iHeartMedia Expands with SoundBoard Initiative. The company is calling iHeartMedia SoundBoard a “one-of-a-kind audio-centric branded entertainment studio” that will allow its talent to work with advertisers to “produce original long- and short-form audio, video and experiential content that moves seamlessly across radio, apps, and events, creating the next generation of brand storytelling.” Chairman and CEO Bob Pittman says, “As the number one creators of live, daily content, brands have been asking us for more ability to craft original stories that leverage the power of sound to reach consumers when they’re ready to be entertained. We’re launching the first branded audio studio for the digital era to prove the power of radio, the power of live content, and the power of cross-platform programming designed for a media world without walls.” In addition to using national talent such as Ryan Seacrest and Elvis Duran, the company says it will use “the many local personalities who resonate in their communities — and its unique access to the most innovative thinkers in music and entertainment — to develop new original productions that combine the power of live radio with richer storytelling across platforms.” The iHeartMedia SoundBoard Studio will be led by John Sykes, president of iHeartMedia’s Entertainment Enterprises Group; Gayle Troberman, EVP and chief marketing officer of iHeartMedia; and Vanessa Adamo, senior vice president of Entertainment Enterprises.
Bob Bruce to Host Afternoons on KOIL, Omaha. The new local afternoon program on NRG Media’s KOIL, Omaha is announced and Bob Bruce is returning to the Omaha market after a 10-year absence to host “The Bob Bruce Radio Experience” from 2:00 pm to 6:00 pm, effective February 23. Bruce comes to KOIL from his most recent gig at iHeartMedia’s news/talk WMT, Cedar Rapids. Bruce replaces talk pro Tom Becka who exited the afternoon show at KOIL late last year. About his new gig, Bruce says, “I am thrilled to be a part of a legendary station like KOIL and delighted to be back in Omaha. I love this community and all it has to offer and I will make this show educational and fun for listeners.”
SiriusXM’s Joe Madison Helps Get Dick Gregory Star on Walk of Fame. From a piece by George Curry published in BlackPressUSA comes the story of how talk show host Joe Madison helped get pioneering black comedian Dick Gregory a star on the Hollywood Walk of Fame. Curry writes that after working on the campaign to get The Four Tops a star on the walk, he noticed that Dick Gregory was not on the walk and set out to do something about it. After two failed campaigns, the third time (with help from others) he was able to convince the Hollywood Chamber of Commerce to grant him the star. But the hard part was just ahead. Getting a star requires paying $30,000 for construction and maintenance. Madison set out to raise the money and says he appealed to his listeners for $30 contributions and soon the money was in hand. Read Curry’s story here.
Odds & Sods. Longtime San Diego sports talk personality Lee “Hacksaw” Hamilton is joining XETV, San Diego “San Diego 6” to serve on the 10:00 pm news on Saturdays and Sundays. News director Don Shafer says, “Lee will bring his unique perspective and knowledge of local, state and national sports to San Diego 6 News.” Lee will bring his signature “Hacksaw’s Headlines” to the sportscast, with his take on the biggest stories of the day…..Cumulus Media sports talker WSKO, Syracuse inks a deal to broadcast Syracuse Chiefs minor league baseball for the next two seasons. Kevin Brown and Eric Gallanty will be in the broadcast booth for play-by-play duties…..According to PennLive, Cumulus Media’s sports talk simulcast WHGB-AM and W243BR, Harrisburg “Sportsradio 96.5” will be carrying Washington Nationals baseball this season instead of Philadelphia Phillies games.
Patriots Win Super Bowl XLIX, 2016 Presidential Prospects, Politicians’ Vaccine Remarks Flap, Battle Against ISIS, Obama Tax Hike Proposal, Suge Knight Charged with Murder, and Bobbi Kristina Brown in Coma Among Top News/Talk Stories Yesterday (2/2). Patriots win game that is most-watched TV broadcast in U.S. history; the potential candidates for president in 2016; comments by Chris Christie and Rand Paul questioning safety and efficacy of vaccines; the fight against ISIS; the tax hikes proposed by President Obama; rap mogul Suge Knight is charged with murder and more in hit-and-run death; and Whitney Houston’s daughter Bobbi Kristina Brown in a coma were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.