Colossal Sales Deal Between Katz and Cumulus. Radio rep firm Katz Radio Group announces it has agreed to a new deal with Cumulus Media that is creating a new rep division at Katz dedicated to Cumulus owned-and-operated stations nationwide. The firm – Westwood One National Sales – will provide advertisers and agencies direct access to all of Cumulus’ radio stations. In a press statement, the companies say, “The new long-term agreement supports the companies’ mutual goal to evangelize the power of sound and drive more dollars into the sector. Westwood One National Sales will exclusively represent Cumulus stations nationwide and focus on providing integrated, multi-platform marketing solutions aimed to meet the rapidly evolving needs of advertisers. Westwood One National Sales will also offer advertisers and agencies access to Cumulus’ newly developed traffic system. The cutting-edge technology is designed to improve speed-to-market, giving Cumulus advertisers and agencies real-time pricing and availability of minute-by-minute, market-by-market opportunities across the country.” Katz Radio Group president Mark Gray says, “Our common goal is to get radio a much bigger share of advertiser spending by solving their marketing problems and showcasing the unmatched results radio delivers. Our new partnership with Cumulus to launch Westwood One National Sales strengthens our ability to deliver the most innovative marketing solutions for advertisers and agencies across the expanding advertising platform of one of our important partners.” As a result of this, Bryan Forbes is promoted to senior vice president, general manager of Westwood One National Sales. His current post with KRG is vice president/director of sales. Westwood One National Sales will have dedicated offices in Chicago, New York and Los Angeles.
Fighting for AM in New Cars; NAB Pleads with BMW. After learning that BMW’s new electric model – the i3 – will not include an AM radio due to the engine’s causing interference with AM reception, the NAB’s Gordon Smith wrote a letter to BMW asking the company to reconsider the move and re-engineer the system to accommodate AM, as some other manufacturers have. Smith writes, “In the last decade, AM radio has embraced an evolution towards ethnic language programming, with a wide variety of formats serving a melting pot of diverse communities that make up the fabric of America. Indeed, two-thirds of all minority-owned stations are now broadcast on the AM band; and many of these radio stations serve as a community gathering spot for vital information about health services, education and job opportunities.” Smith goes on to note that in many markets, sports broadcasts – from high school to the professional level – are only heard on AM signals. How BMW will respond, if at all, is anyone’s guess but it’s worth noting that radio stations that are also streamed could be heard via the owner’s smartphone which the i3 allows to be connected to its audio system. Still, that the AM band — where most talk radio shows reside — is considered disposable by a major auto manufacturer (combined with the growing popularity of electric autos) is a huge red flag for AM stick owners.
FCC Commissioner Ajit Pai Talks AM Revitalization in Columbus. The campaign for AM revitalization being championed by FCC commissioner Ajit Pai was the topic at Wednesday’s town hall meeting held by the Ohio Broadcasters Association where Pai spoke and heard from broadcasters and the public on the matter. Pai said three things he’s been thinking about lately regarding AM revitalization are: eliminating nighttime skywave protection for clear channel AM signals; allowing the use of synchronous transmission systems on the AM dial; and allowing stations to go all-digital on a voluntary basis. But Pai said that by Halloween it’s his hope that the FCC will adopt AM revitalization that would: 1) move forward with an FM translator window designed for AM broadcasters and, 2) ask the public to comment on a new batch of specific proposals for improving our AM radio rules because “the proposals we made last year, while they will help AM broadcasters, aren’t going be a panacea.”
Rome Added as KFWB Gears Up To Sports Flip. Rumors of a talk-to-sports format change by Los Angeles’ KFWB will become reality sometime in September and the station locks in CBS Sports Radio mega-talent – and LA native – Jim Rome as a cornerstone. Trustee for KFWB Asset Trust, Diane Sutter, comments, “It has been nearly two years since Southern Californians have been able to enjoy Jim’s show and he is just a hint of what listeners can expect from the new KFWB sports lineup. We are thrilled and excited to bring Jim back home to his many Los Angeles sports fans.” Rome, a genuine sports radio host original, will be heard on KFWB 9:00 am – 12:00 noon and will originate the program from Orange County. Remarking that he is “thrilled to be returning home” on KFWB, Rome states, “CBS Sports Radio has provided me with an incredible opportunity to communicate with our nationwide audience via various platforms, but to reunite with our Los Angeles-based fans is particularly meaningful to me, personally and professionally. I look forward to bringing ‘the jungle’ back home to Los Angeles.” Rome has been with CBS Sports Radio since the network launched approximately 18 months ago. It is believed sports KFWB’s moniker will be “The Beast.” For years, KFWB had been an all-news station and competed against CBS Radio‘s KNX (which later became its sibling) in that arena. Five years ago though (September 2009), it switched to talk. Among persons 6+ in Nielsen Audio‘s July 2014 PPM report, KFWB ranks #42 (.2). It will be butting heads against existing all-sports outlets KSPN (1.2 in July, #28); KLAC (.9, #32); and KLAA (.3, #40).
Clear Channel’s Political Advertising Tool Now Incorporates Nielsen Data. Earlier this year, Clear Channel Media + Entertainment announced the development of its proprietary radio targeting tool for political advertisers – dubbed Audience Delivery Optimizer (AuDiO). Now, the company reports that it is now incorporating Nielsen’s radio audience measurement data to further enhance its ability to identify key voter segments. CC says this marks the first time that Nielsen’s Portable People Meter currency data has been combined with specific public voter information – creating a powerful new tool for political advertisers. Clear Channel calls AuDiO a “first-of-its-kind radio optimization tool that enables political campaigns to precisely identify the 10 voter segments that are most crucial in key election districts.” It goes on to say that with the integration of Nielsen’s industry-standard audience measurement data into AuDiO, political advertisers now have access to even more robust identification capabilities for their radio buys. Using the 10 most common political segments, AuDiO can determine how many voters radio reaches in any political district around the country. It can then identify the media preferences of any segment, giving advertisers key information about which media are best to reach which voters. AuDiO works at all levels of national, statewide and local elections, and will be available for the upcoming 2014 election cycle.
GCN Adds ‘Lock-N-Load’ to Morning Offerings. New to the Genesis Communications Network stable of programs is the Bill Frady-hosted daily program “Lock-N-Load.” The company states that the show “covers all spectrums relating to the world of the gun, including the gun industry, trends, self-defense and, of course, those that would strip away your rights. With guests such as the 3D gun guru Cody Wilson, Gunowners of America executive director Larry Pratt, Noble Peace Prize nominee Dr. Jim Garrow, tactical trainer Chris Costa, psychologist Dr. Linda Lagemann and many others, ‘Lock-N-Load’ explores the dynamics of the uniquely American Second Amendment and everything that goes along with it.”
Jim Bohannon Addresses Tennessee Association of Broadcasters Conference. Sitting on a panel about spoken-word radio titled, “Give’em Something to Talk About,” Westwood One-syndicated talk show host Jim Bohannon appeared at the Tennessee Association of Broadcasters conference in Nashville. Pictured here (from left to right) are: Westwood One’s Misti Douglas, Jean Williams, and Chrystal Heidemann, Governor Bill Haslam, Bohannon, and Westwood One’s Donny Walker.
IS Iraq Campaign/U.S. Military Involvement, Hillary Clinton-Obama Relationship, Michael Brown Slaying Aftermath, Limbaugh-Robin Williams Suicide Comments Controversy, and Israel-Hamas Cease Fire Among Top News/Talk Stories Yesterday (8/13). The Iraq campaign of IS and the Obama Administration’s involvement of U.S. military personnel; the rift between Hillary Clinton and President Obama over U.S. foreign policy; the tensions in Missouri after the shooting death of Michael Brown; controversy over Rush Limbaugh’s comments after Robin Williams’ suicide; and the cease fire between Israel and Hamas were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.