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Archive for August, 2014

Friday, August 29, 2014

| August 29, 2014

whptlogoCox Revamps ‘102.5 The Bone’ in Tampa – without Bubba the Love Sponge.  Saying that it is “taking the station in a different direction,” Cox Media Group Tampa announces the redesign of talk outlet WHPT, Tampa “102.5 The Bone” and moves afternoon personality Mikecaltamike Calta to AM drive.  The rest of the day looks like this: Billy Madison from 10:00 am to 12:00 noon; Shannon Burke from 12:00 noon to 3:00 pm; “In Your Face with Drew Garabo” from 3:00 pm to 7:00 pm followed by “The Bone Daily Rewind Show” from 7:00 pm to 10:00 pm.  CMG Tampa VP and market bubbamanager Keith Lawless states, “CMG periodically changes direction, talent and format of its various media programs in order to provide our audiences with fresh perspectives and compelling content.  ‘The Bone’ has proven to be one of America’s most outspoken radio stations.  Tampa Bay can expect ‘The Bone’ to continue to deliver ‘Real, Raw, Radio’ every day.”  The station says that although it is discontinuing the Bubba the Love Sponge show, it will continue to be the technical head end to the Bubba Radio Network through the end of 2014.  The Bubba the Love Sponge Show is heard on KRZQ, Reno; WTRS, Ocala; WRXK, Ft. Myers; WZLB, Ft. Walton Beach; WYBB, Charleston, South Carolina; and WRSO, Orlando.

facebooklogoSocial Media Dominator? Facebook. According to NuVoodoo‘s latest “Ratings Prospects Study,” Facebook remains the prevailing social media outlet of choice among those who are 14 – 54 years old.  Moreover, as NuVoodoo vice president of research Leigh Jacobs states, “Despite all the hype surrounding them, both Snapchat and Vine are comparatively small players overall. While other players get more coverage, Instagram has the deepest penetration among teens [14 – 17] after YouTube and Facebook; it is getting traction among [those] 18 – 34.  We found continuing positive momentum for Facebook, even among 14-17-year-olds.  Other platforms have stronger momentum, but given its tremendous reach, Facebook remains a powerful tool for connecting with listeners.”  NuVoodoo executive vice president of marketing Mike O’Connor comments that, “Radio marketing is about influencing the most likely ratings respondents at the lowest cost possible.  It is clear from our findings that heavy users of both broadcast and Pandora can be reached in numbers on Facebook and YouTube that rival the home phone of a decade ago.  Imagine knowing the exact music taste of everyone and then only calling the most likely listeners.  It is that precise targeting and cost-efficiency that makes social media the great equalizer.”  NuVoodoo interviewed nearly 1100 respondents, ages 14-54, in all PPM markets for this study.

krantzwhitmireBrad and Britt Join WJZY-TV, Charlotte for Commentary Duties.  Radio talk show hosts-turned-podcasters Brad Krantz and Britt Whitmire – formerly of WBT-AM/FM, Charlotte – are now part of the weekend staff at Fox TV O&O WJZY-TV, Charlotte as they begin handling commentary duties on the new show, “Good Morning Carolinas.”  They report they will be offering takes on politics and happenings of local and national importance.  They’ll also be on the station’s “Ten O’Clock News” on Wednesday (9/3) to offer analysis of the first debate between Senator Kay Hagan (D) and challenger Thom Tillis (R).  Of course, they will continue their daily podcast, which is available on iTunes, TuneIn, Stitcher, SoundCloud, and BradandBritt.com.

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wfan logoWFAN, New York Names Argaman GSM.  Promotions in the sales department at CBS RADIO’s sports talk WFAN, New York include WFAN/Yankees Radio Network sales chief Sean Argaman being named general sales manager for WFAN effective immediately.  At the same time, CBS RADIO EVP of operations Scott Herman announces Brian Rooney has been promoted to sales manager and will assume additional responsibility working alongside Argaman.  Steve Kalman takes over the role of head of Yankees sales.

berryPTSDcheckMichael Berry Helps Raise More than $200k for PTSD Foundation of America.  Houston-based talk show host Michael Berry – the “Czar of Talk Radio” – helped raise a total of $207,598 for the PTSD Foundation of America, an organization for which he is the national spokesman.  Partnering with Gringo’s and Jimmy Changas, popular Tex-Mex restaurants in the Houston area, and calling upon his listeners to join him at four concerts the restaurants underwrote, Berry and his cohorts donated all ticket revenue to the cause.  Berry says, “Live radio has the ability to bring together listeners, show sponsors, and people in need, in real time, and make magic.  When the roll is taken up yonder of the effect of radio in communities in America, we should tally all the work being done by local hosts across the country who are doing this in their cities every single day.  Every year, I listen to Rush speak from his heart about leukemia and lymphoma during his Cure-a-Thon.  And it makes me think that we all need to do more, and use our powerful microphone for good.  THIS is what makes radio fun.”  Pictured here at the presentation ceremony are (from l-r): Berry, Camp Hope executive director David Maulsby (Camp Hope is run by the PTSD Foundation of America); two unidentified veterans who received peer counseling at Camp Hope; and local restaurateur Russell Ybarra who donated $125,000 and hired the bands to help raise the rest of the money.

beasleyawards14Beasley Broadcast Group Announces Corporate Award Winners.  At its annual management meeting held at the corporate offices in Naples, Florida this week, Beasley Broadcast Group, Inc. gathered corporate management and station leadership from the eleven markets in which it operates to celebrate achievements and contributions from individual employees and radio stations over the preceding twelve months. The 2014 honorees include: WXKB-FM, Fort Myers-Naples – Radio Station of the Year; Brad Beasley – General Manager of the Year/Fort Myers-Naples; Donna Williams – Business Manager of the Year/Augusta, Georgia; AJ Lurie – Sales Manager of the Year/Fort Myers-Naples; Tee Gentry – Program Director of the Year/Augusta; Lamar Smith – Engineer of the Year/Las Vegas; Natalie Conner – CEO Award of Excellence/Executive Vice President.  Founder, chairman and CEO George Beasley states, “It is a sincere privilege each year to honor our company’s highest achievers.  The level of professionalism within Beasley Broadcast is tremendous.  The ladies and gentlemen we recognize for 2014 worked very hard to earn this recognition, and for that they have also earned my respect.  I am very proud of each of them.”  Pictured here at the corporate meetings are (from left to right): VP of programming Justin Chase; EVP of operations Brian Beasley; VP market manager Kent Dunn (Augusta); chairman and CEO George G. Beasley; president and COO Bruce Beasley; EVP and CFO Caroline Beasley; VP of engineering and CTO Mike Cooney; VP market manager Brad Beasley (SW Florida); retiring VP market manager Natalie Conner (Philadelphia); VP of sales Heather Monahan; director of sales AJ Lurie (SW Florida).

WXKS-AM, Boston Augments UMass Sports Coverage. In Beantown, Clear Channel-owned WXKS-AM “Bloomberg Radio 1200″ signs a three-year deal with the University of Massachusetts department of athletics and multimedia rights holder UMass Sports Properties and Learfield Sports.  The pact begins with the 2014 – 2015 athletic season and allows 50,000-watt WXKS-AM to air all UMass football games and men’s basketball contests that do not conflict with Bloomberg programming.  Learfield Sports regional general manager Pam Batalis comments that WXKS-AM is “the perfect complement to an already thriving UMass sports network.  When you combine the positive momentum building around UMass football with the national attention achieved by our men’s basketball program, the timing was right to deliver these two teams to our significant fan base in the metro-Boston area.”  UMass director of athletics John McCutcheon states, “We are very excited to bring [WXKS-AM] on-board as one of our radio partners for football and basketball.  The partnership gives us a great home in the Boston media market and really gives those programs fantastic exposure in eastern Massachusetts.  When looking at the package and a multi-year agreement, we feel very strongly that this relationship will help us reach our fans and alumni in the eastern-half of the Commonwealth.” Josh Maurer returns for his seventh season handling play-by-play duties for both “Minuteman” football and men’s basketball.  Three UMass graduates will join him on football broadcasts: analyst Matt Goldstein, sideline reporter Cody Chrusciel, and program host Adam Frenier.  In addition to WXKS-AM, the UMass sports network includes Entercom Boston flagship (sports) WEEI-FM, Entercom sports WVEI, Worcester, and Marshfield Broadcasting adult contemporary WATD-FM, Marshfield.  The affiliation begins with tomorrow’s (Saturday, 8/29) football opener against Boston College.

cosbyritaOdds & Sods.  With election season kicking into high gear, Cumulus Media’s WABC, New York is presenting the second in a series of exclusive “Election Central” roundtables on Saturday (8/30) at 3:00 pm ET.  The program is being hosted by Rita Cosby and features a preview of the November mid-term elections with a discussion featuring some of New York’s most influential political reporters: WNBC’s Andrew Siff, NY1’s Errol Louis, and WPIX 11’s Marvin Scott.  The roundtables can also be heard on the “Election Central” page at wabcradio.com…..As in seasons past, CBS RADIO’s WIP, Philadelphia “SportsRadio 94WIP” will produce the “Howie Roseman Show” each Monday during the NFL season.  WIP afternoon host Anthony Gargano and Eagles play-by-play announcer Merrill Reese will co-host the program with the Eagles GM live from Chickie’s and Pete’s in South Philadelphia from 5:00 pm to 6:00 pm…..Yahoo! Sports Radio announces the debut of its weekend football programming that begins with “Rivals Saturday” and wraps up Sunday night with “Postgame” with Peter Brown.

ISIS Campaign/U.S. Military Policy in Iraq and Syria Top News/Talk Story for Week of August 25-29.  Landing atop the Talkers TenTM this week is the ISIS campaign in Iraq and Syria and the Obama Administration’s military policy there.  At #2 this week is the mid-term elections and the prospects for the 2016 presidential race.  Coming in at #3 is the plans by President Obama to bypass the Congress to sign a global climate change treaty and to use executive orders to pass immigration legislation followed by the Michael Brown death aftermath at #4.  The Talkers TenTM is a chart of the top stories and people discussed on news/talk radio during the week and is the result of ongoing research from TALKERS.  It is published every Friday at Talkers.com.  View this week’s entire chart here.

AM Radio is the Future of Radio!

| August 28, 2014

By Susan Nilon
WSRQ, Sarasota
Owner/General Manager

 

nilon susanSARASOTA — Time and time again, the question is asked, “What does the future hold for AM radio?”  Articles are written with predictions of AM’s demise due to the lack of interest of the “Millennials,” or how the internet and satellite radio will make it almost impossible for AM to compete in such a fickle industry.  While these predictions seem to make sense to the untrained ear, it reminds me of a time several decades earlier when experts attributed the demise of movie theaters due to the advent of the video cassette recorder.  Or the slow death of vinyl records, due to the portability and popularity of the compact disc.  Well, here we are 30 years later, and the US and Canada box office revenue in 2013 was $10.9 billion with 68% of the population in attendance and “vinyl sales hit their highest level since at least 1991, with six million units sold” according to industry data.  While it’s fun and sometimes smart to try to predict the future, if these “predictions” impact the decision makers of this industry by encouraging them to enter into a self-fulfilling prophecy of AM radio, then they are not only short-sighted, but are foolish as well.

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Thursday, August 28, 2014

| August 28, 2014

nilonsusanSarasota Talk Station Owner Says, “AM Radio Is the Future of Radio!”  Time and time again, the question is asked, “What does the future hold for AM radio?”  Articles are written with predictions of AM’s demise due to the lack of interest of the “Millennials,” or how internet and satellite radio will make it almost impossible for AM to compete in such a fickle industry.  While these predictions seem to make sense to the untrained ear, WSRQ, Sarasota owner/GM Susan Nilon writes, “It reminds me of a time several decades earlier when experts attributed the demise of movie theaters due to the advent of the video cassette recorder.  Or the slow death of vinyl records, due to the portability and popularity of the compact disc.  Well, here we are 30 years later, and the US and Canada box office revenue in 2013 was $10.9 billion with 68% of the population in attendance and ‘vinyl sales hit their highest level since at least 1991, with six million units sold’ according to industry data.  While it’s fun and sometimes smart to try to predict the future, if these ‘predictions’ impact the decision makers of this industry by encouraging them to enter into a self-fulfilling prophecy of AM radio, then they are not only short-sighted, but are foolish as well.”  Nilon goes on to provide a solution to avoid the danger of this negative syndrome in a new article posted today (8/28) in TALKERS.  To read it, please click here.

redskins logoNew Challenge for Dan Snyder’s “Redskins” Problem.  As you know, the critics of the NFL’s Washington Redskins team name are getting more persistent but now a George Washington University professor is vowing to challenge the FCC-granted licenses of radio outlets that carry Redskins football play-by-play.  In a piece in Broadcasting & Cable by John Eggerton, professor John Banzhaf lays out a laundry list of tactics – starting with challenging the licenses of stations owned by Dan Snyder’s Red Zebra Broadcasting that carry Washington football – to force the name change.  Banzhaf tells B&C/Multichannel News, “One could argue by analogy to obscenities (including even fleeting ones), to hate speech, to profanity (‘including language so grossly offensive to members of the public who actually hear it as to amount to a nuisance’), to the Drug Lyrics Policy, or more generally that using racist derogatory words on the air when it isn’t necessary isn’t consistent with the legal requirement to operate in the ‘public interest, convenience, and necessity.’”  It’s not difficult to imagine the arguments that could be made in court surrounding many of Banzhaf’s potential tactics and most raise the issue of the FCC getting involved in regulating content beyond obscenity.  Read the entire piece here.

mannellypatrickWSCR, Chicago Fills Dan McNeil’s Shoes with Former Bear Patrick Mannelly.  The CBS RADIO sports talk station didn’t take long to find a partner for midday personality Matt Spiegel after contract talks finally ended with longtime WSCR personality Dan McNeil.  Recently retired Chicago Bears long snapper Patrick Mannelly will join Spiegel for “The Spiegel and Mannelly Show, effective September 2.  In a press release, “The Score” program director Mitch Rosen says, “For Mannelly to join our team just a couple months removed from playing for the Bears and the NFL is what makes this work so well.  His insight, opinions and energy will make this a terrific Chicago sports radio show.  Spiegel and Mannelly bring a great mix of intelligent sports content and insider knowledge to our team.”

zitojeffJeff Zito Named Afternoon Personality at Fort Myers Sports Talker.  Market pro Jeff Zito – who is well known for his work with former partner Bob Garrett on the “Zito and Garrett” show that aired on crosstown talk WXRK and rock WJBX – is joining Sun Broadcasting’s sports talk duo WFWN, Fort Myers/WNOG, Naples “1240/1270 The Fan” to host the afternoon drive show.  Other changes at the station include the addition of DirecTV/Fox Sports Radio’s Dan Patrick in late mornings and CBS Sports Radio Network programming in the evenings.  Program director Joseph Lopez says, “I am very excited for the new additions to ‘The Fan!’  I honestly feel with [morning host] Thom Abraham and Jeff giving the community their local takes plus national voices as well respected as Dan Patrick and Jim Rome, this makes for the best sports lineup Southwest Florida has ever seen.”

wfed logoLineup Changes at Hubbard’s WFED, Washington.  A new role is created for current morning drive co-host Emily Kopp at Hubbard Radio’s WFED, Washington “Federal News Radio.”  Kopp will leave her role alongside morning host Tom Temin to begin serving as a full-time reporter for the station’s digital and radio operations, effective September 2.  As such she will contribute to the morning program and will be featured on the Francis Rose-hosted “In-Depth” program.  At the same time, current morning digital writer/editor Shefali Kapadia becomes producer of the morning show and the station will hire a new digital writer to fill her current position.  WFED program director Lisa Wolfe states, “Emily has quite a bit of expertise that we can now take full advantage of.  She will become our special correspondent at the intersection of radio and digital news.  Her reporting, writing and video skills will help enhance the efforts of the entire organization.”

klonkKlonk Chosen as Connoisseur Connecticut Promotions Chief. Former classic rock WCCC, Hartford promotion director and on-air talent Klonk is appointed promotion director for Connoisseur Media Connecticut.  Regional operations manager Keith Dakin observes that, “Klonk not only has strong name recognition in the market, but has the experience and knowledge of this area that these stations truly need.  She will be an immediate asset as we continue to redefine our stations.”  Klonk states, “I am very excited to start the next chapter of my radio career at such a great station and company.  I’m very grateful for this great opportunity that Connoisseur Connecticut has given me; it is an honor to be a part of this fantastic team.” Klonk – who begins her new assignment next Tuesday (9/2) – spent over 10 years at WCCC. When Educational Media Foundation acquired WCCC from Marlin Broadcasting the first of this month (8/1), it transitioned the station to its contemporary Christian K-LOVE format. Connoisseur Media Connecticut consists of WDRC-AM “The Talk of Connecticut,” Hartford; classic hits WDRC-FM, Hartford; talk WMMW, Meriden; talk WSNG, Torrington; and talk WWCO, Waterbury.

hartmannthomPortland Media Deal to Give Thom Hartmann and Carl Wolfson Better Market Coverage.  After the demise two years ago of progressive talker KPOJ, Portland, fans of personalities such as local hostwolfsoncarl Carl Wolfson and national figure Thom Hartmann were relegated to hearing them online via XRAY.fm or on 7-watt low power FM KXRY.  Now, Willamette Week reports a deal with MetroEast Community Media will give the two personalities more coverage as they will also be heard on translator K296FT at 107.1 which covers more of the metro – especially the southwestern suburbs.  The deal will be fully consummated this fall and will create a non-commercial trifecta that will include talk, news and music.

Odds & Sods.  A new channel is debuting on SiriusXM as the satcaster and the Turner Broadcasting-owned Bleacher Report agree to program a new sports destination.  In a statement, SiriusXM says Bleacher Report is “the leading digital destination for team-specific sports content and real-time event coverage and is one of the fastest-growing digital properties in the U.S.”  SiriusXM began airing a daily Bleacher Report-branded show in 2013 and now expands to give it a full channel of its own…..Fans of Western Michigan University sports will still be able to hear play-by-play on Midwest Communications stations as the school and the company have extended their deal in the Kalamazoo market that will have alternative WZOX serve as the flagship for football, men’s basketball and hockey…..The Philadelphia Eagles and CBS RADIO‘s “SportsRadio 94WIP” are announcing the annual Eagles Radiothon hits the airwaves at 6:00 am on Tuesday, September 2 and closes on Thursday, September 4 at 6:00 pm. Fans will be able to bid on exclusive sports and entertainment prizes with many involving their favorite Eagles players and “SportsRadio 94WIP” personalities.  All proceeds benefit Eagles Youth Partnership’s vital health and education programs that serve over 50,000 low-income children in the area.

conclaveThe Conclave Announces Dates, Tuition for November Conference.  The 39th annual Conclave Learning Conference will be held November 14-15, 2014 at the Crown Plaza Hotel Airport in Minneapolis, and is presented in partnership with the Minnesota Broadcasters Association (MBA).  The Conclave announces that the deadline to save $50 on early bird registration for the event is August 31. After that, registration jumps from $249 to $299.  To register, visit theconclave.com.

Obama Climate Change Ploy, Russian Aggression in Ukraine, ISIS Campaigns/U.S. Military Policy in Iraq and Syria, Michael Brown Death Aftermath, Burger King Leaving America Controversy, Ebola Threat, Mid-Term Elections/2016 Presidential Race, and ESPN’s Michael Sam Shower Story Flap Among Top News/Talk Stories Yesterday (8/27).  Reports that President Obama plans to skirt the Senate for a global climate change treaty; new indications Russia is backing Ukrainian rebels with military force; the ISIS campaigns and U.S. military policy in Iraq and Syria; talk about race relations in America and police brutality against minorities in the wake of the Michael Brown death in Ferguson, Missouri; controversy over Burger King’s plans to merge with Tim Horton’s and avoid the U.S. corporate tax rate; the ongoing threat of an Ebola pandemic; the looming mid-term elections and chatter about the frontrunners in the 2016 presidential race; and ESPN’s apology for its story about openly gay NFL player Michael Sam’s showering habits were some of the most-talked-about stories on news/talk radio, according to ongoing research from TALKERS.

Wednesday, August 27, 2014

| August 27, 2014

bauerhankClear Channel Suspends Hank Bauer for One Broadcast.  After making an anti-Semitic joke during the San Diego Chargers-San Francisco 49ers pre-season game, Clear Channel is suspending radio color man and former Charger Hank Bauer for the final pre-season game tomorrow evening.  Chargers play-by-play airs on CC’s rock KIOZ and sports KLSD.  During the broadcast, noting that fans in the expensive seats were leaving the game early, Bauer’s partner Josh Lewin said he would stay for the entire game if he had those seats.  Bauer then quipped, “But then again you know how copper wire was invented?  Somebody dropped a penny between Josh and his family member.”  Bauer later posted an apology on Twitter, stating, “I made a hurtful insinuation that I regret and I would like to express how sorry I am.  My poor choice of words were unfortunately open for negative interpretation, please know it was never my intention to offend any of my listeners.  I hope you accept my apology.”

hannityPaul Ryan to Guest Host Sean Hannity Show August 28.  In a rare example of a sitting member of Congress occupying the host chair for Sean Hannity on his Premiere Networks nationally syndicated radio show, Congressman Paul Ryan (R-WI) – and former vice presidential candidate – will serve as guest host Thursday, August 28.  Premiere Networks says in a statement that Ryan will “weigh in on ISIS, the Ferguson tragedy, slain American journalist James Foley, and why Burger King should move to Canada.”

doingchadChad Doing Joins KGMZ, San Francisco.  After years at Alpha Media’s KXTG-AM, Portland, sports talk personality Chad Doing is lined up to become part of the air staff at Entercom’s KGMZ, San Francisco “95.7 The Game.”  The station isn’t announcing a specific role for Doing yet, but station PD Jason Barrett comments, “I couldn’t be more thrilled to bring Chad on to our team.  When you listen to Chad host a talk show, you can’t help but notice his passion, honesty and high energy.  He comes across as a genuine guy who truly loves sports but more importantly, you sense that he loves to connect with his audience.  I’m looking forward to getting Chad settled in and utilizing his abilities to help grow our radio station in the future.”

travisclayClay Travis to Exit WGFX-FM, Nashville.  After failing to come to terms on a contract renewal, Clay Travis will exit the “3HL” show on Cumulus Media’s sports talk WGFX-FM, Nashville after tomorrow’s program.  The show will continue with Blaine Bishop and Brent Dougherty.  Travis writes on his Fox Sports Outkick the Coverage blog that he wanted to remain with the station but that corporate would only approve a $5,000 raise.  He’ll continue to write for Outkick the Coverage and appear on Fox Sports TV.

Deal for Statesboro, Georgia Stations Closes.  According to the Statesboro Herald, the $600,000 deal that has six stations in the market changing hands has closed.  Neal Ardman is operating Radio Statesboro, Inc. and will acquire the stations from Georgia Eagle Media.  That company will retain ownership of the towers which will be leased to Radio Statesboro.  The stations include: adult contemporary WPMX-FM “Eagle 102.9,” country WHKN, news/talk WMCD-FM, classic rock WZBX, news/talk WWNS and sports talk WPTB.  According to the story, the formats on WWNS and WPTB will flip in the near future and Radio Statesboro plans to drop classic rock on WZBX and go CHR.

radioshow14Radio Show Sets “Magic of Radio” Session. Renowned programmer/WCBS-FM, New York wakeup talent Scott Shannon, Cumulus Media syndicated morning drivers Bob (Kevoian) & Tom (Griswold), and Westwood One consumer expert Clark Howard will discuss ways that their fellow on-air personalities can effectively impact listeners in a positive manner.  The four noted talents will share their opinions at next month’s (9/10 – 12) Radio Show in Indianapolis in a Gary Berkowitz-moderated session, “The Magic – Radio’s Storytellers.”  Also on the agenda is the (Friday) 9/12 “Programming Masters Series,” which addresses the effect of the multi-platform media environment on radio programmers.  Panelists will include Marilu Henner; ABC News Radio vice president and general manager Steve Jones; Howard Cogan (the voice of Jack-FM); Kane; and HOCO Productions and The Blaze Radio Network vice president of programming Dom Theodore.  The Radio Show is produced by the Radio Advertising Bureau (RAB)and National Association of Broadcasters (NAB).

Michael Brown Death Aftermath, American ISIS Fighter Killed, U.S. Military Policy in Iraq and Syria, Mid-Term Elections, Obama Climate Change Deal, Lois Lerner Emails Controversy, and IMF’s Lagarde Under Investigation Among Top News/Talk Stories Yesterday (8/26).  The aftermath of the shooting death of Michael Brown; the death of American Douglas MacArthur McCain killed in Syria while fighting for ISIS; the Obama Administration’s military policy in Iraq and Syria; the looming mid-term elections; President Obama’s reported plan to skirt the U.S. Senate for a global climate change treaty; new information about the status of Lois Lerner’s IRS emails; and investigation of IMF chief Christine Lagarde on fraud charges were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.

Sound Design: Your Podcast Format

| August 26, 2014

By Holland Cooke
Radio Consultant

 

cookewriterBLOCK ISLAND, RI — As the firings continue, radio performers are migrating to on-demand delivery, entering an arena exponentially more crowded than the airwaves.

HOW crowded?  There may be no accurate way to count how many podcasts are out there.  Do-it-yourself audio publishers have been at it for over a decade, since back when “podcasting” referred to iPod devices that were intended to be music players.  Now, think of “P-O-D” as “programming on-demand,” which consumers now expect and favor.  Edison Research estimates that 39 million Americans now listen to podcasts every month; 20% listen to 6-or-more per week.

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