Nielsen Audio-Voltair Debate Rages On. The industry is still aflutter with chatter – and quite a few blogs – over Tuesday’s Nielsen Audio webinar in which the ratings giant told clients its tests of Telos Alliance’s Voltair audio processor showed no conclusive evidence that the unit positively impacted the PPM unit’s ability to pick up the embedded codes in any way that could affect ratings. Although Nielsen did admit that in some circumstances, Voltair did give the watermark a boost that would allow the PPM to pick up more codes. Broadcasting consultant Randy Kabrich responded to that conclusion in a recent blog post in which he explained that – due to the U.S. system of Quarter Hour measurement – picking up some extra codes via Voltair which might have gone undetected without it, still would not increase ratings because the Media Rating Council testing done on PPM concluded the measurement system “hears” enough of the codes to get an accurate record of listening. The Voltair unit has only been in the field for less than a year and it appears there isn’t enough data, available publicly anyway, to produce sound conclusions about whether – or exactly how – the unit affects the audio and the PPM’s reception of it across all radio formats. Even Telos Alliance doesn’t seem to have all the answers about its product as Kabrich points out in today’s blog post that focuses on contrary opinions about whether certain music “encodes well” for PPM. Read it here.
Cumulus-Commissioned Study Indicates Radio Advertising Helped Drive Awareness of Amazon Prime Day. The Ipsos study commissioned by Cumulus Media/Westwood One analyzing how advertising drove awareness of the July 15 Amazon Prime Day was done to “understand how effective advertising and radio is to drive online purchases.” The study concluded that: 81% of Americans aware of Amazon Prime said they were exposed to some form of advertising for the event; one out of five Americans reported making a purchase during Amazon Prime Day because of advertising; three out of five Amazon Prime subscribers (18-49) exposed to advertising said they purchased something during Amazon Prime Day; and radio advertising was the most effective at converting awareness into Prime Day purchases when compared to TV and online. Of those exposed to radio ads, 52% made a purchase versus TV (39%) and online (48%). Cumulus and Westwood One chief marketing officer Pierre Bouvard comments, “Advertising put Amazon Prime Day on the map, and radio was the most effective at converting awareness into purchases. The greatest Amazon Prime Day purchases occurred among Millennials, households with children, and those with a full-time job — precisely the profile of the American radio listener.”
Dave Ramsey Show to Air on WRKO, Boston. The Dave Ramsey program will air in the evening daypart, immediately following the Howie Carr afternoon drive show on Entercom’s news/talk WRKO, Boston, effective July 27. Entercom Boston market manager Phil Zachary says, “After a long day reporting and talking about hard news, Dave’s show invites our listeners into the homes of America’s working class to hear their stories, struggles and triumphs. It’s radio ‘comfort food’ ideally suited to New England values.” This addition comes shortly after other changes to the station’s program lineup that include the move of former morning host Jeffrey Kuhner to the 12:00 noon to 3:00 pm slot and the addition of Kim Carrigan as host of the “Boston.com Morning Show.”
WTEM, Washington Inks Clinton Portis for Redskins Coverage. Washington Redskins great Clinton Portis is joining Red Zebra Broadcasting to serve as an analyst for the upcoming football season. Portis played seven seasons for the Redskins. WTEM “ESPN 980” says that in addition to joining afternoon show personalities Chris Cooley, Steve Czaban, and Al Galdi every Monday during the football season, Portis will also co-host a monthly one-hour show, Fridays during the season, where he’ll provide a detailed look at the Redskins performance. Portis comments, “I am so excited to finally be on the air covering the team I love. Chris Cooley was a great teammate and close friend and we promise to make it as memorable as we did during our playing career.”
Odds & Sods. After a Tweet from ESPN Radio’s Ryen Russillo, we now know that the 10-year ESPN personality will remain with the sports media giant. Russillo reports “I’m staying at ESPN” after his status with the company was being questioned. His former radio partner Scott Van Pelt recently leaving the radio gig for new roles in ESPN’s cable programming and other highly publicized cuts at the company had industry watchers wondering if Russillo would remain…..At Calvary-owned Pittsburgh news outlet KQV, Bruce Sakalik resigns from the station after 15 years — the last 10 as morning news anchor. He leaves radio for a position with Comcast.
Boomer & Carton Host Daniel Bryan. WFAN, New York morning hosts Boomer Esiason (left) and Craig Carton (right) pose for s photo with WWE superstar Daniel Bryan on the show’s set today (7/23). Bryan appeared on the program to plug his new book, Yes! My Improbable Journey to the Main Event of WrestleMania (St. Martin’s Press 2015). During the interview Bryan spoke about his career, his marriage to Bella Twin, Brie Bella, and his story of the couple’s house being robbed.
2016 Presidential Candidates, Iran Nuclear Deal, Planned Parenthood Videos, Immigration Policy-Sanctuary Cities, Chattanooga Slayings Aftermath, ISIS Threat, and Sandra Bland Death Among Top News/Talk Stories Yesterday (7/22). The activities of the candidates for president in 2016, the state of the deal with Iran over its nuclear program; fallout over the two recent videos showing Planned Parenthood doctors haggling over the price for human tissue from abortions; the conversation about the immigration policy in the U.S. and the cases of sanctuary cities; the memorials to the Marines slain in the Chattanooga attacks and questions about the radicalization of shooter Mohammed Abdulazeez; the U.S. intelligence community’s assessment of the threat posed by ISIS; and scrutiny of the arrest and death of Sandra Bland were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.