KFWB Ready to Unleash “The Beast 980.” Los Angeles talker KFWB officially plugs in all the components to transition to all-sports “The Beast 980” next Monday (9/22). Weekday mornings (5:30 am – 9:00 am) will be kick-started by a locally originated program headed by noted Fox and ESPN talent Jeanne Zelasko, and former NBA, UCLA player Marques Johnson. Having worked at San Diego’s XETRA “XTRA Sports,” the talented Zelasko is no stranger to doing Southern California sports radio. “The Jim Rome Show” (Rome is also an XTRA alum) airs from Orange County (9:00 am – 12:00 noon), followed by a three-hour show (12:00 noon – 3:00 pm) local show fronted by longtime KNBC-TV, Los Angeles (Channel 4) sports anchor Fred Roggin. Brett Winterble (SiriusXM) and former Jacksonville Jaguars, New York Giants tight end George Wrighster take over from 3:00 pm – 7:00 pm; “L.A. Sports Today” follows between 7:00 pm – 9:00 pm. CBS Sports Radio‘s Doug Gottlieb will air from 9:00 pm – 11:00 pm. In addition to being the flagship of the NBA’s Los Angeles Clippers, “The Beast” will carry Sunday, Monday, and Thursday NFL games; NCAA football and basketball play-by-play; and a weekly overview of USC athletics.
Odds & Sods. WQAM, Miami morning drive personality Joe Rose is giving up his “other” gig as sports anchor at NBC affiliate WTVJ, Miami. In a press statement, Rose comments, “It’s time for me to slow down and get a decent night’s sleep! It’s been a fun ride and I’ve been able to cover a lot of major sporting events that I never could have if it wasn’t for NBC 6.”…..KFI, Los Angeles morning sports anchor Rich Marotta is leaving KFI and the radio business. Marotta, who appears on the Bill Handel show, is a well-known Southern California sports voice, who’s also done radio play-by-play broadcasts for pro teams including the NBA’s Clippers, the NHL’s Kings and the NFL’s Raiders.
Reach Media Adds Patti Johnson to NY Sales Staff. This is a return to REACH Media Inc. for Patti Johnson who most recently served as local sales manager for iHeartMedia in Chicago. Prior to that, Johnson served for almost three years as an account executive in the Chicago offices of REACH Media. Her new gig begins Monday (9/22) as she works from the New York office of REACH as account manager, Eastern sales. She also previously worked for Interep Radio Sales in Chicago and St Louis in various sales positions.
CRN International Study Draws Eye-Opening Conclusions About Radio Ads. The results of CRN International’s research poll of 525 consumers and the resultant white paper shines a spotlight on the traditional methods of advertising on radio, how consumers perceive those efforts and what might be done to make radio a more effective advertising vehicle. When it comes to influencing a purchase decision, the study — conducted and released by the Connecticut-based, national ad agency that specializes in radio — indicates that 41% of survey respondents said that custom content – defined as useful or entertaining information provided by a sponsor – would be the messaging form most likely to increase their purchase decision. Testimonials from everyday consumers like themselves came in second as a purchasing influencer at 20%, with traditional commercials finishing third at 18%. A red flag for radio is that more than 80% of the respondents confirmed that they pay little attention to radio spot commercials. Those ads, they said, have little chance of influencing a buying decision, according to the study. Perhaps more alarming for radio operators is the results seemed to fly in the face of previous studies that most radio listeners stay tuned in through entire lengthy commercial stop sets. In the CRN research, 67% of the consumers said they don’t make it past the second advertisement during a commercial break. However, positive signs from the study include some of the following conclusions: Regarding endorsements from their favorite radio DJ personalities, 28% said that tactic would have a positive impact on their chances of considering or buying the sponsor’s product; Regarding endorsements from everyday people like themselves, 42% said that tactic would increase their chances of considering or buying the sponsor’s product; 23% of the respondents said meeting radio personalities at a live, local radio station appearance would be of interest to them; 52% said they would be interested in participating in a contest or sweepstakes heard on the radio; Almost 60% said they would be very or somewhat receptive to considering or buying the product of a contest or sweepstakes sponsor. To see the CRN International white paper, click here.
‘America Weekend’ Airs on WNJE, Trenton. Becoming a part of Connoisseur Media-owned religious formatted Trenton, New Jersey outlet WNJE’s programming is “America Weekend.” The Envision Networks-syndicated weekend news/talk program is described by the syndicator as a show “designed to be a break from the usual brokered programming and political fare of most news/talk stations, ‘America Weekend’ covers the lighter side of news and lifestyle issues facing today’s on-the-go talk listeners.” The program offers over 12 hours of new programming each weekend from the lineup of hosts that includes: Ed Kalegi, Mike Bennett, Valerie Smaldone, Leslie Gold, Smith and Sabatino, Animal Radio, and “Into Tomorrow” with Dave Graveline.
Official Opening. The new SiriusXM studios at the Wharton School on the campus of Penn are official opened by Geoffrey Garrett, newly appointed Dean of the Wharton School (left), and Scott Greenstein, president and chief content officer, SiriusXM (right). The ceremony for the official ribbon cutting for SiriusXM’s studio for Business Radio powered by the Wharton School took place on September 18.
The NFL and Domestic Violence Top News/Talk Story for Week of September 15-19. The intense controversy over recent domestic violence cases involving NFL players was the most-talked-about story on news/talk radio, landing atop the Talkers TenTM for the week of September 15. Coming in at #2 was the U.S.-led coalition against ISIS. At #3 was the new domestic terror threats tied with the foiled Australian plot followed by Hillary Clinton’s presidential ambitions and the GOP hopefuls at #4. The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio during the week. It is the result of ongoing research from TALKERS and is published every Friday at Talkers.com. View this week’s entire chart here.