Pinch Postpones Retirement. Apparently, you can hold off buying a gold watch for Jon Pinch a bit longer. Cumulus‘ 14-year executive vice president and chief operating officer was scheduled to call it quits in late-November, but the company is installing him as market manager for its six-station Atlanta cluster. Cumulus president and chief executive officer Lew Dickey comments, “Jon is the consummate team player and will now be contributing in this new role. We are excited to have someone with his loyalty, talent, and experience leading our terrific team in Atlanta.” Pinch remarks that he is “honored” to lead “these great stations at this important juncture in the company’s growth. This makes perfect sense for the stations and for me – personally and professionally – so retirement will have to wait. To say that the position amounts to downshifting for me sounds almost comical. The lifestyle change, with far less travel, allows me to spend my time at home in Atlanta and continue to work in the industry I love. It is the best of both worlds. I am thrilled to work with the incredible team in place at our Atlanta stations to drive the continued growth of these vibrant radio brands.” The position has been open since April when Cumulus promoted Jeff Brown to corporate senior vice president. Cumulus’ Atlanta cluster consists of country WKHX “Kicks 101.5,” WNNX “Rock 100.5,” CHR WWWQ “Q-100,” country WWWQ-HD2 “Nash Icon 98.9”; news WYAY “News Radio 106.7,” and WWWQ-HD3.
Borrell Associates Study Highlights the Cost to Small and Medium Businesses of Digital Marketing. A study released today by Borrell Associates called the 2014 Digital Marketing Services Outlook focuses on the dollars spent by small- and medium-sized businesses (SMBs) in America on digital marketing. This is relevant to radio inasmuch as it shines a light on what it really takes – in dollars – to support digital marketing that both competes with radio’s traditional on-air advertising and the digital marketing that is also offered by broadcasting companies. For instance, we often jump to the conclusion that digital advertising is less expensive – no transmitter needed, no printing press and mailing system – but as the Borrell study estimates, SMBs spend three of every five marketing dollars on digital marketing services for a national total of $501 billion this year. The study also concludes, “In fact, when it comes to what the typical local business spends on digital marketing, only 13% goes toward classic forms of online advertising such as banners, paid search or video. More than two-thirds of what they spend goes toward managing their digital media channels. The rest goes toward “promotions” — or all those creative activities such as contests, giveaways, coupons and two-for-one deals that flow from their newfound marketing finesse.” Note the Borrell graphic here laying out the industry’s digital media services expenditures. See more about the Borrell study here.
Watchdog Radio Debuts. The new offshoot of Watchdog.org – itself a project of Franklin Center for Government & Public Integrity – is Watchdog Radio, a “new broadcast initiative at the state and national level, that aims to replicate the success of Watchdog.org’s online reporting.” The Illinois-based organization’s president, Jason Stverak, says, “Watchdog Radio is a chance for us to connect with a wider audience and bring them news stories that are impacting communities all over the country. It is our goal to discuss the issues that others don’t and keep Americans informed on waste, fraud and abuse at every level of government.” “National Watchdog Radio” will be syndicated on weekends. The show is hosted by reporters Eric Boehm and Matt Kittle. The two-hour show will focus on state and local governments across the states, as well as larger national trends. Kathryn Watson of Watchdog.org’s Washington, DC bureau will join the program to discuss the most interesting stories of the week from Watchdog.org.
Execs Named at iHeartMedia Atlanta. Following the just-announced departure of Matt Scarano from Atlanta to iHeartMedia’s Chicago station group, the company announces changes in the Atlanta cluster. Justin Schaflander is named market president and Jason Mosher takes on the VP of sales position. Schaflander moves up from his previous position as VP of sales for the cluster and Mosher is upped from his duties as GSM of WUBL, WGST and Total Traffic and Weather Network.
Round One of September PPM Data Released. The first of four rounds of September 2014 PPM data from Nielsen Audio has been released for 12 markets including: New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Philadelphia, Atlanta, Nassau-Suffolk (Long Island), Riverside, San Jose, and Middlesex-Somerset-Union (New Jersey). The survey period was August 14 through September 10. TALKERS magazine’s sister publication RadioInfo has all of the numbers from subscribing stations here. In addition, managing editor Mike Kinosian presents his “Ten Takeaways” from this batch of ratings on the main page at RadioInfo.com here.
Katz-Commissioned Study: Radio Effective Way to Reach Swing Voters. A study commissioned by Katz Media Group shows swing voters are regular radio users – 81% of those identified as swing voters report listening to AM/FM radio regularly. Moreover, voters across the political spectrum report that radio ads are more credible than the ads they see on the internet by a 56-35 margin, which increases to a 62-38 margin among low-turnout voters. The survey was handled by Vox Populi Polling to examine how much influence radio has in the electoral marketplace. The sample size for the survey was 1,059 active voters. Other results from the study include: Swing voters spend 10% more time with radio daily than the average American voter; 67% of swing voters listen to FM regularly, while 14% are exclusively AM radio listeners; 65% of low-turnout Republicans and Democrats say they listen to FM music on a regular basis; and 61% of swing voters agree that radio is a good way for political candidates to reach them. KMG EVP of strategy, analytics & research Stacey Lynn Schulman says, “This research illustrates that radio is both a habitual and influential medium for reaching voters who can make the difference on Election Day. In the race for credibility, radio outshines online advertising by a wide margin in the minds of still impressionable voters.”
Odds & Sods. Former KDWN and KXNT, Las Vegas talk show host Heidi Harris is now the market manager for Blab TV Las Vegas – an online video talk platform…..Cross Platform Media Group, LLC announces former VP of programming for Westwood One, Tim Maranville, is named chief content officer and director of channel development for the company’s platforms that include: IRN-USA Radio Network and TEN Syndication, home to USA Radio News, “Daybreak USA,” the Steve Deace show, “Bill Martinez Live,” “Point of View,” and others…..John August exits his weekend position with Entravision’s country KNTY, Sacramento “101.9 The Wolf” to take on the fill-in host position for news/talk KNCO, Grass Valley, California’s daily “Swap-Shop” program…..ESPN Radio presents its 17th consecutive season airing MLB post-season baseball beginning tonight as Jon Sciambi and analyst Chris Singleton call the AL Wild Card Game between the Oakland Athletics and the Kansas City Royals.
Obama ’60 Minutes’ Interview, U.S. ISIS Strikes, Hong Kong Protests, Secret Service WH Security Breach Investigation, Mid-Term Elections, Hillary Clinton and 2016 Presidential Hopefuls, and Obama Amnesty Pledge Among Top News/Talk Stories Yesterday (9/29). Analysis of President Obama’s interview on “60 Minutes” on Sunday evening; the U.S. military’s strikes on ISIS targets and controversy over President Obama’s statements that the U.S. has “underestimated” ISIS; Hong Kong residents protesting the tightening of rule on the Chinese island; the case of the man who entered the White House and the Secret Service’s ability to protect the president; the looming mid-term elections; the prospects for the 2016 presidential race, including Democrats Hillary Clinton and Jim Webb; the state of immigration legislation and President Obama’s pledge to create an amnesty policy were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.