Michael Harrison Sings Praises of Podcasting as “a Fundamental Broadcasting Process” of the New Era. TALKERS publisher Michael Harrison (left) reiterated his longtime praise of podcasting as “the best thing to come down the pike since sliced bread” as a natural and obvious supplement to the tools available to broadcasters “in distributing their media products to a potentially unlimited global consumer base.” In a statement made Monday (9/22) during the weekly TALKERS conference call, Harrison described podcasting as “so simple, elegant and traditional a distribution concept, it is amazing many people in radio are still confused as to exactly what it means now that it has become reincarnated in a digital age configuration and is being called podcasting.” According to Harrison, “Podcasting has always been around. On a fundamental level, a ‘podcast’ is simply a convenient unit of packaging in the distribution of a cohesive piece of pre-produced media content. From the perspective of basic media theory, music records were ‘podcasts’ before the advent of the internet. In 1978 and ‘79, when the infamous Ayatollah Khomeini — while in ‘exile’ in France — instigated a revolution that ultimately ousted the Shah from Iran, he did so, in part, by sending his manifesto and doctrines to his constituents via recordings on audiocassettes which were duplicated and/or ‘bicycled’ around the country from interested person to interested person. That was also a pre-internet form of podcasting.” Harrison says that modern digital podcasting should be a fundamental service of every radio station, network, syndicator and individual radio show every bit as important as their on-air service and online streaming. He says, “Basically the word ‘pod’ – although stemming from an Apple device – should mean programming on demand. What we are really talking about is the vital and growing role ON DEMAND programming will play in the presentation of radio-oriented content. We might soon reach a point when the only real-time, appointment broadcasting in both radio and television will be ‘live events’ most typified by sports presentations, breaking news, and talk shows dependent upon live listener/guest interaction.” Harrison continues, “We will be getting into deeper and deeper discussions about the optimum programming of podcasts (or on demand content) as we figure out better and more practical ways to slice and dice the episodes into pragmatically digestible portions.” When asked if he could cite an example of a broadcaster, station or company effectively executing podcasting at this point on the timeline, he immediately responded, “I’d put my money on Norm Pattiz and what he is doing with Podcast One. This prestigious platform he is developing with attractive on demand entities performed by significant names with built in followings is an example of elegant, obvious genius at work. This is an example to emulate. Podcast One is going places and fast!” He concludes, “But there is room on this train for everyone who has decent content and a handle on digital age promotion. Thankfully, lots of bright folks in radio are well on their way to fully capitalizing on this marvelous technological gift.”
Ludlum Leaves KNX. After nearly six years as director of news programming at Los Angeles’ KNX, Andy Ludlum exits the CBS RADIO all-news outlet. He spent more than 16 years at onetime (similarly-formatted) KNX sibling KFWB in a variety of capacities including program director; news director (2003 – 2006); and executive producer (1998 – 2003). KNX news director Julie Chin is the station’s interim PD until CBS RADIO Los Angeles market manager Dan Kearney hires a successor to Ludlum. After a -.6 to 2.4 (May – June, 6+), KNX advanced to 2.5 in July and to 2.7 (#14) in August. It registered a 3.1 in January (#9) and March (#10).
Three New Multi-Media Talent Debut PodcastOne Shows. Speaking of Norm Pattiz’s PodcastOne, the company announces three new podcast series preparing to debut. TV and radio legend Larry King and his wife Shawn King will premiere their podcast on October 10. “Pawn Stars” cast member Rick Harrison debuts his “Pawncast” next month, and Ultimate Fight Club star Chael Sonnen begins a series in October as well. The Kings will interview guests and Shawn will lend a female perspective to the show. Larry King comments, “I’ve never worked with a partner before. It’s going to be fun doing this with the wife!” Harrison will talk about history, pop culture and more, plus speak with Las Vegas mainstays and celebrities on his show. And, saying the company is building upon its colossal success with former WWE stars Steve Austin, Chris Jericho, Jim Ross, Roddy Piper, Bill Goldberg and Jesse Ventura, the PodcastOne is targeting the lucrative MMA audience with Sonnen’s new weekly show featuring mixed martial arts talk and special guests.
SCBA White Paper Contrasts AM/FM Radio Satisfaction with That of Pandora. In an effort to combat the perception that pureplays like Pandora are running away with consumer satisfaction – and more important, being an effective advertising medium – the Southern California Broadcasters Association is issuing its latest white paper titled, “Consumer Response and Listening Satisfaction of Broadcast Radio vs. Pandora Internet Music Service.” Using data from Bridge Ratings LLC and Scarborough, the study included a survey of 4,339 Pandora Prime users and 4,400 heavy users of broadcast radio. The SCBA states while marketers are always looking for something new and different, “questions of how the audience is measured and/or its effectiveness over time may not have been looked at in the rush of the ‘new media blitz’ on advertisers. Moreover, how is the consumer using broadcast radio vs. the Pandora internet music service over time and what are the trend lines advertisers should concern themselves with to protect their media investment and ensure the media plans are performing as they should?” Some of the conclusions reached by the SCBA include: customer dissatisfaction with Pandora over time as evidenced by a 40% drop in reported satisfaction over the course of three years; the collapse of session use on Pandora; and diminished awareness – or recall – of ads heard on Pandora versus broadcast radio. See the white paper here.
WTOP, Washington Holds Live Online Chat Regarding Missing UV Student. With the disappearance of University of Virginia student Hannah Graham a top story in the region, Hubbard Radio’s WTOP, Washington held a live chat about the case with reporters Neil Augenstein and Mike Murillo from a press conference in Charlottesville. Augenstein Tweeted statements from authorities and the questions from the media and then took questions from visitors to WTOP.com. It was during the chat that Augenstein reported the breaking development that 32-year-old Jesse Matthew has been charged with abduction with intent to defile in connection with the missing Graham.
Woodward Exits KJR-AM, Seattle. Sports talk outlet KJR-AM cuts midday personality Elise Woodward from the payroll. She was co-host of the 10@10 show with Jerry Brewer on the iHeartMedia-owned station. The Seattle Times reports the former UW basketball star was surprised by the move after being at KJR since 2002. She worked in afternoon drive with Mike Gastineau for four years until Gastineau retired from the station in 2012. Woodward maintains her roles as both a sideline reporter for UW football on crosstown KOMO and color analyst for UW women’s basketball home games that air on KKNW.
ESPN Holds Affiliate Programming Conference. At the recent affiliate programming conference held at ESPN’s Bristol, Connecticut campus, radio PDs and brand managers at affiliate stations took part in panels and discussions on such topics as the state of sports radio, best programming practices, how to produce great talk shows and more. Pictured here taking part in the “Producing Great Talk Shows” panel are (from left to right): ESPN’s Colin Cowherd, KGMZ, San Francisco PD Jason Barrett, ESPN Radio talent producer Josh Drew, and “The Herd” producer Vince Kates-Paulus.
U.S. Strikes in Syria/ISIS Fighting Coalition, Domestic Violence and the NFL, Climate Summit 2014, Hillary Clinton 2016 Prospects, Mid-Term Elections, White House Security Breach, and Ebola Virus Pandemic Threat Among Top News/Talk Stories Yesterday (9/23). The strikes against ISIS in Syria by the U.S. military and the building of a coalition; the NFL’s domestic violence cases; President Obama’s address at the UN Climate Summit 2014; the prospects for Hillary Clinton in the 2016 presidential race; the looming mid-term elections and potential majority changes in Congress; the recent Secret Service White House security breach; and the threat of an Ebola virus pandemic were some of the most-talked-about stories on news/talk radio, according to ongoing research from TALKERS.