Michael Harrison Gets ‘Up Close and Far Out’ with Art Bell. The new Art Bell nightly radio program, “Midnight in the Desert,” carried by the Dark Matter Digital Network, was launched in July as a free online entity for the legendary host’s legions of fans around the world (www.artbell.com). Since then, Bell has received requests from broadcast stations to affiliate with the show. Bell has agreed to make it available to radio and added a stereo satellite feed to deliver the nightly content to stations across North America. The program is now an internet/on-air hybrid carried by more than 35 outlets in the US and Canada with more signing up each day. Art Bell is Michael Harrison’s guest on this week’s installment of the PodcastOne hit series, “Up Close and Far Out with Michael Harrison,” posted this morning (10/13). In a fascinating, uninterrupted 36-minute chat, the two discuss Bell’s historic departure from Premiere Networks’ “Coast to Coast AM,” his long retirement, his recent brief stint with SiriusXM Satellite Radio, and his re-surfacing this past summer with an exciting new program and business model. The two also touch upon quantum physics, entanglement and computing as well as the general state of the radio industry and the future of human consciousness. This podcast is a must-listen for radio industry professionals as well as “media freaks” around the world. To listen to it in its entirety, please click here or click on the “Up Close and Far Out” player box located in the right-hand column of every page of Talkers.com and RadioInfo.com.
Nielsen: Reaching Voters with More Than Just Talk Radio. Those are the words of Nielsen – and the title of the report – but it doesn’t imply that talk radio isn’t effective, just that more thought needs to be put into political ad buys because voters aren’t all the same and they don’t listen to the same format all the time. Nielsen says it has broken voter types down into six: On the Republican side, there are three categories: Mild, Uninvolved and Ultra Conservative. There are also three categories of Democrats: Conservative, Left Out and Super Democrats. Nielsen says it matched radio listeners with voter data to find the correlations. “In Los Angeles, Nielsen found that a single radio station reaches more than one-third of each voter segment from both parties. In Philadelphia, a single radio station reaches as many as 54% of each voter segment. The local voting data paints an important picture of the best way to reach each segment. The best choice of format is as unique to the local market as the districts and the propositions that will be voted on.” Looking at the Los Angeles market, Nielsen determines that “when LA Mild Republicans are driving to work, the news/talk/information formats rank highest. During their drive home in the evenings, Mild Republicans listen to news/talk/information, adult contemporary and adult hits to equal degrees. Conservative Democrats in Los Angeles, on the other hand, prefer Spanish contemporary on their morning drives, followed by all-news and Spanish adult hits. During the afternoon drive and on weekends, they evenly prefer adult contemporary and Spanish adult hits.” You can see the depth with which a campaign can drill to determine its most effective radio format during a given daypart. This also opens the door to considering how different creative approaches will be more effective based on the format chosen and the voter group trying to be reached. See more about the study here.
Odds & Sods. Former radio talk show host Jason Lewis is throwing his hat into the ring for the 2nd Congressional seat from Minnesota in 2016. Lewis, a longtime talk radio personality who exited the radio business in August of 2014 to pursue a digital venture called Galt.io, ran for congress in Colorado in 1990 but was not elected. Lewis was based at KTLK, Minneapolis and was syndicated by Genesis Communications Network. He’d also been syndicated by Premiere Networks prior to that…..Business Rockstars enters into a deal with BizTV for the former to air daily video programming on the television network…..Westwood One announces it has close to 150 affiliates lined up for tonight’s Democratic presidential candidates’ debate. The event is airing on cable’s CNN with WW1 serving as exclusive radio network…..Digital media platform Liftable acquires the USA Radio Networks from Cross Platform Media for an undisclosed sum…..AdLarge Media is the exclusive national ad sales rep for Farnoosh Torabi’s “So Money,” a 30-minute daily podcast featuring candid conversations about personal finance “with the world’s top business minds, authors, and influencers.”
Tonight’s Democratic Candidate’s Debate/2016 Presidential Race, Columbus Day Holiday, U.S. Syria-ISIS Policy/Russian Military Campaign, GOP House Speaker Race, Iran Convicts U.S. Reporter, and NFL and MLB Action Among Top News/Talk Stories Yesterday (10/12). The run-up to this evening’s Democratic presidential candidate’s debate and the activities of the candidates for president in 2016; the various controversies surrounding the celebration of Columbus Day; the military policies of the Obama Administration with regard to ISIS and Syria and the related Russian military campaign in Syria; the controversial race for House Speaker among GOP lawmakers; the conviction of a U.S. journalist by Iran for spying; and the weekend’s NFL action and MLB playoff games were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.