Longtime Rush Limbaugh Staffer Kit Carson Dies After Battle with Cancer. TALKERS magazine has learned from Sound Mind LLC principal Kraig Kitchin that longtime Rush Limbaugh staffer Christopher “Kit” Carson passed away this morning (1/26), in New Jersey. The cause was brain cancer. Kitchin says Carson had suffered a bout of cancer four years ago but found his way to recovery two years later and was given a clean bill of health. In the last several months, the cancer returned. Kit Carson was the “chief of staff” of Limbaugh’s program since the early 1990s. He became part of the program’s staff in 1989. Kitchin says Carson wanted to be an actor, but fell in love with his work on the program. He screened calls, opened and answered the mail, and he took every opportunity to be invaluable. And he became invaluable. Later, he was nicknamed “H.R.” with Limbaugh naming him after Nixon Chief of Staff H.R. Haldeman. A clearly shaken, tearful Rush Limbaugh announced the news at the top of his radio program today (1/26). He said, “We are all experiencing a huge void in all of our hearts here today.” Limbaugh praised Carson as never having a bad word to say about anyone and was always a mediating force for good and harmony among the staff. Limbaugh said that Carson was the longest-running employee of the show and quickly proved himself to be the new program’s number one defender, champion and evangelist. Limbaugh also credited Carson with coming up with many ideas and angles that he used as his own on the air—and was also a tremendous force for Rush maintaining optimism and positivity in his work and attitude about life. Clearly he was the one guy who Limbaugh never once doubted – “I had total trust in him.” Limbaugh said, “Even at 58 he had an innocent exuberance about him.” Carson is survived by his wife, Theresa, and two sons.
Now Showing on TalkersTV: Writing Commercial Copy That Produces RESULTS. Just try not to flinch when you hear The Six Most-Dreaded Words in Radio Sales: “We tried radio, it didn’t work.” Even when the retail business and the station fit-like-a-glove — AND the client buys enough frequency — the campaign can flop, and the disappointed advertiser gives up on radio entirely. WHY? Consultant and TALKERS contributor Holland Cooke explains, “Too often, it’s because the commercial copy was ineffective. Not surprisingly, this can happen because cutbacks have cost the station a creative department and reps are writing their own spots… too often banging out scripts quickly, so they can get back on the street to close new business — which they’re under pressure to do, because of churn. Why does this often happen? You guessed it: Because clients cancel…because they didn’t get results…because the copy didn’t work. It’s a vicious cycle.” Cooke adds, “Ironically, the same problem is common at stations that HAVE a creative person or department.” And he cites three reasons:
1. The conveyor belt is out of control. With four, five or six stations under one roof, the writer gets overwhelmed.
2. ESPECIALLY this time of year, when stations stage the annual first quarter “one day sale,” piling even more work on the writer; in many cases spots that will air long-term (or until the disappointed client cancels).
3. The writer, back at the station, didn’t share the rep’s in-person contact with the prospect during the important Needs Assessment step. Cooke figures that “account executives are, potentially, better writers than…writers, because they know clients’ stories first-hand.”
“Potentially,” Cooke stipulates, “because account executives need to speak to the listener (the advertiser’s client) the same way they approached the advertiser. Reps are natural sellers, but don’t always apply their persuasive talent to copy writing.” In a video now showing on TalkersTV, Cooke outlines what he calls “the dance steps of a 60-second commercial script,” based on his work helping client station reps craft copy for local retailers. See Cooke relate what he terms “The Five Steps of Selling Anything to Anybody” (how reps got the order) to the copy-writing process. See the TalkersTV box at the top right-hand column of this page and every page of Talkers.com.
KMJ-AM/FM, Fresno Names Musson Co-Host. The new late morning show at Cumulus Media’s Fresno news/talker KMJ-AM/FM launches today as “Broeske & Musson.” KMJ program director Blake Taylor announces the station promotes Christina Musson from station executive producer to co-host of the program alongside John Broeske. Taylor says, “We tried out dozens of potential co-hosts for John, but we only needed to look down the hall for the perfect answer. ‘Broeske & Musson’ is going to be a dynamic show with tons of energy. They’ll continue to deliver the hard-hitting and fun topics of the day that our listeners expect.” Musson has been executive producer the past six years. Her resume also includes production and reporting work at Fresno’s KMPH-TV KGPE-TV as well as KAPP-TV in Yakima, Washington. She says, “I’m excited to take the next step in my career at such an amazing station and to partner with John Broeske – someone I admire and respect. I grew up listening to KMJ, so it’s a dream come true.”
Radio & Television News Association of Southern California Presents Awards. The 65th annual Golden Mike awards were presented by the Radio & Television News Association of Southern California (RTNA) on Saturday evening (1/24) in Universal City. The awards are presented annually for excellence in radio, TV and Internet broadcast journalism. CBS RADIO’s all-news KNX, Los Angeles was recognized with seven Golden Mike awards in the following categories: Best New Broadcast Over 15 Minutes – “KNX Morning News”; Best Live Coverage of a News Story – “LAX Shooting”; Best News Reporting – “Nanny Nightmare” by Charles Feldman; Best Spot News Reporting – “The Great UCLA Flood of 2014” by Desmond Shaw, Ed Mertz, and Pete Demetriou; Best News Public Affairs Program – “Ask the Mayor”; Best Traffic Report – KNX Traffic at 6:15 am; and Best Sports Reporting – “Watts Bears” by Ed Mertz. Pictured above left are (from l-r) KNX staffers Ron Kilgore, Frank Mottek, Kathy Kiernan, James Tuck, Ric Schroeder, Wendy Thermos, and Pete Demetriou accepting the award for Best Live Coverage of a News Story. iHeartMedia’s crosstown news/talk KFI and reporter Steve Gregory also took home seven Golden Mike awards (see photo at right) in the following categories: Best Radio News Special – “Breaking Down The Border Crisis” by Steve Gregory and Oswaldo Borraez; Best Radio Investigative Reporting – “Mold School” by Steve Gregory and Oswaldo Borraez; Best Radio Light Feature (less than a minute) – “Valentine’s Day Flower Inspection” by Steve Gregory; Best Radio Serious Feature (less than a minute) – “Operation Boo” by Steve Gregory; Best Radio Hard News Series – “Trial Of Jailed Marine In Mexico”; Best Radio Internet News Reporting – “Operation Boo” by Steve Gregory and David Perez; and Best Radio Newscast (under 15 minutes). KFI program director Robin Bertolucci comments, “We have the best news team here at KFI, these folks rock and Steve is a prime example of the caliber of talent that makes us so proud!”
Round Four of Holiday PPM Data Released. The fourth of four rounds of Holiday 2014 PPM data from Nielsen Audio has been released for 12 markets including: Austin, Milwaukee, Indianapolis, Providence, Raleigh, Norfolk, Nashville, Greensboro, West Palm Beach, Jacksonville, Memphis, and Hartford. The survey period was December 4 to December 31. TALKERS magazine’s sister publication RadioInfo has all of the numbers from subscribing stations here. In addition, managing editor Mike Kinosian presents his “Ten Takeaways” from this batch of ratings on the main page at RadioInfo.com here.
New York Talk Legend Joe Franklin Dies at 88. The New York talk television and talk radio icon who was famously parodied by Billy Crystal on “Saturday Night Live,” died after a long battle with cancer on Saturday (1/24). Joe Franklin hosted a television program interviewing celebrities and offbeat characters beginning in the early 1950s. He worked in radio later in his career at such stations as WOR, New York and most recently on the Bloomberg Radio Network. Franklin ranked 71st in the 2010 TALKERS magazine 20th Anniversary Heaviest Hundred list (which ranks “the 100 most important radio talk show hosts of all time”) and appeared a number of times as a special guest speaker at the annual TALKERS Convention in New York City. Publisher Michael Harrison would introduce him to the attendees from out of town as a famous New York City “tourist attraction as legendary as the Statue of Liberty, the Empire State Building and Central Park.” Franklin juggled so many careers in the media that it’s a good thing he stopped to write a book every few years – in fact, 23 in all — to capture his amazingly colorful life. His autobiography Up Late With Joe Franklin (Scribner, 1995) is jam-packed with celebrity-rich-anecdotes — from Eddie Cantor and Rudy Vallee to Howard Stern, for example. According to the Library Journal, “He actually knew those early entertainers and knew many of those currently entertaining.” What originally made him a household name — even before the highly touted “Saturday Night Live” parodies by Billy Crystal — was Franklin’s late night variety program “The Joe Franklin Show,” which ran from 1950 through 1993. The Guinness Book of World Records lists it as the longest running TV talk show in history manned by one host. And what a show it was! Much like visiting your favorite neighborhood hardware store, you never knew what unexpected gems would pop up among the variety and clutter. A sample show would feature a sculptor, belly dancer, an up-and-coming comic, a podiatrist and then maybe a famous actor or singer. According to Publisher’s Weekly (1994), his program’s “total guest list ran between 200,000 and 300,000.” and included such names as Frank Sinatra Jr., Bing Crosby, Marilyn Monroe, John Wayne, Vincent Price, Howard Stern, Buddy Hackett, — as well as first TV exposure for eventual stars like Sammy Davis Jr., Bill Cosby, Woody Allen, Barbra Streisand and Julia Roberts. “It would be easier to list the few who did not appear than to catalogue those who did,” PW says. Franklin started and ended his long show business career in radio. His first job, at 16, was working behind the scenes at WNEW, New York where he became “the record librarian,” (or really “the record picker”) for Martin Block’s popular “Make Believe Ballroom” radio program. Once station management recognized his unique expertise in vaudeville and entertainment trivia, they offered him a 15-minute program dedicated to nostalgia. Eventually that became his calling card and part of the schtick he’d weave into shows, whether radio or television. The self- proclaimed “King of Entertainment” had an encyclopedic knowledge of “all things entertainment” from the first half of the 20th Century: silent films, Broadway stage shows, musicians and singers. With that, he also earned the title the “king of nostalgia.” After his television show ended, Franklin focused on his long-running “Memory Lane” radio program, which ran on WOR on weekend overnights. He’d tell stories about many of the entertainers whose records he would play. In recent years, up until the time of his death, he hosted a weekends-only series of six-minute segments on Bloomberg Radio Network called ‘The Business of Show Business.’ Audio podcasts are still available at Bloomberg.com. Throughout his career, the round-faced, jovial Franklin was commonly called back to television to do guest spots on the big late night and daytime talk shows such as those hosted by Regis Philbin and David Letterman. Considered a good luck charm for the start of a new talk show due to the length of his show’s run, Franklin often kicked off day one of a show – and did so on the first broadcasts of “Late Night with Conan O’Brien” and “This American Life.” Though Franklin may never have wanted to act in movies – like his childhood friend Tony Curtis – he did appear as himself in “Ghostbusters” and “Broadway Danny Rose,” just to name two of the 34 titles that IMDb lists. Franklin was born in 1926 in the Bronx, New York. He met his model/actress wife when she was a secretary and he was “a kid of 24 just doing radio… and we were married on the TV show called ‘Bride and Groom,’” where real-life couples tied the knot after being quizzed about their relationship on national television. Perhaps what sums Joe Franklin up best is his favorite personal quote: “It’s nice to be important, but it’s even more important to be nice.”
Odds & Sods. Former “Regular Guys” personality Eric Von Haessler begins hosting his “The Von Haessler Doctrine” show on Cox Media Group’s news/talk WSB, Atlanta airing Sundays at 1:00 pm. Since exiting his “Regular Guys” co-host position at Cumulus Media’s crosstown rock WNNX “96 Rock” in June of 2014, Von Haessler has been doing fill-in work at WSB and podcasting…..Boston sports talk personality Danny Picard launches his new eponymous podcast at the same time he debuts his new website and celebrates the opening of his new studio inside Beantown Athletics in Dorchester, Massachusetts. Picard is a weekend personality on Entercom’s WEEI-FM, Boston and is part of the “Patriots Pre-game and Post-Game Live” shows on Comcast SportsNet New England…..Westwood One is announcing some of the details of its Super Bowl programming as the official network radio partner for the National Football League. It will feature a full schedule of game day programming leading up to kickoff. Westwood One’s live game coverage features Kevin Harlan, handling the play-by-play duties for the Super Bowl for the fifth straight year, and Boomer Esiason, serving as the color analyst. Hall of Famer James Lofton and Mark Malone will once again report from the sidelines. Emmy Award-winning host Jim Gray will anchor the pregame and halftime coverage…..FOX Sports Radio is also on the scene in Glendale, Arizona this week leading up to the Super Bowl. FSRN announces that as part of its continuous coverage “Jay Mohr Sports” news anchor Dan Beyer and J.T. The Brick will broadcast live from radio row while the Dan Patrick show and the Rich Eisen show will broadcast from the DIRECTV Super Fan Festival at the Pendergrast Family Farm in Glendale’s Sports and Entertainment District across from Phoenix Stadium. Also, former NFL player Lincoln Kennedy will broadcast a special edition of the network’s Saturday morning program Gargano & Kennedy…..CBS Sports Radio’s plans for coverage of the big game include live-from-Glendale broadcasts all week by the network’s Jim Rome, Doug Gottlieb and the Tiki Barber and Brandon Tierney program.