskovitz’s piece here.
Odds & Sods. Colorado media personality Gail Fallen is named host of the 9:00 am to 11:00 am show at Broadcast Media LLC-owned news/talk KFKA, Greeley/Fort Collins. Her show replaces the Stacey Petty show. Fallen previously co-hosted the morning show at iHeartMedia’s crosstown KCOL with Keith Weinman…..Tucson talk pro Jim Parisi is taking his “PowerTalk” format completely online and ending his lease of KEVT. In a post on Facebook, Parisi – who previously hosted shows at KNST and KVOI in the market – says that the LMA of the station has become cost-prohibitive, but he says “more and more people” are listening to the stream…..It appears KCMO-AM, Kansas City program director and late morning host Steve Sutton has exited the station. While there’s been no official announcement from Cumulus Media, Sutton’s info has been wiped from the station website.
Covering the Premiere of Risen. Pictured here are actor Joseph Fiennes (left) and Salem Radio Network VP/news & talk programming Tom Tradup (right) at last night’s Dallas premiere of the motion picture Risen. The AFFIRM/SONY Pictures film opens nationwide on Friday and depicts the events of the death and resurrection of Jesus Christ.