By Fred Lundgren
KCAA, Loma Linda
Founder and CEO
Earth to podcasters… HELLO… You are not on the radio so stop referring to your internet stream as a “radio station.” Calling yourselves “radio broadcasters” is a misnomer of the nth degree.
Please excuse me while I step into my bedroom closet and express my exasperation with a primal scream, where my audience will be about the same as your podcast, that is unless my two dogs follow me into the closet.
Seriously, an internet podcast can’t be legitimately compared to free, ubiquitous over-the-air, terrestrial radio.
As the founder and CEO of a real radio station, I think I’m qualified to attest that internet streaming and podcasting is nothing like the most efficient information delivery system ever created — terrestrial radio.
The Internet is a modern miracle of point-to-point communications, but it’s not radio and its limitations will prevent it from replacing radio until long after driver-less cars allow mesmerized masses to stare at their smart phones throughout their travels.
As long as people want to be entertained, terrestrial radio will be there to play a leading role.
The number of people who listen to terrestrial radio during drive time on I-10 in the Inland Empire region of Southern California totally overshadows all point-to-point internet streaming in the region.
To be sure, podcasters have found a badly needed outlet for their voices with almost no barrier to entry on a platform that could only be imagined 30 years ago… and that’s a good thing. It’s also a good thing that millions of people around the world have a new way to amplify their opinions, but neither group has earned the right to compare themselves to representatives of the greatest point to multi-point communications system ever devised in the history of the planet: radio.
Fred Lundgren is founder and CEO of KCAA, Loma Linda, California. He can be emailed at email@example.com.