Beasley Flips WHFS-AM, Tampa Bay to Money Talk. One of the sports talk outlets Beasley acquired in its swap with CBS RADIO – WHFS-AM – is flipping from sports talk to money talk. The company says “MoneyTalk 1010 AM” will be “the Tampa Bay area’s only exclusively financial talk-formatted radio station…with programming that features valuable and timely information on the financial markets and emerging trends in the economy. Additionally, ‘MoneyTalk 1010’ offers an assortment of health, lifestyle, and general information programs delivered by a wide variety of local and national broadcasters.” Beasley is naming Tampa market radio pro Charlie Ochs general manager of the station. Most recently, Ochs served as a financial professional for Prudential Financial in Tampa. Prior to that, he was an SVP and market manager with CBS RADIO. Beasley Media Group VP and market manager Kent Dunn comments, “The expertise and leadership that Charlie brings to ‘MoneyTalk 1010’ is extremely valuable. This radio station is committed to delivering the most current and up-to-date financial news to the Tampa Bay area.”
If You Think Radio Has Problems with Millennials, TV Faces Immediate 18-34 Crisis – Brings Up Question About Evolution of Radio Ratings. In the New York Post, media columnist Claire Atkinson writes about the dramatic rate at which Millennials are dropping their live television watching habits. She reports that “traditional TV usage — which has been falling among viewers ages 18 to 34 at around 4% a year since 2012 — tumbled 10.6% between September and January.” Read Atkinson’s entire piece here. Radio practitioners are well aware this is not a “sucks to be you” moment; all media are trying to adapt to the changing habits of consumers – especially Millennials and Gen Xers. And tied directly into that is rating all of this consumption so that it can be priced and sold effectively. While radio bemoans the lack of rating non-broadcasting listening, rest assured that while Nielsen hears radio’s cries, it has much more to gain financially by figuring out how to rate non-broadcast video viewing accurately. As Atkinson points out, there is $80 billion in annual TV ad money at stake. In response to this situation, TALKERS/RadioInfo publisher Michael Harrison states, “It is going to be a long time until an accurate system of rating radio audience numbers stabilizes to the point of widespread industry acceptance – if ever. This looming fly-by-the-seat-of-your-pants period should inspire radio broadcasters to: 1) value the opportunities available in highly specialized local programming based more on direct relationships with advertisers and obvious customer results; and 2) understand the principle whereby the nature of the programming defines the nature of the audience.” Harrison concludes, “The burden will fall upon sales departments to get out there and communicate directly with potential advertisers on a one-on-one, very human level about their businesses and how radio can directly help them connect with specifically-desired customers.” Harrison’s Principle basically means the genre of the programming has to be so clearly distinct and appealing to an obvious segment of the population that it becomes a given whether or not it will attract significant qualitative or quantitative numbers.
Nielsen Audio Releases First Round of January 2015 PPM Data. The first of four rounds of January 2015 PPM ratings data from Nielsen Audio has been released for 12 markets including: New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Philadelphia, Atlanta, Nassau-Suffolk (Long Island), Riverside, San Jose, and Middlesex-Somerset-Union (New Jersey). The January 2015 survey period covered January 1 – 28. You can find the complete ratings from subscribing stations here. Additionally, TALKERS/RadioInfo managing editor Mike Kinosian provides his “Ten Takeaways” from this group on the main page of our sister publication here.
Envision Networks Debuts Weekend ‘John & Leah Show.’ The duo of John Ziegler and Leah Brandon first worked together at iHeartMedia’s KFI, Los Angeles. Now, they are hosting a Sunday evening program – 10:00 pm ET – being syndicated by Envision Networks. The company says the program will focus on “media, politics, sports, and pop culture.” Envision president and CEO Danno Wolkoff comments, “John and Leah’s insights, quick wits, and rapport will be a great addition to the stations’ weekends. With entertaining views from a male and female co-host, we are well on our way to offering new content for talk radio.”
Odds & Sods. Joining PodcastOne as sales manager, Western region is digital media and sales pro Dana Senit. The company says that in this new role Senit will “work with local and national advertisers in the Western region to collaborate on digital media initiatives across the network of all-star podcasts to maximize campaign effectiveness through personality-driven strategies.”…..ConnectPal founder and CEO Andy Dean announces his platform has struck a deal with Benztown Radio Networks to bring the latter’s talent to the ConnectPal platform where podcasts featuring such talents as David Tutera, Chris Heben, Dougall Fraser, and A.J. Barrera will be monetized. Benztown has also made an investment – the terms of which have not been revealed – in ConnectPal…..SiriusXM is presenting comprehensive coverage of the 57th running of the Daytona 500, with the live race broadcast, multiple channels carrying in-car audio from some of the sport’s top drivers, and daily coverage from Daytona International Speedway on its NASCAR Radio channel.
A Visit from the Doctor. During a remote broadcast of NBC Sports Radio’s Anita Marks show live from the Harman store on Madison Avenue in New York City, NBA Hall of Fame legend Dr. J, a.k.a. Julius Erving, stopped by to chat with Marks. Dr. J was a special guest during the in-store remote designed to celebrate the exclusive audio partnership between JBL and the NBA. Pictured here are (from l-r): Marks, NBC Sports Radio’s Jon Stashower, Chris Mannix and Erving.
The Battle Against ISIS, The Stay on Amnesty Order, The Cost of ObamaCare for the States, 2016 Presidential Prospects, Rise in European Anti-Semitism, Ukraine Tensions, and Fifty Shades of Grey Film Among Top News/Talk Stories Yesterday (2/17). The violence perpetuated by ISIS and debate over how to combat the militant organization; a Texas court’s stay on President Obama’s amnesty order; the financial ramifications of the Affordable Care Act on the states; speculation about the potential candidates for president in 2016; the increase in anti-Semitism across Europe; the military tensions in Ukraine; and controversy over the film Fifty Shades of Grey were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.