By Mike Kinosian
LOS ANGELES — As a follow-up to yesterday’s analysis depicting the phenomenal performance of all-news stations in the January 2015 ratings period (Monday, 3/2), we stay in the spoken-word arena to focus on how sports outlets fare in that same sweep.
Considering there are nearly three times as many qualifying all-sports stations as news stations in our sample, it would be close to impossible to match what the news facilities did. Nonetheless, all-sports facilities rack up some impressive stats of their own.
Fine print is fairly simple as far as the following scoreboards are concerned. The same parameters apply as they did with the news overview, in that, all-sports outlets that rank in the top 20 in a PPM market (6+, January 2015) are included.
Nielsen Audio only releases audience estimates for stations that subscribe to its services.
Owing to that reason, ratings stats in this TALKERS analysis are limited to stations that pay Nielsen Audio for its data.
Email TALKERS managing editor Mike Kinosian at Kinosian@TALKERS.com.